---
title: 'ASO Specialist at Socialpoint'
canonical: 'https://feeny.ai/job/aso-specialist-socialpoint-barcelona-gdm2w05zta5t'
type: 'job'
last_seen: '2026-10-15'
---

# ASO Specialist at Socialpoint

- **Company:** Socialpoint
- **Location:** Barcelona, Spain
- **Posted:** 2026-10-13
- **Last confirmed live:** 2026-10-15
- **Apply:** https://job-boards.greenhouse.io/spcareers/jobs/6222941004

## Job description

Who we are:

Let's have fun shaping your future!

We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take-Two Interactive family. We’re the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe.We craft the best social games, bringing joy from Barcelona to the world. Now, we want to bring the world to Barcelona! At Socialpoint, work and play intertwine seamlessly, and we celebrate the diversity that makes us stronger. No matter who you are or where you’re from, you’re welcome here. Join us for a future where making games is as thrilling as playing them!

As an ASO Specialist at Zynga, you will drive the organic growth of our mobile games on the App Store and Google Play. Your role involves optimizing store listings, testing visual assets, and analyzing key performance metrics to enhance visibility and conversion rates. You'll collaborate with marketing, product, and creative teams to implement ASO strategies and track industry trends. If you have a strong analytical mindset, a deep understanding of ASO, and a passion for mobile gaming, we’d love to hear from you!

What You'll do:

- Research, define and implement strategies to drive organic growth for our games on the App Store and Google Play Store using ASO techniques.
- Take charge of optimizing and testing visual assets for app store listings to boost conversion rates.
- Develop well-researched content and creative briefs to support the content and art teams effectively.
- Schedule and run tests across multiple platforms to ensure consistent performance improvements.
- Collaborate with marketing and product teams to align on ASO strategies and share actionable insights.
- Coordinate the promotion of in-game events and features within app store environments.
- Manage the creation and measurement of Custom Product Pages for both the iOS and Android stores.
- Track and analyze key performance metrics to understand and improve organic growth.
- Stay ahead by conducting regular research on competitors and ASO industry trends.

What You Bring:

- Proven ASO experience and knowledge
- Knowledge of the mobile gaming marketing landscape
- Analytical mind with the ability to spot patterns and trends. Advanced user of Microsoft Excel. Knowledge of other BI tools are beneficial (Looker, Tableau)
- Creative thinker, someone who can communicate and guide designers and copywriters.
- Ability to work independently and with precision
- Excellent understanding of ASO best practices, from pre-release to running live-ops
- Outstanding communication skills. Ability to translate complex analysis into clear output for C-level stakeholders

Bonus Points:

- ASO experience for mobile games
- Experience with Apple Search Ads or other UA networks.
- Background in data analysis, statistical knowledge is appreciated

What's in it for you as a Socialpointer?

- Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week
- A generous 25 days of annual leave, plus public holidays
- Private medical insurance for you and your family to keep your health bar full
- Disability and life insurance
- Choose from the latest iOS or Android device when you join (phone or tablet)
- Free language lessons in English, Spanish and Catalan
- Spotify Premium to add the perfect soundtrack to your adventure
- Legendary social events and parties to let off some steam
- Take-Two Interactive employee stock purchase plan (eligibility criteria applies)
- Professional development budget for skills training

Onsite perks include:

- State of the art gym facilities
- Free breakfast, lunch, and specialty coffee
- Onsite physiotherapist and hairdresser (no wallet needed!)

The list goes on and on… so get your game on and apply now! Click “Apply” to level up and submit your application in English. We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at recruitment@socialpoint.es to request any accommodations or for support related to your application for an open position.

Please be aware that Socialpoint does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Socialpoint also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Socialpoint’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

## About Socialpoint

## Company Overview
- **One-liner**: Socialpoint is a world-renowned mobile game developer and publisher, creator of hits like Dragon City and Monster Legends, and a member of the Take-Two Interactive and Zynga family.
- **Entity Type**: Private (Acquired subsidiary of Take-Two Interactive)
- **Headquarters**: Barcelona, Spain
- **Founded**: 2008
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Mobile gaming (social and free-to-play)
- **Target customers**: B2C – global mobile gamers (hundreds of millions of players)
- **Mission**: “Have fun together, creating fun for everyone.”

