---
title: 'ASO Specialist at Supercell'
canonical: 'https://feeny.ai/job/aso-specialist-supercell-helsinki-m9wt4x8webtt'
type: 'job'
last_seen: '2026-10-17'
---

# ASO Specialist at Supercell

- **Company:** Supercell
- **Location:** Helsinki, Finland
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-15
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.ashbyhq.com/supercell/22572ef7-36ef-4cef-8185-144c94800a85

## Job description

We are seeking an experienced App Store Optimization (ASO) Specialist to join our Media & Ops team as we continue to drive our growth story forward! The mission is to increase the visibility and downloads of our existing games. As our App Store Optimization Specialist, you will be responsible for developing and implementing effective ASO strategies to improve the visibility and download rates of our games on the Apple App Store and Google Play.

## What You'll Be Doing

- Devise strategies and project plans to improve App Store ranking and drive organic installs
- Coordinate and managing projects from inception through to completion, working with internal and external stakeholders across creative, product, marketing and other business functions
- Execute A/B testing to increase conversions, establishing best practices, documenting results and implementing in the stores
- Contributing to keyword optimisation strategies
- Monitor app store performance metrics and analyze data to identify areas for improvement and optimization
- Create localisation strategies for our top markets
- Work with our UA team to create Custom Product Pages & Custom Store Listings to support their activities
- Support new games to launch

## What You Have

- Strong understanding of App Store Algorithms
- Experience supporting keyword optimisation strategies
- Knowledge of data analysis
- Ability to create reports
- Keeping up-to-date with the latest trends and best practices in mobile digital marketing and ASO
- Strong communication and collaboration skills
- Strong creativity skills
- Good innovative skills
- Experience planning and conducting A/B testing in collaboration with related business functions
- Understanding of how the upper funnel and down funnel metrics work
- Experience with app store analytics, and ASO platforms, (e.g. AppRadar, AppTweak)

Would Be Nice if You Also Have

- +3 years of experience in ASO management, preferably in the mobile gaming industry
- Established background in marketing, product or product marketing
- Extremely organized with solid project management skills
- Excellent communication skills both written and verbal

Where You'll Be This position can be based in Helsinki or London, as we have game teams in these two cities.

––– That's it about the role! Below, we've gathered some things we feel are important for you to know. Totally optional, but a highly recommended read. Once you're ready to apply, just send us your application through the form on the bottom of the page. –––

## About Supercell

Supercell is a games company from Helsinki, Finland, with [offices](https://supr.cl/jd-offices) also in San Francisco, Seoul, Shanghai, and London. You might know us as the makers of Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars. Our mission is to create [great games](https://supr.cl/jd-games) that as many people as possible play for years and that are remembered forever. So, how do we make great games? By putting together the best teams and giving them the freedom and independence to succeed. And by taking risks, [failing, sharing learnings](https://supercell.com/en/news/learning-from-failures/), and killing lots of projects.

Hey, You Might Love It Here! Independent cells and trust are at the core of [our culture](https://supr.cl/jd-why-you). But it takes more than that to make great games. We take good care of our people, providing them with the compensation, work environment, and resources they need to succeed while having fun along the way.

You Are Not Your Job Title ™ Here, you won’t need to focus on [chasing titles](https://supr.cl/jd-job-title) or climbing ladders. Internally, our job titles don’t include prefixes like Senior, Junior, Principal, or Director. Recognition isn’t tied to your title, as it doesn't define the impact you can have around here.

## Benefits and Compensation

Luring you in with glitter, glamour, and gems isn't what we're about. We want you to enjoy your time here fully, so we structure [our compensation and benefits](https://supr.cl/jd-benefits) with that in mind. It starts with perceiving you as a human being, not a resource.

Relocation? Yes! No matter where you’re moving from, our dedicated mobility team and partners will support you throughout your move. We’ll ensure the process is as smooth as possible for you and anyone joining you – whether they’re family members of the human or animal kind!

Not Sure if You Should Apply? Many candidates with great skills and experience second-guess themselves. The bar is high, but if this role excites you, apply! We’re here to help you succeed. Also, we're happy to learn about any specific accommodations you may need to fully engage in our recruitment process. Wishing you all the best, The Supercell Recruitment team

## About Supercell

## Company Overview
- **One-liner**: Supercell is a Finnish mobile game developer and publisher responsible for global hits like Clash of Clans, Clash Royale, Brawl Stars, Hay Day, and Boom Beach.
- **Entity Type**: Private (majority-owned by Tencent)
- **Headquarters**: Helsinki, Finland
- **Founded**: 2010
- **Founders**: Ilkka Paananen and Mikko Kodisoja

## Core Business
- **Primary industry**: Mobile gaming
- **Target customers**: B2C – mass-market casual and competitive gamers worldwide
- **Mission**: “To create great games that as many people as possible play for years and that are remembered forever” [supercell.com](https://supercell.com/en/about-us/)

