---
title: 'Associate Director of Ads Sales at Careem'
canonical: 'https://feeny.ai/job/associate-director-of-ads-sales-careem-dubai-2n0ey43e5d58'
type: 'job'
last_seen: '2026-10-28'
---

# Associate Director of Ads Sales at Careem

- **Company:** Careem
- **Location:** Dubai, United Arab Emirates
- **Posted:** 2026-07-13
- **Last confirmed live:** 2026-10-28
- **Apply:** https://boards.greenhouse.io/careem/jobs/8618945002?gh_jid=8618945002

## Job description

Careem is building the Everything App for the greater Middle East — making it easy to move around, order food and groceries, manage payments, and more. Our purpose is simple: to simplify and improve people’s lives and build an awesome organisation that inspires. Since 2012, Careem has enabled earnings for over 2.5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region’s best talent and entrepreneurs thrive. We operate in 70+ cities across 10 countries, from Morocco to Pakistan.

We’re now entering our next chapter — one powered by AI. We’re looking for AI talent: curious problem-solvers who know how to apply AI to build tools, automate workflows, and create real impact. Whether it’s streamlining operations, enhancing customer experience, or reimagining internal systems — we want people who can make Careem work smarter and move faster.

Careem Ads is redefining how brands connect with consumers across the region's leading super-app ecosystem. We're hiring an Agency Partnerships Lead to drive agency adoption of Careem Ads and build the agency-led commercialization model across the UAE, KSA, and Egypt turning agency relationships into a structured, multi-million dollar revenue channel.

## What You'll Lead

1. Set the Agency GTM Strategy for the Region

- Develop and own the UAE, KSA and Egypt GTM strategy across the Big 6 holding groups including annual JBPs, reseller models, and multi-market expansion plans
- Own and evangelize Careem Ads' value proposition - equip agencies with the narrative, data, and proof points to pitch Careem Ads confidently to clients
- Manage strategic relationships with agency leadership and own a defined agency revenue pipeline target

1. Lead & Mentor the Agency Partnerships Function

- Manage and develop a growing team of Agency Partner Managers
- Drive excellence in pipeline planning, forecasting, relationship mapping, and quarterly business reviews (QBRs)Establish the operating rhythm, success metrics, and governance for the function (e.g. pipeline coverage, solution adoption goals, roadshows, JBP attainment)

1. Drive Enterprise-Level Revenue Growth

- Influence Careem Ads' revenue plan for non-endemic businesses by scaling agency-led buying unlocking multimillion-dollar contributions through structured partnerships, playbooks, and new channel expansion
- Deliver revenue directly across your agency portfolio and identify untapped growth opportunities
- Contribute to shaping our scalable sales enablement material and run agency roadshows

1. Shape Product + Market Fit

- Lead strategic feedback to Product, Measurement, Creative Ops, and Finance - guiding prioritization of formats, measurement solutions, and reporting needs for agencies
- Drive agency demand for new innovation and beta pilots

1. Be a Foundational Builder

- Act as a core member of the founding team building Careem Ads' infrastructure, playbooks, brand narrative, and GTM
- Represent Careem Ads to build market presence and credibility

## Qualifications

- 12-15+ years in media sales, digital advertising, or agency partnerships (across tech), with a proven track record of building and scaling agency ecosystems and exceeding revenue targets
- Strong analytical skills - comfortable using data and tools (Excel/BI) to build forecasts and defend commercial plansWorking knowledge of the competitive media landscape particularly digital (Meta, Google, TikTok, Snap, Amazone) and retail media
- Executive presence: capable of influencing senior stakeholders including C-suite across agencies and large advertisers
- Fluency in English and Arabic
- Entrepreneurial, strategic thinker comfortable in ambiguous, 0-to-1 environments
- Experience with non-endemic categories & brand advertising ecosystems.
- Experience integrating AI tools into workflows (forecasting, reporting, campaign operations) to drive efficiency gains.
- Experience building or scaling a partnership function from scratch, not just operating within an existing one.

## Why This Role Matters

You will architect the agency ecosystem for Careem Ads, shaping the operating model as the business scales across a multi-market regionYour impact will be measurable and tied directly to Careem Ads' revenue growth

## What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

## About Careem

## Company Overview
- **One-liner**: Careem is building “the everything app” for the greater Middle East, making it easier to move around, order food and groceries, manage payments, and more.
- **Entity Type**: Private (acquired by Uber in 2020 for $3.1 B; subsequent $400 M investment from e&)
- **Headquarters**: Dubai, United Arab Emirates
- **Founded**: 2012
- **Founders**: Mudassir Sheikha (Co‑founder & CEO), Magnus Olsson (Co‑founder & Chief Product Architect), Abdullah Elyas (Co‑founder, joined 2013)

## Core Business
- Primary industry: Super app / ride‑hailing / food & grocery delivery / digital payments
- Target customers: B2C consumers across the Middle East, North Africa, and Pakistan (MENAP)
- Mission: “To simplify and improve the lives of people and build an awesome organisation that inspires.”

