--- title: 'Associate Director, People Partner at New Engen, Inc.' canonical: 'https://feeny.ai/job/associate-director-people-partner-new-engen-inc-seattle-zbkjbhhmhzaq' type: 'job' last_seen: '2026-09-15' --- # Associate Director, People Partner at New Engen, Inc. - **Company:** New Engen, Inc. - **Location:** Seattle, WA - **Work type:** remote - **Posted:** 2026-09-10 - **Last confirmed live:** 2026-09-15 - **Apply:** https://job-boards.greenhouse.io/newengeninc/jobs/4397989009 ## Job description WHY NEW ENGEN? At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team. We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose. ## WHAT YOU'LL DO Lead Our People Partnership Strategy Lead and develop our HR Business Partner function, ensuring our People Partners operate as trusted, proactive advisors who understand the business and help leaders make strong decisions about their teams. You’ll manage and coach a team of HR Business Partners, set the strategy and expectations for how we partner with the business, and help elevate the function from solving individual people challenges to identifying patterns, anticipating needs, and shaping broader organizational strategy. Shape How We Design Roles & Organizations Partner with senior leaders on organizational design, job design, and workforce strategy. You’ll help us answer questions like: What capabilities do we need? How should teams be structured? Where should accountability sit? What does meaningful career progression look like? You’ll own and evolve frameworks around job structure, role clarity, leveling, career paths, and organizational design, creating greater consistency in how we build teams across New Engen. Drive Workforce & Talent Planning Lead our approach to workforce and talent planning, partnering with leaders to understand where the business is headed and what talent, capabilities, and organizational structures we’ll need to get there. You’ll help connect workforce planning, performance, succession, development, retention, and hiring into a more cohesive talent strategy. Build Scalable Talent Practices Own and evolve company-wide talent practices, including performance management, talent reviews, succession planning, career development, and manager effectiveness. Rather than simply administering programs, you’ll continually evaluate whether our People practices are helping the business make better talent decisions and evolve them as our organization changes. Be a Strategic Partner to Senior Leadership Serve as a trusted advisor to senior leaders on complex organizational and talent decisions. You’ll bring together business context, people data, organizational insights, and strong judgment to help leaders navigate change, build effective teams, develop talent, and solve organizational challenges. You’ll also serve as a senior escalation point for complex or high-impact employee matters, partnering closely with our HR Business Partners and other members of the People team. Lead Company-Wide People Initiatives Partner closely with the Director of People to identify and lead strategic People initiatives that support New Engen’s broader business priorities. You’ll take complex or ambiguous organizational challenges and turn them into clear strategies, frameworks, and programs that can scale across the company. This could include work across organizational effectiveness, career architecture, leadership development, workforce strategy, performance, talent mobility, change management, and other evolving business needs. Connect People Strategy Across the Function Work closely with our People Operations to ensure our talent strategies connect effectively with compensation, benefits, HR systems, policies, and People operations. You’ll help ensure that the employee experience feels cohesive even when different areas of the People team own different parts of it. ## WHAT YOU BRING - 8+ years of progressive HR experience, with significant experience in an HR Business Partner, People Partner, People Strategy, Talent, or organizational effectiveness role - Experience managing and developing HR Business Partners or other experienced People professionals - Demonstrated experience partnering with senior and executive leaders on complex organizational and talent decisions - Strong experience with organizational design, workforce planning, job design, job architecture, or career frameworks - Experience designing or leading company-wide talent programs such as performance management, talent reviews, succession planning, career development, or leadership development - Strong business acumen and the ability to connect People strategy to business priorities and outcomes - Ability to move comfortably between high-level strategy and practical