--- title: 'ASA Lead at LABHOUSE' canonical: 'https://feeny.ai/job/asa-lead-labhouse-barcelona-0993vass0f56' type: 'job' last_seen: '2026-11-10' --- # ASA Lead at LABHOUSE - **Company:** LABHOUSE - **Location:** Barcelona, Spain - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-10-21 - **Last confirmed live:** 2026-11-10 - **Apply:** https://jobs.ashbyhq.com/labhouse/3d2d023a-6139-4bbc-b1ec-d51be25272f1 ## Job description Labhouse is a fast-growing startup that builds, launches, and scales its own AI & Productivity Apps, operating under a subscription-based business model. Based in Barcelona, Labhouse was founded by AndrΓ©s Bou and Horacio Martos (Co-Founders of SocialPoint). We operate at the intersection of mobile technology, AI, and product-driven growth, with a strong focus on experimentation and performance. We are building the next generation of consumer apps powered by AI, and we are looking for an ASA Lead to own and scale Apple Search Ads across our portfolio. πŸš€ Would you like to make an impact as part of a company that builds the best mobile apps used by millions of users worldwide? If so, discover your next challenge below. About the Role: As an ASA Lead, you will join the Growth team and lead the Apple Search Ads strategy across one or several of our apps. You will work closely with the Performance Marketing and Creative teams to design, test and iterate ASA strategies that drive profitable growth. Responsabilities: - Own the full ASA strategy across the apps you manage - Structure, launch and optimize campaigns across all ASA placements (Search Results, Search Tab, Today Tab, Product Pages) - Run a continuous keyword research, expansion and negative-matching process - Build a relentless experimentation roadmap: bids, structures, audiences, custom product pages - Work hand-in-hand with the Creative team to test CPPs and creative variants - Partner with Performance Marketing to align ASA with the broader UA strategy - Report on performance, surfacing insights, and pushing the strategy forward week after week About You: Academic background: - Bachelor's degree in Business, Marketing, Engineering, Economics or a related field Technical expertise: - 3+ years of hands-on experience running Apple Search Ads at scale - Preferably in-house experience at a product/app company (not agency-only background) - Proven track record scaling ASA for subscription or consumer apps - Deep understanding of ASA mechanics: bidding strategies, match types, keyword research, search match, CPPs - Strong knowledge of ASO fundamentals and how it interacts with ASA - Familiarity with MMPs (AppsFlyer, Adjust) and SKAdNetwork - Highly iterative mindset β€” you believe ASA is won through dozens of small, well-designed tests, not big bets - Perseverance and patience: you understand that ASA performance compounds over time - Strong analytical skills and comfort working with data Communication: - Fluent English (working language at Labhouse) - Ability to clearly communicate strategy, hypotheses and results to non-ASA stakeholders Nice to Have: Pluses that are needed occasionally: - Experience managing ASA across multiple apps or geos - Familiarity with ASA automation tools (SearchAdsHQ, Bidnamic, Kochava, etc.) - Experience collaborating with creative teams on CPP testing What we Offer: - A key role inside a fast-growing Growth team - Ownership over the ASA strategy across one or several apps - The chance to shape the ASA engine of one of the most ambitious AI app studios in Europe - A team of senior operators with a proven track record of building and exiting category-defining companies - Remote work from anywhere in Europe. - Flexible working hours. - Competitive compensation - High-end equipment for your development. - A young and top entrepreneurial team in a dynamic startup environment. - Opportunity to lead, grow, and take on big challenges. - Work with cutting-edge technologies, including the chance to integrate AI models into new apps. Hiring Process - Intro call with Talent - Interview with the Hiring Manager - Case study / technical deep-dive - Final interview with founders and key stakeholders You should Know: Labhouse is proud to be an equal-opportunity employer. However you identify or whatever your journey to this point, we welcome all candidates to apply for the position that inspires them. Come join us and help us build a company that everyone is proud to be part of. ## About LABHOUSE ## Company Overview - **One-liner**: Labhouse is a Barcelona-based startup studio that builds category-defining, AI-powered mobile applications used by over 100 million people globally. - **Entity Type**: Private (Startup Studio, pre-IPO) - **Headquarters**: Barcelona, Catalonia, Spain (Pier 01, Barcelona Tech City) - **Founded**: 2021 - **Founders**: Horacio Martos Borja (Co-founder & CEO) [theorg.com](https://theorg.com/org/labhouse) ## Core Business - Primary industry: AI-powered mobile applications / Productivity Software - Target customers: B2C consumers (primarily) and SMBs (via Invoice Fly) - Mission or purpose statement: "Creating software that makes people's lives easier" by focusing on "productivity tools and AI-first consumer apps used