---
title: 'Associate, Growth Marketing at Hanna Andersson'
canonical: 'https://feeny.ai/job/associate-growth-marketing-hanna-andersson-remote-8k39n4najcsn'
type: 'job'
last_seen: '2026-09-16'
---

# Associate, Growth Marketing at Hanna Andersson

- **Company:** Hanna Andersson
- **Location:** Remote
- **Compensation:** $70k–$80k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-10
- **Last confirmed live:** 2026-09-16
- **Apply:** https://jobs.lever.co/hannaandersson/3909da2b-bfb9-4f46-99da-86a534096849

## Job description

We are the champions of childhood

Hanna Andersson is a Portland, Oregon-based premier kids and baby clothing brand. Our clothes are made to play, made to last, and designed to let kids be kids. We have core commitments to design, quality, and sustainability, and we believe in helping families create meaningful everyday moments. These principles guide the Hanna Way, and lead to an experience authentically different from other children’s brands.

We cultivate our unique brand by hiring team members who believe in these values, own a customer service mindset, and who are innovative, results-oriented, and comfortable working in a collaborative and growth-driven work environment. We all share in our brand’s success, and we actively encourage our team members to maintain a healthy balance in their daily lives.

The Associate, Growth Marketing will be a key member of the Growth team assisting in day-to-day campaign management, creative strategy and analytics of our key digital channels. With the guidance and support of senior team members, they will work to drive growth in new customers and gross margin with a focus on efficiency and scale. They will get exposure to a variety of digital marketing channels including paid social, paid search, affiliates and display to better understand our marketing touchpoints and how users interact with our brand. They will also have the opportunity to work cross-functionally with Creative, Brand Marketing, Site, and Merch teams.

What You'll Do:

Campaign Management

- Own day-to-day execution of Paid Social and Display campaigns including campaign builds, audience testing and creative rotations
- Support Paid Social Manager in day-to-day operations of our affiliate program including monitoring spend, uploading promotions into Impact Radius, and sharing upcoming product launches and promo details with key partners
- Create audiences to test against our standard audience set in effort to expand our reach in key target segments
- Monitor daily campaign performance identifying opportunities to scale spend or pull back to maintain efficiencies
- Upload and QA ads across Meta, Pinterest, TikTok, and Reddit
- Assist Director of Growth and Paid Social Manager in launching tests across emerging platforms

Content and Landing Page Strategy

- Assist Paid Social Manager in creative briefing process, ensuring our content is aligned to brand marketing storylines and new customer trends
- Analyze creative performance and synthesize insights to inform testing roadmap and overarching creative strategy for Growth Marketing
- Work closely with Site team to ensure that we are sending traffic to the appropriate landing pages based on creative and messaging, adjusting current landing experiences as necessary
- Collaborate with the organic social and influencer teams to share learnings cross-functionally and develop collective best practices
- Partner with Influencer and Ambassador marketing teams to brief in creator-led content pieces to be used across our Paid Social channels

Reporting and Analytics

- Evaluate campaign and creative success based on multiple inputs including last-click data, incrementality measures and in-platform engagement data
- Analyze data to share campaign and creative insights in weekly Digital Team meetings and create an action plan for next steps
- Proactively identify and action on opportunities to increase efficiency and drive growth

You Should Have:

- 1-4 years of experience managing digital marketing channels, like paid social or paid search
- Familiarity with marketing analytics tools such as Power BI and Google Analytics to measure performance and identify actionable insights
- Strong excel skills and the ability to analyze campaign and creative performance and make recommendations for optimizations based on your learnings.
- Understanding of other digital marketing channels including paid search and paid social
- Genuine sense of curio­­sity and ability to develop testing plans from hypothesis to measurement and iteration
- Strong problem-solving skills and attention to detail
- Experience leveraging AI to drive efficiencies in workload
- Ability to thrive and adapt in high growth, rapidly changing environment

Hanna Talent Cultivation Standards: With a rise in cyber-criminal activity, please note Hanna will never: -Ask for any sensitive personal information via email, text, or other forms of instant messaging -Interview you via email and/or send you a list of questions in lieu of an interview -Extend an offer without speaking to you via phone or video call -Ask for bank account or financial information during the recruiting process

Legitimate email communication will only be done to and from @hannaandersson.com email addresses. Please examine messages carefully to ensure this is the domain you are receiving messages from, as cybercriminals may also utilize domains that look similar but may have one letter off (such as @hanaandersson.com).

Legitimate candidate application submissions are received directly from the applicant. All unsolicited third-party submissions will be considered illegitimate and will not be reviewed or considered for hire.

Hanna Andersson provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. As an Equal Opportunity Employer, Hanna Andersson prohibits discrimination, harassment, and retaliation of any kind. Hanna Andersson encourages applicants of all ages.

