--- title: 'Associate Director, Google Ads at Ground News' canonical: 'https://feeny.ai/job/associate-director-google-ads-ground-news-canada-0haqr3ngqt6d' type: 'job' last_seen: '2026-09-08' --- # Associate Director, Google Ads at Ground News - **Company:** Ground News - **Location:** Canada - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-08-06 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.ashbyhq.com/groundnews/ef71c022-6592-4f78-8dc4-ba54963a5646 ## Job description About Us: Ground News https://ground.news/ is a news comparison platform that makes it easy to compare sources, read between the lines of media bias, and break free from algorithms. We provide our subscribers the tools to navigate the information ecosystem with clarity and independence, rather than retreat into echo chambers or outsource their judgment. In a world where political polarization and media distrust are at an all-time high, Ground News offers people a better way to stay informed and see every side of the story. Our mobile app, web app, and browser extension are home to a community of mindful readers who use our news comparison platform to engage critically with the news. Unlike most news companies, our values do not align with any specific political ideology. Unlike most tech platforms, we don't rely on algorithms to keep users on our platform to sell in-app ads. We are supported by our readers who pay for a subscription to build a more nuanced understanding of the news, the world, and themselves. Highlights: - #1 on Product Hunt https://www.producthunt.com/products/ground-news-from-the-source#ground-news-bias-checker - #2 on 2025 Apple Design Awards in the Social Impact category https://developer.apple.com/design/awards/#social - 3-time winner of US App of the Day - Winner of Mobile Apps Showdown at CES. The Opportunity: Google is a growth lever we haven't fully tapped yet. Today it's a small piece of our paid budget, and we're looking for someone who can turn it into a major one, without losing discipline on CAC or subscriber payback along the way. This is a build-from-zero mandate. You'll set the account architecture and own every Google surface (Search, Performance Max, Demand Gen, and YouTube) as the core of the role. As that engine scales, you'll also have room to define, test, and pressure-test opportunities on adjacent paid channels, applying the same rigour on measurement and payback. You'll sit in the Revenue Growth & Analytics function, partnering directly with product, engineering, and sponsorships, with a meaningful budget and very little bureaucracy standing between you and shipping. If you've scaled a subscription or DTC account from a small base to a real share of spend, and you'd like to build it again —this time for a product that's making people better-informed— we’d love to chat. What You’ll Do: - Build Google from scratch: account structure, campaign architecture, naming conventions, and testing frameworks designed to scale rather than to survive. - Own the scale path: take spend from its current low base to a major share of total paid budget, holding CAC and subscriber payback. - Own Search, Performance Max, Demand Gen, and YouTube, including budget allocation and bidding strategy. - Work with external agencies to build the YouTube creative engine: briefing, testing cadence, hook and format iteration, and a working point of view on what converts for a news product. - Own Google landing pages: build, test, and iterate on dedicated LPs. - Build the measurement foundation: conversion tracking, Enhanced Conversions, app + web attribution, incrementality testing, and reporting we actually trust. - Google is the primary lever, but not the only paid channel: experiment, test, and stand up campaigns on adjacent paid channels when the opportunity justifies the effort, with the same testing discipline and attribution rigour. - Partner cross-functionally with product, engineering, and analytics to ship what paid needs. - Report honestly and tactfully on performance, including when something isn't working. What You’ll Bring: - 5+ years managing Google Ads at a meaningful scale, ideally in subscription, DTC, or app. - Proven scaling experience: you've taken an account from small to large, not just managed one that was already built. - Hands-on YouTube experience: you've scaled video, not just enabled it inside PMax. - Strong analytical instincts: comfortable in GA4, spreadsheets, and BI tools; you can tell signal from noise. - Creative fluency: you can brief video that performs and diagnose why an ad failed. - A bias to action: small team, large budget, quick learn-build-ship loops. - Experience standing up or managing campaigns on paid channels beyond Google, without needing a full team to do it. - Genuine interest in news and media is a real plus. Bonus Points: - Hands-on experience with diverse paid social platforms, with a track record of scaling a channel from 0 to 1. - Experience with CTV/OTT and linear TV buying (Netflix, Hulu, Roku, Amazon, YouTube TV). - AppsFlyer experience: MMP setup, SKAN configuration, attribution debugging. - Firebase experience: event tracking, audience building, app-side conversion signal. - Landing page experience: you've worked closely enough with design and engineering to ship them fast. - Apple Search Ads or app-install experience. - Familiarity with MMM or geo-lift. Why Work at Ground? A position with Ground News provides an unparalleled learning experience both personally and professionally. At Ground, we prioritize growth: both for our business and team members. You’ll have the freedom to work remotely and play a key role in the development of Ground News products. This is an opportunity to work with a growing and mighty team that is committed to building a world where cooperative, civil debate is the norm, media is accountable, and critical thought is the baseline of our information consumption. Ground is based in Kitchener, Ontario, Canada, but this role is remote. What you’ll enjoy at Ground News: 💰 Competitive total rewards: A market-benchmarked base salary, calibrated to your location. 