---
title: 'Associate, Go-to-Market Sales Strategy & Analytics at Vestwell'
canonical: 'https://feeny.ai/job/associate-go-to-market-sales-strategy-analytics-vestwell-new-york-5m96m0hgawx2'
type: 'job'
last_seen: '2026-09-13'
---

# Associate, Go-to-Market Sales Strategy & Analytics at Vestwell

- **Company:** Vestwell
- **Location:** New York, NY
- **Posted:** 2026-09-11
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/vestwell/jobs/7992906003

## Job description

Vestwell is the financial technology company powering the new savings economy. Our platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs.

Today, Vestwell enables over 350,000 businesses and over 2M active savers, with over $50B in assets saved across all 50 states.

Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers. To learn more, visit [vestwell.com](http://vestwell.com/)

Who Are We Looking For?

We are seeking an ambitious and detail-oriented Associate, Go-to-Market Sales Strategy & Analytics to play a pivotal role in enhancing our go-to-market strategy. This role is equally execution-oriented and analytical – the ideal candidate will spend many days jumping between high-leverage tactical projects, and some days head-down performing deep analyses to inform strategic decisions. Reporting directly to the VP of Workplace Distribution in close partnership with our GTM manager, you will collaborate across teams to deliver measurable outcomes aligned with our 2026 goals.

In this role, your work will include building and enhancing reporting tools, managing and optimizing sales campaigns, conducting in-depth financial and operational analyses, and identifying opportunities to scale our distribution model effectively. You will also own critical aspects of financial planning, including managing commission and quota-related initiatives.

What Will You Be Doing?

- Own and deliver ongoing regular reporting and analysis for executive leadership, focused on high-impact strategic initiatives.
- Manage sales outreach campaigns – own the population segmentation and implementation  of sales copy, automations, and retroactive analyses to make teams more efficient and drive revenue expansion.
- Perform ROI analysis across teams, platforms, tools, products, and features to guide organizational priorities and investments.
- Partner with FP&A to manage commission structures, quotas, and related financial workflows.
- Analyze the sales cycle using data-driven insights to recommend process improvements and efficiency gains.
- Partner with the GTM team to craft automations connecting the end-to-end funnel, ensuring leads move efficiently through each stage and performance can be analyzed to drive continuous improvement.
- Create and maintain scalable dashboards and reporting tools in platforms like Salesforce, Sigma, and Claude
- Draft strategic planning documentation to highlight key analysis including strategic memos, presentation decks, etc.

## Requirements

- 2 years of applicable experience in a fast paced dynamic GTM role.
- Demonstrable experience executing at an exceptionally high level. We don’t care whether it was earning many promotions in a prior job or growing a side-hustle while in college – what matters is a demonstrated track record of doing exceptional work, quickly and consistently.
- Experience working with and drawing insights from spreadsheets and data tables. This role will require working in spreadsheets, Salesforce, and Sigma BI. You’ll be taking data from many places and figuring out what it all means.
- Demonstrated AI fluency. You intuitively understand what sorts of things should be trusted to AI, what sorts of things shouldn’t be trusted to AI, and how quickly that line is changing.

This role will be based in our New York City HQ and will be part of Vestwell's hybrid in-office operation.

The expected base salary range for this position is $75K - $90K base. This position is eligible to participate in the Company Bonus Pool and is eligible to receive new hire equity in the Company. Please note that salary bands are based on NY and other similar metro areas and may differ based on where the role is ultimately hired. Employee Benefits We’re an innovative, high-growth company with an exciting future ahead. At Vestwell, we prioritize employee wellbeing through comprehensive health benefits, generous time off, and a dedicated Employee Wellbeing Committee. Our hybrid work model offers flexibility while providing access to our collaborative offices in Midtown Manhattan, Austin, King of Prussia, and Scottsdale. And, of course, as a company focused on helping people save for the future, we offer a competitive 401(k) plan.

Interview Process Our interview process starts the same for every candidate with 1-2 introductory conversations to learn more about your background, interests, and what you're looking for, while also giving you the opportunity to learn more about Vestwell and the team. From there, the process varies by role but typically includes a skills or experience-based assessment, such as a coding interview, portfolio review, or deeper discussion of your relevant experience. Successful candidates then move on to a virtual or in-person interview panel. Before extending an offer, we complete a reference check with a current or former manager and a peer. Throughout the process, we prioritize transparency, clear communication, and minimizing surprises.

