---
title: 'Associate Director, Grocery Strategy at HelloFresh'
canonical: 'https://feeny.ai/job/associate-director-grocery-strategy-hellofresh-new-york-mbgt5wk0ejmt'
type: 'job'
last_seen: '2026-11-10'
---

# Associate Director, Grocery Strategy at HelloFresh

- **Company:** HelloFresh
- **Location:** New York, NY
- **Compensation:** $170k–$185k
- **Posted:** 2026-11-06
- **Last confirmed live:** 2026-11-10
- **Apply:** https://careers.hellofresh.com/global/en/job/8351244?gh_jid=8351244

## Job description

Associate Director Grocery Strategy Job Description:

We are looking for an Associate Director of Grocery Procurement with a proven track record in driving strategic sourcing initiatives, optimizing supplier partnerships, and leading high-performing teams.

This role will be responsible for shaping and executing our Grocery procurement strategy across multiple categories, ensuring supply continuity, quality, and cost efficiency. You will lead a team of sourcing professionals and collaborate cross-functionally to unlock value, improve pricing structures, and identify innovative sourcing opportunities.

You are passionate about transforming procurement into a competitive advantage—leveraging analytics, market insights, and strong supplier relationships to drive sustainable savings and long-term growth.

You will…

- Develop and execute a comprehensive sourcing strategy to support business goals around cost optimization, supply continuity, quality, and innovation.
- Lead, mentor, and develop a high-performing team of category managers and sourcing professionals focused on grocery (dry goods) procurement.
- Build and nurture strategic supplier relationships to enhance performance, foster innovation, and ensure long-term supply security
- Drive contract negotiations and cost reduction initiatives across categories, leveraging market insights and competitive sourcing tactics
- Own and manage the grocery procurement budget for your respective categories, including forecasting, variance analysis, and reporting in alignment with finance and executive leadership
- Monitor macro trends and proactively develop risk management strategies to mitigate volatility and supply disruptions
- Partner cross-functionally with Procurement Operations, FSQA, Culinary, and Brand leadership to align procurement strategies with business needs and brand standards
- Collaborate with internal stakeholders to support new product launches, value engineering, and process improvement opportunities
- Develop and track key performance indicators (KPIs) for supplier performance, team output, and cost savings to ensure delivery of organizational objectives
- Support implementation of procurement systems and tools to improve process efficiency, data accuracy, and stakeholder visibility
- Champion data-driven decision-making and robust business intelligence practices within the team and across procurement functions
- Lead Business Reviews with key suppliers to monitor performance, address gaps, and identify future partnership opportunities
- Ensure compliance with regulatory and food safety standards in all sourcing decisions and supplier engagements

You are…

- Strategic thinker with the ability to connect day-to-day execution with long-term sourcing and business goals
- Proven people leader who develops talent, builds strong teams, and creates an inclusive, high-performance culture
- Strong negotiator who is confident managing complex supplier agreements and driving cost savings without compromising quality or relationships
- Highly analytical with a data-driven approach to problem-solving, decision-making, and continuous improvement
- Strong collaborator who works effectively across departments—especially with culinary, quality, operations, and finance teams
- Excellent communicator, both written and verbal, with the ability to influence stakeholders at all levels
- Customer and quality-obsessed, with a passion for delivering products that meet or exceed expectations
- Driven by results, with a clear focus on delivering measurable impact through sourcing initiatives and team performance

You have…

- Bachelor’s degree in Supply Chain, Business, or a related field; Master’s degree preferred
- 8–10 years of progressive experience in procurement or supply chain, with experience in Grocery, Ingredients Manufacturing or CPG preferred.
- Proven leadership experience managing teams, developing talent, and driving cross-functional initiatives
- Demonstrated success in supplier negotiations, cost savings delivery, and strategic sourcing execution in a fast-paced environment

You’ll get…

- Competitive hourly rate, 401K company match that vests immediately upon participation, & team bonus opportunities
- Generous PTO and flexible attendance policy
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range $170,000—$185,000 USD

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

## Other roles at HelloFresh

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- [Senior Manager, Global Direct Procurement](https://feeny.ai/job/senior-manager-global-direct-procurement-hellofresh-amsterdam-north-holland-jefn64v4n7cd) — Amsterdam North Holland, Netherlands / Berlin, Germany / London, United Kingdom / New York, NY / Toronto, Canada / Warszawa Masovian Voivodeship, Poland
- [Print and Packaging Designer](https://feeny.ai/job/print-and-packaging-designer-hellofresh-manila-c4h00jm1abvx) — Manila, Philippines
- [Sales Manager, Factor](https://feeny.ai/job/sales-manager-factor-hellofresh-archived-echgnmhyhb68) — [archived], United States / Austin, TX
- [Senior Manager, Growth Marketing Strategy & Operations](https://feeny.ai/job/senior-manager-growth-marketing-strategy-operations-hellofresh-new-york-80jk6p04dd0g) — New York, NY
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