---
title: 'Associate, KOL Marketing Operations (Support Singapore market) at MoneyHero Group'
canonical: 'https://feeny.ai/job/associate-kol-marketing-operations-support-singapore-market-moneyhero-group-0v8xn5pcpn49'
type: 'job'
last_seen: '2026-09-09'
---

# Associate, KOL Marketing Operations (Support Singapore market) at MoneyHero Group

- **Company:** MoneyHero Group
- **Location:** Manila, Philippines
- **Posted:** 2026-09-03
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/moneyherogroup/jobs/7983635003

## Job description

## About Us

MoneyHero Limited (NASDAQ: MNY) is a leading tech- and AI-powered personal finance aggregation and comparison platform that provides consumers with actionable insights to discover, compare, and choose the best financial products with confidence — bringing data intelligence and seamless digital access across insurance and banking solutions. The Company operates in Singapore, Hong Kong, Taiwan and the Philippines. MoneyHero had over 270 commercial partner relationships as at 31 March 2026, and had approximately 3.9 million Monthly Unique Users across its platform for the year ended 31 March 2026.

Creatory is part of MoneyHero Group’s portfolio of personal finance brands, connecting all of the participants of MoneyHero Group’s ecosystem by promoting creators as the bridge to connect financial institutions with their potential customers.

Creatory offers a solution to creators in Asia, who can use the Creatory platform to connect to income earning opportunities and partner with the brands and products that best align with their values and personal brand, with end-to-end support throughout the whole process. The platform, which previously launched in 2019 under the name eKos_Connect, has already been collaborating with over 350 creators, across Singapore, Hong Kong, Taiwan, Malaysia and Philippines and has helped its creators collectively earn a total of over US$1.5 million.

## About the Job

Based in the Philippines, the Associate, KOL Marketing Operations will support the [Singapore Creatory](https://www.singsaver.com.sg/credit-card/best?source=affiliate&lang=en&clkid=8c5887fd97485f4a362b56cc5272c8ab&clktype=hg_app&utm_source=Milelion+Pte+Ltd&utm_medium=affiliate&utm_campaign=SG_DBS_CC_DBS%20Vantage%20Visa%20Infinite%20Card) business, owning end-to-end campaign execution, creator/affiliate management and performance reporting. This role acts as a key operational bridge between the Creatory platform, internal stakeholders and external partners, with a clear path to greater ownership and scope at the Senior level.

The Associate, KOL Marketing Operations will be responsible for:

Campaign, Project & Account Management

- Create, maintain and execute affiliate plans based on various campaign initiatives
- Coordinate with internal stakeholders across different functions to ensure campaign details are up to date
- Maintain timely delivery updates of marketing campaigns to external stakeholders, designated for promotional and recurring campaigns
- Collaborate with the internal team to build and maintain landing pages for different campaigns and channel partners
- Review and optimise campaign execution procedures, user journeys and landing pages for channel partners and content creators, across current environment platforms
- Work closely with internal stakeholders in building, implementing, tracking and improving acquisition campaigns
- Support affiliates recruitment and management
- Support SG Creatory team on business development initiatives, campaigns and pitches
- Manage multiple deliverables and transition seamlessly among them
- Work closely with the manager on more complex or higher-value campaigns and channel partner relationships, with greater autonomy in decision-making

Reporting and Analytics

- Support SG Creatory team on business development initiatives, campaigns and data requests
- Manage relationships with external stakeholders through consistent and accurate delivery of comprehensive performance reports
- Manage the MIS/data reporting, metrics tracking and reporting for the Ops function
- Facilitate coordination and production of monthly financial and other reporting-related deliverables
- Measure key results, including revenue, competitive and supply metrics
- Provide recommendations on how to improve operations processes to partners and the leadership team

In this role, we are looking for someone with:

- At least 2 years of experience in a marketing operations, sales operations, or data/campaign operations role
- Fluency in English Language
- Strong communication skills, particularly in presenting complex quantitative analysis in targeted, easily understandable messaging
- Ability to interface and communicate confidently with internal and external stakeholders, including third-party/contingent partners
- Basic to intermediate knowledge of digital marketing, conversion drivers in an online environment, and reporting/insights creation
- Excellent planning, analytical and organisational skills, alongside high attention to detail
- Proven track record of working on own initiative with an instinctive "can-do" attitude, and a strong focus on delivering results

Good to have:

- Basic to intermediate Excel proficiency
- Project management mindset — able to treat campaigns and reporting cycles as projects, managing timelines, resources and deliverables across multiple teams
- Adaptability — comfortable adjusting to new processes and shifting priorities in a fast-changing digital landscape
- Passion for the creator economy space

#LI-RR1 #LI-Hybrid

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

## EEO Statement

MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.

Important Information for Job Applicants

Recruitment fraud and fake job postings have become increasingly common and sophisticated. At MoneyHero Group, we are committed to maintaining a fair, transparent, and secure hiring process, and we take candidate trust and safety seriously. Most legitimate opportunities at MoneyHero Group are published on our official careers portals, and our Talent Acquisition team will contact candidates only through authorized channels and official MoneyHero Group email addresses. For selected executive-level or confidential searches, we may partner with trusted recruitment firms, and candidates may be contacted by authorized recruitment partners engaged by MoneyHero Group. MoneyHero Group will never request payment or ask candidates to share sensitive personal or financial information, such as banking details, during the recruitment process. If you are contacted by someone claiming to represent MoneyHero Group and are unsure whether the communication is genuine, or if you receive a message about a MoneyHero Group opportunity that is not listed on our official careers portals, please contact us directly at recruitment@moneyherogroup.com to verify.

