--- title: 'Assistant Vice President - Loyalty Marketing (UAE Nationals) at Aldar Properties PJSC' canonical: 'https://feeny.ai/job/assistant-vice-president-loyalty-marketing-uae-nationals-aldar-properties-pjsc-t44mza1hrrk3' type: 'job' last_seen: '2026-09-13' --- # Assistant Vice President - Loyalty Marketing (UAE Nationals) at Aldar Properties PJSC - **Company:** Aldar Properties PJSC - **Location:** Abu Dhabi, United Arab Emirates - **Work type:** onsite - **Posted:** 2026-04-13 - **Last confirmed live:** 2026-09-13 - **Apply:** https://jobs.lever.co/aldar/c7537b02-e9f2-4000-b1bb-141430b8ee3f ## Job description Job Purpose Develop and deliver loyalty marketing strategies across assigned priority verticals (e.g., Retail, Hospitality, Real Estate, or Education), driving measurable growth in revenue, profit, and market share within those focus areas. Develop short- and long-term loyalty campaigns and lifecycle promotions framework. Lead marketing campaign strategy, drive database growth and sales penetration across the group. Drive and maximize incremental revenue through campaigns for loyalty program. Roles and Responsibilities Strategic Responsibilities Own marketing strategy and execution for selected priority verticals, ensuring deep vertical alignment, strong stakeholder engagement, and delivery of measurable commercial outcomes. Own the loyalty marketing P&L for selected verticals, overseeing budget planning, allocation, and financial forecasting. Evaluate and prioritize marketing initiatives based on ROI, business impact, and strategic objectives alignment. Develop and deliver multi-channel integrated loyalty campaigns in collaboration with key stakeholders, ensuring effective and efficient execution of the marketing plan, while also supporting ad-hoc campaign requests and planning as needed. Conceptualize and execute strategic loyalty points offers in partnership with internal and external teams, leveraging data analytics and KPIs to optimize acquisition, activation, and retention. Drive higher activation rates and incremental revenue by implementing and refining lifecycle marketing programs and enhancing BAU campaign targeting. Partner closely with marketing leaders across assigned verticals, acting as the primary loyalty marketing lead for those areas while ensuring alignment with the broader loyalty program strategy. Ensure the loyalty program brand is infused across all touch points of Aldar, Joint Ventures and Third-party partnerships. Functional Responsibilities Develop industry-leading personalized customer journeys to deepen the relationship with Darna members, including customer needs, messaging strategy, offer strategy, and engagement timing. Drive, communications and product marketing, and new customer generation. Responsible for customer-centric and data-driven strategies, including the planning, execution, and optimization of paid media, digital performance marketing, and owned and earned channels to drive acquisition, engagement, and conversion. Lead paid media and digital marketing strategy across performance channels (e.g., search, social, display, programmatic, app marketing), ensuring strong ROI, optimized spend allocation, and continuous performance improvement. Drive performance marketing capability including campaign targeting, attribution modelling, media optimization, and budget allocation across digital channels. Create improvements for   all key customer metrics: cross sell, customer migration, lifetime value. Align customer touchpoints with targeted communications tailored to defined segments and campaign objectives. Prepare and manage annual budgets, ensuring efficient spend and profitability. Ensure all marketing activities comply with legal, regulatory, and data privacy requirements. Work closely with operations team to establish controls to ensure program integrity, fraud prevention, and fair usage of rewards. ## RELATED YEARS OF EXPERIENCE Min of 8+ years of relevant experience in loyalty, customer lifecycle, or strategic marketing. A track record in real estate and/or retail industries is highly preferred. ## TECHNICAL AND INTERPERSONAL SKILLS Strong expertise in paid media, digital performance marketing, and marketing technology platforms (e.g., Google Ads, Meta, programmatic platforms, CRM/CDP environments). Proven experience