## Products & Services
- **Ride‑Hailing**: On‑demand transportation connecting passengers with “Captains” (drivers).
- **Careem Food**: Food delivery from local restaurants.
- **Careem Grocery**: Grocery and convenience store delivery.
- **Careem Pay**: Digital payments, money transfers, and mobile top‑ups.
- **Careem Rides (Business)**: Corporate travel management.
- **Captain Platform**: Earnings and tools for drivers/delivery partners.

All offerings are integrated into a single Super App available in 70+ cities across 10 countries.

## Market Standing
- **Valuation / Market Cap**: Acquired by Uber for $3.1 B in 2020; latest disclosed investment valued an unspecified stake at $400 M (e&, 2023).
- **Key Metric**: Total funding – $3.5 B+ (including acquisition amount); annual revenue not publicly available.
- **Notable Investors / Partners**: Uber Technologies (parent company); e& (global technology investor, $400 M strategic investment).
- **Growth Signals**:
  - Over 50 M customers and 2.5 M Captains served since 2012.
  - Expanded from ride‑hailing to food, grocery, and payments (super‑app strategy).
  - 12,000+ colleagues across five tech sites in Europe and MENAP.
  - Largest tech startup exit in the MENAP region.

## Competitive Advantages
- **First‑mover & brand trust** in a region with fragmented mobility and delivery options.
- **Super‑app ecosystem** that increases user stickiness and cross‑selling (rides → food → payments).
- **Backing of Uber** (global scale, technology, and capital) plus local expertise from e&.
- **Large, loyal network of Captains** and deep understanding of local regulatory environments.

## Strategic Focus
- Scaling the Super App by launching and expanding verticals (e.g., payments, groceries) across key markets.
- Leveraging synergies with e& and Uber to accelerate growth and achieve profitability.
- Building a lasting tech institution in the region that attracts and develops top talent.

## Why Work Here
- **Ownership culture**: Careem calls colleagues “owners, not employees” and emphasises autonomy and impact.
- **Learning & growth**: Opportunity to work on cutting‑edge technology across multiple verticals, with on‑the‑job learning and mentorship.
- **Community & purpose**: A stated mission to simplify lives and drive social/economic progress in the region.
- **Work‑life**: Hybrid/remote policy not explicitly confirmed; presence in Dubai, plus engineering hubs in Europe and MENAP suggests flexible arrangements.
- **Benefits**: Comprehensive perks (details on careers page), plus the chance to be part of the region’s most celebrated tech success story.

## Sources
1. [careem.com – About Us](https://www.careem.com/en-KW/about-us/)
2. [careem.com – Home](https://www.careem.com/)
3. [why.careem.com – Colleague Value Proposition](https://why.careem.com/en/)
4. [careem.com – Careers / Life at Careem](https://www.careem.com/en-AE/careers/)
5. [jobs.careem.com – Careers Page](https://jobs.careem.com/)

## Other roles at Careem

- [Account Manager I - Jordan](https://feeny.ai/job/account-manager-i-jordan-careem-amman-dk7kpyypx0yz) — Amman, Jordan
- [Account Manager I](https://feeny.ai/job/account-manager-i-careem-karachi-amrd9a88erag) — Karachi, Pakistan
- [Account Manager I](https://feeny.ai/job/account-manager-i-careem-amman-z0fmrzz23sqb) — Amman, Jordan
- [Sales Executive](https://feeny.ai/job/sales-executive-careem-dubai-kq64de94dw4q) — Dubai, United Arab Emirates
- [Account Manager I](https://feeny.ai/job/account-manager-i-careem-dubai-461k1v2y12cb) — Dubai, United Arab Emirates
- [Senior Strategy and Care Transformation Manager](https://feeny.ai/job/senior-strategy-and-care-transformation-manager-careem-dubai-xwbzw81n9fpy) — Dubai, United Arab Emirates
- [Senior ERP Functional Expert](https://feeny.ai/job/senior-erp-functional-expert-careem-karachi-tcjx5xnvnnw1) — Karachi, Pakistan
- [Senior IT Infrastructure Engineer II](https://feeny.ai/job/senior-it-infrastructure-engineer-ii-careem-karachi-mfjs3m7zpbnj) — Karachi, Pakistan
- [Software Engineer I - Backend | NextGen Engineering](https://feeny.ai/job/software-engineer-i-backend-nextgen-engineering-careem-karachi-a75wsr8jjx12) — Karachi, Pakistan / Lahore, Pakistan
- [Software Engineer II - Backend | NextGen Engineering](https://feeny.ai/job/software-engineer-ii-backend-nextgen-engineering-careem-lahore-yd4ks9ymmj0k) — Lahore, Pakistan