---
title: 'ASO Manager at Inkitt'
canonical: 'https://feeny.ai/job/aso-manager-inkitt-san-francisco-nzq3mbk2k3c2'
type: 'job'
last_seen: '2026-09-07'
---

# ASO Manager at Inkitt

- **Company:** Inkitt
- **Location:** San Francisco, CA
- **Compensation:** $120k–$150k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2025-10-14
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/inkitt/60880e56-f775-477d-b804-e23948d594fb

## Job description

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into CandyJarTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

What You’ll Do:

- Own portfolio ASO for Inkitt, Galatea, and CandyJarTV across the Apple App Store and Google Play Store. Define hypotheses, run experiments, and roll out wins by app and by market.
- Optimize creative assets (screenshots, icons, feature graphics, app preview videos) to lift store conversion rate from impressions → installs, per app and locale.
- Run keyword optimization end-to-end: research, clustering, metadata (titles, subtitles, descriptions), and monitoring to grow keyword traffic and category rank.
- Create personalized user journeys via Custom Product Pages (iOS) and Custom Store Listings (Play), routing paid and organic audiences with deep links/UTMs.
- Work with the product team to design and optimize the reviews UX (prompt timing, targeting, reply ops) to drive higher average ratings and review volume.
- Drive organic traffic via featuring by nurturing Apple/Google editorial relationships, pitching seasonal/promotional content, and ensuring assets are feature-ready.
- Operate globally: Plan localization, market-specific messaging, right-to-left and character-limited layouts, geo-segmented testing, and seasonal/event-based campaigns.
- Orchestrate cross-functional execution with creative, product, localization, data analytics, and support/community teams.
- Drive stakeholder alignment with weekly/monthly updates by app and region: CVR, keyword rankings, category rank, ratings, featuring impact, and install lift by page/variant.
- Maintain competitive intelligence across genres/markets and share insights to inform positioning and creativity.

What You’ll Bring:

- 4–6 years of experience in ASO or mobile growth; strong preference for B2C apps with meaningful install volume.
- Proven success improving store conversion, keyword rankings, and average rating through structured experimentation.
- Hands-on expertise with store creatives (briefing, specs, measurement) including screenshots, icons, preview videos, and feature graphics.
- Deep keyword research & metadata experience, plus impact measurement and iteration cadence.
- Experience building and routing to Custom Product Pages/Custom Store Listings with clean tracking.
- Track record improving review UX and managing reply operations at scale.
- Experience securing and maximizing store features through editorial relationships and high-quality promotional assets.
- Global ASO experience: Localization workflows (including translation QA), market prioritization, geo-specific messaging, and per-locale testing/rollout.
- Data-driven mindset: Comfortable with spreadsheets, A/B testing frameworks, and crisp hypothesis writing.
- Excellent cross-functional communication and project management across time zones.
- Multi-language copywriting chops and familiarity with locale constraints (e.g., DE/FR)
- Basic video/design skills to iterate quickly on assets.
- Familiarity with MMPs (Adjust, AppsFlyer) and SKAN nuances.
- Experience with subscription funnels and pricing/plan messaging tests.

Who We Are Looking For:

- Autonomous
- Bring solutions instead of problems
- Data driven
- Quick to action
- A high functioning workaholic
- Looking for exponential career growth
- Have lots of fun building a generational AI x Entertainment company

What We'll Offer:

- 401k plan, designed to help you save for the future
- Health benefits tailored to your needs, including medical, dental, and vision coverage
- Professional coaching for everyone
- Team-building events, including our annual Tulum trip
- Unlimited access to our Galatea app and CandyJarTV app
- Unlimited budget for self-development books
- Charity donation of your choice at your one year anniversary
- Free lunch in office everyday
- Class Pass membership for US based employee and gym access for Berlin employees
- Dog friendly offices

## About Inkitt

## Company Overview
- **One-liner**: Inkitt is a data-driven, AI-powered entertainment company that discovers unknown authors, turns their stories into blockbuster ebooks through its Galatea app, and adapts them into TV series via its CandyJar TV platform.
- **Entity Type**: Private (Series C backed; $117M total funding)
- **Headquarters**: San Francisco, California, United States (additional offices in Berlin, Germany and Krakow, Poland)
- **Founded**: 2014 (conflicting reports cite 2013)
- **Founders**: Ali Albazaz (CEO)

## Core Business
- **Primary industry**: Entertainment / Digital Publishing / Streaming Media
- **Target customers**: B2C readers and viewers (direct-to-consumer via Galatea and CandyJar TV); B2B author acquisition through the Inkitt writing platform
- **Mission**: "We believe every author should have an equal opportunity to succeed. Our mission is to discover hidden talents and turn them into globally successful authors." — Inkitt describes itself as building "the Disney of the 21st century" as the most data-driven, most AI-driven company in entertainment.

