---
title: 'Associate Director, Domestic Marketing at Sony Music'
canonical: 'https://feeny.ai/job/associate-director-domestic-marketing-sony-music-dubai-jvwfft1e1jnp'
type: 'job'
last_seen: '2026-09-09'
---

# Associate Director, Domestic Marketing at Sony Music

- **Company:** Sony Music
- **Location:** Dubai, United Arab Emirates
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/sonymusicentertainment/jobs/8788663002

## Job description

As Associate Director, Domestic Marketing, you will lead innovative marketing strategies that elevate Sony Music's domestic artist roster and drive audience growth across streaming, social, and digital platforms.

Working at the intersection of music, culture, technology, and commerce, you will shape breakthrough campaigns, develop strategic partnerships, and create impactful fan experiences that accelerate artist success across the Middle East.

What you'll do:

- Develop and execute full-scope integrated marketing campaigns for domestic artists, maximizing reach, engagement, and commercial performance across streaming and digital platforms.
- Lead social media, content development, digital advertising, streaming marketing, and CRM initiatives for assigned artists and projects.
- Build comprehensive campaign timelines, content strategies, and activation plans aligned with artist and business objectives.
- Deliver innovative and culturally relevant marketing ideas that resonate with fans and strengthen artist brands.
- Ability to work with data and utilize it in the decision making.
- Build artist strategy and brand for emerging artists.

Artist & Stakeholder Management

- Partner closely with artist managers and key stakeholders including touring teams, publicists, promoters, and brand partners to ensure campaign success.
- Collaborate with internal teams across A&R, Commercial, Sales, Creative Services, Finance, and Operations to deliver best-in-class campaigns.
- Secure artist and partner buy-in for marketing initiatives and oversee flawless execution across all touchpoints.

Partnerships & Business Development

- Develop strategic partnerships with digital service providers (DSPs), brands, media agencies, and other key partners to expand audience reach and unlock new opportunities.
- Support commercial initiatives and identify innovative opportunities that generate incremental revenue and drive artist visibility.
- Maintain strong relationships with key promotional partners and collaborate on exclusive campaigns, content, and events.

Analytics & Performance

- Monitor streaming, audience, and campaign performance across platforms to identify trends and optimize marketing effectiveness.
- Conduct post-campaign analysis and provide actionable insights to stakeholders, ensuring continuous improvement and commercial impact.
- Manage campaign budgets effectively while ensuring objectives and ROI targets are achieved.

Innovation & Market Intelligence

- Stay ahead of emerging digital trends, technologies, fan behaviors, and platform developments across the Middle East and global music landscape.
- Translate market insights into innovative marketing opportunities that enhance audience engagement and artist growth.

Who you are:

- 8+ years of experience in music, entertainment, digital media, marketing, brand partnerships, or related industries, with strong knowledge of the Middle East media and entertainment landscape.
- Proven track record of developing and executing successful marketing campaigns that drive audience growth and commercial results.
- Deep understanding of digital marketing, social media platforms, streaming ecosystems, consumer behavior, and campaign analytics.
- Strong commercial acumen with the ability to build partnerships, identify business opportunities, and influence stakeholders.
- Excellent communication, presentation, and relationship-building skills, with experience working across diverse cultures and teams.
- Well-versed in social media platforms and digital ecosystems across the Middle East and international markets.
- Fluent in English and Arabic.
- Passionate about music, entertainment, culture, and innovation

What we give you:

- You join a vibrant global community with the opportunity to channel your passion every day.
- A modern office environment designed for you, empowering you to bring your best.
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
- The space to accelerate progress, positively disrupt and create what happens next.
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.

## Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click [here](https://files.smweb.host/ta/privacypolicy_me_051120181.pdf) to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

## About Sony Music

## Company Overview
- **One-liner**: Sony Music Entertainment is the recorded music and publishing arm of Sony Group, managing a global roster of artists and a vast catalog of music while operating one of the industry’s leading record labels and distribution platforms.
- **Entity Type**: Private (Wholly owned subsidiary of Sony Group Corporation)
- **Headquarters**: New York, New York, United States
- **Founded**: 1991 (as Sony Music Entertainment, following the acquisition of CBS Records)
- **Founders**: Not applicable (corporate division of Sony Group)

## Core Business
- **Primary industry**: Music – Recorded music, music publishing, artist services, and distribution.
- **Target customers**: B2B (streaming services, advertisers, film/TV studios); B2C (music fans via streaming, live events, merchandise); Enterprise (brand partnerships, sync licensing).
- **Mission statement**: “To shape what is coming next in music, technology, and culture” and “entertain and move people.”