## Products & Services
- **Dragon City**: Popular mobile game where players breed, collect, and battle dragons. (Mobile app, free-to-play)
- **Monster Legends**: Strategy game featuring monster breeding, battling, and breeding. (Mobile app)
- **Two Dots**: Minimalist puzzle game focused on connecting dots, with hundreds of levels. (Mobile app)
- **Top Troops**: Strategy/action game where players assemble and command troops. (Mobile app)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (part of Take-Two Interactive, which is publicly traded – TTWO)
- **Key Metric**: Over 330 employees; the company’s games have been downloaded by over 1 billion players (≈11% of the world’s population).
- **Notable Investors/Partners**: Acquired by Take-Two Interactive in February 2017; operates under the Zynga label.
- **Growth Signals**: Expanding team (98+ active jobs as of recent), continuous development of new games and live-ops updates, and a growing presence in Barcelona’s tech hub.

## Competitive Advantages
- **Strong IP Portfolio**: Iconic franchises like Dragon City and Monster Legends have massive, loyal user bases.
- **Corporate Backing**: Backed by Take-Two (Rockstar, 2K) gives access to resources, cross-studio collaboration, and global reach.
- **Agile Culture**: Small cross-functional teams enable fast iteration and innovation; the startup mindset persists despite growth.

## Strategic Focus
- **Mobile-first innovation**: Creating new game concepts and improving existing titles through data-driven live operations.
- **User acquisition & expansion**: Growing global player base through marketing and community engagement.
- **Talent development**: Attracting diverse, skilled talent to Barcelona and fostering an inclusive, creative environment.

## Why Work Here
- **Culture**: Passionate, transparent, and collaborative environment with over 30 nationalities. Values include innovation, ownership, and having fun.
- **Work model**: Primarily office-based in Barcelona; relocation support is offered.
- **Perks**: Private medical insurance and physiotherapy, free meals, on-site gym, hairdresser, gaming area, social events, training and language courses, additional vacation days.
- **Engineering Culture**: Emphasis on data science, analytics, Unity development, and cross-functional game teams. Career growth and learning are encouraged.

## Sources
1. [socialpoint.es](https://www.socialpoint.es/)
2. [socialpoint.es – About](https://www.socialpoint.es/about/)
3. [socialpoint.es – Join Us](https://www.socialpoint.es/join-us/)
4. [socialpoint.es – Team](https://www.socialpoint.es/join-us/team/)
5. [Greenhouse – Socialpoint Careers](https://job-boards.greenhouse.io/spcareers)

## Other roles at Socialpoint

- [Software Engineer Intern - Two Dots](https://feeny.ai/job/software-engineer-intern-two-dots-socialpoint-barcelona-5fckbmbm8jgs) — Barcelona, Spain
- [Senior Data Scientist](https://feeny.ai/job/senior-data-scientist-socialpoint-barcelona-d4d7pqkdysys) — Barcelona, Spain
- [Senior Data Engineer](https://feeny.ai/job/senior-data-engineer-socialpoint-barcelona-gfsbye249b5b) — Barcelona, Spain
- [Product Manager Intern](https://feeny.ai/job/product-manager-intern-socialpoint-barcelona-93d551cmzhae) — Barcelona, Spain
- [Mobile Developer Intern (C++)](https://feeny.ai/job/mobile-developer-intern-c-socialpoint-barcelona-j1vg68jaa57k) — Barcelona, Spain
- [Animation Intern](https://feeny.ai/job/animation-intern-socialpoint-barcelona-8b2j7ckpweeg) — Barcelona, Spain
- [Social Media Community Manager Internship](https://feeny.ai/job/social-media-community-manager-internship-socialpoint-barcelona-nkrfbpkhm6j2) — Barcelona, Spain
- [UA Manager](https://feeny.ai/job/ua-manager-socialpoint-barcelona-b5qednqbfsbt) — Barcelona, Spain
- [Senior Marketing Data Analyst](https://feeny.ai/job/senior-marketing-data-analyst-socialpoint-barcelona-mcevfwcp1k80) — Barcelona, Spain
- [Lead Product Manager (Liveops)](https://feeny.ai/job/lead-product-manager-liveops-socialpoint-barcelona-9fmcrdra8zzs) — Barcelona, Spain