---
title: 'Associate Director, Content Strategy (B2B) - Donut Studios at New Engen, Inc.'
canonical: 'https://feeny.ai/job/associate-director-content-strategy-b2b-donut-studios-new-engen-inc-los-angeles-hyd8rhcagxdd'
type: 'job'
last_seen: '2026-09-15'
---

# Associate Director, Content Strategy (B2B) - Donut Studios at New Engen, Inc.

- **Company:** New Engen, Inc.
- **Location:** Los Angeles, CA
- **Work type:** remote
- **Posted:** 2026-09-14
- **Last confirmed live:** 2026-09-15
- **Apply:** https://job-boards.greenhouse.io/newengeninc/jobs/4402947009

## Job description

WHY DONUT STUDIOS?

At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Donut Studios is our in-house creative studio, purpose-built to craft high-performing, platform-native, and digital content for the world’s most ambitious brands. As a key part of New Engen’s suite of specialized solutions, alongside offerings like the Acorn Creator Suite -  Donut Studios helps unlock breakthrough creative that drives results, fast.

We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account strategists, and more who are all in on helping brands, and each other,  thrive. We work hard, stay humble, and build with purpose.

## WHAT YOU'LL DO

Own B2B Content Strategy End to End Define and lead the content strategy across inbound and outbound channels, including web, email, paid and organic social, display, white papers, ebooks, and newsletters. Build the approach from the ground up and align it to business priorities, audience needs, and the customer journey.

Build Scalable Content Architecture and Infrastructure Develop editorial frameworks, content architecture, and planning systems that scale across solution areas, audience segments, and channels. Own the editorial calendar, content cadence, and strategic themes.

Lead Client Strategy and Stakeholder Alignment Facilitate strategic planning with senior client stakeholders, translating business priorities into clear content, channel, media, and communication strategies. Serve as the senior content voice in client meetings, presenting recommendations, incorporating feedback, and driving alignment.

Lead Cross-Functional Content Execution Bring structure and momentum to cross-functional teams, partnering with leadership, channel, campaign, and content studio teams to move work forward. Develop creative briefs and manage BOM assets to translate strategy into execution.

Measure Performance and Evolve Strategy Establish B2B content measurement frameworks and use performance data to identify what’s working, uncover opportunities, and continuously improve the content program.

Identify Opportunities for Growth and Innovation Proactively identify gaps, emerging opportunities, and new ways to strengthen the client’s content ecosystem. Stay ahead of trends across cloud infrastructure, AI/ML, developer tools, and enterprise technology.

## WHAT YOU BRING

- 8+ years of B2B content strategy experience, with senior ownership of enterprise, technology, or similarly complex accounts.

- Proven ability to build and run content programs, owning strategy and operations rather than simply contributing to an established approach.

- Experience managing or mentoring writers, with a track record of developing talent and elevating creative quality.

- Deep understanding of technical and executive audiences across cloud, SaaS, enterprise technology, or similarly complex B2B environments.

- Strong client presence and executive communication skills, with the confidence to lead a room, challenge constructively, and build trust with senior stakeholders.

- Strong channel expertise, with the ability to connect content strategy across creative, design, media, and channel execution.

- Experience using performance data to inform B2B content strategy and make thoughtful recommendations.

- Highly organized and operationally minded, with the ability to manage complex workstreams, priorities, and cross-functional teams.

- Excellent storytelling, communication, and presentation skills, with the ability to turn complex ideas into clear, compelling recommendations.

## Nice to Have

- Direct experience working with AWS, Azure, GCP, or another enterprise cloud brand.

Salary Range: $70-$85 hourly for temporary-to-perm

Annual base salary range upon converting to full time 3-6 months into the role: $145k to $170k

Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin

Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you.

Important Notice About Job Openings:

Please be aware of fraudulent job postings, consulting engagements, solicitations, or employment offers from suspicious sources. These attempts are often designed to steal your personal information or trick you into paying fees for recruitment or training services.

New Engen does NOT charge any application, processing, or training fees at any stage of the recruitment or hiring process.

All legitimate job openings will be posted directly on our careers page. Communication about these roles will come exclusively from New Engen Recruitment through our ATS, Greenhouse. We will never conduct recruiting outreach through unsolicited text messages or from the @newengen.online domain.

If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at peopleteam@newengen.com before taking any further action.

We take your security seriously and are here to support you, ensuring your job search is a safe, positive experience.