by millions around the world" [labhouse.io](https://labhouse.io/) ## Products & Services - **[Cleaner GO]**: A privacy-first utility app for cleaning, organizing, and managing device storage (contacts, photos) with on-device AI, zero cloud storage. Over 28 million downloads. [labhouse.io](https://labhouse.io/our-apps/) - **[Invoice Fly]**: A cross-platform invoicing tool for freelancers and SMBs. Used by over 9 million businesses to create invoices, send quotes, and manage payments. [labhouse.io](https://labhouse.io/our-apps/) - **[Summary AI]**: An AI-powered tool that generates summaries, action items, and insights from meetings, documents, and transcripts. Processes over 4 million summaries per month, with +412% week-over-week growth. [labhouse.io](https://labhouse.io/) ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Over 100 million total downloads across 50 countries; 62% D30 retention in 14 markets [labhouse.io](https://labhouse.io/) - **Notable Investors/Partners**: Not publicly disclosed (backed by pier 01, Barcelona Tech City ecosystem) - **Growth Signals**: 50+ employees and growing; strong product-market fit evidenced by high retention rates; new app releases and rapid iteration cycles (TestFlight in 21 days) [labhouse.io](https://labhouse.io/) ## Competitive Advantages - **Studio model**: One integrated team across product, design, engineering, AI, and growth β€” enabling faster shipping and tighter feedback loops compared to siloed organizations. - **Small, lethal teams**: Teams built around one designer, two engineers, and one growth lead β€” no layers, no committees, maximizing velocity. [labhouse.io](https://labhouse.io/) - **AI-native by design**: Rethink loops and workflows from scratch to make AI feel "invisible and obvious," rather than bolting LLMs onto legacy screens. [labhouse.io](https://labhouse.io/) - **Data-driven growth**: "CAC, LTV, retention, and engagement are part of the product from day one. We build for long-term usage, not short-term hype." [labhouse.io](https://labhouse.io/) - **Localized launches**: Pricing, copy, and metadata tuned per locale, never auto-translated β€” giving global reach with local relevance. [labhouse.io](https://labhouse.io/) ## Strategic Focus - Continuing to scale existing apps (Cleaner GO, Invoice Fly, Summary AI) in Tier-1 and long-tail Asian markets. - Building new AI-native mobile experiences through rapid prototyping (four-phase sprint: Concept β†’ Build β†’ Launch β†’ Scale). - Deepening monetization through subscription models and internationalization. - Hiring aggressively for AI, engineering, and growth roles to support expansion. [jobs.ashbyhq.com/labhouse](https://jobs.ashbyhq.com/labhouse) ## Why Work Here - **Talent density**: Small, high-ownership teams where "talent compounds when nobody hides." [labhouse.io](https://labhouse.io/) - **Hybrid workspace**: Flexible remote/on-site policy; office at Pier 01 in Barcelona's tech hub. [builtin.com](https://builtin.com/company/labhouse-mobile-s-l) - **Builders, not pointers**: Emphasis on hands-on builders who care about craft, not managers who delegate. [labhouse.io](https://labhouse.io/) - **Fast iteration**: "We ship a TestFlight in weeks, not months" β€” real signals drive decisions, not politics. [labhouse.io](https://labhouse.io/) - **Impact at scale**: Products used by millions daily across 50+ countries; chance to work on apps with proven traction. - **Culture**: Described as "a small team of curious minds, obsessive product builders, and action-oriented problem solvers" who believe productivity software is "never finished." [labhouse.io](https://labhouse.io/) ## Sources 1. [labhouse.io β€” Company website](https://labhouse.io/) 2. [jobs.ashbyhq.com/labhouse β€” Careers page](https://jobs.ashbyhq.com/labhouse) 3. [builtin.com β€” Company profile and jobs](https://builtin.com/company/labhouse-mobile-s-l) 4. [theorg.com β€” Org chart and leadership](https://theorg.com/org/labhouse) 5. [labhouse.io/our-apps β€” Product portfolio](https://labhouse.io/our-apps/) ## Other roles at LABHOUSE - [Lead Product Manager](https://feeny.ai/job/lead-product-manager-labhouse-barcelona-s7tw1dxjb3hk) β€” Barcelona, Spain - [Head of Engineering/CTO](https://feeny.ai/job/head-of-engineering-cto-labhouse-barcelona-dmms96pkybkx) β€” Barcelona, Spain - [Product Data Analyst](https://feeny.ai/job/product-data-analyst-labhouse-barcelona-am4aed3y8pgf) β€” Barcelona, Spain - [Creative Director, Marketing](https://feeny.ai/job/creative-director-marketing-labhouse-barcelona-15wjc2fdnptc) β€” Barcelona, Spain - [Art Director](https://feeny.ai/job/art-director-labhouse-barcelona-knh9fpd22v1j) β€” Barcelona, Spain - [Head of Product](https://feeny.ai/job/head-of-product-labhouse-barcelona-n0esd1y94cgt) β€” Barcelona, Spain - [AI Engineer Marketing Tools](https://feeny.ai/job/ai-engineer-marketing-tools-labhouse-spain-1ty8q7tyeq6h) β€” Spain - [Growth Marketing Manager](https://feeny.ai/job/growth-marketing-manager-labhouse-spain-v8gd8d52edgm) β€” Spain - [SEM Lead](https://feeny.ai/job/sem-lead-labhouse-spain-ty2qfcky2q2q) β€” Spain - [AI Engineer](https://feeny.ai/job/ai-engineer-labhouse-barcelona-7r48da6eb3qx) β€” Barcelona, Spain