---
title: 'ASO & Partnerships Director at Zynga'
canonical: 'https://feeny.ai/job/aso-partnerships-director-zynga-barcelona-btwr42czvnt6'
type: 'job'
last_seen: '2026-09-10'
---

# ASO & Partnerships Director at Zynga 

- **Company:** Zynga 
- **Location:** Barcelona, Spain / London, United Kingdom
- **Posted:** 2026-08-05
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/zyngacareers/jobs/6133275004

## Job description

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

We are looking for an ASO & Partnerships leader to drive organic growth and deepen platform relationships for Merge Dragons, Monster Legends, Dragon City, FarmVille titles and many more. This role owns the studio's app store optimization strategy end-to-end and serves as our primary relationship holder with the major app store platforms — Google Play, the Apple App Store, Microsoft Store and Amazon Appstore.

You will lead a team responsible for improving organic visibility, store conversion, and featuring, while working closely with Product, Creative, UA, and Data teams to unlock sustainable organic growth and strengthen the top of the funnel. You will mentor and empower the ASO team to deliver best-in-class execution, and you'll be the studio's trusted voice in front of our platform partners.

## Responsibilities

Strategic Leadership

- Own the end-to-end ASO strategy for the portfolio, driving organic installs, store conversion, and keyword/category rankings across all markets.
- Define and manage the yearly organic growth roadmap, including localization, seasonal, and launch strategies.
- Set the studio's platform partnership strategy, aligning featuring and promotional opportunities with business priorities and release calendars.

Platform Partnerships

- Build and maintain strategic relationships with Google Play, Apple App Store, Microsoft Store, and Amazon Appstore partner teams.
- Secure featuring, editorial placements, and promotional opportunities across launches, updates, and key seasonal moments.
- Advocate for early access to platform betas, new store features, monetization tools, and APIs, and channel those opportunities back to Product and UA.
- Represent the studio in partner reviews, QBRs, and industry events, and negotiate co-marketing and joint business plans.

Performance Optimization

- Lead store listing experimentation (Custom Product Pages, Product Page Optimization, Google Play store listing experiments) to improve conversion rate.
- Own keyword and metadata optimization, and build rigorous test roadmaps across icons, screenshots, preview videos, and descriptions.
- Establish measurement frameworks to attribute organic uplift and quantify the impact of ASO and featuring initiatives.

## Team & Collaboration

- Mentor ASO managers, specialists, and analysts; build structured career growth and execution excellence.
- Partner closely with Creative teams to fuel store asset testing velocity and creative breakthroughs.
- Collaborate with UA, Product, and Data teams to ensure cohesive full-funnel optimization and visibility improvements.

Operational Excellence

- Establish clear accountability for results with transparent reporting and actionable insights.
- Improve execution speed through better process, prioritization, and cross-team alignment.

## Qualifications

- 6–10+ years of ASO or mobile organic growth experience in free-to-play, ideally in gaming.
- Proven track record of improving organic installs and store conversion at scale across multiple markets.
- Established working relationships with platform partner teams (Apple, Google, and ideally Microsoft and/or Amazon).
- Strong fluency in ASO tools (e.g. AppTweak, Sensor Tower, data.ai) and store listing A/B testing methodologies.
- Deep understanding of app store algorithms, ranking factors, and each platform's merchandising ecosystem.
- Experience leading and developing high-performing teams.
- Ability to influence stakeholders and drive alignment across multiple functions.
- Bonus: familiarity with Match-3/puzzle models and hybrid-casual or builder games.

#LI-Hybrid We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Zynga’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

## About Zynga 

## Company Overview
- **One-liner**: Zynga is a global leader in mobile interactive entertainment, connecting the world through games, and operates as a wholly-owned subsidiary of Take-Two Interactive Software, Inc.
- **Entity Type**: Public subsidiary (parent: Take-Two Interactive, NASDAQ: TTWO)
- **Headquarters**: San Mateo, California, USA (with offices in Austin, Chicago, Toronto, London, Barcelona, Istanbul, Bengaluru, Helsinki, and more)
- **Founded**: 2007
- **Founders**: Mark Pincus (named after his dog Zinga)

