---
title: 'ASO Specialist at Zynga'
canonical: 'https://feeny.ai/job/aso-specialist-zynga-barcelona-73vkz0mqmxbb'
type: 'job'
last_seen: '2026-10-15'
---

# ASO Specialist at Zynga 

- **Company:** Zynga 
- **Location:** Barcelona, Spain
- **Posted:** 2026-10-13
- **Last confirmed live:** 2026-10-15
- **Apply:** https://job-boards.greenhouse.io/zyngacareers/jobs/6221192004

## Job description

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

As an ASO Specialist at Zynga, you will drive the organic growth of our mobile games on the App Store and Google Play. Your role involves optimizing store listings, testing visual assets, and analyzing key performance metrics to enhance visibility and conversion rates. You'll collaborate with marketing, product, and creative teams to implement ASO strategies and track industry trends. If you have a strong analytical mindset, a deep understanding of ASO, and a passion for mobile gaming, we’d love to hear from you!

What You'll do:

- Research, define and implement strategies to drive organic growth for our games on the App Store and Google Play Store using ASO techniques.
- Take charge of optimizing and testing visual assets for app store listings to boost conversion rates.
- Develop well-researched content and creative briefs to support the content and art teams effectively.
- Schedule and run tests across multiple platforms to ensure consistent performance improvements.
- Collaborate with marketing and product teams to align on ASO strategies and share actionable insights.
- Coordinate the promotion of in-game events and features within app store environments.
- Manage the creation and measurement of Custom Product Pages for both the iOS and Android stores.
- Track and analyze key performance metrics to understand and improve organic growth.
- Stay ahead by conducting regular research on competitors and ASO industry trends.

What You Bring:

- Proven ASO experience and knowledge
- Knowledge of the mobile gaming marketing landscape
- Analytical mind with the ability to spot patterns and trends. Advanced user of Microsoft Excel. Knowledge of other BI tools are beneficial (Looker, Tableau)
- Creative thinker, someone who can communicate and guide designers and copywriters.
- Ability to work independently and with precision
- Excellent understanding of ASO best practices, from pre-release to running live-ops
- Outstanding communication skills. Ability to translate complex analysis into clear output for C-level stakeholders

Bonus Points:

- ASO experience for mobile games
- Experience with Apple Search Ads or other UA networks.
- Background in data analysis, statistical knowledge is appreciated

What's in it for you as a Socialpointer?

- Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week
- A generous 25 days of annual leave, plus public holidays
- Private medical insurance for you and your family to keep your health bar full
- Disability and life insurance
- Choose from the latest iOS or Android device when you join (phone or tablet)
- Free language lessons in English, Spanish and Catalan
- Spotify Premium to add the perfect soundtrack to your adventure
- Legendary social events and parties to let off some steam
- Take-Two Interactive employee stock purchase plan (eligibility criteria applies)
- Professional development budget for skills training

Onsite perks include:

- State of the art gym facilities
- Free breakfast, lunch, and specialty coffee
- Onsite physiotherapist and hairdresser (no wallet needed!)

The list goes on and on… so get your game on and apply now! Click “Apply” to level up and submit your application in English. We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Zynga’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

## About Zynga 

## Company Overview
- **One-liner**: Zynga is a global leader in mobile interactive entertainment, connecting the world through games, and operates as a wholly-owned subsidiary of Take-Two Interactive Software, Inc.
- **Entity Type**: Public subsidiary (parent: Take-Two Interactive, NASDAQ: TTWO)
- **Headquarters**: San Mateo, California, USA (with offices in Austin, Chicago, Toronto, London, Barcelona, Istanbul, Bengaluru, Helsinki, and more)
- **Founded**: 2007
- **Founders**: Mark Pincus (named after his dog Zinga)

## Core Business
- **Primary industry**: Mobile gaming / Interactive entertainment
- **Target customers**: B2C – mass market mobile players in 175+ countries
- **Mission**: To connect the world through games

