--- title: 'Associate Director, Social Media at Authentic Brands Group' canonical: 'https://feeny.ai/job/associate-director-social-media-authentic-brands-group-london-e4p7dek6tx8z' type: 'job' last_seen: '2026-09-05' --- # Associate Director, Social Media at Authentic Brands Group - **Company:** Authentic Brands Group - **Location:** London, United Kingdom - **Posted:** 2026-06-02 - **Last confirmed live:** 2026-09-05 - **Apply:** https://job-boards.greenhouse.io/authenticbrandsgroup/jobs/6011379004 ## Job description ## Who We Are Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $36 billion in annual systemwide retail sales worldwide. Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter. For more information, visit[corporate.authentic.com](https://corporate.authentic.com/). Follow Authentic on[LinkedIn](https://www.linkedin.com/company/weareauthentic/),[Instagram](https://www.instagram.com/authentic/) and[WeChat](https://mp.weixin.qq.com/s/6lc-dB-5KdB7izDV2-4HQA). ## Why Authentic You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai. ## What You’ll Do Reporting to the SVP, Integrated Marketing EMEAI, the Associate Director, Social Media will lead the digital and social strategy across our Lifestyle Fashion portfolio within the EMEAI region. This role is responsible for driving audience growth, brand engagement, and commercial impact through innovative social-first marketing strategies, platform-native content, and integrated digital campaigns. A key focus will be supporting and enabling licensees and regional partners with stronger, more effective social plans that elevate brand presence and drive performance across markets. You will work cross-functionally with Brand, Commercial, Creative, PR, Retail, and Licensing teams to deliver best-in-class digital marketing initiatives that balance strategic thinking with hands-on execution. ## Key Responsibilities Strategy & Growth - Lead the social and digital marketing strategy across the Lifestyle Fashion portfolio in EMEAI, aligning global brand direction with regional market priorities and commercial objectives (own the TedBaker London & Hunter global social accounts) - Drive audience growth, engagement, and brand relevance through social-first and content-led marketing strategies. - Partner closely with licensees and regional teams to improve social planning, campaign execution, and platform performance across markets. - Develop integrated 360° marketing campaigns across key digital and social platforms including Meta, TikTok, YouTube, Pinterest, and emerging channels. - Identify new opportunities for content, creator partnerships, digital activations, and platform innovation to support both brand and commercial growth. - Act as a digital and social thought leader internally, embedding best practices, platform expertise, and evolving consumer trends across the organisation. Content & Campaign Execution - Lead end-to-end execution of digital and social campaigns, ensuring high-quality delivery across multiple brands and territories. - Translate brand and commercial objectives into clear, actionable social and content plans. - Ensure campaigns are tailored for platform behaviour, audience engagement, and regional relevance. - Support key seasonal launches, collaborations, retail moments, and major brand activations with impactful digital execution. - Work closely with influencer and creator partners to deliver engaging, culturally relevant content campaigns. Performance & Optimisation - Own social and digital performance reporting across the Lifestyle Fashion portfolio, including KPIs, dashboards, insights, and optimisation recommendations. - Use audience, content, and campaign insights to continuously improve performance and engagement. - Drive a full-funnel approach across awareness, engagement, conversion, and retention. - Collaborate with paid media, ecommerce, retail, and licensing partners to maximise campaign effectiveness and ROI. - Support digital budget planning and ensure investment is aligned to performance and strategic priorities. Platform & Community Leadership - Define platform roles, content pillars, publishing cadence, and channel best practices across the portfolio. - Ensure best-in-class execution across publishing, community management, creator collaborations, and social storytelling. - Drive platform-native creative thinking tailored to each channel and audience. - Stay ahead of trends, platform updates, and consumer behaviours to keep the brands culturally relevant and competitive. ## What You’ll Bring - Multiple years of experience in social, digital, or integrated marketing, ideally within fashion, lifestyle, retail, or consumer brands. - Strong understanding of social-first marketing, content strategy, influencer marketing, and audience growth. - Proven experience running a global social account, developing content & scaling performance. - Experience working with regional markets, partners, or licensees across EMEAI. - Strong commercial awareness with the ability to connect brand storytelling to business results. - Confident using performance insights, analytics, and reporting tools to guide decision-making and optimisation. - Excellent stakeholder management and presentation skills, with the ability to influence across multiple teams and levels. - Hands-on knowledge of social platforms, content publishing, analytics, and creative workflows. - Strong proficiency across digital reporting tools, content editing software (e.g. adobe or similar) Fraud Alert: Unauthorized Job Offers and Impersonations We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information. Please note: - All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic). - Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address. - We will never ask you for sensitive personal information, payment or banking details as part of the hiring process. If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com. Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status. For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy ## About Authentic Brands Group ## Company Overview - **One-liner**: Authentic Brands Group is a digital-first, asset‑light platform that acquires, manages, and licenses some of the world’s most iconic intellectual property across sports, media, entertainment, and lifestyle. - **Entity Type**: Private (backed by CVC, HPS, General Atlantic, and Leonard Green & Partners; celebrity shareholders include Shaquille O’Neal, David Beckham, and Kevin Hart) - **Headquarters**: New York City, USA (multiple global offices including London, Shanghai, Tokyo, Mexico City) - **Founded**: Not publicly available from provided sources - **Founders**: Jamie Salter (Founder & Executive Chairman) ## Core Business - **Primary industries**: Brand management, licensing, sports, media, entertainment, fashion, lifestyle, beauty, active/outdoor. - **Target customers**: B2B (licensing partners, retailers, manufacturers) and B2C through owned brands and partnerships. Serves enterprise-level partners across 150+ countries. - **Mission or purpose**: To bring brands to life and cultivate fandom through powerful storytelling, premium content, and unforgettable live experiences. ## Products & Services - **Brand Portfolio Management**: Acquires and invests in iconic brands (e.g., Reebok, Sports Illustrated, Brooks Brothers) and celebrity-backed properties (Shaquille O’Neal, David Beckham). The company does not sell products directly; it licenses the IP to a network of 1,700+ partners who manufacture, distribute, and retail the goods. - **Licensing & Partnerships**: Operates a global licensing ecosystem covering apparel, footwear, accessories, home goods, and more across 50+ brands. - **Digital & Content**: Creates digital content and experiences to drive brand awareness and fan engagement. Includes an entertainment division led by Corey Salter. - **Retail & Shop‑in‑Shops**: Supports branded retail environments and pop-ups through partner networks. ## Market Standing - **Valuation / Market Cap**: Not disclosed (private company). Recent funding or valuation rounds have not been publicly reported, but the company is backed by major private equity firms. - **Key Metric**: $36+ billion in annual global retail sales (systemwide) – reported on corporate site. - **Notable Investors / Partners**: CVC Capital Partners, HPS Investment Partners, General Atlantic, Leonard Green & Partners; independent shareholders include Shaquille O’Neal, David Beckham, Kevin Hart. - **Growth Signals**: Portfolio spans 150+ countries with 1,700+ licensed partners; 260 million customer data files; 500,000+ physical points of sale; 31K+ social media followers; continual expansion into new markets (e.g., recent hiring in Japan, South Korea, LATAM). ## Competitive Advantages - **Asset‑light model**: Owns the IP but does not operate manufacturing or retail, allowing scalability with lower capital intensity. - **Iconic brand portfolio**: Houses some of the most recognized consumer brands and celebrity names, creating built-in fan bases and cultural relevance. - **Deep licensing network**: 1,700+ best-in-class partners across geographies and product categories provide strong distribution and market access. - **Celebrity shareholder alignment**: Key influencers (Shaq, Beckham, Hart) are both brand ambassadors and equity owners, aligning incentives. ## Strategic Focus - **Global expansion**: Actively building presence in Asia‑Pacific (Japan, South Korea, China) and Latin America (Mexico). - **Digital transformation**: Enhancing direct-to-consumer digital channels, marketplace strategies, and data-driven marketing. - **Entertainment & content**: Growing the media and entertainment division to create live experiences, TV, and film properties around its IP. - **Sustainability and brand longevity**: Investing in brand revitalization and responsible licensing practices. ## Why Work Here - **Culture**: Described as inclusive, dynamic, and built by “go‑getters” who contribute unique perspectives. Employee Resource Groups (ERGs) are active. - **Work policy**: Hybrid/office presence – multiple global hubs (NY, London, Shanghai, etc.); specific remote policy not detailed but “Summer Fridays” suggests flexibility. - **Perks & benefits**: - Brand discounts - 401(k) employer matching - Medical, dental, vision insurance - Commuter benefits - Fully stocked kitchen and giveaways (“Authentic Drops”) - Employee training and development programs - Team events and collaboration-focused environment - **Engineering/tech environment**: Digital and IT teams are growing (e.g., Director of IT, Senior Director of Global Business Systems). The platform is data-driven, offering exposure to large-scale consumer analytics and e‑commerce systems. ## Sources 1. [corporate.authentic.com/about](https://corporate.authentic.com/about) 2. [corporate.authentic.com/](https://corporate.authentic.com/) 3. [corporate.authentic.com/careers](https://corporate.authentic.com/careers) 4. [boards.greenhouse.io/authenticbrandsgroup](https://boards.greenhouse.io/authenticbrandsgroup) 5. [corporate.authentic.com/leadership](https://corporate.authentic.com/leadership) ## Other roles at Authentic Brands Group - [Director, Business Development - Indonesia](https://feeny.ai/job/director-business-development-indonesia-authentic-brands-group-jakarta-edayqg9x286n) — Jakarta, Indonesia - [Manager, Global Hospitality – Authentic Live](https://feeny.ai/job/manager-global-hospitality-authentic-live-authentic-brands-group-new-york-a17daw38d4gp) — New York, NY - [FP&A Revenue Analyst, LATAM](https://feeny.ai/job/fp-a-revenue-analyst-latam-authentic-brands-group-mexico-city-a8d6wpkc4kxt) — Mexico City, Mexico - [Manager, Business Development](https://feeny.ai/job/manager-business-development-authentic-brands-group-london-5zh70j2arp9m) — London, United Kingdom - [Manager, IT Security and Compliance](https://feeny.ai/job/manager-it-security-and-compliance-authentic-brands-group-new-york-h5refbgyzbec) — New York, NY - [Manager, Enterprise Integration Architect](https://feeny.ai/job/manager-enterprise-integration-architect-authentic-brands-group-new-york-w3y7k22r1fwv) — New York, NY - [Graphic Designer](https://feeny.ai/job/graphic-designer-authentic-brands-group-new-york-z1xbkqt84cny) — New York, NY - [Vice President, FP&A](https://feeny.ai/job/vice-president-fp-a-authentic-brands-group-new-york-peztnns3raxr) — New York, NY - [Coordinator, Revenue Royalty and Compliance](https://feeny.ai/job/coordinator-revenue-royalty-and-compliance-authentic-brands-group-new-york-0p6h85j27c76) — New York, NY - [Coordinator, Business Development](https://feeny.ai/job/coordinator-business-development-authentic-brands-group-london-9qfhk7pvxr8c) — London, United Kingdom