managing digital media budgets and optimizing campaigns using data-driven methodologies. Experience with marketing attribution models, audience segmentation, and digital funnel optimization. Strong leadership skills with the ability to build relationships cross-functionally and to influence and build consensus among teams. Proven experience in defining marketing strategies and leading marketing campaigns which have delivered growth and positive ROI at strategic program level and campaign level. Track record of driving results through cross-functional collaboration Deep understanding of business objectives, advanced analytics, and the ability to develop and fund actionable plans to drive results. Skilled in leveraging data-driven marketing strategies, measuring ROI, and applying complex analytical methods. ## QUALIFICATION Bachelor’s degree in Marketing or Business Administration ## About Aldar Properties PJSC ## Company Overview - **One-liner**: Aldar Properties PJSC is the leading real estate developer, manager, and investor in the UAE, master‑planning communities and managing a diversified portfolio across residential, commercial, retail, hospitality, and education. - **Entity Type**: Public (ticker: ALDAR on the Abu Dhabi Securities Exchange) - **Headquarters**: Abu Dhabi, United Arab Emirates - **Founded**: 2005 (IPO year; exact founding date not publicly available) - **Founders**: Not publicly available ## Core Business - **Primary industry/industries**: Real estate development, investment, property management, education, hospitality, and retail. - **Target customers**: B2B (corporate tenants, government entities, institutional investors), B2C (residential buyers and tenants), and B2G (government housing projects). - **Mission or purpose statement**: Not explicitly stated in the provided sources, but the company emphasizes creating integrated, sustainable communities and delivering long‑term value to stakeholders while supporting the UAE’s Net Zero Strategic Initiative. ## Products & Services - **Aldar Development** – Master developer of large‑scale residential communities (e.g., Yas Island, Saadiyat Island, Al Raha, Reem Island) and commercial projects. Also manages a ~65 million sqm land bank and delivers government housing and infrastructure projects (AED 45 billion backlog). - **Aldar Investment** – Platform that owns and manages recurring‑income assets: - **Investment Properties** – Grade‑A offices (HQ, ADGM Square), retail malls (Yas Mall, Al Jimi Mall), logistics, and residential for lease. - **Hospitality & Leisure** – Hotels and resorts (e.g., Nurai Island, DoubleTree by Hilton, Rixos Bab Al Bahr) and golf clubs. - **Aldar Education** – Leading private education provider in Abu Dhabi, operating schools and academies (e.g., Cranleigh Bahrain). - **Aldar Estates** – The region’s largest integrated property and facilities management platform (merged with Eltizam Asset Management). - **Aldar Ventures** – Incubates new business opportunities and innovation in areas like sustainability and digital. - **Aldar Egypt** – Development platform focused on mixed‑use communities in Egypt (via SODIC). - **International** – London Square (UK) and other overseas ventures. ## Market Standing - **Valuation/Market Cap**: Not disclosed in the provided sources. - **Key Metric**: Annual revenue of AED 33.8 billion (latest fiscal year). - **Notable Investors/Partners**: Government of Abu Dhabi (major shareholder), First Abu Dhabi Bank (FAB – via acquisition of FAB Properties), Dubai Holding (strategic partnership for Dubai market), Abu Dhabi Housing Authority. - **Growth Signals**: - Headcount grew 21.1% year‑over‑year to 1,680 employees (LinkedIn data). - Group development sales reached AED 27.9 billion, with AED 16 billion from overseas and expat buyers. - Expanded into Dubai (launched Haven), Ras Al Khaimah (Nikki Beach Residences), Bahrain (Cranleigh Bahrain), and the UK (London Square). - Launched The Sustainable City on Yas Island and a Net Zero decarbonisation plan. - Increased investments in Aldar Education (AED 350 million) and mall redevelopment (AED 500 million). - Achieved a 21% improvement in Net Promoter Score (NPS) compared to 2022. ## Competitive Advantages - **Scale and diversification**: One of the largest real estate players in the region with a balanced