--- title: 'Associate Director, SEO at VaynerMedia LLC' canonical: 'https://feeny.ai/job/associate-director-seo-vaynermedia-llc-united-states-new-york-atwmfmw0b5t8' type: 'job' last_seen: '2026-09-11' --- # Associate Director, SEO at VaynerMedia LLC - **Company:** VaynerMedia LLC - **Location:** United States- New York, NY - **Compensation:** $105k–$125k - **Posted:** 2026-08-04 - **Last confirmed live:** 2026-09-11 - **Apply:** https://vaynermedia.com/careers?gh_jid=8105904 ## Job description ## ABOUT VAYNERMEDIA VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies. ## OVERALL PURPOSE VaynerMedia is looking for an Associate Director of Organic Search to lead SEO & AEO engagements and elevate our agency's organic search offering across a portfolio of high-profile client accounts. In this senior role, you will architect the strategic vision spanning traditional SEO and Answer Engine Optimization (AEO), ensuring our clients achieve meaningful visibility not just in blue-link results, but inside AI-generated answers on major LLM platforms like Google AI Overviews, ChatGPT, and Gemini. You will guide a team of organic search professionals, collaborate cross-functionally with media, content, creative, and engineering teams, and serve as a thought leader who keeps VaynerMedia's search practice on the cutting edge. This is a role for someone who can think at a systems level, drive measurable outcomes, and bring contagious energy to a fast-moving, culturally plugged-in agency. ## KEY AREAS OF RESPONSIBILITY - Lead and mentor a team of organic search Managers by setting performance goals, fostering a culture of continuous improvement and learning, and ensuring consistent application of best practices across all campaigns - Define and lead the overarching organic search strategy across all assigned client accounts, aligning SEO & AEO initiatives directly to each client's business objectives, revenue targets, and customer growth goals - Analyze performance data holistically across Google Search Console, GA4, and enterprise SEO platforms (SEMrush, Ahrefs, Conductor, BrightEdge, etc.), translating insights into clear strategic adjustments and executive-ready reporting - Collaborate cross-departmentally with paid media, content, creative, and engineering teams to embed SEO & AEO best practices into every touchpoint of the digital experience - Present organic search strategy, performance, and competitive landscape to senior client stakeholders in a clear, compelling, and ROI-focused manner - Lead comprehensive technical SEO programs, including site architecture, Core Web Vitals, mobile optimization, crawl/index health, and advanced schema markup implementation to ensure client sites are structurally sound for both traditional crawlers and AI-driven retrieval systems - Experiment and scale AEO strategies: optimize content and structured data to earn citations within AI-generated answers, develop new KPIs to quantify brand visibility inside LLMs, and systematize proven tactics across accounts - Drive local SEO strategy for multi-location and regional clients, including Google Business Profile optimization, local listing management, geo-targeted content, and localization frameworks for international, multi-language accounts - Implement AI-powered tooling and automation across the organic search workflow. Leverage generative AI for scalable content optimization, automate internal linking and entity extraction pipelines, and monitor real-time intent shifts to keep strategies ahead of algorithm changes - Track Google core algorithm updates, the rapid evolution of AI-search features, and industry shifts while proactively adapting strategies and briefing clients on impacts and opportunities ## EXPERIENCE / KNOWLEDGE REQUIRED - 5–8 years of progressive SEO experience, with at least 2–3 years in a senior or leadership capacity managing SEO strategy across multiple client accounts or websites - Deep, hands-on expertise across all SEO disciplines: technical SEO, on-page optimization, content strategy, link acquisition, and local/multi-location SEO - Demonstrated hands-on experience with AEO, including optimizing content and structured data for citation in AI-generated answers in the major LLM platforms - Strong command of core analytics and SEO tooling: Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, BrightEdge, or comparable enterprise platforms - Proven track record of measurable organic growth across multiple accounts that increased rankings, traffic, and conversion from organic search channels - Experience leading and developing SEO teams, with strong project management skills and the ability to orchestrate cross-functional initiatives - Advanced analytical skills and the ability to synthesize large datasets, identify trend patterns, and translate data into actionable strategy - Familiarity with AI/ML-powered SEO tools, workflows, and enthusiasm for experimenting with generative AI applications in search marketing - Excellent communicator capable of translating technical SEO complexity into business value for non-technical clients and internal stakeholders - Current knowledge of Google algorithm updates, E-E-A-T principles, Core Web Vitals, and the evolving AI search landscape This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time. All information submitted with this application and disclosed in the interview and screening processes must be truthful.  The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process. VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law. Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors.  