--- title: 'Assistant Store Manager at Herschel Supply Co.' canonical: 'https://feeny.ai/job/assistant-store-manager-herschel-supply-co-burnaby-c4pr8qqnf8mx' type: 'job' last_seen: '2026-09-10' --- # Assistant Store Manager at Herschel Supply Co. - **Company:** Herschel Supply Co. - **Location:** Burnaby, Canada - **Posted:** 2026-07-09 - **Last confirmed live:** 2026-09-10 - **Apply:** https://herschel.com/careers?gh_jid=4696013006 ## Job description ## ABOUT HERSCHEL SUPPLY Welcome to Herschel Supply, where we make quality products for a lifetime of better journeys. Designed with timeless form and intuitive function in Vancouver, Canada, every piece is backed by our signature warranty for wherever you’re going next. Since 2009, we’ve never stopped taking risks. We’re constantly innovating, growing our community and heading on new journeys. We’ve gotten lost in new cities, made lifelong friends all over the world, road tripped with no GPS, and explored a ton of creative pursuits along the way. Putting yourself out there isn’t easy. It means stepping outside of your comfort zone and trying something new. It might be scary at first, but it also leads to the best parts of life. Inspiring others to take that leap is what we live for. Wherever you’re headed, we’re here to help you pack your future with possibilities. So, come along for the ride, get inspired and Put Yourself Out There. ## ABOUT YOUR NEW ROLE Herschel Supply is looking for an Assistant Store Manager to join our Metrotown Store crew. As Assistant Store Manager, you’ll partner with the Store Manager to lead the team, deliver an exceptional in-store experience, and keep daily operations running smoothly. You’ll bring a forward-thinking, hands-on approach to retail leadership - shaping a store environment that reflects the creativity, energy, and community spirit of Herschel. You’re a people-first leader who knows how to balance coaching, operations, and results. You motivate your team, uphold high standards, and solve problems in real time - creating memorable experiences that build loyalty and keep our customers returning again and again. ## A DAY IN THE LIFE Every day at Herschel is a little different, but you’ll mostly: - Lead and inspire your team - create a positive, high-energy environment rooted in teamwork and trust. - Coach, mentor, and develop Sales Associates and Key Holders, helping them reach their goals and grow within the brand. - Support with recruitment, scheduling, payroll, and day-to-day store operations. - Champion the customer experience - connect authentically, listen, and make every interaction feel memorable. - Keep the store looking sharp: execute visual standards, merchandising updates, and product storytelling that bring each season to life. - Partner with the Store Manager to analyze KPIs, identify opportunities, and celebrate wins. - Maintain operational excellence - ensure accuracy in inventory, cash handling, and loss prevention. - Contribute to community and marketing initiatives that reflect Herschel’s values and local culture. ## ABOUT YOU - You have proven experience in retail leadership - as an established Key Holder or Assistant Store Manager. - You’re confident leading from the floor and supporting others to perform at their best. - You have a strong understanding of retail KPIs and how to drive them through coaching and action. - You’re organized, detail-oriented, and comfortable balancing multiple priorities. - You bring creativity, curiosity, and initiative to everything you do. - You understand what great service feels like and how to deliver it. - You’re flexible and dependable, ready to jump in where needed. - You believe in teamwork, open communication, and showing up properly - every day. ## THE DETAILS - Position: Full-time - Schedule: Must be available for a variety of shifts, including evenings, weekends, and holidays - Wage Band: $23.25 - $25.00 per hour depending on experience ## DIVERSITY, EQUITY & INCLUSION AT HERSCHEL SUPPLY We’re committed to creating a workspace that is safe, secure, inclusive and enjoyable for all. Stemming from our core values and initiating dialogue around our programs, we aim to empower everyone to share their individual voices and experiences. It’s with this openness that we are able to expand our view of who we are as individuals, and what we can do in our careers at Herschel. At Herschel Supply, we are committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. Our goal is to build an inclusive culture that connects us to our customers and the communities around us while embracing and encouraging diversity in our employees’ age, colour, disability, ethnicity, gender identity or expression, sexual orientation, race, religion and other characteristics that make our employees unique. Herschel Supply welcomes and encourages applications from people with disabilities. Accommodations are available upon request throughout the interview process, just let us know and we’ll work with you to ensure you’re supported. ## About Herschel Supply Co. ## Company Overview - **One-liner**: Herschel Supply Co. designs and manufactures backpacks, bags, travel goods, apparel, and accessories for everyday explorers around the world. - **Entity Type**: Private (funding stage: Venture/Line of Credit) - **Headquarters**: Vancouver, British Columbia, Canada - **Founded**: 2009 - **Founders**: Jamie Cormack and Lyndon Cormack ## Core Business - **Primary industries**: Retail apparel and fashion, consumer goods, luggage and accessories. - **Target customers**: B2C; primarily 18‑to‑35‑year‑old consumers who value style, nostalgia, and everyday