---
title: 'Associate Director International Procurement at HelloFresh'
canonical: 'https://feeny.ai/job/associate-director-international-procurement-hellofresh-berlin-r6shx9crpymk'
type: 'job'
last_seen: '2026-09-15'
---

# Associate Director International Procurement at HelloFresh

- **Company:** HelloFresh
- **Location:** Berlin, Germany
- **Posted:** 2026-09-15
- **Last confirmed live:** 2026-09-15
- **Apply:** https://careers.hellofresh.com/global/en/job/8188051?gh_jid=8188051

## Job description

## The role

As an Associate Director, Procurement, you will report to the Procurement Director and own the strategy, performance, and people development for your category cluster. This is a 12-month fixed-term position. You will lead a team of Category Managers, set the direction for supplier relationships and commercial outcomes, and operate as the senior point of escalation across operational and strategic procurement challenges.

This is a role for a procurement professional who is equally comfortable in a negotiation room with a strategic supplier, a governance forum with senior cross-functional leaders, and a development conversation with a direct report. You will act as a connector between your team's day-to-day work and the broader supply chain strategy and as a builder of capability, process, and relationships that outlast the current planning cycle.

## What you’ll do

Strategy & Category Leadership

- Define and own the multi-year category strategy for your cluster sourcing model, supplier segmentation, risk posture, and cost ambition and present that strategy coherently to Director-level stakeholders.
- Translate market intelligence (commodity dynamics, seasonality, geopolitical risk, supply constraints) into actionable procurement decisions and communicate them with clarity and confidence.
- Lead cross-category standardization and process improvement initiatives, identifying leverage across the broader portfolio where applicable.

Supplier Relationships & Partnerships

- Build and steward the most strategically important supplier relationships in your cluster, including joint investment plans, multi-year contracts, and structured partnership governance.
- Lead or oversee tender processes end-to-end — from strategy and data-pack through to award, contract, and supplier briefing at pace and to a high standard of documentation.
- Act as the senior escalation point for supply disruptions, quality issues, and commercial disputes, resolving with a mix of supplier accountability and operational pragmatism.
- Develop new or alternative suppliers to strengthen resilience and competitiveness across your category network.

Performance, Data & Commercial Delivery

- Take full commercial accountability for your cluster's cost performance, savings targets, and COGS variance — ensuring outcomes are tracked, explained, and acted upon.
- Drive a data-first culture within your team: category reviews, investment cases, and supplier performance assessments should be grounded in robust analysis and structured decision-making.
- Contribute to seasonality planning, static pricing rounds, and volume S&OP processes with the rigour and cross-functional coordination those forums require.
- Oversee cost reporting, invoice validation and supplier database quality for your cluster.

## Team Leadership & Development

- Lead, coach and develop a team of Category Managers, creating a high-performance environment that is psychologically safe, commercially ambitious, and genuinely invested in its people.
- Shift progressively from doing to enabling: your job is to build the capability of your team, not to be their best individual contributor.
- Own team capacity planning, workload prioritization, and performance development including calibration, promotion cases, and succession thinking.
- Foster a culture of continuous improvement, clear communication, and accountability without micromanagement.

Stakeholder & Cross-functional Leadership

- Build and maintain strong working relationships with Product, Supply Chain Operations, FSQA, Finance, and Legal representing Procurement credibly and influencing decisions in cross-functional forums.
- Represent GRO Strategic Procurement at Director-level planning and governance meetings as appropriate, contributing with the strategic perspective expected at that level.
- Manage upward effectively — keeping the Procurement Director informed, flagging risks early, and bringing well-framed recommendations rather than unresolved problems.

## What you’ll bring

## Experience

- 7+/9+ years in strategic procurement, supply chain, or a closely related commercial discipline ideally in FMCG, or food ingredients, though we care more about the quality of thinking than the specific category.
- Demonstrated track record of building supplier relationships at a strategic level, including contract negotiation, partnership governance, and managing through disruption.
- Experience setting and executing category strategy across a meaningful portfolio ideally managing a cluster of subcategories or a team.
- Proven ability to lead and develop others, whether as a formal team lead or through mentoring, cross-functional project leadership, or stepping up in an interim capacity.

## Skills & Mindset

- Strategically confident: you can connect day-to-day procurement decisions to a longer-term commercial and supply chain vision, and you communicate that narrative clearly to senior audiences.
- Data-driven: comfortable building investment cases, analyzing COGS variance, and driving evidence-based decision-making within your team.
- A natural relationship-builder inside the business and with suppliers who can hold a firm commercial position while maintaining the trust and goodwill the relationship depends on.
- Coach rather than doer: you instinctively look to develop the person next to you rather than solve the problem yourself.
- Operationally resilient: you stay focused and solution-oriented in a fast-paced, supply-volatile environment, and you bring that steadiness to your team.
- Proactive and accountable you take ownership, raise risks early, and bring solutions rather than problems.

## What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access, wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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