--- title: 'Associate Director of Search Experience at Power Digital' canonical: 'https://feeny.ai/job/associate-director-of-search-experience-power-digital-united-states-z2w464eh7761' type: 'job' last_seen: '2026-09-13' --- # Associate Director of Search Experience at Power Digital - **Company:** Power Digital - **Location:** United States - **Work type:** remote - **Posted:** 2026-08-19 - **Last confirmed live:** 2026-09-13 - **Apply:** https://job-boards.greenhouse.io/powerdigitalmarketing/jobs/5216373007 ## Job description Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another. At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today. **We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. A day in the life: As the Associate Director of Search Experience, you are a player-coach leader who owns two things above all else: the people on your pod, and the quality of the work that pod produces. You are the person whose judgment, craft, and consistency has earned the genuine trust of the people you lead. You lead from the front, capable of sitting in a new business pitch or an existing client meeting and speaking to Search Experience strategy directly, while also being capable of stepping into execution when needed and doing it at an exemplary standard. You ask nothing of your team that you wouldn't do yourself. You oversee a pod of search experience professionals, directly managing specialists through senior strategists while providing strategic guidance that drives team growth, retention, and exceptional client outcomes. You are hands-on in ensuring client satisfaction, serving as the first point of escalation, and contributing to high-level Search Experience strategy spanning SEO, GEO/AEO, and content. Beyond client delivery, you champion the evolution of the Search Experience product offering, staying ahead of AI search behaviors and generative search platform changes and ensuring your pod is fluent and prepared. As an AI-Native Channel Architect, you treat Claude, Omega, Iris, and the broader Nova ecosystem as core to how the work gets done, automating repetitive analysis so your time goes toward judgment, strategy, and client relationships. You are on the roadmap to Director, using this role to build the people leadership, product judgment, and cross-functional fluency that role demands. Key Responsibilities: ## Team Leadership & Development - Lead and manage a pod of search experience professionals, including 2-4 direct reports from specialist to senior strategist level. - Build and maintain individual development plans, coaching cadences, and mentorship for every member of the pod. - Own team retention via positive team sentiment and clear paths for growth. - Drive performance management using the ARC framework (Activities, Resources, Capabilities). Diagnose underperformance quickly and accurately, deliver timely and direct feedback as well as raise and promotion recommendations. - Oversee capacity planning and staffing for search experience pod. - Generate innovation and foster team training and development (i.e new product updates, channel knowledge, etc) in conjunction with R&D team. Client Oversight & Strategy - Provide executive-level oversight for client accounts within the pod, including direct, hands-on support and/or act as an Account Director. - Serve as the first point of escalation for client concerns, offering strategic guidance and resolving issues with a solutions-first mindset. - Support high-level strategy development, performance tracking, and internal audit requests to ensure exceptional delivery. - Track client churn and churn trends within the pod's book of business, and intervene early where risk signals appear. New Business & Growth - Contribute to new business efforts by supporting audits, pitches, and opportunity identification. - Develop compelling case studies to highlight team and client successes. - Identify and act on key areas of opportunity for service expansions within the book of business. Product Innovation & Quality - Own product quality for the pod through consistent, accountable QA processes that catch errors before they become client-facing or revenue-impacting. - Proactively pursue Search Experience channel evolution outside of day-to-day client work, including reading industry sources, pursuing certifications, and running informal experiments on GEO/AEO and AI search. - Centralize learnings from the pod's tests and share them with the division. - Lead knowledge-sharing initiatives and quarterly brainstorms to push the Search Experience product forward. - Use Claude, Omega, Iris, and Nova tools daily to automate repetitive search analysis (rank tracking, GEO/AEO visibility monitoring, reporting, QA checks), freeing time for strategic judgment and client relationships. - Maintain full working knowledge of the Power Circuit and Nova ecosystem, and drive completion and adoption across the pod. Recruitment & Talent Acquisition - Drive team growth by supporting recruitment efforts, conducting interviews, assessing channel-specific skills, and building business cases for new hires. - Other applicable or related duties as assigned. - Employ AI technologies to enhance and optimize business processes - Utilize and leverage Power Digital's Nova ecosystem as it relates to your department Role Requirements: - 4-5 years of digital marketing experience, 3+ in an agency setting - Minimum 5 years of hands-on experience with search experience execution - 3+ years of experience managing a team, including performance management