## Products & Services
- **Galatea (App)**: A mobile reading app delivering serialized, interactive ebooks optimized through AI and predictive algorithms. Inkitt produces a new $1M ebook every 4 weeks and sells directly to consumers through this channel.
- **CandyJar TV**: A short-form streaming platform that adapts Inkitt's million-dollar ebook hits into TV series, sold episode by episode directly to consumers.
- **Inkitt (Author Platform)**: A free writing and publishing platform where authors upload stories; Inkitt's algorithm analyzes reader behavior to identify potential hits, removing subjectivity from the traditional publishing gatekeeping process. Over 50% of published authors achieve $100,000+ in sales.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held)
- **Key Metric**: Annual revenue of approximately $40M; total funding of $117M across 5+ rounds
- **Notable Investors/Partners**: Kleiner Perkins (led Series A), New Enterprise Associates / NEA Ventures (led Series B), Khosla Ventures, redalpine (led early seed), and Henry Kravis (venture round)
- **Growth Signals**:
  - Headcount grew 26.1% YoY (+66 people) to 207 employees, distributed across 34 countries
  - Ranked the 11th most bestseller-generating publisher in the world
  - Claims a 40x higher hit-rate than traditional publishers
  - Launched CandyJar TV, expanding from publishing into original streaming content
  - LinkedIn following grew 83.3% year-over-year to 21,440 followers
  - Actively hiring across engineering, product, marketing, finance, and creative roles

## Competitive Advantages
- **Proprietary AI hit-prediction engine**: Uses reader behavior analytics to identify breakout stories before publication, achieving a 40x higher success rate than traditional publishers.
- **Vertical integration**: Controls the full content lifecycle — discovery (Inkitt platform), publishing (ebooks/audiobooks), and distribution (Galatea app), plus monetization of IP through TV adaptation (CandyJar TV).
- **Direct-to-consumer model**: Bypasses traditional publishing and streaming middlemen, selling content directly to end users.
- **Global, remote-first talent base**: A workforce spanning 34 countries enables round-the-clock content operations and diverse market insight.

## Strategic Focus
- **Scaling CandyJar TV**: Turning proven ebook hits into original TV series is the company's stated next growth frontier.
- **AI-native content production**: Inkitt is hiring for "AI Narrative Film" producer roles, signaling investment in AI-generated or AI-assisted film production.
- **International expansion**: With teams in San Francisco, Berlin, and Krakow, and a distributed workforce across 34 countries, Inkitt is building global content production and distribution capabilities.
- **Talent acquisition**: Active hiring for senior engineering, growth/product leadership, and creative strategy roles indicates continued scaling.

## Why Work Here
- **Hybrid & flexible work**: Employees work in a combination of remote and on-site; flexible schedules with the option to work from Berlin or San Francisco offices depending on location.
- **Compensation**: Competitive salaries — recent postings include Senior Software Engineer, Mobile at $175k–$215k; Senior CRM Lifecycle Marketing at $147k–$190k; People and Office Coordinator at $80k–$110k.
- **Benefits**: Generous parental leave, mental health benefits, 401(K), generous PTO, paid holidays and sick days, pet-friendly offices, and employee discounts.
- **Culture signals**: Employer rating of 3.7/5.0 across 143 reviews (culture 3.4, career 3.5, compensation 3.3, work-life 3.2); Indeed reviews are more mixed (3.2 work-life, 3.0 compensation, 2.6 job security).
- **Mission-driven environment**: Employees work directly on disrupting the traditional publishing industry with a data-driven approach — a rare blend of creative storytelling and AI engineering.
- **Growth trajectory**: 26% YoY headcount growth and a newly launched streaming platform mean employees can have outsized impact in a fast-scaling organization.

## Sources
1. [jobs.lever.co](https://jobs.lever.co/inkitt)
2. [linkedin.com](https://linkedin.com/company/inkitt)
3. [cbinsights.com](https://www.cbinsights.com/company/inkitt)
4. [builtin.com](https://builtin.com/company/inkitt)
5. [indeed.com](https://www.indeed.com/cmp/Inkitt?campaignid=mobvjcmp&from=mobviewjob&fromjk=51e076b9259ec222&tk=1jskme4dik3ea800)

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