---
title: 'Associate Director, Creative - Alamo at Sony Music'
canonical: 'https://feeny.ai/job/associate-director-creative-alamo-sony-music-united-states-new-york-n7rhfy4anrmp'
type: 'job'
last_seen: '2026-09-16'
---

# Associate Director, Creative - Alamo at Sony Music

- **Company:** Sony Music
- **Location:** United States New York, NY
- **Compensation:** $90k–$100k
- **Posted:** 2026-01-28
- **Last confirmed live:** 2026-09-16
- **Apply:** https://job-boards.greenhouse.io/sonymusicentertainment/jobs/8391702002

## Job description

## About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

What you'll do:

- In this role you will directly support the creative team on ideation and ownership around marketing campaigns for our catalog artists
- You should have a deep understanding in Hip-Hop, R&B, Pop, and Country culture, history and tentpole moments and lead those verticals from ideation to execution working under the VP.
- Monitor trends in the digital and advertising industries to help push the envelope beyond traditional advertising with our content and marketing teams.
- Identify growth opportunities around artists/songs/genres that have stories which “must” be told with the goal of increasing consumer consumption by keeping our artists culturally relevant, interesting and top of mind.
- You should have an excellent sense of visual style, art direction and storytelling in various mediums including: short and long form video content, social content (IG, TikTok, FB, YouTube etc).
- Be able to create and manage budgets for productions top to bottom
- Process all invoices and vendor set ups and develop keen understanding of Sony systems and supporting personal to meet production deadlines
- Maintains, owns, assigns and updates the Creative Team’s schedules
- Coordinates and maintains all legal agreements related to creative working with legal when necessary
- Updates freelancer master lists and connects with freelance talent, music video production timeline grids, and assets in our internal system
- Develop and continually expand your vast rolodex of directors, photographers, stylists, and content creators
- Educates the team on key software innovations (task management, trend-forecasting programs, etc.)
- Supports the Creative Management Team by collaborating with Brand Managers and Production to streamline projects with clear details before development begins
- You must be able to articulate, visualize, verbalize and sell creative through pitch decks, treatments, moodboards and art direction both internally and externally.

Who you are:

- You have at least 4+ years of relevant experience at an agency, production company, label, media or marketing company or culturally similar environment with a proven track record in presenting and telling compelling stories around music.
- You are an excellent communicator and enthusiastic collaborator who can work with a range of personalities and partners.
- You have a wealth of knowledge specifically in the Hip-Hop, R&B, Pop and Country spaces
- You have a deep understanding of the various digital formats and how people are consuming content through all social channels including Facebook, YouTube, Instagram, TikTok, Spotify, Apple Music, Twitter and Snapchat.
- You are excellent at understanding and articulating writing for creative concepts and have the ability to autonomously own projects from start to finish.
- Proficiency in the Adobe Creative Suite
- Fan of and strong knowledge of music, trends, fashion, and design
- Ability to collaborate with key internal team members, such as product & creative development, legal, finance, brand management, and production teams
- Knowledge and skill in developing strategic business plans and budgeting
- Excellent organizational skills
- Photography skills are a plus
- Ability to travel as/when needed
- Portfolio or work examples required

What we give you:

- You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
- A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
- The space to accelerate progress, positively disrupt, and create what happens next
- Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law. The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.  The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. New York Pay Range $90,000—$100,000 USD

## About Sony Music

## Company Overview
- **One-liner**: Sony Music Entertainment is the recorded music and publishing arm of Sony Group, managing a global roster of artists and a vast catalog of music while operating one of the industry’s leading record labels and distribution platforms.
- **Entity Type**: Private (Wholly owned subsidiary of Sony Group Corporation)
- **Headquarters**: New York, New York, United States
- **Founded**: 1991 (as Sony Music Entertainment, following the acquisition of CBS Records)
- **Founders**: Not applicable (corporate division of Sony Group)

## Core Business
- **Primary industry**: Music – Recorded music, music publishing, artist services, and distribution.
- **Target customers**: B2B (streaming services, advertisers, film/TV studios); B2C (music fans via streaming, live events, merchandise); Enterprise (brand partnerships, sync licensing).
- **Mission statement**: “To shape what is coming next in music, technology, and culture” and “entertain and move people.”