and development planning - Strong understanding of search experience’s place in the marketing funnel - Working knowledge of organic search, GEO/AEO concepts, AI search behaviors - Other skills required: - Strong written and verbal communication skills. - Self-motivated with a strong desire to build the team and the product. - Strong demonstration of AI usage to optimize workflows. - Strong organizational and project management skills. - Excellent interpersonal skills. - Strong work ethic and ability to learn quickly and independently. - Interested in a long-lasting relationship with a growing company. ## Key Performance Indicators (KPIs) - Hit Division P&L Goals (as established quarterly) - Division ETCR Target (as established quarterly) - Organic Search Contribution Margin: 50-60% - Average Organic Search Revenue per Employee: $30k - +90% Organic Search Pod Retention - Retention Rate of Service: 95% - Personal Revenue per Employee - $10K RPE - 8.8 Average Client NPS Most Important Things (MITs) - Effectively manage your pod to create a positive team member experience aligned with company objectives - Delivery of a top-tier product for our clients by our team - Own the growth and evolution of the Search Experience product offering, not just its day-to-day delivery - Oversee the growth and retention of the team and clients Benefits & Perks: - Base salary + commission opportunities - Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium - 401(k) plan - 4% employer contribution matching - Unlimited Time Off available on day one - Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors - Fully flex work environment: full-remote, in-office, or hybrid - A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck - Employee Assistance Program (EAP) - 12 observed United States national holidays + 2 mental health recharge days per year - Unlimited opportunities for growth & leadership within a rapidly growing firm - Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) - Quarterly awards including prize money and recognition for outstanding performance - Opportunities to be involved in company DEI initiatives Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/[.](https://powerdigitalmarketing.com/company/careers/) If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence. ## About Power Digital ## Company Overview - **One-liner**: Power Digital is a tech-enabled growth marketing agency that integrates data intelligence, channel expertise, and proprietary technology to drive profitable revenue growth for brands. - **Entity Type**: Private (backed by private equity) - **Headquarters**: San Diego, California, United States - **Founded**: 2012 - **Founders**: Not publicly listed on the website; Grayson Lafrenz serves as Founder & Chairman [powerdigitalmarketing.com](https://powerdigitalmarketing.com/meet-our-leadership-team/) ## Core Business - **Primary industry**: Digital Marketing / Advertising Services - **Target customers**: B2B and B2C brands across industries including consumer services, consumer packaged goods (CPG), private equity, healthcare, fashion, and retail. Serves both leading and emerging brands globally. - **Mission/purpose**: To make profit predictable by operating at the intersection of data, technology, and human intelligence, providing total transparency and accountability for driving business impact [powerdigitalmarketing.com](https://powerdigitalmarketing.com/). ## Products & Services - **nova (Proprietary Technology Platform)**: A data intelligence platform that analyzes a company’s digital ecosystem using multiple first-party data sources to build informed, custom marketing plans. De-risks investments by optimizing capital allocation and providing actionable insights [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing). - **Growth Marketing Services**: Comprehensive suite including strategic consulting, search engine optimization (SEO), paid search (PPC), paid social media, programmatic media, conversion rate optimization (CRO), lifecycle marketing, content marketing, creative services, and retail marketplace management. - **Data Intelligence & Analytics**: Consulting and measurement services to provide clear, actionable insights and reporting on ROI and business impact. - **PR & Affiliate Marketing**: Services to manage public relations and affiliate partnerships. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. - **Key Metric**: Annual revenue of **$76.0 million** (LinkedIn estimate) [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing). - **Total Funding**: Raised private equity. A round in 2019 was led by **Periscope Equity**. A secondary market transaction in 2022 was led by **Court Square Capital Partners**, which is now the parent company [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing). - **Notable Investors/Partners**: Court Square Capital Management, L.P. (parent company), Periscope Equity. - **Growth Signals**: - **Headcount**: 907 employees, with **+26.9% YoY growth** (+483 people year-over-year) [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing). - **Client Retention**: High retention rate (stated as "because exceeding expectations is our standard") [powerdigitalmarketing.com](https://powerdigitalmarketing.com/). - **Performance**: Claims to deliver YoY revenue growth 2.6x faster than the industry average for clients [powerdigitalmarketing.com](https://powerdigitalmarketing.com/). - **Global Reach**: Operates in 42 countries, with significant presence in the US, Colombia, India, Brazil, and the UK [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing). - **Acquisition**: Acquired Factorial Digital in 2019 [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing). ## Competitive Advantages - **Proprietary Technology (nova)**: A key differentiator that provides data-driven marketing plans and capital allocation optimization, reducing guesswork for clients. - **Integrated Model**: Combines strategic consulting, data intelligence, channel expertise, and technology under one roof, offering a holistic, full-funnel approach rather than siloed services. - **Transparency & Accountability**: Emphasizes total transparency with "receipts" for what drives business impact, positioning itself as a partner focused on measurable ROI and EBITDA growth. - **Talent & Training**: Invests heavily in employee development with over 100 training sessions per year, a dedicated onboarding program, and a strong focus on culture and growth mindset [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/). ## Strategic Focus - **Growth & Scalability**: Continuing to scale the agency globally, with active hiring across multiple countries and departments. - **Technology-Led Innovation**: Further developing the nova platform and its data intelligence capabilities to maintain a competitive edge in a rapidly changing digital landscape (especially around data privacy and first-party data). - **Deepening Industry Verticals**: Targeting specific high-growth verticals such as healthcare, CPG, retail, and private equity with specialized teams and services. - **Talent Acquisition & Development**: Prioritizing building a best-in-class team with a strong growth mindset, as evidenced by their robust training programs and emphasis on employee experience. ## Why Work Here - **Culture**: Described as collaborative, innovative, and driven by a "growth mindset." The company values having fun while striving for excellence. A dedicated DE&I committee works to educate, celebrate, and give back to diverse communities [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/). - **Remote/Hybrid Policy**: Offers remote positions across the United States, Latin America (Argentina, Brazil, Colombia, Ecuador, Honduras, Mexico, Peru, Costa Rica), the United Kingdom, and other locations. The company is globally distributed with a remote-first approach for many roles. - **Benefits**: Includes 401k match, unlimited PTO, paid service hours, mental health recharge days, and medical coverage [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/). - **Professional Development**: Provides a seamless onboarding training program and over 100 additional training sessions per year for professional and personal development. The company invests significantly in employee growth and internal mobility. - **Engineering & Tech Culture**: The technology team (nova engineering, data intelligence, product) is integrated with the business, working on proprietary tools that directly impact client outcomes. This offers a unique blend of agency work and product development in a fast-paced, data-driven environment. - **Diversity & Inclusion**: Actively fosters an inclusive workplace with dedicated initiatives and training, and a diverse global team spanning many nationalities and backgrounds. ## Sources 1. [Power Digital Marketing Official Website](https://powerdigitalmarketing.com/) 2. [Power Digital Marketing - LinkedIn Company Page](https://www.linkedin.com/company/powerdigitalmarketing) 3. [Power Digital Marketing - Careers Page](https://powerdigitalmarketing.com/company/careers/) 4. [Power Digital Marketing - Leadership Team Page](https://powerdigitalmarketing.com/meet-our-leadership-team/) 5. [Power Digital Marketing - Employee Development Page](https://powerdigitalmarketing.com/leading-employee-development-program/) ## Other roles at Power Digital - [Marketing Account Director (Start-Ups)](https://feeny.ai/job/marketing-account-director-start-ups-power-digital-mexico-b5y7adj9cqet) — Mexico - [Marketing Account Director (Start-Ups)](https://feeny.ai/job/marketing-account-director-start-ups-power-digital-brazil-htcdtq48tyd8) — Brazil - [Marketing Account Director (Start-Ups)](https://feeny.ai/job/marketing-account-director-start-ups-power-digital-argentina-5rhpj57jdd9z) — Argentina - [Marketing Account Director (Start-Ups)](https://feeny.ai/job/marketing-account-director-start-ups-power-digital-chile-costa-rica-ecuador-0exweb6x8937) — Chile / Costa Rica / Ecuador / Honduras / Nicaragua / Peru - [Marketing Account Director (Start-Ups)](https://feeny.ai/job/marketing-account-director-start-ups-power-digital-colombia-e05zcv2p3bmw) — Colombia - [Marketing Account Director (Start-Ups)](https://feeny.ai/job/marketing-account-director-start-ups-power-digital-united-states-2amnhpw40yd3) — United States - [Social Media Strategist, CPG](https://feeny.ai/job/social-media-strategist-cpg-power-digital-united-states-5amn19kv32a0) — United States - [Social Media Strategist, CPG](https://feeny.ai/job/social-media-strategist-cpg-power-digital-argentina-brazil-chile-costa-rica-tatnkna4s3g9) — Argentina / Brazil / Chile / Costa Rica / Ecuador / Honduras / Mexico / Nicaragua / Peru - [Social Media Strategist, CPG](https://feeny.ai/job/social-media-strategist-cpg-power-digital-colombia-9dh1nz7x711x) — Colombia - [Paid Social Senior Media Manager, Healthcare](https://feeny.ai/job/paid-social-senior-media-manager-healthcare-power-digital-argentina-brazil-ys1fc2cfxcdz) — Argentina / Brazil / Chile / Costa Rica / Ecuador / Honduras / Mexico / Nicaragua / Peru