## Core Business
- **Primary industry**: Mobile gaming / Interactive entertainment
- **Target customers**: B2C – mass market mobile players in 175+ countries
- **Mission**: To connect the world through games

## Products & Services
Major game franchises (all mobile, free-to-play with in-app purchases):
- **Words With Friends™**: Social word puzzle game (over 70 million words played daily)
- **Zynga Poker™**: Largest free mobile poker game
- **Toon Blast™** & **Toy Blast™**: Puzzle games (acquired via Peak Games)
- **Merge Dragons!™**: Merge puzzle game (acquired via Gram Games)
- **Empires & Puzzles™**: Match-3 RPG (acquired via Small Giant Games)
- **CSR2™ / CSR Racing™**: Racing simulation
- **Game of Thrones Slots Casino™**, **Hit it Rich! Slots™**, **Wizard of Oz Slots™**: Social casino games
- **Golf Rival™**: Sports game (acquired via StarLark)
- **Harry Potter: Puzzles & Spells™**: Licensed puzzle game
- **Color Block Jam™**, **Match Factory!™**: Casual puzzle games
- **Rollic** (hyper-casual games) and **Chartboost** (mobile monetization platform) also part of the portfolio

## Market Standing
- **Valuation/Market Cap**: Not publicly available (subsidiary of Take-Two Interactive; Take-Two market cap ~$28B as of early 2025)
- **Key Metric**: 183 million monthly active users (MAU) playing mobile games [zynga.com](https://www.zynga.com/about/our-story/); over 10 billion total mobile downloads [zynga.com](https://www.zynga.com/) (some pages cite 6 billion)
- **Notable Investors/Partners**: Early backers included Union Square Ventures and Foundry Group; acquired by Take-Two Interactive in May 2022 for $12.7 billion (all-stock)
- **Growth Signals**: Rapid studio acquisitions (Gram Games, Small Giant, Peak, Rollic, Chartboost, StarLark) between 2018–2021; continued live operations growth; expansion into hyper-casual and ad monetization via Chartboost

## Competitive Advantages
- **Data-driven live operations**: Pioneered big data and analytics in mobile gaming to optimize player engagement and monetization
- **Diverse forever franchises**: Portfolio spans puzzle, social casino, word, racing, and RPG genres, reducing reliance on any single hit
- **Scale and distribution**: Massive global footprint (175+ countries) and billions of installs provide strong network effects
- **Parent company backing**: Access to Take-Two’s resources, IP (e.g., *Game of Thrones*, *Harry Potter*), and publishing expertise

## Strategic Focus
- **Forever franchises**: Doubling down on long-lived mobile titles with continuous content updates and live events
- **Mobile-first growth**: Continuing to expand mobile portfolio through organic development and targeted acquisitions
- **Monetization & ad tech**: Leveraging Chartboost to enhance in-game advertising and cross-promotion
- **Licensed IP**: Developing games based on major entertainment properties (Harry Potter, Game of Thrones)

## Why Work Here
- **Culture**: Emphasis on “connecting the world through games”; strong employee resource groups (Women at Zynga, zPride, NaZ for neurodiversity, zCares, ZAPI, zParents, zEndurance)
- **Work model**: “Connected Workplace” – hybrid (Connected), full-time onsite, or fully remote roles depending on team and function
- **Benefits**: Competitive salary, performance bonuses, equity participation, medical/dental/vision, generous parental leave, flexible time-off (DTO), wellness programs, gym benefits, shuttle/commuter perks, in-house food and snacks
- **Engineering culture**: Engineers work on some of the world’s largest game infrastructures; data scientists and analytics drive game decisions; strong focus on innovation and rapid iteration
- **Global locations**: Studios in North America, Europe, and Asia – opportunity to work in diverse international teams

## Sources
1. [zynga.com](https://www.zynga.com/) – Official company homepage
2. [zynga.com/about/our-story/](https://www.zynga.com/about/our-story/) – Company history and milestones
3. [zynga.com/jobs/careers/](https://www.zynga.com/jobs/careers/) – Careers page with benefits and culture details
4. [job-boards.greenhouse.io/zyngacareers](http://job-boards.greenhouse.io/zyngacareers) – Current job listings
5. [linkedin.com/company/zynga](https://www.linkedin.com/company/zynga) – LinkedIn company page

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