---
title: 'Associate Director, Product Strategy (US) at Code and Theory'
canonical: 'https://feeny.ai/job/associate-director-product-strategy-us-code-and-theory-new-york-new-york-c19tpfhh118w'
type: 'job'
last_seen: '2026-09-07'
---

# Associate Director, Product Strategy (US) at Code and Theory

- **Company:** Code and Theory
- **Location:** New York New York, United States
- **Work type:** remote
- **Posted:** 2026-09-03
- **Last confirmed live:** 2026-09-07
- **Apply:** https://www.codeandtheory.com/careers/8781464002?gh_jid=8781464002

## Job description

The Associate Director, Product is a developing senior practitioner who owns strategy workstreams within larger engagements and is taking on growing client relationship responsibility. This person works confidently across the full range of strategic product work with growing independence and is building the presence and judgment to lead in the room. They are accountable for ensuring that strategy doesn't stop at the recommendation — that the thinking is clear, sequenced, and grounded enough for a team to act on it — and are increasingly the person who bridges that gap in practice. They use AI tools actively and independently across research, synthesis, prototyping, and deliverable creation — with developing judgment about where tools strengthen the work and where they introduce risk. They are also beginning to bring that perspective into client conversations, surfacing where AI can help clients move faster or build more durable internal capability.

## WHAT YOU'LL DO

- Own discovery workstreams within engagements — competitive research, stakeholder interviews, user needs synthesis — and translate outputs into clear, actionable product insights
- Develop product frameworks, vision documents, and roadmap inputs that reflect a clear strategic point of view, grounded in business goals and user reality. Translate that thinking into sequenced, scoped direction, defining what gets built first and why in terms a client and a delivery team can both follow
- Build and apply prioritization models that help clients make deliberate decisions about where to focus. Facilitate alignment sessions with the confidence to move a room from competing options to a clear position, including in the face of disagreement, rather than presenting trade-offs and leaving the call to someone else
- Ensure strategic direction is expressed in terms a delivery team can act on: reviewing, shaping, and where needed writing user stories that carry the intent of the strategy into the work without losing specificity or getting lost in abstraction
- Contribute to defining success metrics for engagements and use data and research outputs to validate strategic recommendations, and to flag confidently when a direction needs revisiting
- Apply AI tools independently across research, synthesis, prototyping, and deliverable creation with developing judgment about where they sharpen thinking and where human interpretation is what matters
- Begin advising clients on where AI thinking can be embedded into their teams and ways of working, under senior direction
- Support Senior Directors in new business contexts and develop junior practitioners through active coaching

## WHAT YOU'LL NEED

- 6+ years of experience in product strategy, digital strategy, or a related role, with a track record of owning strategy workstreams with limited oversight. Experience carrying that work through to delivery decisions or measurable outcomes is strongly preferred
- Strong working knowledge across the core areas of strategic product work with the ability to structure a discovery, develop a vision, build a prioritization model, interpret analysis, and ensure strategic intent is expressed in delivery
- Demonstrated ability to translate strategic thinking into concrete, actionable direction, including shaping or reviewing user stories and product requirements so that a delivery team can work from them without losing the strategic intent behind them
- Comfort facilitating workshops, presenting to senior stakeholders, holding a clear position under pushback, and making trade-off calls when full alignment isn't achievable
- Ability to synthesize competitive research, user data, and business context into product recommendations that go beyond best practice with a clear, defensible point of view
- Active, independent fluency with AI tools for research, synthesis, prototyping, and deliverable creation with developing judgment about where they help and where they fall short
- Emerging understanding of AI as an organizational capability, and beginning confidence in surfacing those implications for clients
- Demonstrated ability to develop junior practitioners and manage defined project workstreams with reliability and independence

## ABOUT US

Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. We have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Current, and TrueLogic.

Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.

The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team.

