---
title: 'Associate Creative Director - Design at Kulfi Collective'
canonical: 'https://feeny.ai/job/associate-creative-director-design-kulfi-collective-mumbai-9hp57ayp2btf'
type: 'job'
last_seen: '2026-09-07'
---

# Associate Creative Director - Design at Kulfi Collective

- **Company:** Kulfi Collective
- **Location:** Mumbai, India
- **Posted:** 2026-08-10
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/kulficollective/jobs/5384005008

## Job description

At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.

Associate Creative Director, Design

Reporting to   Executive Creative Director Type   Full-Time Location   Worli, Mumbai (Hybrid)

## THE KIND OF WORK YOU'LL SHAPE

Some days it's a campaign key visual. Other days it's packaging or merch, a social series, an event experience, or something nobody's designed for yet. The medium keeps changing. The ask doesn't: take an idea and give it a shape people remember. You'll work across brands at very different stages, some with tightly-guarded global systems already in place, some where the visual language is still being written. Both are part of the job.

## ROLE

This role isn't about designing what you're told. It's about shaping what gets designed in the first place. You'll bring sharp visual thinking to concepts as they're being built, get fluent fast in whatever brand you're on (guidelines already locked globally, or ones we're still defining), and figure out if a brief needs campaign thinking, social thinking, branding, or packaging and merch, sometimes all four. This is a thinker-and-doer role. You'll come up with the idea and get hands-on to make it real.

## WHAT YOU'LL DRIVE

- Turn ideas into visual concepts across campaign, social, branding and packaging/merch, whatever the brief calls for
- Get fluent in each brand's world fast: its guidelines, its references, its audience, whether that system is already locked globally or you're defining it here
- Direct  animated films/series or lead the design direction for shorter assets such as 10-second CTAs/ bumpers etc
- Bring a sharp point of view on trends, tools and visual culture, and use it to push the work further
- Brief/supervise freelancers or outside collaborators when a project genuinely needs more hands
- Fold emerging AI tools into your own process
- Present ideas clearly enough to build consensus, with clients and internally
- Work independently across multiple live projects at once, without close direction

## WHAT MAKES THIS ROLE DIFFERENT

- You shape the idea, not just the execution
- You'll work across formats and mediums, not one lane
- You bring the thinking and the making. This role rewards both equally

## WHO YOU ARE

- 4 to 6 years of experience (less if your portfolio makes the case)
- Comes from a brand and campaign design background, the traditional art direction world.
- Not a one-style designer within that world. You move between campaign, social, branding and packaging/merch thinking depending on what's needed
- A strong eye for different design styles and movements, brutalism, baroque, minimalism, mixed media, neo-pop, and a read on what's currently trending, and why
- A thinker and a doer. Equally comfortable coming up with the idea and getting hands-on to execute it yourself
- Strong in Photoshop and Illustrator
- Already curious about, and using, AI tools in your process
- Can present and defend ideas clearly enough to build consensus
- Can work autonomously across multiple projects, without hand-holding

## BEFORE YOU APPLY

It's a good fit if:

- You can defend your ideas, not just show them
- Your background is in brand or campaign design, classic art direction.
- You've worked across more than one format or medium, and enjoyed the range
- You already use AI tools as part of how you work, not as an afterthought

More about Kulfi Collective We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity.

Want to know more about Kulfi’s incredible work, our culture, the benefits we offer, our journey and everything in between? [Here](https://versed-blanket-639.notion.site/Why-join-Kulfi-e22ea2fce35943af856ff213f86ddf6e) is everything you need to know.

## About Kulfi Collective

## Company Overview
- **One-liner**: Kulfi Collective is a modern media network and content studio that creates branded, immersive, and original video content for a global, digital-first audience.
- **Entity Type**: Private, Bootstrapped
- **Headquarters**: Mumbai, India
- **Founded**: 2020
- **Founders**: Akshat Gupt (Co-founder & Chief Creative Officer), Advait Gupt (Co-founder & CEO)

## Core Business
- **Primary Industry**: Online Audio and Video Media / Content Production
- **Target Customers**: B2B (brands and agencies seeking branded content) and B2C (digital audiences consuming original IPs)
- **Mission**: Making the world (wide web) a brighter place, one meaningful story at a time.

