---
title: 'Associate Director, Retention & Loyalty at Dr. Squatch'
canonical: 'https://feeny.ai/job/associate-director-retention-loyalty-dr-squatch-marina-del-rey-california-96ee738dc9fk'
type: 'job'
last_seen: '2026-09-06'
---

# Associate Director, Retention & Loyalty at Dr. Squatch

- **Company:** Dr. Squatch
- **Location:** Marina Del Rey California, United States
- **Posted:** 2026-08-12
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.greenhouse.io/drsquatch/jobs/6142648004

## Job description

Why We Exist and What We Do:

At Dr. Squatch ([www.drsquatch.com](https://drsquatch.com/)), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!

About the Role:

Dr. Squatch is looking for an Associate Director of Retention & Loyalty to lead one of the most critical functions in our DTC business. This is a senior strategic role responsible for the health and growth of our customer base, owning subscription, loyalty, and lifecycle marketing as integrated levers to drive retention, LTV, and long-term revenue.

We’re looking for a strategic, analytically-driven leader, someone who thinks in frameworks, is deeply comfortable with data, and can operate at both the strategic and executional level. This role reports to the Chief Digital Officer and manages a team of five, including lifecycle, subscription, and loyalty functions.

This is a full-time, hybrid role based in Marina Del Rey, CA.

The anticipated base compensation range for this role will be $170,000 to $188,000. Compensation will be commensurate with the candidate's experience and local market rates.

What You'll Do:

- Own the retention strategy for Dr. Squatch’s DTC business — defining how subscription, loyalty, and lifecycle marketing work together to maximize customer retention and LTV
- Lead the ongoing revamp of our subscription and loyalty programs — defining the experience, value proposition, and roadmap in close partnership with Digital Product and Growth
- Oversee lifecycle marketing across email, SMS, and direct mail — setting strategic direction, prioritizing the roadmap, and managing a high-performing team to execute
- Own the retention P&L — setting annual targets, tracking performance against plan, and providing regular updates to finance and executive leadership
- Serve as a strategic thought partner to the Chief Digital Officer — synthesizing performance data, customer insights, and market trends into clear recommendations and business cases
- Build and develop a team of five, fostering a culture of analytical rigor, ownership, and continuous improvement
- Manage key vendor relationships across retention and lifecycle platforms (Klaviyo, Postscript, Recharge, Postpilot, and others) to ensure the business is getting maximum value

About You:

- 8+ years of experience in a high-performance environment — management consulting, DTC ecommerce, consumer brand, or tech; prior retention or subscription experience strongly preferred
- Deeply analytical — you build models, interpret complex data sets, and translate findings into strategy; experience with Looker or similar BI tools a plus
- Strategic thinker and clear communicator — you can synthesize ambiguous problems into structured recommendations and present confidently to executive audiences
- Proven people manager who develops strong teams and drives results through others
- Fluent with AI tools (Claude, ChatGPT, or similar) and comfortable integrating them into how you and your team work
- Entrepreneurial and ownership-oriented — you set direction without being told to, and you hold yourself and your team accountable to outcomes
- Experience with DTC subscription, loyalty programs, and Lifecycle tools - Klaviyo, Recharge, or Postscript - is a plus

## #LI-TC1 #LI-FULLTIME #LI-HYBRID

Who We Are:

Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.

We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!

For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.

For Information regarding Data Privacy, please review https://privacy.drsquatch.com/.

Unsolicited Resume Policy. Dr. Squatch (“DRSQ”) employs an internal Talent Acquisition department. Exceptionally, DRSQ may choose to supplement that internal team with support from temporary staffing agencies, placement services, and/or recruiting agencies ("Agency"). Agencies are hereby specifically directed NOT to contact DRSQ employees directly in an attempt to present candidates. DRSQ’s Talent Acquisition team is responsible for all candidate presentations to our hiring managers.

To protect the interests of all parties, Dr. Squatch will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to DRSQ, including unsolicited resumes sent to a DRSQ email address or mailing address, directly to DRSQ employees, or to DRSQ’s resume database will be considered property of Dr. Squatch.

DRSQ will not pay a placement, service or other fee for any placement resulting from the receipt of an unsolicited resume. This also includes partial resumes, LinkedIn profiles, general candidate profiles, and/or candidate details or information. DRSQ will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.

DRSQ’s Talent Acquisition team must provide advance written approval to an Agency to submit resumes and/or profiles for a specific job-opening, and the approval must be in conjunction with a valid fully executed staffing, placement or other service agreement. DRSQ will not pay a fee to any Agency that does not have a fully executed agreement in place prior to submission, receipt and placement of candidates.