## About MoneyHero Group

## Company Overview
- **One-liner**: Asia’s leading personal finance aggregation and comparison platform helping consumers in Hong Kong, Singapore, Taiwan, and the Philippines find and compare credit cards, loans, insurance, and investment products.
- **Entity Type**: Public (NASDAQ: MNY)
- **Headquarters**: Hong Kong
- **Founded**: 2013
- **Founders**: Not publicly available (the company was founded as CompareAsiaGroup in Hong Kong)

## Core Business
- **Primary industry**: Personal finance aggregation and comparison (fintech)
- **Target customers**: B2C (consumers) and B2B (financial providers, key opinion leaders, channel partners)
- **Mission**: “Make every financial decision easy and rewarding” / “Helping everyone save, protect and grow their money”

## Products & Services
- **MoneyHero (Hong Kong)**: Personal finance comparison platform for banking, insurance, and investment products; includes a credit score checking app.
- **SingSaver (Singapore)**: Leading comparison platform for credit cards, personal loans, insurance, and investment accounts; licensed insurance brokerage by the Monetary Authority of Singapore.
- **Seedly (Singapore)**: Community platform where users share insights and discuss financial products, including credit cards, utility, and mobile plans.
- **MoneyHero (Philippines)**: Largest personal finance platform in the Philippines, offering product comparison and financial literacy content.
- **MoneyHero (Taiwan)**: Fastest-growing financial comparison site providing expert recommendations and product comparisons.
- **Creatory (B2B)**: Platform that connects financial providers with key opinion leaders (KOLs) and channel affiliates to expand distribution reach.
- **Car insurance platform (partnership with bolttech)**: Launched in 2024 to simplify car insurance comparison.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (publicly traded, current market cap not provided in available sources)
- **Key Metric**: Total funding – $40M Series A (2019) + $20M Series B1 (2020) + SPAC merger with Bridgetown Holdings (backed by Pacific Century Group and Thiel Capital) leading to NASDAQ listing in 2023.
- **Notable Investors/Partners**: Pacific Century Group, Thiel Capital, over 300 commercial partner relationships including major financial institutions.
- **Growth Signals**: 
  - Reported first profitable quarter since IPO in 2026.
  - Hong Kong revenue grew 27% year-over-year (2026).
  - Serves 9.4 million members, 1.9 million monthly unique users, 4.2 million product applications per year.
  - Expanded into car insurance via bolttech partnership.
  - Exited Malaysia, Indonesia, Vietnam, and Thailand to focus on core high-growth markets.

## Competitive Advantages
- **Market leadership**: No. 1 personal finance platform in Singapore and Philippines, dominant in Hong Kong and Taiwan.
- **Data-driven platform**: Tech-led, data-rich customer experience that improves personalization and user journeys.
- **Strong ecosystem**: Connects consumers, providers, and KOLs in a virtuous cycle, with Creatory amplifying reach.
- **Trusted brand and content**: 130M+ articles read annually across markets, building financial literacy and trust.
- **Regulatory moat**: Licensed insurance brokerage in Singapore creates a barrier for competitors.

## Strategic Focus
- Continue deepening penetration in four core markets (Hong Kong, Singapore, Taiwan, Philippines)
- Leverage data and AI to improve product recommendations and customer engagement
- Expand insurance vertical (car insurance partnership with bolttech)
- Grow Creatory B2B channel to attract more KOLs and financial providers
- Sustain profitable growth after achieving first profitable quarter

## Why Work Here
- **Culture**: Start-up growth culture within a public company – fast-paced, autonomous, results-driven.
- **Hybrid work**: “Work from anywhere for up to 2 months per year” + hybrid arrangement for most teams.
- **Diversity**: 21 nationalities, gender-diverse workforce, Equal Employment Opportunity employer.
- **Benefits**:
  - Competitive compensation with comprehensive healthcare (hospital, specialist, outpatient)
  - Mental health support: TELUS Health Employee Assistance Programme, quarterly self-care day (“Me Day”)
  - Generous leave: annual, sick, marriage, childcare, birthday leave
  - Employee engagement: monthly activities, birthday celebrations, referral incentives
  - Learning opportunities: mentorship, on-the-job experiences, funding for learning tools aligned with business needs
- **Impact**: Work that directly improves the financial well-being of millions of users across Asia.
- **Recognition**: Influential Brands 2025 & 2026 Top Employer.

## Sources
1. [moneyherogroup.com – Who We Are](https://www.moneyherogroup.com/who-we-are)
2. [moneyherogroup.com – Home](https://www.moneyherogroup.com/)
3. [moneyherogroup.com – Careers](https://www.moneyherogroup.com/careers)
4. [Greenhouse – Jobs at MoneyHero Group](https://job-boards.greenhouse.io/moneyherogroup/jobs/7734088003)
5. [LinkedIn – MoneyHero Group](https://hk.linkedin.com/company/moneyherogroup)

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