## Products & Services
- **Record Labels (Columbia, Epic, RCA, Arista Nashville, etc.)**: A&R, recording, marketing, and promotion of artists across all genres.
- **Music Publishing (Sony Music Publishing)** : Administration of song rights, sync licensing, and songwriter development.
- **Distribution & Artist Services (The Orchard, AWAL)** : Digital distribution, marketing, and global reach for independent artists and labels.
- **Direct-to-Consumer (D2C)**: Merchandising, fan engagement platforms, and e‑commerce (Three Ten Merch, The Merch Collective).
- **Podcasting & Content**: Original podcast production and ad sales (Global Podcasting division).
- **Film & TV Sync**: Licensing music for media (SyncShop, Business & Legal Affairs teams).

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private subsidiary); Sony Group Corporation’s music segment reported revenue of approximately ¥1.6 trillion (~$10.6 billion) for FY2024 (ended March 2025).
- **Key Metric**: Annual Revenue (music segment) – ~$10.6 billion (FY2024) – as reported by Sony Group.
- **Notable Investors / Partners**: Parent company Sony Group Corporation; strategic partnerships with streaming platforms (Spotify, Apple Music, YouTube Music), film studios, and global brands.
- **Growth Signals**: Continued expansion through acquisitions (AWAL, Alamo Records, Somethin’ Else); growing podcast and D2C revenue; investment in emerging technology (AI, immersive audio); global headcount of thousands with active hiring across 20+ countries.

## Competitive Advantages
- **Vast, iconic catalog**: Ownership of the world’s largest music catalog (over 5 million songs) and rights to legendary artists (Bob Dylan, Bruce Springsteen, Queen, etc.).
- **End‑to‑end artist ecosystem**: From A&R and recording to publishing, distribution, merchandise, and sync – all under one roof.
- **Global scale & Sony synergy**: Access to Sony’s electronics, gaming (PlayStation), and entertainment divisions for cross‑promotion and technology innovations.
- **Deep industry relationships**: Long‑standing ties with streaming services, radio, live events, and media partners.

## Strategic Focus
- **Digital transformation**: Expanding direct‑to‑consumer channels, fan‑data analytics, and personalized experiences.
- **Emerging technology**: Investment in AI‑assisted music creation, spatial audio, and virtual concerts.
- **Global growth**: Strengthening presence in high‑growth markets (India, Latin America, Africa) via local labels and partnerships.
- **Diversified revenue**: Growing non‑streaming income through sync licensing, brand partnerships, podcasting, and live events.

## Why Work Here
- **Culture**: “Honour the creative journey” – a collaborative, creative environment that values insight, integrity, and imagination.
- **Career development**: Award‑winning 12‑month paid internship programs, global mobility, and internal learning opportunities.
- **Remote / Hybrid / Office**: Roles are posted for both in‑office (New York, Nashville, Los Angeles, London, Mumbai, Warsaw) and remote positions – policy varies by team and function.
- **Perks**: Competitive compensation, benefits, access to a global music community, and the chance to work directly with top artists.
- **Engineering & Data**: Growing data analytics, security, and engineering teams (e.g., Label Analytics, Cyber Security, Automation) – tech roles are integrated into a creative business.

## Sources
1. [Sony Music Global Job Board (Greenhouse)](https://job-boards.greenhouse.io/sonymusicentertainment/jobs/8239876002)
2. [Sony Music Careers](https://careers.sonymusic.com/jobs/)
3. [Inside Sony Music – Introducing Sony Music Careers](https://www.sonymusic.com/inside-sony-music/introducing-sony-music-careers/)
4. [Careers FAQ – Sony Music Careers](https://careers.sonymusic.com/how-we-hire/frequently-asked-questions/)
5. [Sony Music UK – Careers](https://www.sonymusic.co.uk/careers/)

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