---
title: 'Associate Director, Strategy (Influencer Marketing) at Viral Nation Inc.'
canonical: 'https://feeny.ai/job/associate-director-strategy-influencer-marketing-viral-nation-inc-atlanta-happdr64ve4g'
type: 'job'
last_seen: '2026-10-12'
---

# Associate Director, Strategy (Influencer Marketing) at Viral Nation Inc.

- **Company:** Viral Nation Inc.
- **Location:** Atlanta Georgia, United States
- **Posted:** 2026-10-08
- **Last confirmed live:** 2026-10-12
- **Apply:** https://job-boards.greenhouse.io/viralnation/jobs/5261194007

## Job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

The Associate Director, Strategy is an elite strategic leader who independently runs senior-level strategy work across both client and business growth and ongoing delivery. They turn culture, data, and business challenge into strategy that earns attention and drives growth. As a strong day-to-day senior partner, they present and sell strategic thinking with confidence, and act as a cultural lead within the team, bringing fresh thinking on platforms, subcultures, creator behavior, and emerging consumer signals into every strategic recommendation.

This role owns the quality and delivery of major projects or workstreams within a larger account or business context, and remains hands-on across research, synthesis, briefing, planning, and deck development. The Associate Director mentors and may manage junior team members, helps guide key strategic decisions, drives constant innovation in our strategic approach, and contributes to the evolution of frameworks, ways of working, and team standards. They are a critical connector across COEs, ensuring strategy is sharp, on-brief, and driving measurable outcomes for our clients and our business.

What You'll Do Here:

Strategic Output & Ownership

- Independently lead senior-level strategy work end-to-end across client and business growth opportunities and ongoing account delivery.
- Turn qualitative and quantitative insights into clear, actionable recommendations that drive measurable outcomes for clients and the business.
- Own the quality and delivery of strategic work across major projects or workstreams within larger accounts or business contexts.
- Architect integrated, social-first strategies with fluency across Influencer, Community Management, Earned, Experiential, and Owned, with a clear POV on how each lever drives audience, business, and brand outcomes.
- Partner with clients to define the true nature of the business problem before solutioning, translating data-backed recommendations into clear direction that drives real creator performance.
- Define KPIs, measurement frameworks, and success metrics for strategic recommendations in alignment with Business Intelligence, and continuously adapt strategy based on performance and market shifts.
- Recommend strategic direction and help guide key decisions on assigned accounts, pitches, and workstreams.
- Drive constant strategic innovation by introducing new frameworks, tools, and points of view that elevate the team’s output.

Client Partnership & Business Growth

- Serve as a strong day-to-day senior client partner, alongside client services, presenting and selling strategic thinking confidently to mid-senior and executive client stakeholders.
- Lead strategy across major RFPs, proposals, pitches, and existing client expansion opportunities.
- Identify and capitalize on client expansion opportunities through deep account intimacy and a clear view of client business challenges.
- Translate complex business challenges into innovative, social-first solutions that demonstrate clear client and commercial value.
- Partner with Sales, Client Service, Business Intelligence, and senior leadership to articulate Viral Nation’s competitive advantages and shape compelling strategic narratives.

## Team Development & Internal Operations

- Mentor junior strategists and support the development of strategic upleveling across the department.
- Manage direct reports as assigned, with accountability for performance, growth, coaching, and quality of output.
- Contribute to the evolution of ways of working, strategic frameworks, templates, and team standards.
- Support resourcing, capacity planning, and workflow management in partnership with department leadership and the PMO.
- Participate in recruitment, onboarding, and continuous learning initiatives that elevate team capability.

Cross-Functional Collaboration

- Partner cross-functionally with Creative, Talent, Accounts, Paid Media, Community, and Measurement to ensure strategic alignment across delivery.
- Lead and participate in internal strategy reviews and QA checkpoints, ensuring sharp, on-brief, on-strategy output before it reaches clients.
- Act as a connector and expert across Viral Nation’s full suite of solutions, creating frameworks that enable productive collaboration across COEs.
- Contribute to Viral Nation’s external strategic presence through thought leadership, POVs, and competitive intelligence shared across the organization and, selectively, with clients.

Success Measures:

- Strength and quality of strategic output and thinking.
- Consistent strategic innovation across assigned accounts, pitches, and workstreams.
- Ability to lead major assignments effectively and independently, end-to-end.
- Tangible contribution to client expansion, business growth, and delivery excellence.

You'll Need To Have:

- 8+ years of agency or in-house experience across social, creative, content, influencer/creator, business development, and/or strategy.
- Proven track record independently leading senior-level strategy work on Fortune 500 and enterprise brands.
- Extensive experience developing integrated, social-first strategies that drive both client and business growth.
- Strong track record leading RFPs, proposals, pitches, and client expansion plans end-to-end.
- Demonstrated ability to mentor junior talent and manage direct reports.
- Visionary mindset with the ability to turn thought-starters into fully integrated strategies, pitch decks, and campaigns.
- Experience interfacing and presenting to c-suite executives.
- Fluency in AI tooling, measurement platforms, and emerging social/creator tech, with a clear POV on how to apply them to elevate strategic output.
- Excellent communication, presentation, and interpersonal skills, with strong senior client-facing presence.
- Strong project management skills, with the ability to manage multiple major workstreams simultaneously in a fast-paced environment.
- Entrepreneurial spirit and a passion for innovation.
- Experience working directly with brands and at agencies.
- Bachelor’s degree in marketing, communications, or a related field.