For your awareness you will only receive correspondence from recruiting@vestwell.com any other domain not ending in [vestwell.com](http://vestwell.com/) is not our Recruitment team.

Vestwell’s [Privacy Policy.](https://www.vestwell.com/privacy-policy) Attention California residents: In the course of conducting our business and complying with federal, state, and local government regulations governing such matters as employment, tax, insurance, etc., we must collect Personal Information from you. Should you accept employment with Vestwell you may view our California Privacy Rights Act here: [Vestwell’s California Privacy Rights Policy.](https://docs.google.com/document/d/1lKSzA8qE7YIAJe2ZZahLWzFp9EZP1IuS/edit?usp=sharing&ouid=111643980444675168924&rtpof=true&sd=true)

## About Vestwell

## Company Overview
- **One-liner**: Vestwell is a financial technology platform that powers workplace savings programs including retirement, education, emergency, and disability savings for individuals, employers, financial advisors, and government agencies.
- **Entity Type**: Private (Series E)
- **Headquarters**: 360 Madison Avenue, New York, New York 10017, United States
- **Founded**: 2016
- **Founders**: Not publicly available from search results

## Core Business
- **Primary industry/industries**: Financial technology (Fintech), Workplace savings, Retirement services
- **Target customers**: B2B – financial advisors, employers (small to large), payroll providers, financial institutions, government agencies; B2C – individual savers
- **Mission or purpose statement**: To close the savings gap and build a culture of financial wellness for all.

## Products & Services
- **Retirement Plans (401(k), Safe Harbor 401(k), State Auto IRA)**: Workplace-delivered retirement savings plans with automated payroll sync, compliance, and administration.
- **Student Loan Repayment**: Employer benefit that helps employees pay off student loans faster, often integrated with retirement savings.
- **529 Education Savings**: Tax-advantaged accounts for future education costs.
- **ABLE Disability Savings**: Savings accounts designed for individuals with disabilities, offering tax advantages.
- **Emergency Savings**: Accounts for unexpected expenses, often offered as an employer benefit.
- **Tuition Reimbursement**: Employer benefit for education expenses.
- **White-Labeled Partnership Solutions**: Co-branded portals for advisors, flexible investment options, and integrated compliance support.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total Funding – $625M raised (last round: $385M Series E ~1 year ago)
- **Notable Investors/Partners**: Blue Owl Capital, SLW, Morgan Stanley, HarbourVest Partners, TIAA Ventures, and 31+ other investors.
- **Growth Signals**: 
  - Powers over 85% of government retirement savings programs.
  - 2M+ active savers, 500K+ businesses enabled, $50B+ assets saved across all 50 states.
  - Recognized on CNBC’s World’s Top Fintech Companies, Inc. 5000 (fastest-growing), Forbes America’s Best Startup Employers, Built In’s Best Places to Work, PLANSPONSOR’s Top 10 Recordkeepers.

## Competitive Advantages
- Trusted infrastructure: Backs over 85% of state-run retirement programs.
- Comprehensive, unified platform covering retirement, education, emergency, and disability savings.
- Multilingual, mobile-first design focused on financial equity and underserved populations.
- Deep integrations with 190+ payroll providers and automated compliance at scale.

## Strategic Focus
- Continue expanding the suite of workplace savings products (student loan, emergency, ABLE, 529).
- Scale government partnerships and white-label offerings for advisors and financial institutions.
- Drive financial inclusion through accessible, multilingual technology.
- Invest in AI and engineering talent to personalize and modernize the savings experience.

## Why Work Here
- **Culture**: Hybrid work environment with offices in New York, Austin, King of Prussia, and Scottsdale. Typical on-site expectation is 4 days per week; remote program also offered.
- **Perks**: Competitive health coverage, generous vacation and safe/sick time, paid parental leave, strong 401(k) plan, employee wellbeing committee, and a focus on learning & development.
- **Engineering culture**: Emphasis on innovation, taking on complex challenges, and acting like an owner. 160 product + tech employees out of ~500 total.
- **Values**: “Act like an owner,” “Embrace the difficult,” “Look for the better way,” and “Help me, help you, help us.”

## Sources
1. [vestwell.com](https://vestwell.com/)
2. [greenhouse.io – Vestwell Careers](http://job-boards.greenhouse.io/vestwell)
3. [cbinsights.com – Vestwell Profile](https://www.cbinsights.com/company/vestwell)
4. [builtin.com – Vestwell Profile](https://builtin.com/company/vestwell)

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