## About New Engen, Inc.

## Company Overview
- **One-liner**: New Engen is a full-funnel digital marketing agency that combines performance media, scalable content, influencer marketing, affiliate management, and cross-channel measurement to drive growth for consumer brands.
- **Entity Type**: Private (funding stage: Private Equity; total funding $10.6M)
- **Headquarters**: Seattle, WA, United States (837 N 34th St, Seattle, WA 98103)
- **Founded**: 2016
- **Founders**: Justin Hayashi (CEO & Founder)

## Core Business
- **Primary industries**: Advertising Services, Digital Marketing, Performance Marketing, Influencer Marketing, Affiliate Marketing
- **Target customers**: B2B (brands, marketing leaders, investors) across fashion/apparel, beauty, health/wellness, food & beverage, CPG, entertainment, ecommerce, and financial services
- **Mission/purpose**: To help brands grow “not just bigger, but smarter” by pairing media strategy with scalable content infrastructure, measured by outcomes and refined through iteration.

## Products & Services
- **Media**: Performance media planning and buying across paid social (Meta, TikTok), search, and display; focused on CAC reduction, ROAS, and incremental revenue.
- **Creative (Donut Studios)**: In-house studio producing platform-native, high-performance creative assets; integrated with media to test and refine based on engagement/conversion data.
- **Influencer & Creator Marketing**: Management of creator-led campaigns from sourcing to performance tracking; expanded via Grapevine acquisition; open creator network (New Engen Creators).
- **Affiliate Marketing**: Channel strategy, publisher recruitment, commission design, fraud mitigation, and reporting; led by Ashley Hill (VP, Affiliate) and Steve Tazic (VP, Technology & Affiliate Ops).
- **Measurement (LIFT Platform)**: Cross-channel attribution, marketing mix modeling, incrementality testing, and AI-driven insights; aggregates data to guide budget allocation.
- **Strategic Consulting**: Standalone offering for CEOs and investors – quantitative competitive analysis, audience research, media planning audits, and growth opportunity identification.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metric – Annual Revenue**: $34.2M (as of most recent data) [LinkedIn]
- **Total Funding**: $10.6M across 3 rounds:
  - Seed (Sep 2016): $2.5M – 1 investor
  - Series A (May 2017): $8.1M – 4 investors
  - Private Equity (Dec 2021): led by Insignia Capital Group [LinkedIn]
- **Notable Acquisitions**: Acorn (Jan 2022), LT Partners (Jun 2023), Grapevine (creator-led paid social) [LinkedIn]
- **Growth Signals**: 2.7% YoY headcount growth (276 employees); operates in 8 countries (US, India, South Africa, Brazil, Mexico, UK, Portugal, Argentina); LinkedIn followers up 47.2% YoY; 18 active job postings (as of recent data) [LinkedIn]

## Competitive Advantages
- **Integrated full-funnel model**: Media, creative, influencer, affiliate, and measurement are interconnected, not siloed – creative is informed by media performance, creator content is repurposed as paid ads.
- **Proprietary measurement platform (LIFT)**: Provides multi-method attribution and ROI quantification, helping clients avoid reliance on single-touch models.
- **Deep vertical expertise**: Proven results across 100+ consumer brands with case studies showing 44% CAC reduction (Altra), 629% TikTok ROAS (Zazzle), and 15.2M impressions (Ocean Spray).
- **In-house creative studio + influencer network**: Donut Studios and the Grapevine acquisition create a content supply chain that’s both scalable and data-driven.

## Strategic Focus
- **Expanding creator-led paid social**: The Grapevine acquisition signals a push to integrate influencer content more tightly with paid media.
- **AI-powered measurement**: LIFT AI is being developed to provide incremental impact quantification and smarter investment decisions.
- **Scalable consulting practice**: Offering strategic services to C-level leaders and investors, leveraging proprietary data from hundreds of brand engagements.
- **International growth**: Offices in Seattle, Northwest Arkansas, Brooklyn, and Manhattan Beach, with employees in 8 countries – indicating a distributed, global reach.

## Why Work Here
- **Culture & values**: Described as “collaborative group of strategists, creatives, analysts, and makers” who “work hard, stay humble, and build with purpose.”
- **Remote/hybrid policy**: Not explicitly stated; multiple office locations suggest a hybrid or in-office preference, but global team presence implies flexibility.
- **Employee rating**: 3.7/5.0 on LinkedIn (145 reviews) – with strengths in Career (3.9) and Culture (3.7), but lower in Compensation (3.2) and Work-Life (3.1).
- **Salary examples**: Digital Marketing Manager ~$98k/yr; Associate ~$51k/yr (LinkedIn estimates).
- **Engineering/analyst roles**: Active postings include Senior Data Engineer, Senior Analyst (Measurement Strategy), and Creative Strategy Analyst – pointing to a data-driven, tech-enabled environment.
- **Career page note**: The official careers page (newengen.applytojob.com) showed no open positions at the time of the search, but LinkedIn listed 18 active openings; candidates should check both.

## Sources
1. [newengen.com – Company page](https://newengen.com/company/)
2. [newengen.com – Services](https://newengen.com/services/)
3. [LinkedIn – New Engen Company Profile](https://www.linkedin.com/company/new-engen)
4. [New Engen Career Page (ApplyToJob)](http://newengen.applytojob.com/)

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