## Products & Services
Major game franchises (all mobile, free-to-play with in-app purchases):
- **Words With Friends™**: Social word puzzle game (over 70 million words played daily)
- **Zynga Poker™**: Largest free mobile poker game
- **Toon Blast™** & **Toy Blast™**: Puzzle games (acquired via Peak Games)
- **Merge Dragons!™**: Merge puzzle game (acquired via Gram Games)
- **Empires & Puzzles™**: Match-3 RPG (acquired via Small Giant Games)
- **CSR2™ / CSR Racing™**: Racing simulation
- **Game of Thrones Slots Casino™**, **Hit it Rich! Slots™**, **Wizard of Oz Slots™**: Social casino games
- **Golf Rival™**: Sports game (acquired via StarLark)
- **Harry Potter: Puzzles & Spells™**: Licensed puzzle game
- **Color Block Jam™**, **Match Factory!™**: Casual puzzle games
- **Rollic** (hyper-casual games) and **Chartboost** (mobile monetization platform) also part of the portfolio

## Market Standing
- **Valuation/Market Cap**: Not publicly available (subsidiary of Take-Two Interactive; Take-Two market cap ~$28B as of early 2025)
- **Key Metric**: 183 million monthly active users (MAU) playing mobile games [zynga.com](https://www.zynga.com/about/our-story/); over 10 billion total mobile downloads [zynga.com](https://www.zynga.com/) (some pages cite 6 billion)
- **Notable Investors/Partners**: Early backers included Union Square Ventures and Foundry Group; acquired by Take-Two Interactive in May 2022 for $12.7 billion (all-stock)
- **Growth Signals**: Rapid studio acquisitions (Gram Games, Small Giant, Peak, Rollic, Chartboost, StarLark) between 2018–2021; continued live operations growth; expansion into hyper-casual and ad monetization via Chartboost

## Competitive Advantages
- **Data-driven live operations**: Pioneered big data and analytics in mobile gaming to optimize player engagement and monetization
- **Diverse forever franchises**: Portfolio spans puzzle, social casino, word, racing, and RPG genres, reducing reliance on any single hit
- **Scale and distribution**: Massive global footprint (175+ countries) and billions of installs provide strong network effects
- **Parent company backing**: Access to Take-Two’s resources, IP (e.g., *Game of Thrones*, *Harry Potter*), and publishing expertise

## Strategic Focus
- **Forever franchises**: Doubling down on long-lived mobile titles with continuous content updates and live events
- **Mobile-first growth**: Continuing to expand mobile portfolio through organic development and targeted acquisitions
- **Monetization & ad tech**: Leveraging Chartboost to enhance in-game advertising and cross-promotion
- **Licensed IP**: Developing games based on major entertainment properties (Harry Potter, Game of Thrones)

## Why Work Here
- **Culture**: Emphasis on “connecting the world through games”; strong employee resource groups (Women at Zynga, zPride, NaZ for neurodiversity, zCares, ZAPI, zParents, zEndurance)
- **Work model**: “Connected Workplace” – hybrid (Connected), full-time onsite, or fully remote roles depending on team and function
- **Benefits**: Competitive salary, performance bonuses, equity participation, medical/dental/vision, generous parental leave, flexible time-off (DTO), wellness programs, gym benefits, shuttle/commuter perks, in-house food and snacks
- **Engineering culture**: Engineers work on some of the world’s largest game infrastructures; data scientists and analytics drive game decisions; strong focus on innovation and rapid iteration
- **Global locations**: Studios in North America, Europe, and Asia – opportunity to work in diverse international teams

## Sources
1. [zynga.com](https://www.zynga.com/) – Official company homepage
2. [zynga.com/about/our-story/](https://www.zynga.com/about/our-story/) – Company history and milestones
3. [zynga.com/jobs/careers/](https://www.zynga.com/jobs/careers/) – Careers page with benefits and culture details
4. [job-boards.greenhouse.io/zyngacareers](http://job-boards.greenhouse.io/zyngacareers) – Current job listings
5. [linkedin.com/company/zynga](https://www.linkedin.com/company/zynga) – LinkedIn company page

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