## About Dr. Squatch

## Company Overview
- **One-liner**: Dr. Squatch is a men’s natural personal care brand that makes handmade bar soaps, deodorants, haircare, and other grooming products, and was acquired by Unilever in June 2025.
- **Entity Type**: Private (Acquired by Unilever; formerly bootstrapped with a seed round)
- **Headquarters**: Marina del Rey, California, United States
- **Founded**: 2013
- **Founders**: Jack Haldrup (Founder & CEO)

## Core Business
- **Primary industry**: Personal Care Product Manufacturing / Consumer Packaged Goods (CPG)
- **Target customers**: B2C, primarily men, sold through direct-to-consumer (DTC) e‑commerce and retail partners; women’s line (Jukebox) launched in 2023
- **Mission or purpose statement**: “Inspire and educate men to live healthier & happier lives by developing, manufacturing, marketing and selling natural personal care products.” (Great Place To Work)

## Products & Services
- **Squatch Soaps**: Handmade cold‑process bar soaps – the flagship product line.
- **Deodorant**: Natural deodorant sticks.
- **Haircare**: Shampoo and conditioner bars.
- **Toothpaste**: Natural toothpaste tablets.
- **Face Wash**: Natural face cleansers.
- **Jukebox**: A women’s personal care brand launched in 2023, extending the company’s reach beyond men.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed; acquired by Unilever in June 2025 for an undisclosed amount.
- **Key Metric**: Annual revenue of $12.5 M (LinkedIn estimate) – exact Seed round amount not publicly available.
- **Notable Investors/Partners**: Unilever (acquirer), Guild Capital (seed investor); board member Iain Shovlin.
- **Growth Signals**: Acquired by Unilever (major exit); 229 employees (+21% YoY); international expansion into UK and Australia; launched women’s brand Jukebox in 2023; 74% of employees report it as a great workplace (Great Place To Work certification).

## Competitive Advantages
- **Niche brand identity**: Strong, humorous, “Squatch” (Sasquatch) mythology that resonates with the male grooming demographic.
- **Product differentiation**: Handmade, cold‑process soaps and natural formulations that set it apart from mainstream men’s brands.
- **DTC‑first model** with later retail penetration, giving tight control over customer relationships.
- **Unilever backing**: Access to global supply chains, R&D, and distribution post‑acquisition.

## Strategic Focus
- **Post‑acquisition integration** with Unilever to scale manufacturing, retail distribution, and international markets (UK, Australia).
- **Brand extension** via Jukebox (women’s line) and continued product innovation (toothpaste, face wash, etc.).
- **Expanding retail partnerships** (e.g., Walmart, Target) and Amazon presence.

## Why Work Here
- **Culture highlights**: Values “Bold and Innovative”, “Play to Win”, and “Team Squatch”. Transparent leadership, high ownership, and a scrappy, urgent environment.
- **Perks**: Flexible PTO for salaried employees, 401k matching, paid parental leave, onsite gym with yoga studio + shared pool/spa at Marina del Rey HQ, free products for all employees, friends & family discount, learning & development programs.
- **Work environment**: Hybrid – HQ in Marina del Rey; some roles (e.g., Interim Director, Amazon) listed as remote. Open positions span technology, supply chain, marketing, retail, and operations.
- **Employee sentiment**: Great Place To Work certified (74% positive). However, LinkedIn employer rating is 2.6/5.0 (58 reviews) with lower culture (2.5) and career (2.3) scores; compensation rated 2.9 and work‑life balance 2.9. Prospective employees should weigh the official certification against independent reviews.
- **Engineering/culture**: Technology roles are small but growing; the company values creativity, scrappiness, and cross‑functional ownership.

## Sources
1. [drsquatch.com - Careers](https://www.drsquatch.com/pages/careers)
2. [job-boards.greenhouse.io - Dr. Squatch](https://job-boards.greenhouse.io/drsquatch)
3. [cbinsights.com - Dr. Squatch](https://www.cbinsights.com/company/dr-squatch-soap-co)
4. [linkedin.com - Dr. Squatch](https://www.linkedin.com/company/dr-squatch)
5. [greatplacetowork.com - Dr. Squatch](https://www.greatplacetowork.com/certified-company/7027343)

## Other roles at Dr. Squatch

- [Senior Associate of Strategic Finance](https://feeny.ai/job/senior-associate-of-strategic-finance-dr-squatch-marina-del-rey-california-w860b3yzfhwr) — Marina Del Rey California, United States
- [Maintenance Supervisor](https://feeny.ai/job/maintenance-supervisor-dr-squatch-brea-california-wp6ndbewa4sz) — Brea California, United States
- [Director of Growth Creative](https://feeny.ai/job/director-of-growth-creative-dr-squatch-marina-del-rey-california-nj4npr7qmpwe) — Marina Del Rey California, United States
- [Brand Marketing Manager](https://feeny.ai/job/brand-marketing-manager-dr-squatch-new-york-new-york-cafdk2nxg8qt) — New York New York, United States
- [Ecommerce Marketing Manager](https://feeny.ai/job/ecommerce-marketing-manager-dr-squatch-new-york-new-york-adsen1t1k2jr) — New York New York, United States
- [Production Planner](https://feeny.ai/job/production-planner-dr-squatch-brea-california-5g84wm9ncs4b) — Brea California, United States
- [Senior National Account Manager](https://feeny.ai/job/senior-national-account-manager-dr-squatch-london-england-c86j6gya2zvx) — London England, United Kingdom
- [Digital Retail Strategy Manager](https://feeny.ai/job/digital-retail-strategy-manager-dr-squatch-marina-del-rey-california-vxgjjaym2me2) — Marina Del Rey California, United States
- [Head of R&D](https://feeny.ai/job/head-of-r-d-dr-squatch-marina-del-rey-california-vr943se4jyxm) — Marina Del Rey California, United States
- [Senior Ecommerce Marketing Associate](https://feeny.ai/job/senior-ecommerce-marketing-associate-dr-squatch-marina-del-rey-california-3t1ean4px453) — Marina Del Rey California, United States