Compensation Philosophy:

At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.

AI in Recruitment:

Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.

DEI Commitment:

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

## About Viral Nation Inc.

## Company Overview
- **One-liner**: Viral Nation is a global leader in social-first transformation and commerce, uniting influencer marketing, AI-powered technology, and creator representation to help brands connect with modern audiences.
- **Entity Type**: Private (funded – $250M financing round in 2024, led by Eldridge with participation from Maverix Private Equity)
- **Headquarters**: New York, United States
- **Founded**: 2014
- **Founders**: Joe Gagliese and Mat Micheli

## Core Business
- **Primary industries**: Advertising Services, Influencer Marketing, Social Media Marketing, Creator Economy
- **Target customers**: B2B – brands and enterprises seeking social-first marketing strategies and creator partnerships (e.g., Meta, e.l.f. Cosmetics, Walmart)
- **Mission or purpose**: To close the distance between brands and their audiences by finding smarter ways to deliver value and create tighter bonds through culture, technology, and influence.

## Products & Services
- **Influencer Marketing**: Full-service campaign management with access to a large creator roster across 35+ content verticals, supported by proprietary intelligence for vetting and attribution.
- **CreatorOS™**: AI-powered, proprietary technology for creator sourcing at scale, measurement, and attribution – optimizes creator fit and campaign ROI.
- **Viral Nation Secure™**: AI-driven brand reputation management solution that proactively mitigates brand safety and fit risks at speed and scale.
- **Paid Performance Marketing**: Always-on paid social services leveraging social platforms to drive business results.
- **Community Management**: Always-on social community engagement and customer journey elevation.
- **Social Experiential Marketing**: Offline-to-online experiential strategies that extend brand impact beyond digital.
- **Business Intelligence**: Holistic measurement and campaign performance analytics beyond vanity metrics.
- **Talent Representation**: 360° creator talent agency representing digital stars across beauty, lifestyle, food, comedy, gaming, and more.
- **Talent Ventures**: Support for creators in building long-term businesses and product lines.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Total funding of ~$197.9M (LinkedIn) / $250M (from the 2024 financing round reported by the company); Annual revenue of USD $11.2M (LinkedIn estimate)
- **Notable Investors/Partners**: Eldridge (lead), Maverix Private Equity; key brand partnerships include Meta, e.l.f. Cosmetics, Walmart
- **Growth Signals**: 
  - 2x revenue growth in the last two years (Greenhouse careers page)
  - Named one of Canada’s top growing companies by Globe and Mail’s Report on Business
  - Ranked on Deloitte’s Technology Fast 500™ (2024)
  - Headcount growth of 30.1% YoY (385 employees as of 2024)
  - Operating in 11 countries (Canada, Barbados, India, Argentina, Brazil, etc.)
  - Acquired MediaKits (2022) and Eight Seven Media (2022)
  - Won 4 AVA Digital Awards (2023/2024)
  - Linkedin followers grew 71.3% yearly

## Competitive Advantages
- **Proprietary AI technology**: CreatorOS and Secure provide unmatched creator intelligence, brand safety, and campaign optimization – a moat that competitors lack.
- **Largest creator talent agency**: Access to the biggest roster of digital creators (over 1B+ engaged customers reached) across 35+ verticals.
- **End-to-end, always-on services**: Combines talent representation, marketing services, and technology under one roof, enabling seamless social-first transformation.
- **Strong brand trust**: Works with top-tier global brands like Meta, e.l.f. Cosmetics, and Walmart.
- **Award-winning culture**: Certified Great Place To Work® and high employee satisfaction.

## Strategic Focus
- **Social-first transformation**: Continuing to move brands away from traditional media toward creator-led, social-native strategies.
- **Technology scaling**: Investing in AI and proprietary platforms (CreatorOS, Secure) to automate creator discovery, measurement, and brand safety at scale.
- **Global expansion**: Growing presence across 11+ countries and entering new markets through acquisitions and partnerships.
- **Talent ventures**: Helping creators monetize beyond campaigns into products and long-term businesses.

## Why Work Here
- **Remote-first work model** – flexible work arrangements with a distributed team across North America, Asia, and Latin America
- **Great Place to Work® certified** – strong culture of diversity, equity, inclusion, and belonging (56% women, 55% BIPOC)
- **Benefits**: Competitive medical benefits, health spending account, flexible paid time-off, paid parental leave, Group RRSP/401(k), Employee Assistance Program, paid volunteer days, awards program, virtual communities
- **Growth environment**: Fast-paced, high-growth company (2x revenue growth, 30% headcount growth) with opportunities to work on cutting-edge AI and influencer marketing for top global brands
- **Culture**: “#OneNation” spirit – community channels, wellness challenges, recognition programs, and local meetups
- **Mission-driven**: Opportunity to shape the future of media and social commerce alongside iconic creators and brands

## Sources
1. [ViralNation.com - Home](https://www.viralnation.com/)
2. [ViralNation.com - Our Story](https://www.viralnation.com/about/our-story)
3. [ViralNation.com - Careers](https://www.viralnation.com/careers)
4. [LinkedIn - Viral Nation](https://www.linkedin.com/company/viralnationinc)
5. [Greenhouse - Jobs at Viral Nation](https://job-boards.greenhouse.io/viralnation)

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