---
title: 'Assistant General Counsel at TripleLift'
canonical: 'https://feeny.ai/job/assistant-general-counsel-triplelift-new-york-new-york-0yqbs6qbtdpe'
type: 'job'
last_seen: '2026-09-14'
---

# Assistant General Counsel at TripleLift 

- **Company:** TripleLift 
- **Location:** New York New York, United States
- **Compensation:** $200k–$250k
- **Posted:** 2026-07-24
- **Last confirmed live:** 2026-09-14
- **Apply:** https://triplelift.com/careers-posts/?gh_jid=7700581

## Job description

## About TripleLift

We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.

As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at[triplelift.com](https://c212.net/c/link/?t=0&l=en&o=3665616-1&h=429054733&u=http%3A%2F%2Ftriplelift.com%2F&a=%C2%A0triplelift.com).

## Overview

TripleLift’s Legal team supports our rapidly evolving and growing global advertising business. Our mandate is to provide strategic and practical legal advice to all functions throughout the organization – and our day to day work is diverse, ranging from drafting and negotiating contracts to evaluating product offerings to monitoring and addressing legislative and regulatory developments that affect the future of the internet. We are energized by the challenges of serving a dynamic, fast-growing company that’s shaping the future of online advertising in a complex ecosystem – and we’re looking for a new commercial counsel to join the team and assist our continued growth.

The Assistant General Counsel role reports to the General Counsel and manages a broad legal portfolio in support of our commercial initiatives, including negotiating and executing a variety of complex and cutting-edge commercial agreements critical to our expanding business and platform. This role requires a close relationship with executives across the company and with internal clients spanning multiple functions across TripleLift. The role is intentionally broad and requires a deep understanding of our business in order to  understand and assess legal and business risks and make sound decisions under tight deadlines. The role requires the successful candidate to advise on international, policy, privacy and regulatory matters related to our expanding product offerings and an ability to identify and improve processes and policies to benefit the business.

The ideal candidate is a business-minded and practical lawyer who takes the time to understand technology and business objectives to strategically and effectively balance legal risks in advising the business at an executive level. They are a motivated, creative problem-solver who thrives in a high growth environment working on exciting and complex legal issues that may influence new legal precedent and shape the internet of the future. They are a collaborative team player comfortable making decisions and managing a team.

## Responsibilities

- Interact and collaborate with senior executives across TripleLift’s diverse business, providing practical and actionable legal advice that appropriately balances business objectives with risk.
- Supervise other attorneys on go-to-market tasks and projects in a way that is collaborative, inclusive, and supportive. Collaborate with other senior members of the legal team.
- Review, negotiate and draft a variety of technology and commercial agreements, including terms governing access to our core advertising services, platform vendor and data provider agreements, SAAS, privacy and other technology agreements.
- Lead complex, cross-border, commercial negotiations with strategic partners and some of the biggest names in digital advertising.
- Support product, technology and commercial teams in evaluating, protecting and commercializing new products and features.
- Ensure compliance and draft contracts and policies to address a variety of industry standards, laws and regulations impacting online advertising, including intellectual property, gaming, privacy and political advertising.
- Help the legal team develop, implement and support the continuous improvement of standard form agreements, legal processes, policies and trainings.
- Exercise strong judgment to advise TripleLift and contribute to the overall success of the business.
- Identify, research, analyze, and advise teams on a wide range of relevant legal topics, issues, and risk (e.g., licensing, intellectual property, commercial, data security, and privacy law).
- Thrive in a collaborative, supportive environment and participate in helping to lead a diverse and highly capable legal team.

Education & Requirements

- Licensed to practice in New York with superior academic credentials.
- 6+ years of commercial experience at a top-tier law firm or in-house legal department.
- Prior experience in adtech, with strong client service skills.
- Experience with global privacy regulations (GDPR, CCPA/CPRA, etc.).
- Ability to understand technology and the interplay between legal risk, policy and strategy.
- Excellent business judgment and ability to assess legal risk while also thinking strategically and providing practical advice.
- Exceptional communication, analytical and writing skills.
- Ability and desire to work both autonomously but also collaboratively as part of a growing legal team.
- Strong project-management and operational skills.

US Jobs: The base salary range represents the low and high end of the TripleLift US salary range for this position. Actual salaries will vary depending on factors including but not limited to experience and performance. The range listed is just one component of TripleLift’s total compensation package for employees. Other rewards may include bonuses, an open Paid Time Off policy, and many region-specific benefits.

Pay is based on various non-discriminatory factors including but not limited to experience, education, and skills.

Benefits Available to Eligible Employees Include the following*:

- Medical, Dental & Vision Plans
- Flexible PTO
- 401k w/ employer match

*Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment).

Salary range transparency $200,000—$250,000 USD

Life at TripleLift

At TripleLift, we’re a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating.