We encourage those who are passionate about what we do to apply! - Exact compensation may vary based on skills, experience, and location. - Employer-sponsored 401k with match - Medical, Dental, and vision coverage - Unlimited PTO - Caregiver (Parental) Leave - Health and Wellness benefits Base Salary $105,000—$125,000 USD ## About VaynerMedia LLC ## Company Overview - **One-liner**: VaynerMedia is a contemporary global creative and media agency that helps brands build relevance by putting social at the center of strategy, creative, media, and commerce. - **Entity Type**: Private (part of the VaynerX family of companies; no external funding rounds disclosed) - **Headquarters**: New York, New York, United States - **Founded**: 2009 - **Founders**: Gary Vaynerchuk ## Core Business - **Primary industry**: Advertising Services (Marketing & Advertising) - **Target customers**: B2B – Fortune 500 brands and enterprise clients seeking full-funnel creative, media, influencer, and commerce solutions. - **Mission / purpose**: To grow brands through relevance by blending culture and data, with social at the center of everything. ## Products & Services - **Integrated Agency Services**: Full-funnel offering combining strategy, creative, media buying/planning, analytics, influencer marketing, and commerce. Social is the nervous system connecting all channels. *(Service)* - **Consulting**: Strategic roadmaps and actionable ideas to help brands build sustainable relevance across consumer touchpoints. *(Service)* - **Influencer & Talent Management**: Tapping into the creator economy with audits, affiliate strategy, and execution. *(Service)* - **Commerce**: Live shopping and social commerce capabilities, targeting platforms where Gen Z discovers and purchases. *(Service)* ## Market Standing - **Valuation / Market Cap**: Not publicly disclosed (privately held) - **Key Metric**: Annual Revenue approximately **$209M** (LinkedIn estimate) - **Notable Investors / Partners**: Part of VaynerX; no outside investors listed. Clients include Fortune 500 brands across multiple industries. - **Growth Signals**: - Headcount: 1,094 employees (+9.5% YoY as of mid-2026) [linkedin.com](https://www.linkedin.com/company/vaynermedia) - Operates in 24 countries with offices in New York, Los Angeles, London, Toronto, Mexico City, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, Sydney, and more. - Acquired Playbook (2018), PureWow (2017), and Betabox (2015). - Recognized at Cannes Lions, Clio Awards, and Webby Awards. ## Competitive Advantages - **Social‑first DNA**: All strategy, creative, and media start with social platforms and consumer behavior, not traditional boardroom thinking. - **Consumer‑led, data‑informed culture**: Analytics go beyond dashboards to decode culture in real time, enabling highly relevant messaging. - **Full‑funnel integration**: Unlike many agencies that silo media, creative, and commerce, VaynerMedia unites them under one roof with social as the connective tissue. - **Founder‑led, independent ownership**: Gary Vaynerchuk remains Chairman/CEO, giving the agency long‑term vision without public market pressure. ## Strategic Focus - **Relevance over reach**: Moving beyond traditional metrics to attention, relevance, and business outcomes. - **Creator economy and influencer marketing**: Scaling partnerships with creators who define culture. - **Social commerce**: Investing in live shopping and shoppable content, especially for Gen Z audiences. - **Global expansion**: Continued growth in key international markets (APAC, EMEA, LATAM). ## Why Work Here - **Culture**: Described as consumer‑obsessed, humble, and curious. Values include “scale the unscalable,” “practitioners not thinkers,” and “ideas consumer‑up, not ego‑down.” Rated 3.3/5 on LinkedIn with strong culture (3.4) and work‑life (3.3) scores. - **Work model**: In‑office focused (“Employees work from physical offices”) across global hubs, though some remote roles appear. Office perks include free snacks, commuter benefits, and flexible spending accounts. - **Benefits**: Generous parental leave, health/dental/vision insurance, 401(K), life and disability insurance, job training, talent development programs, and promotion policies. - **Engineering & Analytics culture**: Strong emphasis on data science and analytics roles (e.g., VP Analytics, Senior Associate Analytics). The agency uses real consumer signals and proprietary insights. - **Career growth**: Provides customized development tracks and job training; active job postings (~74 at time of data) across strategy, creative, media, analytics, and project management. ## Sources 1. [vaynermedia.com](https://vaynermedia.com/) – Company website overview, services, and philosophy 2. [linkedin.com/company/vaynermedia](https://www.linkedin.com/company/vaynermedia) – Company details, employee count, revenue, demographics, and recent departures 3. [builtin.com/company/vaynermedia](https://builtin.com/company/vaynermedia) – Perks, benefits, culture, career development, and office locations ## Other roles at VaynerMedia LLC - [Resident - Post Creative Strategist](https://feeny.ai/job/resident-post-creative-strategist-vaynermedia-llc-united-states-new-york-2e8wjt2mtjba) — United States- New York, NY - [Resident - Project Management](https://feeny.ai/job/resident-project-management-vaynermedia-llc-united-states-new-york-2n7fbamttddp) — United States- New York, NY - [Resident - Media Buying & Planning](https://feeny.ai/job/resident-media-buying-planning-vaynermedia-llc-united-states-new-york-wj7g3e7mtdr1) — United States- New York, NY - [Resident - Creator Manager](https://feeny.ai/job/resident-creator-manager-vaynermedia-llc-united-states-new-york-vt2fs49vm967) — United States- New York, NY - [Resident - Data Analytics](https://feeny.ai/job/resident-data-analytics-vaynermedia-llc-united-states-new-york-5vteyty1rk4d) — United States- New York, NY - [Resident - Project Management](https://feeny.ai/job/resident-project-management-vaynermedia-llc-united-states-los-angeles-kks8z2vh46g7) — United States- Los Angeles, CA - [Resident - Creator Manager](https://feeny.ai/job/resident-creator-manager-vaynermedia-llc-united-states-los-angeles-zjc4fn3d2jjf) — United States- Los Angeles, CA - [Resident - Data Analytics](https://feeny.ai/job/resident-data-analytics-vaynermedia-llc-united-states-los-angeles-xzgqyw4h2eve) — United States- Los Angeles, CA - [Resident - Media Buying & Planning](https://feeny.ai/job/resident-media-buying-planning-vaynermedia-llc-canada-toronto-azhz8nagaynd) — Canada- Toronto, Canada - [Vice President, Analytics (Media)](https://feeny.ai/job/vice-president-analytics-media-vaynermedia-llc-united-states-new-york-m1naak2m9bar) — United States- New York, NY