--- title: 'Assistant Brand Manager (crochet and knit brand) | DTC E-commerce | 100% Remote EU at Foxelli Group' canonical: 'https://feeny.ai/job/assistant-brand-manager-crochet-and-knit-brand-dtc-e-commerce-100-remote-eu-4w5wxwd0qcky' type: 'job' last_seen: '2026-09-17' --- # Assistant Brand Manager (crochet and knit brand) | DTC E-commerce | 100% Remote EU at Foxelli Group - **Company:** Foxelli Group - **Location:** Lithuania - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-09-04 - **Last confirmed live:** 2026-09-17 - **Apply:** https://jobs.ashbyhq.com/foxelligroup/30136d3f-e948-4088-9f31-7270e10d4db8 ## Job description Please be informed that Foxelli Group hires exclusively in-house and doesn't work with any external recruitment agencies. Any company or individual claiming to recruit on behalf of Foxelli Group is not affiliated with us. At Foxelli, we’re building more than e-commerce brands - we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them. If you love to learn, experiment, think boldly, make decisions, and build things that matter -you’ll feel at home with us. ## THE ROLE We’re looking for a Brand Manager Assistant to join us in growing Hooks & Needles, one of our creative brands built around crochet and knitting This is a hands-on role for someone who loves staying organized, spotting the little details others miss, and making sure things actually get done. You’ll work across product development, customer feedback, marketing, and day-to-day brand projects, helping keep everything running smoothly and looking for ways to make things better. Crochet or knitting knowledge is a big advantage here. Understanding the craft helps you get our products, understand our customers, and spot issues they might notice. ## 🚀 WHAT YOU'LL BE DOING 🧶 Product Development - Help develop and improve products for Hooks & Needles. - Review patterns, instructions, and content for accuracy and quality. - Work with creators and internal teams to bring projects to life. 🔍 Customer Feedback - Review customer feedback and spot trends, issues, and opportunities. - Turn insights into ideas for improving products and the customer experience. 📈 Market Research - Keep up with crochet and knitting trends. - Research new ideas, products, and opportunities for the brand. 💬 Customer Support & Community - Help with product-related customer questions and feedback. - Keep an eye on our online communities and what customers are talking about. 📣 Marketing Support - Help execute marketing initiatives and campaigns. - Source creative content and support product storytelling. 🤖 AI & Smarter Ways of Working - Use AI tools to speed up research, analysis, and everyday tasks. - Look for ways technology can help us work faster and smarter. ## 🦊 WHAT WE'RE LOOKING FOR - Extreme attention to detail - You catch the small mistakes and inconsistencies. - Organized - You like keeping projects, tasks, and details under control. - Tech-savvy - Comfortable working with tools like Shopify, Asana, Google Sheets, Claude, InDesign, and other AI tools. - Independent - You take ownership and follow things through without being chased. - Adaptable - You handle changing priorities without losing focus. - Curious - You enjoy learning, testing ideas, and finding better ways to do things. - Open to feedback - You take feedback on board and use it to improve. - Crochet or knitting knowledge - A strong advantage, especially when working with patterns and product content. Experience in e-commerce, product development, or brand management is helpful, but we’re also interested in people who are smart, proactive, detail-focused, and eager to learn. ## THE RECRUITMENT PROCESS Apply - A simple form that helps us know who’s stepping into our world. Ribbon AI Interview - Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space. Interview -A conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together. ## FIXED SERVICE FEE Up to € 1000 euros after taxes, depending on your skills, competencies, and experience. ❕Please note that this role is based on a contract/freelance agreement. ## PERKS & BENEFITS - Full flexibility with your schedule in a fully remote setting, while Apploye ensures transparency and fairness. - Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check. - A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously. - Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested. - A budget for your home office setup so you’re comfortable working how you like and where you like. - Strong company culture and a network of unique individuals that celebrate you. ## ELIGIBILITY & LOCATION REQUIREMENTS ❕This role is 100% remote. - Our tribe works primarily in the Eastern European Time Zone (EET - UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported. - For full-time roles, we ask that you’re available for at least 5 hours during typical EET working hours - it keeps collaboration smooth and communication