execution - Strong coaching and influencing skills, including the ability to challenge leaders thoughtfully and navigate competing perspectives - Comfort operating in ambiguity and creating structure where a clear playbook may not yet exist - Strong analytical instincts and the ability to use people data and business context to identify trends and inform decisions - Experience leading organizational change or other complex, cross-functional initiatives - Experience in an agency, professional services, technology, or similarly fast-moving and matrixed organization is a plus - Talent Acquisition or recruiting leadership experience is a plus, but not required - Bachelor’s degree in HR, Business, Organizational Development, or a related field preferred; advanced degree or HR certification is a plus ## LOCATION This is a hybrid role based in our Seattle office. We believe this role is most effective with regular in-person partnership and collaboration with leaders and the broader New Engen team. ## PERKS & BENEFITS - Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D - 401k - Employer match - HSA - Employer contributes - Flexible Vacation & PTO plan - Paid Maternity / Paternity - Paid Holidays - Hybrid work schedule - Laid back office environment - The coolest team ;) - Fun company events & off-sites Salary Range: $130,000 - $170,000 annually Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience. New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are. We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you. Important Notice About Job Openings: Please be aware of fraudulent job postings, consulting engagements, solicitations, or employment offers from suspicious sources. These attempts are often designed to steal your personal information or trick you into paying fees for recruitment or training services. New Engen does NOT charge any application, processing, or training fees at any stage of the recruitment or hiring process. All legitimate job openings will be posted directly on our careers page. Communication about these roles will come exclusively from New Engen Recruitment through our ATS, Greenhouse. We will never conduct recruiting outreach through unsolicited text messages or from the @newengen.online domain. If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at peopleteam@newengen.com before taking any further action. We take your security seriously and are here to support you, ensuring your job search is a safe, positive experience. ## About New Engen, Inc. ## Company Overview - **One-liner**: New Engen is a full-funnel digital marketing agency that combines performance media, scalable content, influencer marketing, affiliate management, and cross-channel measurement to drive growth for consumer brands. - **Entity Type**: Private (funding stage: Private Equity; total funding $10.6M) - **Headquarters**: Seattle, WA, United States (837 N 34th St, Seattle, WA 98103) - **Founded**: 2016 - **Founders**: Justin Hayashi (CEO & Founder) ## Core Business - **Primary industries**: Advertising Services, Digital Marketing, Performance Marketing, Influencer Marketing, Affiliate Marketing - **Target customers**: B2B (brands, marketing leaders, investors) across fashion/apparel, beauty, health/wellness, food & beverage, CPG, entertainment, ecommerce, and financial services - **Mission/purpose**: To help brands grow “not just bigger, but smarter” by pairing media strategy with scalable content infrastructure, measured by outcomes and refined through iteration. ## Products & Services - **Media**: Performance media planning and buying across paid social (Meta, TikTok), search, and display; focused on CAC reduction, ROAS, and incremental revenue. - **Creative (Donut Studios)**: In-house studio producing platform-native, high-performance creative assets; integrated with media to test and refine based on engagement/conversion data. - **Influencer & Creator Marketing**: Management of creator-led campaigns from sourcing to performance tracking; expanded via Grapevine acquisition; open creator network (New Engen Creators). - **Affiliate Marketing**: Channel strategy, publisher recruitment, commission design, fraud mitigation, and reporting; led by Ashley Hill (VP, Affiliate) and Steve Tazic (VP, Technology & Affiliate Ops). - **Measurement (LIFT Platform)**: Cross-channel attribution, marketing mix modeling, incrementality testing, and AI-driven insights; aggregates data to guide budget allocation. - **Strategic Consulting**: Standalone offering for CEOs and investors – quantitative competitive analysis, audience research, media planning audits, and growth opportunity identification. ## Market Standing - **Valuation / Market Cap**: Not disclosed (private company) - **Key Metric – Annual Revenue**: $34.2M (as of most recent data) [LinkedIn] - **Total Funding**: $10.6M across 3 rounds: - Seed (Sep 2016): $2.5M – 1 investor - Series A (May 2017): $8.1M – 4 investors - Private Equity (Dec 2021): led by Insignia Capital Group [LinkedIn] - **Notable Acquisitions**: Acorn (Jan 2022), LT Partners (Jun 2023), Grapevine (creator-led paid social) [LinkedIn] - **Growth Signals**: 2.7% YoY headcount growth (276 employees); operates in 8 countries (US, India, South Africa, Brazil, Mexico, UK, Portugal, Argentina); LinkedIn followers up 47.2% YoY; 18 active job postings (as of recent data) [LinkedIn] ## Competitive Advantages - **Integrated full-funnel model**: Media, creative, influencer, affiliate, and measurement are interconnected, not siloed – creative is informed by media performance, creator content is repurposed as paid ads. - **Proprietary measurement platform (LIFT)**: Provides multi-method attribution and ROI quantification, helping clients avoid reliance on single-touch models. - **Deep vertical expertise**: Proven results across 100+ consumer brands with case studies showing 44% CAC reduction (Altra), 629% TikTok ROAS (Zazzle), and 15.2M impressions (Ocean Spray). - **In-house creative studio + influencer network**: Donut Studios and the Grapevine acquisition create a content supply chain that’s both scalable and data-driven. ## Strategic Focus - **Expanding creator-led paid social**: The Grapevine acquisition signals a push to integrate influencer content more tightly with paid media. - **AI-powered measurement**: LIFT AI is being developed to provide incremental impact quantification and smarter investment decisions. - **Scalable consulting practice**: Offering strategic services to C-level leaders and investors, leveraging proprietary data from hundreds of brand engagements. - **International growth**: Offices in Seattle, Northwest Arkansas, Brooklyn, and Manhattan Beach, with employees in 8 countries – indicating a distributed, global reach. ## Why Work Here - **Culture & values**: Described as “collaborative group of strategists, creatives, analysts, and makers” who “work hard, stay humble, and build with purpose.” - **Remote/hybrid policy**: Not explicitly stated; multiple office locations suggest a hybrid or in-office preference, but global team presence implies flexibility. - **Employee rating**: 3.7/5.0 on LinkedIn (145 reviews) – with strengths in Career (3.9) and Culture (3.7), but lower in Compensation (3.2) and Work-Life (3.1). - **Salary examples**: Digital Marketing Manager ~$98k/yr; Associate ~$51k/yr (LinkedIn estimates). - **Engineering/analyst roles**: Active postings include Senior Data Engineer, Senior Analyst (Measurement Strategy), and Creative Strategy Analyst – pointing to a data-driven, tech-enabled environment. - **Career page note**: The official careers page (newengen.applytojob.com) showed no open positions at the time of the search, but LinkedIn listed 18 active openings; candidates should check both. ## Sources 1. [newengen.com – Company page](https://newengen.com/company/) 2. [newengen.com – Services](https://newengen.com/services/) 3. [LinkedIn – New Engen Company Profile](https://www.linkedin.com/company/new-engen) 4. [New Engen Career Page (ApplyToJob)](http://newengen.applytojob.com/) ## Other roles at New Engen, Inc. - [Associate Director, Content Strategy (B2B) - Donut Studios](https://feeny.ai/job/associate-director-content-strategy-b2b-donut-studios-new-engen-inc-los-angeles-hyd8rhcagxdd) — Los Angeles, CA - [Enterprise Deal Operations Manager](https://feeny.ai/job/enterprise-deal-operations-manager-new-engen-inc-seattle-s0471k90hqdv) — Seattle, WA - [Lead Brand Success Analyst - Grapevine](https://feeny.ai/job/lead-brand-success-analyst-grapevine-new-engen-inc-new-york-3gjb1hqnwcv2) — New York, NY - [Brand Success Analyst - Grapevine](https://feeny.ai/job/brand-success-analyst-grapevine-new-engen-inc-new-york-ccnevvtfq07c) — New York, NY - [New Engen Network](https://feeny.ai/job/new-engen-network-new-engen-inc-remote-36ph1yf57t2w) - [Sr. Creative Strategist (B2B) - Donut Studios](https://feeny.ai/job/sr-creative-strategist-b2b-donut-studios-new-engen-inc-remote-6881rjp159tq) - [Manager, Media Strategy](https://feeny.ai/job/manager-media-strategy-new-engen-inc-seattle-wa-brooklyn-qfj68z1c2fjk) — Seattle WA & Brooklyn, NY - [Senior People Partner](https://feeny.ai/job/senior-people-partner-new-engen-inc-seattle-expj9r8z82p3) — Seattle, WA - [Senior Manager, Sales](https://feeny.ai/job/senior-manager-sales-new-engen-inc-united-states-n07v5x8qm6tq) — United States - [Senior Manager, Paid Search](https://feeny.ai/job/senior-manager-paid-search-new-engen-inc-seattle-wa-manhattan-nmek1541mdgw) — Seattle WA & Manhattan, NY