🌍 Remote-first environment: Work from anywhere in Canada, on your own time zone plus enjoy in-person meetups and team gatherings. 🩺 Health & Wellness that matter: Medical, dental, vision, and life insurance coverage for you and your family. 📈 Keep growing: Access to professional development opportunities to keep expanding your skills and career. 🚀 Mission-driven team: Join a group of smart, dedicated people who are building meaningful products with real-world impact. Our culture is one of collaboration, creativity, and diverse perspectives. If you have any questions, concerns, or requests regarding accessibility needs, please contact talent@ground.news, and a member of our team will be happy to help. ## About Ground News ## Company Overview - **One-liner**: Ground News is a platform that makes it easy to compare news sources, read between the lines of media bias, and break free from algorithms. - **Entity Type**: Private (funded by individual investors, no institutional venture capital) - **Headquarters**: Kitchener, Ontario, Canada - **Founded**: 2018 (public launch January 15, 2020) - **Founders**: Harleen Kaur (CEO) and Sukh Singh (CTO) ## Core Business - **Primary industry**: Technology, Information and Media - **Target customers**: B2C – readers, subscribers, and anyone seeking balanced news consumption - **Mission**: “To well inform the world by empowering readers to think freely about the issues of our times.” ## Products & Services - **[Ground News Platform]**: A news aggregator that processes ~60,000 articles daily from 50,000+ sources. Merges related stories and displays bias ratings (left/center/right), factuality scores, and ownership data for each outlet. Available as web app and mobile app. - **[Media Bias Checker Browser Extension]**: A browser extension that works on social media and news sites, showing the bias breakdown of any article with one click. - **[Premium Subscriptions]**: Paid tiers that unlock additional features (details not fully public; subscriptions are a key revenue source). ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Total funding of **$150,000 USD** (Series A, August 2022), raised across four rounds (Angel, Pre-Seed, Seed, Series A) from a small group of mission-aligned individual investors - **Notable Investors/Partners**: No institutional investors; backed by individual investors with no ties to corporate media or big tech. Partners for bias and factuality data: AllSides, Ad Fontes Media, Media Bias Fact Check. Featured in Apple’s “New and Notable” showcase, reached #1 on Product Hunt, recommended by Tristan Harris (Center for Humane Technology), and recognized by Apple CEO Tim Cook. - **Growth Signals**: 68 employees (+1.3% YoY), 10,505 LinkedIn followers (+41.7% yearly), operates in 11 countries, active job postings for Sponsorships Manager roles (indicating new revenue streams). ## Competitive Advantages - **Unique bias-comparison model**: No other major platform lets readers see how the same story is covered across the political spectrum with transparent rating methodologies. - **Independence**: Not funded by media conglomerates, big tech, or government – allows unbiased curation and editorial freedom. - **Human-centric hiring**: Every application is reviewed by a real person, not algorithms, reflecting the company’s commitment to thoughtful, deliberate processes. ## Strategic Focus - **Current priorities**: Growing subscriber base, expanding sponsorship revenue (hiring Sponsorships Managers), and scaling the platform’s reach through education initiatives (Ground Education). - **Direction for growth**: Deepening the product’s utility for free and paid users, potentially adding more international news sources and language support. ## Why Work Here - **Remote/hybrid policy**: Remote-first – work from your province or state (location restrictions may apply); optional bi-weekly office meetups in Kitchener, Ontario. - **Benefits**: 3 weeks paid vacation, 8 weeks paid parental leave, comprehensive health & wellness (medical, dental, vision), competitive pay, team retreats, and departmental gatherings. - **Culture**: Values-driven team (“curious, smart, motivated by mission”). The hiring process includes a founder interview and, for technical roles, a code review or case study interview. Technical staff make up 32% of the team, with a Head of Engineering (Duncan McDowell) and a Head of Data & Analytics. - **Employer rating**: 4.4/5.0 on LinkedIn (8 reviews) – culture rated 4.7, work-life 4.2, compensation 4.2. ## Sources 1. [ground.news/about](https://ground.news/about) 2. [ground.news/careers](https://ground.news/careers) 3. [ground.news/frequently-asked-questions](https://ground.news/frequently-asked-questions) 4. [LinkedIn – Ground News](https://ca.linkedin.com/company/groundnews) ## Other roles at Ground News - [Staff Engineer, Web](https://feeny.ai/job/staff-engineer-web-ground-news-canada-7zsr252bvdnx) — Canada