portfolio of development, investment, education, hospitality, and property management. - **Government backing**: Strong ties to the Abu Dhabi government provide access to prime land, capital, and major infrastructure mandates. - **Integrated operating model**: The merger of development and asset management under one roof allows end‑to‑end value creation from master‑planning to property management. - **Geographic expansion**: Successfully entered Dubai, Ras Al Khaimah, Egypt, and the UK, reducing reliance on a single market. - **Sustainability leadership**: Early adoption of net‑zero commitments and a real estate climate pledge differentiate the brand. ## Strategic Focus - **Geographic diversification**: Further penetration of the Dubai market, continued growth in Egypt and the UK. - **Sustainability**: Implementing the Net Zero comprehensive plan, investing in retrofits, and launching new sustainable communities. - **Digital transformation**: Using AI for risk management, customer journey, and data analytics; piloting sustainability‑focused start‑ups. - **Customer experience**: Enhancing CRM, digital SPAs, and loyalty programmes to improve NPS. - **Talent and Emiratisation**: Onboarding 661 Emiratis through the NAFIS programme and maintaining a “Great Place to Work” certification. ## Why Work Here - **Culture**: Aldar is recognised as a “Great Place to Work” and actively invests in employee development and well‑being. - **Growth trajectory**: Rapid expansion across multiple geographies and sectors offers opportunities for internal mobility and career advancement. - **Diverse workforce**: Staff from 43 countries, with a strong push for local talent (NAFIS programme). - **Work location**: On‑site roles in Abu Dhabi (with some positions in Dubai and Ras Al Khaimah); the company’s presence in Egypt and the UK may offer international assignments. - **Notable perks**: Not explicitly listed, but the company’s scale and government affiliation suggest competitive compensation and benefits common in UAE real estate. - **Engineering/tech culture**: Investment in AI, data projects, and digital ventures indicates a growing tech focus within the organisation. ## Sources 1. [Aldar Careers Page](https://jobs.lever.co/aldar) 2. [Aldar Investor Relations](https://ir.aldar.com/) 3. [Aldar LinkedIn Profile](https://linkedin.com/company/aldar_properties) 4. [Aldar Corporate Website](https://www.aldar.com/en/explore-aldar/about-aldar/story) ## Other roles at Aldar Properties PJSC - [Vice President - Commercials](https://feeny.ai/job/vice-president-commercials-aldar-properties-pjsc-abu-dhabi-w489v0zzgyeb) — Abu Dhabi, United Arab Emirates - [Sales Manager](https://feeny.ai/job/sales-manager-aldar-properties-pjsc-dubai-mcbk8beag4vf) — Dubai, United Arab Emirates - [Vice President - International Sales](https://feeny.ai/job/vice-president-international-sales-aldar-properties-pjsc-dubai-fyjf0qbmj9fn) — Dubai, United Arab Emirates - [Executive Assistant - Investment Management (Emirati Talent only)](https://feeny.ai/job/executive-assistant-investment-management-emirati-talent-only-aldar-properties-gtf7441y4m1z) — Abu Dhabi, United Arab Emirates - [Associate – Asset Management (Residential/Commercial)](https://feeny.ai/job/associate-asset-management-residential-commercial-aldar-properties-pjsc-abu-6csgw1ecakh5) — Abu Dhabi, United Arab Emirates - [Assistant Vice President – Financial Planning & Analysis](https://feeny.ai/job/assistant-vice-president-financial-planning-analysis-aldar-properties-pjsc-abu-hzw26s8wctk4) — Abu Dhabi, United Arab Emirates - [Assistant Vice President - Wealth Management](https://feeny.ai/job/assistant-vice-president-wealth-management-aldar-properties-pjsc-dubai-wpnftfe6naq4) — Dubai, United Arab Emirates - [Senior Accountant - Financial Reporting](https://feeny.ai/job/senior-accountant-financial-reporting-aldar-properties-pjsc-abu-dhabi-ykszwvmhcnk9) — Abu Dhabi, United Arab Emirates - [Associate Director – Commercial Assurance](https://feeny.ai/job/associate-director-commercial-assurance-aldar-properties-pjsc-abu-dhabi-0td1t2009y80) — Abu Dhabi, United Arab Emirates - [Associate Director - D Sell Portfolio Management](https://feeny.ai/job/associate-director-d-sell-portfolio-management-aldar-properties-pjsc-abu-dhabi-xwsb5p2yayj4) — Abu Dhabi, United Arab Emirates