--- title: 'Associate Director, Paid Media at Princeton10' canonical: 'https://feeny.ai/job/associate-director-paid-media-princeton10-remote-xs0c9g805yfk' type: 'job' last_seen: '2026-09-14' --- # Associate Director, Paid Media at Princeton10 - **Company:** Princeton10 - **Location:** Remote - **Compensation:** $130k–$150k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-09-11 - **Last confirmed live:** 2026-09-14 - **Apply:** https://jobs.lever.co/princeton10/7a0bf60d-fbb3-471b-8714-23a24adcdea5 ## Job description We are looking for an experienced Associate Director, Paid Media to help build P10’s media capabilities and deliver thoughtful, effective strategies for our clients. This is a hands-on leadership role. You will develop integrated media strategies, guide audience and investment decisions, and personally plan, launch, buy, optimize, and troubleshoot campaigns. You should be equally comfortable presenting recommendations to senior client stakeholders and working directly in a DSP or other media platform. You'll report to the Head of Analytics. The ideal candidate has deep paid media expertise, a strong understanding of healthcare marketing, and particular strength in programmatic media. You will also help expand P10’s capabilities across endemic, EHR, point-of-care, and emerging channels. This role is open to fully remote candidates in the United States. Travel will be required up to 5%. ## Responsibilities Media Strategy and Planning - Translate client objectives and audience insights into integrated media strategies, channel plans, budgets, forecasts, and learning agendas. - Develop plans across programmatic, endemic, EHR, point-of-care, paid social, paid search, video, audio, and emerging channels. - Build strategies that reach healthcare professionals, patients, caregivers, office staff, access stakeholders, and the broader care team. - Create clear recommendations that explain what P10 proposes, why it matters, and how the investment supports client objectives. - Partner with Client Services, strategy, creative, technology, and analytics to integrate media into broader client planning. Activation and Optimization - Plan, build, launch, buy, optimize, and troubleshoot campaigns across DSPs and other paid media platforms. - Manage budgets, pacing, audience quality, frequency, inventory, creative performance, conversions, and other relevant indicators. - Lead optimization decisions across audiences, channels, partners, bids, budgets, placements, and creative. - Establish quality-control standards for campaign setup, tracking, launch, optimization, reporting, and billing. - Ensure campaigns meet platform, privacy, client, and regulated healthcare advertising requirements. - Translate results into clear recommendations that explain what happened, why it matters, and what should happen next. - Apply campaign findings to future audience, channel, creative, and investment decisions. Client Growth and Capability Building - Serve as a trusted media advisor and present strategies, investment recommendations, performance findings, and future opportunities to clients. - Identify opportunities to expand media engagements within existing client relationships. - Lead or contribute media strategy to pitches, proposals, scopes, and capabilities presentations. - Help evolve P10’s DSP and broader healthcare media capabilities. - Evaluate programmatic, endemic, EHR, point-of-care, and emerging media partners. - Design pilots and turn successful approaches into repeatable P10 offerings. - Build scalable processes, tools, benchmarks, partner scorecards, and ways of working. - Mentor and provide strategic and technical guidance to team members as the practice grows. ## Requirements - Healthcare, pharmaceutical, biotechnology, or medical technology agency experience. - Recent experience building, launching, optimizing, and troubleshooting campaigns within DSPs and other paid media platforms. - Strong understanding of programmatic media, audience activation, inventory, bidding, optimization, brand safety, and frequency management. - Experience developing integrated media plans, budgets, forecasts, and client recommendations. - Working knowledge of paid social, paid search, video, audio, and other digital channels. - Ability to move comfortably between strategic client conversations and detailed platform execution. - Experience managing budgets, building client relationships, and contributing to business growth. - Strong communication, presentation, organization, and problem-solving skills. Interested in working with us? Apply online today. Not an agency* The layer-laden teams. The prehistoric processes. The impersonal, ego-driven dog-and-pony shows. Take what you think you know about agencies and burn it. P10 was born of the idea that if something isn’t working—or could work better—change it. And that’s exactly what we did. We know that what we’re not makes us who we are. And we’re not just another agency. We are people driven by a palpable passion and purpose, felt by our clients from the very first conversation. P10 brings together a team of diverse, remote-only seasoned