--- title: 'Assistant, Talent & Influencer Integration & Creator Economy at Sunshine Sachs Morgan & Lylis' canonical: 'https://feeny.ai/job/assistant-talent-influencer-integration-creator-economy-sunshine-sachs-morgan-2y2f5ykp2e26' type: 'job' last_seen: '2026-09-09' --- # Assistant, Talent & Influencer Integration & Creator Economy at Sunshine Sachs Morgan & Lylis - **Company:** Sunshine Sachs Morgan & Lylis - **Location:** New York, NY - **Compensation:** $40k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2025-07-25 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.lever.co/sunshinesachs/9961a59e-452b-4169-baae-a1dd4f1a092c ## Job description Sunshine Sachs Morgan & Lylis is a leading global communications agency built to navigate the complexities of a hyper-connected world. We represent the icons and innovators shaping culture—from global heritage corporations and high-growth tech startups to the non-profits, creative legends, and visionary founders who define the global discourse. Our expertise spans the full cultural spectrum. We operate at the intersection of entertainment, social impact, corporate reputation, and consumer lifestyle, executing seamlessly across traditional media, social-first outlets, brand partnerships, and influencer ecosystems. Whether we are navigating complex crisis management, elevating advocacy campaigns, or launching global consumer brands, we are storytellers at our core. You may notice our digital presence is purposefully understated. While our clients are global household names, we believe the best work happens when the spotlight stays firmly on those we represent. We fly under the radar by design - preferring to let our campaigns, and our results, speak for themselves. If you're driven, intentional, and ready to do good, we're ready for you! Sunshine Sachs Morgan & Lylis has an immediate opening for a high-energy, culturally-connected Assistant to join our Talent & Influencer Integration team in New York. This role is the essential foundation of our creator practice. We are looking for someone who has a clear understanding of the talent landscape and a genuine love for the work. You don’t just follow trends; you anticipate them, and you consider yourself an expert on the influencers and creators shaping the cultural conversation. Assistants are the engine of our agency. We teach our junior staff the skills they need to grow into world-class talent specialists; in return, we expect you to exhibit the professional behaviors, curiosity, and emotional maturity that define the most successful people in our industry from day one. The Role: - Integrated Talent Learning: Exhibit a relentless interest in soaking up the ins and outs of the industry. You will learn how talent and influencer integration work alongside media relations, social strategy, and creative to drive a cohesive campaign. - Talent Research and Database Ownership: Own the lists. You will build and maintain meticulous databases of creator contacts and reps. You will move beyond data entry to provide well-researched talent recommendation lists for various brand and non-profit clients. - Cultural Intelligence: Act as the team’s radar. Monitor news cycles and social platforms to flag breaking pop culture moments, creator news, and competitive shifts that offer opportunities for client engagement. - Administrative Foundation: Support the health of various accounts by managing the administrative essentials: developing agendas, meeting recaps, activity reports, status documents, and budget trackers. - Logistical Support: Provide critical support for client meetings and events. This includes scheduling, RSVP management, and occasionally providing on-site staffing for influencer activations and talent-led events. - Professional Ambassadorship: As the first point of contact for guests and vendors, you will manage light office duties—such as preparing conference rooms for meetings or greeting visitors—with a professional, courteous, and inclusive demeanor. - Relationship Driven: You recognize that we are a people business. You lead by example in how you treat your co-workers, partners, and the media—prioritizing trust, integrity, and discretion in every interaction. Who You Are: - The Emerging Professional: You have roughly 1 year of experience in communications, entertainment, or PR. You are ready to exhibit the behaviors of a successful professional in a high-stakes environment. - High EQ: You demonstrate emotional maturity and high EQ. You can read the room, maintain a calm demeanor when things move fast, and communicate effectively with senior staff and guests. - A Strong Writer: You are fast, persuasive, and detail-oriented. You can translate complex notes into concise, client-ready recaps or creative pitches. (Note: We are a pro-Oxford Comma shop.) - Entrepreneurial and Curious: You have an innate curiosity and a proactive attitude. You love a good brainstorm and are always looking for ways to make a process or talent strategy better. - Exceptionally Organized: You have an eagle eye for detail and can manage multiple administrative and research tasks simultaneously without letting a single detail slip. - Driven to Over-Deliver: You take genuine pride in your work and are willing to work select evenings or weekends when a project or event requires extra support. ## Benefits x Perks We go well beyond the benefits that you’re looking for like medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Eligible employees at Sunshine Sachs Morgan & Lylis may access these benefits, along with many additional perks including, a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.). SSM&L is committed to diversity, equity, inclusion, and ability. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law. There’s more! From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are a big deal here and since we are into promoting from within, we make sure to provide more than enough tools for you to learn and grow. We are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Industry series where industry thought leaders provide valuable insider info on how to work with them and their colleagues. ## About Sunshine Sachs Morgan & Lylis ## Company Overview - **One-liner**: An independent, full-service communications and narrative consulting firm that shapes public image through earned, owned, and paid media strategies across industries. - **Entity Type**: Private (independently held, no external funding disclosed) - **Headquarters**: New York, New York, United States (6 East 32nd Street, 3rd Floor, New York, NY 10016) - **Founded**: 1992 - **Founders**: Not publicly available in sources reviewed (the firm traces its roots to 1992 and carries the legacy names of predecessor agencies) ## Core Business - **Primary industry**: Public Relations and Communications Services — including media relations, crisis communications, brand integration, experiential marketing, talent/influencer representation, and social impact campaigns. - **Target customers**: B2B and B2C; spans Fortune 500 enterprises, startups and venture funds, entertainment studios and streaming platforms, celebrities and talent, nonprofits, and cause-driven organizations. Sectors include entertainment, finance, hospitality, sports, beauty, consumer goods, tech/AI, health, wellness, and retail. - **Mission or purpose statement**: "Good ideas have the power to change the world, shape our cultural conventions, and create new models of success in every industry." The firm positions itself as a collective dedicated to defining public identity through integrated earned, owned, and paid strategies across the global media landscape. ## Products & Services - **Media Relations & Narrative Consulting**: Storytelling across morning shows, podcasts, Substack, LinkedIn, speaking opportunities, and awards; works across nearly every industry vertical. - **Crisis Communications**: Rapid response, scenario planning, and internal/external communications counsel for reputational crises and major company announcements. - **Brand Integration**: Identification, strategy, and execution of partnerships, licensing opportunities, and sponsorships to maximize ROI. - **Talent & Influencer Integration**: Celebrity and influencer programs built on decades-long relationships with influencers, agents, and publicists; executes earned and paid campaigns from nano to macro scale. - **Experiential Marketing & Events**: End-to-end event strategy and activation for 60+ events per year — festivals, awards shows, conferences, nonprofit galas, and intimate salon dinners. - **Creative Services**: An in-house "creative shop" providing copywriting, design, content creation, and brand strategy development. - **Personal Representation**: Public persona management for individuals across film, television, music, sports, theater, fashion, and philanthropy — from A-listers to rising stars. - **Entertainment Publicity**: Campaigns across film, TV, theater, awards, and events for studios, streaming platforms, filmmakers, production companies, and Broadway talent. - **Social Impact & Nonprofit Communications**: Cause-marketing and social impact campaigns for nonprofits, celebrities, thought leaders, and changemakers. - **AI Communications**: Specialized counsel helping clients communicate AI's impact — from external product launches to internal usage policies and proactive scenario planning. ## Market Standing - **Valuation/Market Cap**: Not disclosed (privately held) - **Key Metric**: ~215 employees; 10 offices across 2 countries (9 in the US, 1 in London, UK); workforce distributed across 6 countries including the US, UK, India, Bangladesh, and Netherlands. - **Notable Investors/Partners**: No external investors (independent firm). Clients include major and independent film studios, streaming platforms, leading venture funds, generative AI companies, likeness/IP protection technology firms, ad tech companies, Fortune 500 brands, and high-profile talent. - **Growth Signals**: - LinkedIn following of ~35,989, up 6.0% year-over-year - Headcount slightly contracted (-0.6% YoY, -2 people), reflecting a stable, mature workforce - Active hiring across multiple account levels (Assistant through Director) in PR, talent, influencer integration, and experiential