--- title: 'Associate Director Product & Strategy at Appnovation Technologies' canonical: 'https://feeny.ai/job/associate-director-product-strategy-appnovation-technologies-kuala-lumpur-244gm8s6nw1s' type: 'job' last_seen: '2026-09-17' --- # Associate Director Product & Strategy at Appnovation Technologies - **Company:** Appnovation Technologies - **Location:** Kuala Lumpur, Malaysia - **Posted:** 2026-09-11 - **Last confirmed live:** 2026-09-17 - **Apply:** https://job-boards.greenhouse.io/appnovation/jobs/8802234002 ## Job description ## About us Appnovation is a global, full-service digital partner that combines Strategy, Experience & Design, Engineering and Managed Services. We build digital solutions that deliver real impact today and serve as foundations for future growth.  Bold ambition. Practical action. Endless possibilities. ## ABOUT THE PRACTICE Product & Strategy is a consulting practice that integrates product management, strategic thinking, customer experience, service design, and transformation into a single capability — delivered by practitioners who are fluent across all of them. Our work spans the full range of challenges facing modern organisations: defining what to build, shaping how to build it, and leading the teams that make it real. We are advisors, builders, and embedded partners, depending on what the work requires. ## THE ROLE As an Associate Director, you are responsible for high-value engagements and the quality of the teams and thinking behind them. You advise senior clients across the full range of what Product & Strategy does — product direction, customer experience, service design, transformation, and the organisational change required to sustain it. You lead and mentor a team of senior practitioners, and you strengthen the practice through the standards, methods, and talent you develop. You are also a cultural leader — someone who sets the tone for how the team learns, executes, and pushes the boundary of what the practice can do. ## HOW WE WORK We are a practice built on momentum. We learn constantly — because the work demands it and because we want to. We carry ideas into action, because thinking that stays in a deck doesn't count. We stay curious — asking better questions, pushing deeper, exploring what others miss. And we treat AI as a creative partner, not just a productivity tool — using it to expand what we can imagine, prototype, and build. If you are never satisfied with "good enough" and you want to do better every single time, you will find a home here. ## WHAT YOU'LL DO - Lead high-value client engagements across product strategy, customer experience, service design, transformation planning, martech strategy, and change strategy - Advise senior clients on product direction, strategic priorities, and phased transformation - Shape integrated product and strategic direction across complex, multi-disciplinary engagements - Oversee the quality of product definition, strategic thinking, requirements, and delivery direction across teams - Ensure that the work is grounded in clear value creation, strategic logic, and practical action — at every stage of the engagement lifecycle - Shape and lead major proposals, pitches, and RFP responses - Identify and develop account growth opportunities — deepening and broadening client relationships - Strengthen the practice through methods, quality standards, and the development of Senior Managers and Managers - Shape how the team uses AI as a strategic and creative tool — setting the expectation that AI is part of how we think, not just how we work - Mentor leaders and junior practitioners with intentionality and consistency, helping them grow their ambition as well as their capability - Actively protect and build the culture of the practice — always learning, always executing, always pushing ## WHAT YOU'LL BRING - 10–14 years of experience in product management, strategy, customer experience, service design, transformation consulting, or an integrated combination - A proven ability to lead complex, multi-workstream engagements and advise senior stakeholders across a broad product and strategic scope - Experience working across at least three of the core P&S domains: product strategy, CX strategy, service design, transformation planning, martech strategy, change strategy - The ability to shape major commercial opportunities and lead compelling proposals - A track record of raising the quality of a team or practice — not just individual deliverables - Strong executive communication — you are trusted by senior stakeholders to advise on direction - Deep fluency with AI and prototyping — used as creative and strategic tools, not just accelerators - A leadership style that develops curiosity, drive, and standards in the people around you What Appnovation Offers - Challenging and rewarding work with real impact - Direct Access to Cutting-Edge AI Platforms - Diverse and Inclusive Culture - Growth opportunities for personal and professional development - A collaborative and innovative work environment where your ideas are valued - Exposure to exciting projects and high-profile clients - Supportive work environment with access to company leaders - Hybrid working model What Benefits Appnovation Has to Offer - EPF - Wellness Allowance - ME Days - Employee Assistance Programme - Fertility and Menopause Leave Thank you for your interest in a career with Appnovation Technologies! Please note that only those selected for an interview will be contacted. At Appnovation, we recognize that diverse teams are the strongest teams. Diversity, Equity & Inclusion is not only something that we embrace - we celebrate it! We are proud to be an Equal Opportunity Employer and we encourage applicants from all backgrounds, lived experiences and industries to apply. Come join us at Appnovation, and learn more about how we stay true to our company values as we build better lives through better digital. Accommodations are available upon request throughout the recruitment process. ## About Appnovation Technologies ## Company Overview - **One-liner**: A global full-service digital partner that combines Strategy, AI, Experience & Design, Engineering and Managed Services to build AI-powered digital solutions for high-compliance industries. - **Entity Type**: Private (bootstrapped – no external funding