easy. (This doesn’t apply to part-time roles.) ## About Foxelli Group ## Company Overview - **One-liner**: Foxelli Group is a remote-first e-commerce company that builds and scales subscription-based direct-to-consumer (D2C) brands across multiple industries. - **Entity Type**: Private (Bootstrapped) - **Headquarters**: Amsterdam, Netherlands - **Founded**: 2015 - **Founders**: Armantas Bakas (Co-founder & CEO) and Alex Bake (Co-founder & CMO) ## Core Business - **Primary industry**: E-commerce / Direct-to-Consumer (D2C) Subscription Boxes - **Target customers**: B2C consumers in the US market, spanning niches like mindfulness, crafts, food & beverage, fashion, and pet care. - **Mission or purpose statement**: To build a world-class e-commerce enterprise by developing innovative brands that significantly enhance customers' lives and deliver real value. ## Products & Services Foxelli Group focuses on creating and operating a portfolio of digital D2C brands. Key verticals include: - **Mindfulness & Well-being**: Subscription boxes promoting self-care, mindful living, and spiritual growth (e.g., Mindful Souls brand). - **Crafts & Hobbies**: Subscription boxes for activities like crocheting, knitting, and quilting. - **Food & Beverages**: Gourmet food subscription offerings. - **Fashion & Lifestyle**: Apparel and lifestyle product subscriptions. - **Pet Care & Wellness**: Subscription products for pet owners. The company manages all aspects of these brands, from product sourcing and creative production to high-volume digital marketing and customer support. ## Market Standing - **Valuation/Market Cap**: Not publicly available (privately held, bootstrapped). - **Key Metric**: The company states a goal of achieving $300 million in annual revenue. Current revenue is not publicly disclosed. - **Notable Investors/Partners**: Bootstrapped; no institutional investors listed. Key platform partners include Shopify, Klaviyo, and Gorgias (Diamond-tier customer service tier). - **Growth Signals**: The company aggressively invests in scaling via paid ads with 5-figure daily budgets. It has a high volume of active job postings (273), with a yearly job posting growth trend of +435.3% [linkedin.com]. The company operates in 15 countries with a team of 35 people. ## Competitive Advantages - **Bootstrapped & Profitable**: The company was built from the founders' savings (€2,500) and operates without venture capital, suggesting a disciplined, profitable business model focused on sustainable growth. - **Full-Stack D2C Capability**: The company controls the entire value chain in-house (product design, creative production via a large in-house team, ad buying, email marketing, and customer service), allowing for rapid iteration and high margins. - **Data-Driven, High-Budget Marketing**: Foxelli runs large-scale ad campaigns (5-figure daily budgets) and leverages rigorous A/B testing and AI to optimize performance, a sophisticated level of marketing for a mid-sized company. ## Strategic Focus - **AI Integration**: The company is actively integrating AI across its operations, as evidenced by multiple job postings for "AI Product Engineer," "AI Filmmaker," and "AI & Shopify" roles. They are also hiring for an "AI Product Engineer (Founding Member / High-Speed Builder)", suggesting the buildout of proprietary AI tools [builtin.com]. - **Portfolio Expansion**: The company is aggressively expanding into new verticals beyond its core crafts and mindfulness brands, including food, fashion, and pet care. - **Remote-First Global Talent**: The company is doubling down on its fully remote, global operating model to hire top talent in marketing, engineering, and creative roles from anywhere. ## Why Work Here - **Culture**: The company emphasizes a culture of "Freedom, Adventure, Customers, and Tribe." It promotes a high-autonomy, high-responsibility environment where employees are empowered and share in the company’s success [foxelligroup.com]. - **Remote-First**: The role is 100% remote, allowing employees to work from anywhere in the world with flexible hours [builtin.com]. - **Growth & Compensation**: The company has an employer rating of 4.0/5.0 on LinkedIn, with high marks for Compensation (4.2) and Career (4.1). The massive spike in job postings (+435% YoY) indicates a high-growth phase with rapid advancement potential [linkedin.com]. - **Engineering & Tech Focus**: The company is heavily investing in AI and tech roles, offering high-speed builders and engineers the chance to be "Founding Members" of new product initiatives, indicating significant technical challenges and ownership [builtin.com]. ## Sources 1. [foxelligroup.com](https://www.foxelligroup.com/) 2. [linkedin.com](https://www.linkedin.com/company/foxelli-group/) 3. [cbinsights.com](https://www.cbinsights.com/company/foxelli-group) 4. [builtin.com](https://www.builtin.com/company/foxelli-group) 5. 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