Learn more about TripleLift and our culture by visiting our [LinkedIn Life page.](https://www.linkedin.com/company/triplelift/life/tripleliftdei/?viewAsMember=true)

Establishing People, Culture and Community Initiatives

At TripleLift, we are committed to building a culture where people feel connected, supported, and empowered to do their best work. We invest in our people and foster a workplace that encourages curiosity, celebrates shared values, and promotes meaningful connections across teams and communities. We want to ensure the best talent of every background, viewpoint, and experience has an opportunity to be hired, belong, and develop at TripleLift. Through our People, Culture, and Community initiatives, we aim to create an environment where everyone can thrive and feel a true sense of belonging.

Privacy Policy

Please see our Privacy Policies on our [TripleLift](https://triplelift.com/privacy/) and [1plusX](https://www.1plusx.com/privacy-policy/) websites.

TripleLift does not accept unsolicited resumes from any type of recruitment search firm. Any resume submitted in the absence of a signed agreement will become the property of TripleLift and no fee shall be due.

## About TripleLift 

## Company Overview
- **One-liner**: TripleLift is a creative supply-side platform (SSP) that orchestrates data, creative, and supply to help brands move from buying impressions to engineering measurable advertising impact.
- **Entity Type**: Private (funding stage not publicly disclosed)
- **Headquarters**: New York, NY, USA
- **Founded**: 2012
- **Founders**: Not publicly available (founder names are not listed on the company’s official site or in the provided sources)

## Core Business
- **Primary industry**: Advertising Technology (AdTech)
- **Target customers**: B2B – publishers (supply side) and brands/advertisers (demand side)
- **Mission or purpose statement**: “Impact by Design” – every impression has the potential to deliver impact when creative, data, supply, and measurement are designed intentionally to work together from the start.

## Products & Services
- **Creative SSP**: The core platform that connects data, creative, and supply into one coordinated system for omnichannel advertising.
- **TL Spark**: An intelligence layer that connects every signal across campaigns and continuously improves advertising performance.
- **Supply & Curation**: Tools for publishers to unlock the full impact of their inventory while elevating the user experience.
- **Measurement**: Solutions that track attention, perception, and outcomes – including brand lift in CTV, purchase intent in retail media, and ad recall benchmarks.
- **Optimization**: Features that reduce waste (50%+ reduction claimed) and improve conversion rates.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual revenue not publicly available; total funding not disclosed
- **Notable Investors/Partners**: Not listed in provided sources
- **Growth Signals**:
  - 350+ employees (335 according to Built In)
  - 6 global offices across 4 continents
  - Reported performance metrics: 3.6x ROI (Forrester TEI study), 272% increase in purchase intent for retail media, 7.9x brand lift in CTV, 50%+ waste reduction
  - Strong presence in native advertising, now evolved to full omnichannel coverage

## Competitive Advantages
- **Creative-first approach**: Built on innovative ad formats starting with native, now spanning all channels.
- **Orchestration layer**: TL Spark coordinates creative, curation, audience, and measurement as one system rather than siloed point solutions.
- **First-party publisher data focus**: Future-forward data strategy built around publisher first-party data, making it privacy-compliant and scalable.
- **Proven results**: Case studies and third-party studies (Forrester) show significant lifts in attention, brand perception, and conversion.

## Strategic Focus
- **Orchestration era**: Moving beyond simple impression delivery to engineering impact through coordinated systems.
- **Retail media & CTV**: Key growth areas where TripleLift claims strong performance (purchase intent, brand lift).
- **Continuous innovation**: Emphasis on learning and adapting to a dynamic ecosystem, with a founder’s mentality across the organization.

## Why Work Here
- **Culture & Values**: Core values include “Win as a Team,” “Learn & Grow,” “Embrace & Drive Change,” “Operate with a Founder’s Mentality,” and “Own Your Piece, Know the Puzzle.”
- **Learning & Development**: Annual learning stipend, coaching/mentoring opportunities, internal rotation programs.
- **Work-Life Balance**: Paid time off, leave options, and a 5-year sabbatical (1 month).
- **Wellness**: Headspace subscription, mental wellbeing support, physical care, financial advice, paid parental leave.
- **Health Benefits**: Competitive medical, dental, vision; company-paid short-term and long-term disability.
- **Work Environment**: Hybrid workspace (combination of remote and on-site), with in-office locations in New York and other global offices.
- **Community**: Employee Resource Groups (ERGs), monthly Lift Lab sessions, events, and company-wide Pulse meetings to stay connected.
- **Tenure Celebrations**: 5-year anniversary includes a 1-month sabbatical.

## Sources
1. [triplelift.com](https://triplelift.com/)
2. [triplelift.com/careers/](https://triplelift.com/careers/)
3. [triplelift.com/about/](https://triplelift.com/about/)
4. [triplelift.com/careers-posts/](https://triplelift.com/careers-posts/)
5. [builtin.com/company/triplelift](https://builtin.com/company/triplelift)

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