## Products & Services
Kulfi Collective operates through three distinct studios:

- **Supari Studios**: The flagship branded content studio focused on creating short-form and long-form video campaigns for brands. Known for high-impact, culturally relevant campaigns.
- **Post Office Studios**: An award-winning immersive content and media tech studio that develops scalable, tech-enabled video content (e.g., AR, VR, interactive experiences).
- **Keeda Media**: An original content studio focused on empowering creators to develop IPs that shape culture and ignite social discourse, targeting young audiences in India and globally.

The company also produces content for clients such as Spotify and Meta through specialized partnerships.

## Market Standing
- **Valuation**: Not publicly available (private, bootstrapped company).
- **Key Metric**: Employs 87 people with rapid headcount growth (+82.5% YoY).
- **Notable Clients/Partners**: Spotify, Meta (AI and social initiatives), and various major Indian brands.
- **Growth Signals**: Rapid talent acquisition (nearly doubled headcount in the last year), expansion of partnerships with global tech platforms (Spotify, Meta), and consistent awards recognition (Kyoorius, Tribeca, Webby).

## Competitive Advantages
- **Full-Stack Content Network**: Uniquely combines three specialized studios under one roof, offering brands everything from short-form social content to immersive tech and original IP creation.
- **Culture-First, Gen-Z Focus**: Deeply rooted in Indian youth culture and digital-native storytelling, giving them an edge in creating content that resonates with modern audiences.
- **Award-Winning Reputation**: Proven track record with multiple industry awards, signaling high creative quality and reliability.
- **Tech & Data Integration**: Actively hiring for AI Systems Engineers and Data Strategists, indicating a move toward tech-enabled content production and data-driven strategy.

## Strategic Focus
- **Tech-Enabled Creativity**: Investing in AI and data analytics (hiring for AI Systems Engineer and Data Strategist roles) to scale content production and improve audience targeting.
- **Global Expansion**: Positioned as "born in India and made for the world," with a clear intent to distribute content and attract clients globally.
- **Original IP Development**: Growing Keeda Media to own and control original content properties, reducing reliance on client-only work and building long-term asset value.

## Why Work Here
- **Culture**: Described as a "creative playground" with a strong emphasis on fun, curiosity, exploration, and collaboration. Company values include agility, celebration, collaboration, curiosity, empathy, raising the bar, and trust.
- **Remote/Hybrid Policy**: Hybrid environment. Historically, employees have operated from "Bangalore to Bogota," and the "Work from Anywhere" policy is listed as a perk.
- **Perks**: Health insurance, financial planning assistance, stock options, gender-neutral parental leave, learning and development budget, time off, and mental/physical well-being assistance.
- **Engineering/Tech Culture**: Growing a tech team focused on creative technology and AI. They are building an "AI Systems Engineer" role, suggesting a focus on building proprietary tools and platforms for content creation.
- **Reviews**: High employer rating (4.5/5 on 44 reviews), with particularly strong marks for culture (4.8) and career development (4.5).

## Sources
1. [kulficollective.com](https://www.kulficollective.com/about)
2. [kulficollective.com](https://www.kulficollective.com/careers)
3. [linkedin.com](https://in.linkedin.com/company/kulfi-collective)
4. [builtin.com](https://builtin.com/company/kulfi-collective)
5. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/kulficollective/jobs/5101106008)

## Other roles at Kulfi Collective

- [VP - Culture & Influence | Kulfi Collective](https://feeny.ai/job/vp-culture-influence-kulfi-collective-kulfi-collective-mumbai-4sd209b9rm8q) — Mumbai, India
- [Transformation Lead | Kulfi Collective](https://feeny.ai/job/transformation-lead-kulfi-collective-kulfi-collective-mumbai-th079zqjeaha) — Mumbai, India
- [Data Strategist](https://feeny.ai/job/data-strategist-kulfi-collective-mumbai-jpdbjdrs20ca) — Mumbai, India
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