marketing - Deepening specialization in AI communications and tech/startup PR - 60+ events produced annually ## Competitive Advantages - **Independent, full-service model**: Combines earned, owned, and paid media expertise under one roof — a differentiator versus specialized or holding-company-owned agencies. - **Deep relationship capital**: Decades-long personal relationships with influencers, agents, publicists, and media contacts enable access that is hard to replicate. - **In-house creative shop**: Integrated creative services allow for faster, more cohesive campaign execution. - **Data-driven storytelling**: Uses data and trend forecasting to connect clients with audiences through bold, creative narratives. - **Cross-industry versatility**: Deep expertise spanning entertainment, tech, finance, consumer goods, hospitality, beauty, and social impact — reducing dependence on any single sector. - **Social impact credibility**: A stated commitment to advancing social issues and working with changemakers strengthens its appeal for mission-driven clients and employees. ## Strategic Focus - **AI communications**: Building a specialized practice around communicating AI's impact to external and internal audiences, including product launches, rollout strategy, and scenario planning. - **Talent & influencer integration**: Scaling celebrity and influencer programs that drive awareness, credibility, and engagement. - **Experiential marketing**: Expanding large-scale event activations and sponsorships (budgets $500k+) as a growth area. - **Social impact**: Continuing to embed purpose-driven work across client campaigns. - **Talent development**: Promoting from within, with structured training at every level and mentorship from day one. ## Why Work Here - **Work model**: Hybrid — full-time roles available across offices including Los Angeles and New York; flexible work schedules and a "Work from Anywhere" program. - **Time off & perks**: PTO, Summer Fridays, Wellness Days, and a 4-week sabbatical or celebratory trip at select anniversaries. - **Benefits**: Medical, dental, and vision plans; 401(k) with matching; annual merit-based bonuses; fertility benefits; FSAs for medical, childcare, and commuter expenses. - **Culture & development**: Mentorship matched from day one, year-round professional and personal growth training, level-specific teaching workshops, and a monthly "Meet the Media" series with insider pitching insights. - **Work environment**: Collaborative workspaces (some offices with rooftops), celebrations, networking opportunities, and community volunteering. - **DEI commitment**: Committed to diversity, equity, inclusion, and ability; equal opportunity employer; marks occasions like Juneteenth, Election Day, and International Women's Day with listening and learning opportunities. ## Sources 1. [LinkedIn — Sunshine Sachs Morgan & Lylis](https://linkedin.com/company/ssmandl) 2. [Built In — Sunshine Sachs Morgan & Lylis Careers, Perks + Culture](https://builtin.com/company/sunshine-sachs-morgan-lylis) 3. [Built In — Sunshine Sachs Morgan & Lylis Jobs](https://builtin.com/company/sunshine-sachs-morgan-lylis/jobs) 4. [Sunshine Sachs Morgan & Lylis — Services](https://ssmandl.com/services/) 5. [Lever — Sunshine Sachs Careers](https://jobs.lever.co/sunshinesachs) ## Other roles at Sunshine Sachs Morgan & Lylis - [PR Senior Account Executive, Talent Representation & Entertainment](https://feeny.ai/job/pr-senior-account-executive-talent-representation-entertainment-sunshine-sachs-hes0w2xp3dve) — London, United Kingdom - [Account Director, Experiential Marketing & Brand Integration](https://feeny.ai/job/account-director-experiential-marketing-brand-integration-sunshine-sachs-morgan-fkbsmbtfhchj) — Austin, TX - [Account Director, Experiential Marketing & Brand Integration](https://feeny.ai/job/account-director-experiential-marketing-brand-integration-sunshine-sachs-morgan-8877rgkc345t) — Los Angeles, CA - [Assistant, Social & Design](https://feeny.ai/job/assistant-social-design-sunshine-sachs-morgan-lylis-new-york-b3zvn2c4rdf9) — New York, NY - [Senior Account Director, Strategy & Crisis](https://feeny.ai/job/senior-account-director-strategy-crisis-sunshine-sachs-morgan-lylis-los-angeles-78g6kemjww0f) — Los Angeles, CA - [Senior Account Director, Tech & Start Up PR](https://feeny.ai/job/senior-account-director-tech-start-up-pr-sunshine-sachs-morgan-lylis-new-york-94etdvj6cb0q) — New York, NY - [Account Executive, Consumer Brand](https://feeny.ai/job/account-executive-consumer-brand-sunshine-sachs-morgan-lylis-new-york-kxd543df1qz7) — New York, NY - [Account Manager, Creator Strategy & Talent Representation](https://feeny.ai/job/account-manager-creator-strategy-talent-representation-sunshine-sachs-morgan-w52fyhyf6vr5) — New York, NY - [Account Director, Entertainment & Events PR](https://feeny.ai/job/account-director-entertainment-events-pr-sunshine-sachs-morgan-lylis-new-york-yyafgz5wqfve) — New York, NY - [Senior Account Executive, Beauty & Lifestyle](https://feeny.ai/job/senior-account-executive-beauty-lifestyle-sunshine-sachs-morgan-lylis-los-7b1710nxxna5) — Los Angeles, CA