## About Hanna Andersson

## Company Overview
- **One-liner**: Hanna Andersson is a premium children’s and family apparel brand known for high-quality, durable, and playful clothing, including its iconic pajamas.
- **Entity Type**: Private (owned by L Catterton, acquired in 2016)
- **Headquarters**: Portland, Oregon, United States
- **Founded**: 1983
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Retail (children’s and family apparel)
- **Target customers**: B2C – parents and families seeking premium, durable, and responsibly made clothing for babies, kids, adults, and pets.
- **Mission/purpose**: “Championing Childhood” – creating a world where children feel empowered to explore, discover, and grow. [hannacareers.multiscreensite.com](https://hannacareers.multiscreensite.com/)

## Products & Services
- **[Kids’ & Baby Clothing]**: Premium apparel including pajamas, dresses, tops, pants, outerwear, swimwear, and accessories for babies, kids, and adults, plus matching pet pajamas. Products are designed to be “made to play, made to last, and made responsibly.” [cbinsights.com](https://www.cbinsights.com/company/hanna-andersson-corporation)
- **Collaborations**: Themed collections with popular children’s authors/illustrators (e.g., Mo Willems’ *The Pigeon* and *Elephant & Piggie*). [linkedin.com](https://linkedin.com/company/hanna-andersson)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held)
- **Key Metric**: Annual Revenue of USD 200,000,000 (latest available) [linkedin.com](https://linkedin.com/company/hanna-andersson)
- **Notable Investors/Partners**: L Catterton (private equity firm, acquired the company in 2016); also has philanthropic partnerships (e.g., Foster Love) [linkedin.com](https://linkedin.com/company/hanna-andersson)
- **Growth Signals**: Headcount growth of +0.4% YoY (246 employees); recent executive hires include Chief Technology Officer Mike Frazzini (2024) and Chief Brand Officer Grace Wong (2024); active job postings (4 open roles as of data date). [linkedin.com](https://linkedin.com/company/hanna-andersson)

## Competitive Advantages
- Strong brand heritage (founded 1983) with a loyal customer base.
- Focus on premium quality, durability, and sustainability (“made to hand down again and again”).
- Unique collaborations with beloved children’s characters and authors.
- Vertical integration: own distribution center in Louisville, KY, and corporate office in Portland, OR.
- Values-driven culture with six core values: Adventurous, Curious, Enduring, Bold, Warm-hearted, Inclusive. [hannacareers.multiscreensite.com](https://hannacareers.multiscreensite.com/)

## Strategic Focus
- **Growth through digital and technology**: Appointment of a new Chief Technology Officer signals investment in ecommerce engineering and digital experience.
- **Brand expansion**: New collaborations and product lines (e.g., Mo Willems collection, swimwear, outerwear).
- **Philanthropic partnerships**: Strengthening community impact through partnerships like Foster Love.
- **Omnichannel operations**: Balancing in-office, remote, and hybrid work models to attract talent. [builtin.com](https://builtin.com/company/hanna-andersson) [linkedin.com](https://linkedin.com/company/hanna-andersson)

## Why Work Here
- **Culture**: Values-based environment (“Championing Childhood”) with emphasis on collaboration, curiosity, boldness, and inclusivity.
- **Work model**: Offers remote, hybrid, and on-site roles depending on position (e.g., corporate roles can be remote or in-office in Portland; distribution center roles are on-site in Louisville, KY). [builtin.com](https://builtin.com/company/hanna-andersson) [jobs.lever.co](https://jobs.lever.co/hannaandersson)
- **Perks & benefits**: Performance bonuses, family medical leave, dental insurance, Flexible Spending Account (FSA), commuter benefits, 401(K), disability insurance. [builtin.com](https://builtin.com/company/hanna-andersson)
- **Employee sentiment**: Overall employer rating 3.1/5 (296 reviews) with strengths in work-life balance (3.3) and culture (3.0). [linkedin.com](https://linkedin.com/company/hanna-andersson)
- **Notable alumni destinations**: Many former employees go on to Nike, Columbia Sportswear, adidas, Amazon, and other top brands. [linkedin.com](https://linkedin.com/company/hanna-andersson)

## Sources
1. [jobs.lever.co](https://jobs.lever.co/hannaandersson) – Job postings and location info
2. [linkedin.com](https://linkedin.com/company/hanna-andersson) – Company details, financials, headcount, news, reviews
3. [builtin.com](https://builtin.com/company/hanna-andersson) – Perks, benefits, office locations, culture
4. [hannacareers.multiscreensite.com](https://hannacareers.multiscreensite.com/) – Company mission, values, locations
5. [cbinsights.com](https://www.cbinsights.com/company/hanna-andersson-corporation) – Product overview, industry classification

## Other roles at Hanna Andersson

- [Merchandise Planner, Strategic Channels](https://feeny.ai/job/merchandise-planner-strategic-channels-hanna-andersson-remote-dra5b6psazt1)
- [Operations Training Specialist (Distribution Center)](https://feeny.ai/job/operations-training-specialist-distribution-center-hanna-andersson-louisville-26vcya6cxgvj) — Louisville, KY
- [Director, Ecommerce Engineering](https://feeny.ai/job/director-ecommerce-engineering-hanna-andersson-remote-9jzc9f47r2zq)
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- [Seasonal Warehouse Associate (Second Shift) $18/hr](https://feeny.ai/job/seasonal-warehouse-associate-second-shift-18-hr-hanna-andersson-louisville-fsfwyb5d3ayq) — Louisville, KY
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