## Products & Services
- **Hay Day**: Farming simulation mobile game (launched 2012)
- **Clash of Clans**: Strategy/base-building mobile game (launched 2012)
- **Boom Beach**: Military strategy mobile game (launched 2014)
- **Clash Royale**: Real-time strategy card battle mobile game (launched 2016)
- **Brawl Stars**: Multiplayer arena brawler mobile game (launched 2018)
- **Squad Busters**: Newer title (announced 2024/2025)
- **mo.co**: Unreleased/teased title (as of 2025)
- **Many games in development**: Supercell routinely kills titles that don’t meet standards, maintaining a pipeline of unannounced projects. [supercell.com](https://supercell.com/en/)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed; Tencent acquired 84.3% of the company for ~$8.6 billion in 2016.
- **Key Metric**: ~290 million monthly active users (MAU) across live games [supercell.com](https://supercell.com/en/about-us/)
- **Notable Investors/Partners**: Tencent (majority owner); no other recent funding rounds – the company is self-sustaining from game revenue.
- **Growth Signals**:
  - 5 global live games with long lifetimes (over a decade for Clash of Clans and Hay Day)
  - Offices in Helsinki, San Francisco, Seoul, Shanghai, and London
  - Headcount ~928 Supercellians (as of 2025) [supercell.com](https://supercell.com/en/about-us/)
  - Continuous expansion in Asian markets (Korea, China, Japan) [supercell.com](https://supercell.com/en/about-us/)

## Competitive Advantages
- **Independent “cell” structure**: Small, autonomous teams decide what to build and how – minimal bureaucracy, maximum ownership.
- **Long-term thinking**: Financial success allows patient investment; the company prioritizes decade-spanning games over short-term monetization.
- **Hit-driven track record**: A high bar for quality (killing many projects) but extremely high success rate when titles launch.
- **Global cultural diversity**: Over 60 nationalities in the company, fostering broad perspectives on game design.
- **Trust and transparency**: “Default to trust” culture; teams have full authority over their games, including the decision to kill them. [supercell.com](https://supercell.com/en/careers/why-you-might-love-it-here/)

## Strategic Focus
- **Deepening existing games**: Continuously improving live titles with new features, events, and community engagement.
- **Creating new genres**: Aiming to “expand the audience for smaller ‘niche’ game concepts” and invent experiences players haven’t seen before.
- **Global growth**: Strengthening presence in Eastern markets (Korea, Japan, China) via local offices and partnerships.
- **Staying small**: Explicit goal to keep the company lean (currently ~928 people) to preserve speed and flexibility. [supercell.com](https://supercell.com/en/about-us/)

## Why Work Here
- **Culture**: Values of Independence & Responsibility, Ambition & Risk-taking, Humility & Kindness, and “Clear is Kind” feedback. [supercell.com](https://supercell.com/en/careers/why-you-might-love-it-here/)
- **Work model**: Hybrid, onsite, and fully remote options available depending on role and location. Remote work possible from Finland, Sweden, Denmark, Germany, Spain, and countries with offices. [supercell.com](https://supercell.com/en/careers/joining-supercell/)
- **Relocation**: Full relocation support for individuals and families (including pets), language classes, spouse network, and onboarding buddy system.
- **Perks**: Monthly onboarding sessions in Helsinki for all new hires, transparent open offices, and a focus on “best teams, biggest impact, nothing in your way.”
- **Engineering culture**: Small, empowered teams; engineers own product decisions; emphasis on server, engine, and client programming roles with significant responsibility. [supercell.com](https://supercell.com/en/careers/)

## Sources
1. [supercell.com – Home](https://supercell.com/en/)
2. [supercell.com – About Us](https://supercell.com/en/about-us/)
3. [supercell.com – Careers](https://supercell.com/en/careers/)
4. [supercell.com – Joining Supercell](https://supercell.com/en/careers/joining-supercell/)
5. [supercell.com – Why You Might Love It Here](https://supercell.com/en/careers/why-you-might-love-it-here/)

## Other roles at Supercell

- [Senior Security Engineer](https://feeny.ai/job/senior-security-engineer-supercell-helsinki-5c0gyawbrwes) — Helsinki, Finland
- [Marketing Illustrator, Creatives Studio](https://feeny.ai/job/marketing-illustrator-creatives-studio-supercell-seoul-7sy79s7jjxv6) — Seoul, South Korea
- [Founding UI/UX Designer, Unannounced Game](https://feeny.ai/job/founding-ui-ux-designer-unannounced-game-supercell-london-xp4rrp2pt7p7) — London, United Kingdom
- [AI/ML Engineer](https://feeny.ai/job/ai-ml-engineer-supercell-helsinki-11wdmah63p7y) — Helsinki, Finland
- [Senior Game Tester, Game Modes — Clash Royale](https://feeny.ai/job/senior-game-tester-game-modes-clash-royale-supercell-shanghai-9qftxsgt6z6s) — Shanghai, China
- [Creator Partnerships Manager, Korea](https://feeny.ai/job/creator-partnerships-manager-korea-supercell-seoul-bc7w7s9g08x3) — Seoul, South Korea
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- [Senior Infrastructure Engineer, IT](https://feeny.ai/job/senior-infrastructure-engineer-it-supercell-helsinki-pg879jn3jmw8) — Helsinki, Finland
- [Product Manager, Data Platform](https://feeny.ai/job/product-manager-data-platform-supercell-helsinki-fkv9fh6hh0yx) — Helsinki, Finland
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