adventure. - **Mission/purpose**: "We design classic products that combine style, quality and purpose. We're open to every journey and have a travel everywhere, travel often attitude." (from [herschel.com](https://herschel.com/pages/about-us)) ## Products & Services - **Backpacks**: Heritage-inspired daypacks, laptop backpacks, and hiking packs – core product category. - **Travel Goods**: Duffel bags, luggage, and carry-on accessories. - **Apparel & Accessories**: Hats, outerwear, and seasonal apparel collections. - **Herschel Outdoor Equipment™**: A newer line focusing on technical outdoor gear. - **Collaborations**: Limited-edition partnerships, e.g., Herschel x LEGO® (announced July 2025) and other brand collaborations. - **Retail stores**: 44 physical locations worldwide, including flagship stores in Vancouver, Hong Kong, Dubai, and Paris. ## Market Standing - **Valuation**: Not publicly disclosed. - **Key metrics**: - Annual Revenue: USD $70 million (per LinkedIn, 2025 data). - Total Funding: $60–$85 million (conflicting reports: LinkedIn reports $60M total funding with a $60M venture round in 2019; CB Insights reports $85M total raised including a line of credit). - **Notable Investors/Partners**: Ares Commercial Finance, Alliance Consumer Growth, HOOPP (Healthcare of Ontario Pension Plan), and Eurazeo (per [cbinsights.com](https://www.cbinsights.com/company/herschel-supply-co)). - **Growth Signals**: - Expanded from a direct‑to‑consumer online brand to 44 retail stores globally. - Launched new product lines (Outdoor Equipment™) and ongoing collaborations. - Acquired LAShowroom.com (2017) and Totokaelo (2016) in earlier years. - Headcount: LinkedIn reports 164 employees (‑9% YoY); Built In reports 294 total employees – numbers likely reflect different counting methods (full‑time vs. all staff). ## Competitive Advantages - **Brand nostalgia and design heritage**: The Herschel name and retro aesthetic evoke a sense of timeless quality, differentiating them from fast‑fashion accessories. - **Global retail footprint**: 44 stores across North America, Europe, Asia, and the Middle East create brand presence and customer touchpoints. - **Strong licensing and collaboration pipeline**: Partnerships with LEGO, Disney, and other high‑profile brands drive limited‑edition hype and cultural relevance. - **Vertical integration in design**: Products are designed in Vancouver and manufactured in China/Southeast Asia, keeping cost control and quality consistency. ## Strategic Focus - **Retail expansion**: Continuing to open flagship stores in key international markets (Hong Kong, Dubai, Paris). - **Product diversification**: Growing the Outdoor Equipment™ line to capture the outdoor/adventure market beyond urban backpacks. - **Sustainability and digital engagement**: Emphasis on warranty programs (limited lifetime warranty) and free returns to build customer loyalty. - **Brand storytelling**: Founders’ narrative rooted in Canadian small‑town heritage, used in media like the *How I Built This* podcast (March 2025) to reinforce brand authenticity. ## Why Work Here - **Culture**: Described as a design‑driven, creative environment with roots in Vancouver’s outdoor and arts community. Emphasis on “travel everywhere, travel often” mindset. - **Work policy**: In‑office / OnSite workspace; employees work from physical offices. Offices in Vancouver (HQ), Banff (Scotland), and other locations. - **Perks**: Healthcare benefits (health insurance offered). Notable alumni move to companies like lululemon, Arc’teryx, and Aritzia, indicating a strong talent pool. - **Engineering/Creative culture**: Teams span design, product costing, marketing, and retail. Recent job postings include Category Manager, Colour & Raw Materials Developer, and Retail Sales Associates. ## Sources 1. [herschel.com – About Us](https://herschel.com/pages/about-us) 2. [builtin.com – Herschel Supply Company Careers](https://builtin.com/company/herschel-supply-company) 3. [LinkedIn – Herschel Supply Company](https://ca.linkedin.com/company/herschelsupply) 4. [cbinsights.com – Herschel Supply Profile](https://www.cbinsights.com/company/herschel-supply-co) 5. [greenhouse.io – Herschel Supply Careers](https://job-boards.greenhouse.io/herschelsupplyco) ## Other roles at Herschel Supply Co. - [Key Holder](https://feeny.ai/job/key-holder-herschel-supply-co-banff-tfjeg3av9kap) — Banff, Canada - [Operations Coordinator](https://feeny.ai/job/operations-coordinator-herschel-supply-co-vancouver-18pmtcajr129) — Vancouver, Canada - [Sales Associate (Part-Time / Seasonal)](https://feeny.ai/job/sales-associate-part-time-seasonal-herschel-supply-co-vancouver-da7mf4254e90) — Vancouver, Canada - [Sales Associate (Part-Time / Seasonal)](https://feeny.ai/job/sales-associate-part-time-seasonal-herschel-supply-co-vancouver-fc8v3zqjnsww) — Vancouver, Canada - [Payroll & Benefits Specialist](https://feeny.ai/job/payroll-benefits-specialist-herschel-supply-co-vancouver-g6d9yp8fgw4a) — Vancouver, Canada - [Key Holder (Part-Time)](https://feeny.ai/job/key-holder-part-time-herschel-supply-co-burnaby-b7cr2sd8kf99) — Burnaby, Canada - [Sales Associate (Full-Time & Part-Time)](https://feeny.ai/job/sales-associate-full-time-part-time-herschel-supply-co-banff-cbv4kt4jhx8w) — Banff, Canada - [Assistant Store Manager](https://feeny.ai/job/assistant-store-manager-tecovas-knoxville-jrs8cnmh68ga) — Knoxville, TN - [Assistant Store Manager](https://feeny.ai/job/assistant-store-manager-thirdlove-washington-2mg2xcptk01w) — Washington, DC - [Assistant Store Manager](https://feeny.ai/job/assistant-store-manager-thirdlove-atlanta-13n60pkg7sf1) — Atlanta, GA