---
title: 'Associate, Activation Linear Planning at WPP Media'
canonical: 'https://feeny.ai/job/associate-activation-linear-planning-wpp-media-milan-zcs2n2as7hvp'
type: 'job'
last_seen: '2026-09-10'
---

# Associate, Activation Linear Planning at WPP Media

- **Company:** WPP Media
- **Location:** Milan, Italy
- **Compensation:** €22k–€36k
- **Posted:** 2026-07-09
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/wppmedia/jobs/5314298008

## Job description

## About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

## Role Summary and Impact

The Associate, Activation Linear Planning  will support the team in the creation and optimization of effective offline media plans (TV, Print, Radio), based on in-depth analysis and clear objectives. This role is key in supporting reporting activities and developing data-driven competitive analyses. We are looking for an individual with a sharp analytical mind, eager to learn and develop their skills within a leading media agency.

Key Responsibilities

- Collaborate in the planning and management of offline media campaigns, adhering to guidelines provided by the Manager.
- Collect and process data for competitive analysis, identifying market trends and opportunities.
- Actively utilize specific media planning tools such as Kubik, Arianna, Kimono, AQX, MCS, and NetBox for plan development.
- Support the preparation of detailed reports on campaign performance and budget allocation.
- Coordinate internally with relevant teams (e.g., creative agencies) for material collection and space management.
- Actively participate in team meetings and strategic alignment sessions, contributing insights and observations.

## Requirements

- Minimum of 1-3 years of experience in media planning (preferably within a Media Agency), with a focus on offline media.
- Crucial knowledge of TV planning; familiarity with Print and Radio will be considered a plus.
- Good working knowledge and proficiency with industry tools such as Kubik, Arianna, Kimono, AQX, MCS, and NetBox.
- Sharp analytical mindset, precision, and meticulous attention to detail.
- Strong propensity for teamwork and collaboration.
- Proactive attitude, eagerness to learn, and a desire to develop new skills.
- Bachelor's degree or equivalent cultural background.
- Very Good command of English (written and spoken).
- Excellent proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Our main benefits:

- Corporate Benefits & Discounts Platform
- Employee Wellbeing & Support Programs
- Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
- Dedicated e-learning platform for all employees (at least 2000+ courses)
- Ticket Restaurant for every working day
- Non-Occupational Accident Insurance
- Company-paid Life Insurance
- Tax Assistance Services Support (tax return)

#LI-Promoted CCNL Aziende del Terziario distribuzione e Servizi (Italian)

La fascia di Retribuzione Annua Lorda (RAL) per questa posizione al momento della pubblicazione dell'annuncio è indicata di seguito. Questa riflette una parte del quadro retributivo più ampio del nostro gruppo tra diverse agenzie e discipline. Per questo specifico ruolo, la nostra offerta sarà determinata sulla base del nostro benchmark interno, riflettendo le condizioni specifiche del mercato per la nostra disciplina. La retribuzione individuale varia in base a fattori legati alla posizione, tra cui le esigenze aziendali, l'esperienza, il livello di responsabilità e le qualifiche.

Il contratto di lavoro sarà regolato dal CCNL Aziende del Terziario distribuzione e Servizi

- €22.400—€36.000 EUR

Please read our [Privacy Notice](https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment) for more information on how we process the information you provide.

## About WPP Media

## Company Overview
- **One-liner**: WPP Media is WPP's global media collective that combines AI, data, and creative to deliver intelligent growth for the world's leading brands.
- **Entity Type**: Division of Public Company (WPP plc – LSE: WPP, NYSE: WPP)
- **Headquarters**: New York, United States
- **Founded**: Not publicly available (parent WPP plc founded 1971; WPP Media formed as a unified media collective in recent years)
- **CEO**: Brian Lesser (CEO, WPP Media)

## Core Business
- **Industry**: Advertising Services, Media Planning & Buying, Marketing Technology
- **Target Customers**: B2B and B2C enterprise brands across all sectors; global clients include major Fortune 500 companies
- **Mission or Purpose Statement**: "Intelligent growth for the AI era" – helping brands harness data, AI, and media to drive measurable outcomes.

## Products & Services
- **Open Media Studio (OMS)**: An end-to-end media delivery platform integrated with WPP Open, enabling scaled creative, production, data, commerce, and personalized media execution. (SaaS/Platform)
- **Open Intelligence**: An AI-enabled data solution that unifies fragmented data across ecosystems into predictive marketing intelligence, supporting privacy-first activation. (Data & Analytics Platform)
- **Data and Technology Consulting**: Consulting services for data strategy, technology architecture, advanced analytics, audience insight, cloud integration, and platform adoption. (Service)
- **Media Management & Delivery**: Expert activation, smart investment, strategic partnerships, and proprietary media solutions powered by AI and advanced analytics for personalized advertising at global scale. (Service)
- **Service and Strategy**: Dedicated teams offering deep sector expertise, creative strategy, and business outcomes aligned with client goals. (Service)

## Market Standing
- **Valuation/Market Cap**: Not disclosed separately (parent WPP plc market cap approx. £8 billion as of July 2025)
- **Key Metric**: $65 billion in managed media annually (from wppmedia.com)
- **Notable Investors/Partners**: WPP is publicly traded; works with hundreds of global brands including many Fortune 500 companies. Key technology partners include major cloud and AI providers.
- **Growth Signals**:
  - 40,000+ media experts worldwide
  - 160 offices across 80+ markets
  - 1,600+ active job postings (LinkedIn, July 2025) with +8.7% monthly job growth
  - Strong investment in AI-first capabilities and privacy-forward data unification

## Competitive Advantages
- **Scale**: One of the largest media buying organizations globally, managing $65B in media.
- **AI Integration**: End-to-end platform (OMS + Open Intelligence) deeply embedded with AI for predictive analytics, automation, and personalization.
- **Integrated Ecosystem**: Unique ability to unify media, data, creative, production, and commerce under one roof.
- **Global Reach**: 40k+ experts in 80+ markets providing local insights with global execution.
- **WPP Network**: Access to 100,000+ experts across WPP's integrated agency network.

## Strategic Focus
- **AI-Driven Growth**: Embedding AI across all capabilities to deliver smarter, faster, more measurable outcomes.
- **Privacy-First Data Unification**: Building Open Intelligence as a secure, cross-ecosystem data platform that respects consumer privacy.
- **Talent Development**: Investing in AI-enabled learning frameworks and internal mobility to future-proof skills.
- **Sustainability & Inclusion**: Part of WPP's broader commitment to building better futures for people, planet, clients, and communities.

## Why Work Here
- **Culture**: Described as open, optimistic, and extraordinary – with emphasis on collaboration, innovation, and challenging the status quo.
- **Growth**: AI-enabled learning framework, cross-team mobility across WPP’s global network of 100k+ experts.
- **Work Environment**: Hybrid/office-based roles across 160 offices; global opportunities in 80+ markets.
- **Perks**: Competitive compensation, performance-based rewards, access to cutting-edge AI tools, and work with leading global brands.
- **Team**: Join a collective of 40k+ media experts, data scientists, technologists, and creatives.

## Sources
1. [wppmedia.com](https://www.wppmedia.com/)
2. [WPP Media Company Info](https://www.wppmedia.com/company-info)
3. [WPP Media Careers](https://www.wppmedia.com/careers)
4. [WPP Media – What We Do](https://www.wppmedia.com/what-we-do)
5. [WPP Media LinkedIn](https://www.linkedin.com/company/wpp-media)
6. [WPP Media Greenhouse Careers](https://job-boards.greenhouse.io/wppmedia)

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