The target range of compensation for this role is $125,000 - $160,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

## About Code and Theory

## Company Overview
- **One-liner**: Code and Theory is a technology-first creative network that partners with businesses to solve complex challenges in consumer behavior, emerging tech, and AI.
- **Entity Type**: Private (subsidiary of Stagwell Group, acquired in 2016)
- **Headquarters**: New York, New York, United States
- **Founded**: 2001
- **Founders**: Not publicly disclosed

## Core Business
- Primary industry: Digital creative agency, business consulting, technology services
- Target customers: B2B, enterprise clients (e.g., Amazon, JPMorganChase, Microsoft, NBC, NFL, Yeti)
- Mission: “To redefine what is possible to create lasting impact and drive long-term growth” [linkedin.com](https://www.linkedin.com/company/codeandtheory)

## Products & Services
- **Transformational Technology**: Building best-in-class platforms and technical infrastructure, often extending into connected physical expressions [codeandtheory.com](https://www.codeandtheory.com/).
- **Integrated Marketing**: Delivering the right messages to new and existing customers across the entire ecosystem [codeandtheory.com](https://www.codeandtheory.com/).
- **Data, Analytics and Research**: Data-driven approach enabling understanding of end-to-end consumer journeys, powering work from start to finish [codeandtheory.com](https://www.codeandtheory.com/).
- **Business & Organizational Consulting**: Helping clients reinvent technical infrastructure and roadmap to deliver for today’s and tomorrow’s needs [codeandtheory.com](https://www.codeandtheory.com/).
- **Services, Platforms & Products**: Defining and delivering products, services, and communications, as well as designing the business itself [codeandtheory.com](https://www.codeandtheory.com/).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (subsidiary of Stagwell, a publicly traded company)
- **Key Metric**: Annual Revenue $30.5M (LinkedIn estimate, 2025) [linkedin.com](https://www.linkedin.com/company/codeandtheory)
- **Notable Investors/Partners**: Parent company Stagwell Group; key clients include Amazon, JPMorganChase, Microsoft, NBC, NFL, Yeti [linkedin.com](https://www.linkedin.com/company/codeandtheory)
- **Growth Signals**: 540 employees (+0.3% YoY), operates in 15 countries, active job postings (10), recent AI transformation hires (Head of AI, AI Transformation Lead) [linkedin.com](https://www.linkedin.com/company/codeandtheory)

## Competitive Advantages
- Balanced workforce: 50% creative, 50% engineers, enabling seamless integration of creativity and technology [linkedin.com](https://www.linkedin.com/company/codeandtheory)
- Strong client roster across industries (finance, healthcare, tech, media)
- Deep expertise in publishing – embedded in 135+ newsrooms over the past decade [builtinnyc.com](https://www.builtinnyc.com/company/code-and-theory)
- Part of Stagwell network, providing global footprint and resources

## Strategic Focus
- AI transformation: dedicated roles like Head of AI and AI Transformation Lead [linkedin.com](https://www.linkedin.com/company/codeandtheory)
- Expanding data and analytics capabilities
- Continued growth in integrated marketing and business consulting

## Why Work Here
- **Culture**: Described as “not typical,” with emphasis on smart, interesting, forward-thinking people. Open door policy, flexible work schedule, hybrid workspace (combination of remote and on-site) [builtinnyc.com](https://www.builtinnyc.com/company/code-and-theory)
- **Perks**: 401(K) matching, generous parental leave, family medical leave, dental/vision/disability insurance, FSA, paid holidays, generous PTO, company-sponsored happy hours [builtinnyc.com](https://www.builtinnyc.com/company/code-and-theory)
- **Professional Development**: Job training & conferences, mentorship program, promote from within [builtinnyc.com](https://www.builtinnyc.com/company/code-and-theory)
- **Diversity**: Dedicated diversity and inclusion staff, diversity manifesto, documented equal pay policy [builtinnyc.com](https://www.builtinnyc.com/company/code-and-theory)
- **Locations**: New York (HQ), Manila, Bengaluru, plus other global offices [codeandtheory.com](https://www.codeandtheory.com/location/new-york)
- **Salary Examples**: Junior Creative Strategist ~$93k, Senior Strategist ~$144k, Brand Strategist ~$112k [linkedin.com](https://www.linkedin.com/company/codeandtheory)
- **Active Hiring**: 10 open positions (e.g., Senior Recruiter, AI roles, Engineering, Marketing) [job-boards.greenhouse.io](https://job-boards.greenhouse.io/codeandtheory)

## Sources
1. [Code and Theory Website](https://www.codeandtheory.com/)
2. [LinkedIn Company Page](https://www.linkedin.com/company/codeandtheory)
3. [Built In NYC Profile](https://www.builtinnyc.com/company/code-and-theory)
4. [Careers Page (Greenhouse)](https://job-boards.greenhouse.io/codeandtheory)

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