professionals to deliver exceptional value for our clients. Dare to do something different - join us. ## About Princeton10 ## Company Overview - **One-liner**: Princeton10 is a fully remote, independent healthcare marketing agency that combines strategic consultancy, creative execution, and technology to deliver high-impact campaigns for pharmaceutical and biotech clients. - **Entity Type**: Private (Independent, bootstrapped) - **Headquarters**: Montclair, New Jersey, USA - **Founded**: 2017 - **Founders**: Marcos Sanchez (Principal Managing Partner) ## Core Business - Primary industry: Healthcare advertising and marketing (pharma, biotech, patient support) - Target customers: B2B – pharmaceutical and biotechnology companies (enterprise clients such as Leo Pharma, Sanofi, Incyte, Abbott) - Mission: To disrupt the traditional agency model by ensuring senior-level talent works directly on client accounts, avoiding the “juniorfication” common at large holding companies. The agency’s mantra is “humanize, not automate.” ## Products & Services Princeton10 operates across three service pillars: - **Business Consultancy**: Strategic planning, brand positioning, and market access advice. - **Creative Agency**: Campaign development, brand identity, and content creation (e.g., *The Unseen Journey* for Incyte, *Badge of Honor* for Sanofi). - **Tech Powerhouse**: Digital innovation, social analytics, AI-driven insights and tools (e.g., using generative AI to visualize patient experiences). Additional specific offerings include social analytics, marketing analytics, and patient support program design. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Annual revenue of $19.3 million in 2025 (up from $10.1 million in 2024) – [mmmonline.com](https://www.mmm-online.com/companydetail/princeton10-agency-100-2026/) - **Notable Clients**: Leo Pharma (from a single $50k project to handling all biologics), Paratek Pharmaceuticals, Incyte, Sanofi, Abbott, Grail, CareMetx - **Growth Signals**: Headcount grew from 36 in 2024 to 65 in 2025; 93% of growth came from existing clients; acquired Persephone Digital (Seattle) in 2025, adding Abbott and Grail as clients. ## Competitive Advantages - **Senior Talent Model**: All client work is led by experienced, senior-level staff – no handoff to junior teams after the pitch. - **Fully Remote, Global Talent**: Remote since before the pandemic, hiring from across the US and Canada, enabling cognitive diversity. - **Speed & Agility**: Independent structure allows fast decision-making without holding-company layers. Delivered a campaign for Paratek in four months. - **Human-Centric AI**: Uses AI to accelerate work but insists on human intuition for the final 30% – avoiding generic, templated output. ## Strategic Focus - Deepening existing client relationships (93% of revenue from current clients). - Expanding into adjacent areas such as patient support programs viewed from a B2B perspective. - Maintaining a “high-touch, deeply accountable” partnership model while scaling. - Continuing to leverage AI as an enabler, not a replacement, for creative strategy. ## Why Work Here - **Remote-First Culture**: Fully remote with employees across the US and Canada; no mandatory in-office days. - **Senior-Level Impact**: Roles are designed for experienced professionals who want hands-on client work without bureaucracy. - **Culture of Moxie**: Described as rebellious, agile, and purpose-driven – “not just another agency.” - **Diverse, Global Team**: Hires from anywhere to get cognitively diverse perspectives. - **Growth Opportunities**: Rapid revenue and headcount growth, with the chance to work on high-visibility campaigns for top pharma brands. ## Sources 1. [princeton10.net](https://www.princeton10.net/) 2. [jobs.lever.co/princeton10](https://jobs.lever.co/princeton10/) 3. [mmmonline.com – Agency 100 profile](https://www.mmm-online.com/companydetail/princeton10-agency-100-2026/) 4. [builtinnyc.com – Princeton10 profile](https://www.builtinnyc.com/company/princeton10) ## Other roles at Princeton10 - [Project Coordinator](https://feeny.ai/job/project-coordinator-princeton10-north-561cxvzgseab) — North, United States - [Copy Supervisor](https://feeny.ai/job/copy-supervisor-princeton10-new-york-5dkwk5hfpkx6) — New York, NY - [Marketing Analyst (Social Intelligence Specialization)](https://feeny.ai/job/marketing-analyst-social-intelligence-specialization-princeton10-remote-v35bhmtxbwds) - [Social Insights Analyst (Healthcare)](https://feeny.ai/job/social-insights-analyst-healthcare-princeton10-remote-77wyq70aw1ch) - [Associate Creative Director, Art](https://feeny.ai/job/associate-creative-director-art-princeton10-montclair-wk1rhn1r71e7) — Montclair, NJ - [Associate Creative Director, Art](https://feeny.ai/job/associate-creative-director-art-princeton10-philadelphia-k712nwqn3h8d) — Philadelphia, PA - [Senior Medical Editor (Freelance)](https://feeny.ai/job/senior-medical-editor-freelance-princeton10-new-york-e4jbq77etbns) — New York, NY - [Associate Creative Director, Art](https://feeny.ai/job/associate-creative-director-art-princeton10-new-york-4p9xvfs291hr) — New York, NY