## Products & Services
- **Record Labels (Columbia, Epic, RCA, Arista Nashville, etc.)**: A&R, recording, marketing, and promotion of artists across all genres.
- **Music Publishing (Sony Music Publishing)** : Administration of song rights, sync licensing, and songwriter development.
- **Distribution & Artist Services (The Orchard, AWAL)** : Digital distribution, marketing, and global reach for independent artists and labels.
- **Direct-to-Consumer (D2C)**: Merchandising, fan engagement platforms, and e‑commerce (Three Ten Merch, The Merch Collective).
- **Podcasting & Content**: Original podcast production and ad sales (Global Podcasting division).
- **Film & TV Sync**: Licensing music for media (SyncShop, Business & Legal Affairs teams).

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private subsidiary); Sony Group Corporation’s music segment reported revenue of approximately ¥1.6 trillion (~$10.6 billion) for FY2024 (ended March 2025).
- **Key Metric**: Annual Revenue (music segment) – ~$10.6 billion (FY2024) – as reported by Sony Group.
- **Notable Investors / Partners**: Parent company Sony Group Corporation; strategic partnerships with streaming platforms (Spotify, Apple Music, YouTube Music), film studios, and global brands.
- **Growth Signals**: Continued expansion through acquisitions (AWAL, Alamo Records, Somethin’ Else); growing podcast and D2C revenue; investment in emerging technology (AI, immersive audio); global headcount of thousands with active hiring across 20+ countries.

## Competitive Advantages
- **Vast, iconic catalog**: Ownership of the world’s largest music catalog (over 5 million songs) and rights to legendary artists (Bob Dylan, Bruce Springsteen, Queen, etc.).
- **End‑to‑end artist ecosystem**: From A&R and recording to publishing, distribution, merchandise, and sync – all under one roof.
- **Global scale & Sony synergy**: Access to Sony’s electronics, gaming (PlayStation), and entertainment divisions for cross‑promotion and technology innovations.
- **Deep industry relationships**: Long‑standing ties with streaming services, radio, live events, and media partners.

## Strategic Focus
- **Digital transformation**: Expanding direct‑to‑consumer channels, fan‑data analytics, and personalized experiences.
- **Emerging technology**: Investment in AI‑assisted music creation, spatial audio, and virtual concerts.
- **Global growth**: Strengthening presence in high‑growth markets (India, Latin America, Africa) via local labels and partnerships.
- **Diversified revenue**: Growing non‑streaming income through sync licensing, brand partnerships, podcasting, and live events.

## Why Work Here
- **Culture**: “Honour the creative journey” – a collaborative, creative environment that values insight, integrity, and imagination.
- **Career development**: Award‑winning 12‑month paid internship programs, global mobility, and internal learning opportunities.
- **Remote / Hybrid / Office**: Roles are posted for both in‑office (New York, Nashville, Los Angeles, London, Mumbai, Warsaw) and remote positions – policy varies by team and function.
- **Perks**: Competitive compensation, benefits, access to a global music community, and the chance to work directly with top artists.
- **Engineering & Data**: Growing data analytics, security, and engineering teams (e.g., Label Analytics, Cyber Security, Automation) – tech roles are integrated into a creative business.

## Sources
1. [Sony Music Global Job Board (Greenhouse)](https://job-boards.greenhouse.io/sonymusicentertainment/jobs/8239876002)
2. [Sony Music Careers](https://careers.sonymusic.com/jobs/)
3. [Inside Sony Music – Introducing Sony Music Careers](https://www.sonymusic.com/inside-sony-music/introducing-sony-music-careers/)
4. [Careers FAQ – Sony Music Careers](https://careers.sonymusic.com/how-we-hire/frequently-asked-questions/)
5. [Sony Music UK – Careers](https://www.sonymusic.co.uk/careers/)

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