rounds disclosed) - **Headquarters**: Vancouver, British Columbia, Canada - **Founded**: 2007 - **Founders**: Arnold Leung ## Core Business - **Primary industry/industries**: Digital services, technology consulting, full-service digital agency, managed services. - **Target customers**: B2B, Enterprise, mid-market, high-compliance industries (e.g., government, healthcare, financial services). - **Mission or purpose statement**: “Inspiring Possibility” – the company aspires to become a world leader in advancing businesses through digital means, with a focus on being customer-first, experience-led, and innovation-driven. ## Products & Services - **[Strategy & Consulting]**: Digital strategy, customer experience consulting, business transformation. - **[AI & Data]**: AI-powered solutions, data and analytics, machine learning integrations. - **[Experience & Design]**: UX/UI design, human-centered design, creative services. - **[Engineering]**: Custom software development, platform engineering, full-stack development. - **[Managed Services]**: Ongoing support, maintenance, and managed hosting; AI-powered managed services that transcend traditional maintenance. - **[Nearshore Delivery]**: High-compliance, agile nearshore teams based in regions like Latin America and Asia-Pacific for cost-efficient scaling. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: 400+ employees across 16 global offices - **Notable Investors/Partners**: MACH Alliance member, Google Public Sector Partner (with Data and Analytics expertise badge), multiple award wins (MUSE Creative Awards, Webby Awards, Communicator Awards, Horizon Interactive Awards). - **Growth Signals**: Opened new office in Kuala Lumpur, Malaysia (2023), expanded into São Paulo, Brazil (2021), acquired Wunderkraut Benelux (2016), and added new leadership appointments to global and regional teams (2022, 2025). ## Competitive Advantages - **Global presence with nearshore capabilities**: 16 offices worldwide and nearshore delivery options that provide regional proximity, speed, and cost-efficiency for high-compliance projects. - **Full-stack, end-to-end partnership**: Strategy, design, engineering, and managed services under one roof – reducing the need for multiple vendors. - **Deep expertise in high-compliance industries**: Focus on regulated sectors where security, compliance, and reliability are critical. - **MACH Alliance membership**: Certifies a modern, composable, and API-first approach to digital architecture. - **Award-winning culture**: Recognized as a Great Place to Work in multiple regions, with strong employee satisfaction and retention. ## Strategic Focus - **AI-first delivery**: Embedding AI across strategy, design, and delivery to unlock faster, smarter, and more human digital experiences. - **Expanding nearshore footprint**: Scaling nearshore teams to serve North American and European clients with cost-effective, compliant solutions. - **Growth in public sector**: Leveraging Google Public Sector partner status to win government and public-sector contracts. - **Continuous talent development**: Investing in upskilling employees through Appno-Academy and learning initiatives. ## Why Work Here - **Culture**: Employee-centric, inclusive, and innovative. The company states “our people are our top priority” and fosters a healthy, empowering environment. Nationalities represented span many countries, bringing diverse perspectives. - **Work model**: Hybrid/remote-flexible. Many roles are listed as remote, while some offices require in‑office presence. Typical time on-site is described as “None” on Built In, indicating strong remote flexibility. - **Notable perks**: - **Wellness Allowance** – financial support for physical and mental health. - **Me Days** – extra paid time off dedicated to well-being. - **Maternity, Parental & Menopause Support** – comprehensive resources and financial assistance. - **Appno-Academy** – a specialized learning hub for upskilling, plus ongoing Learning & Development initiatives. - **Global collaboration** – work on international projects with leading global clients, gaining exposure to diverse industries and markets. - **Engineering culture**: Focus on modern tech stacks, AI integration, and agile delivery. Positions like Sr. Manager/Director AI Software Engineer and Full Stack Developer suggest a strong emphasis on innovation and technical leadership. ## Sources 1. [appnovation.com/careers](https://www.appnovation.com/careers) 2. [appnovation.com](https://www.appnovation.com/) 3. [appnovation.com/about-us](https://www.appnovation.com/about-us) 4. [builtin.com/company/appnovation](https://builtin.com/company/appnovation) 5. [job-boards.greenhouse.io/appnovation](https://job-boards.greenhouse.io/appnovation) ## Other roles at Appnovation Technologies - [Full Stack Developer](https://feeny.ai/job/full-stack-developer-appnovation-technologies-kuala-lumpur-h0a27pnb5n0y) — Kuala Lumpur, Malaysia - [Multimedia Designer](https://feeny.ai/job/multimedia-designer-appnovation-technologies-malaysia-10tj0fjag5cs) — Malaysia - [AI Solution Engineer](https://feeny.ai/job/ai-solution-engineer-appnovation-technologies-san-jose-7e8y0qc6vk5f) — San José, Costa Rica - [AI Solution Engineer](https://feeny.ai/job/ai-solution-engineer-appnovation-technologies-sao-paulo-bgb9zbffg8rm) — São Paulo, Brazil - [Staff Technical Architect](https://feeny.ai/job/staff-technical-architect-appnovation-technologies-toronto-09ym3819rrkc) — Toronto, Canada - [Staff Technical Architect](https://feeny.ai/job/staff-technical-architect-appnovation-technologies-new-york-35hcqbqvmjs3) — New York, NY / Austin, TX / Miami, FL / Dallas, TX - [Principal Technical Architect](https://feeny.ai/job/principal-technical-architect-appnovation-technologies-montreal-3n5c2nwjz8vr) — Montréal, Canada - [Principal Technical Architect](https://feeny.ai/job/principal-technical-architect-appnovation-technologies-new-york-vfkkpf4aj5ba) — New York, NY / Austin, TX / Miami, FL / Dallas, TX - [Principal Technical Architect](https://feeny.ai/job/principal-technical-architect-appnovation-technologies-toronto-56kxqc7x4chx) — Toronto, Canada - [Senior Data Engineer, AI & Agents](https://feeny.ai/job/senior-data-engineer-ai-agents-appnovation-technologies-new-york-phv8pxxbmmvd) — New York, NY / Austin, TX / Miami, FL / Dallas, TX