---
title: 'Associate Manager, Frontline Repertoire at Sony Music'
canonical: 'https://feeny.ai/job/associate-manager-frontline-repertoire-sony-music-seoul-a0jrj2a5czfm'
type: 'job'
last_seen: '2026-09-09'
---

# Associate Manager, Frontline Repertoire at Sony Music

- **Company:** Sony Music
- **Location:** Seoul, South Korea
- **Posted:** 2026-07-23
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/sonymusicentertainment/jobs/8644294002

## Job description

Sony Music Korea’s International Repertoire department is looking for a proactive and detail-oriented Associate Manager to help drive the frontline business for international music in Korea. In this role, you will own day-to-day execution for assigned releases while developing the judgment, creativity, and commercial awareness needed to grow into a future repertoire owner.

Success means delivering strong campaigns, spotting new opportunities, and helping global artists connect more meaningfully with the Korean market.

What you will do:

- Plan and execute marketing and sales campaigns for assigned international frontline releases.
- Coordinate across DSP, media, content / social agencies, PR partners, and internal teams to ensure timely and high-quality campaign delivery.
- Support campaign strategy by developing local positioning, key messages, activation ideas, and rollout plans.
- Monitor release performance and contribute to optimization through data, market feedback, and campaign learnings.
- Identify incremental opportunities for assigned releases, including creator angles, content ideas, media hooks, fan engagement, physical sales opportunities, or local collaborations.
- Prepare campaign updates, reports, briefings, and post-campaign learnings for internal and external stakeholders.

Who you are:

Technical Capabilities:

- 3–6 years of experience in music, entertanment, marketing, agency, digital media, content, or related fields.
- Strong campaign and project management skills, with ability to manage multiple releases and timelines simultaneously.
- Understanding of digital platforms, DSPs, social media, content ecosystems, and the Korean music / entertainment market.
- Comfortable working with data, performance tracking, reports, and campaign optimization.
- Strong written and verbal communication skills for internal coordination and partner-facing communication.
- Able to work across agencies, DSP partners, internal teams, and global stakeholders with accuracy and responsiveness.
- Excellent written and spoken Korean and English.

Behavioural Capabilities:

- Ownership Mindset: Takes responsibility for assigned releases and follows through from planning to execution and reporting.
- Curiosity: Looks beyond assigned tasks to identify new ideas, opportunities, and market signals.
- Execution Excellence: Delivers high-quality work with strong attention to detail, timing, and stakeholder coordination.
- Growth Mindset: Open to feedback and actively develops judgment, communication, and business understanding.
- Agility: Adapts quickly to changing release priorities, asset timelines, partner feedback, and market conditions.
- Collaboration: Works effectively with senior managers, DSP, agencies, media, BD, and internal stakeholders.
- Problem Solving: Proactively flags issues and brings practical solutions rather than simply escalating problems.

What we give you:

- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- We invest in your professional growth & development

## Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click [here](https://www.sonymusicapac.com/privpolicy/PCP_KR.pdf)to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

## About Sony Music

## Company Overview
- **One-liner**: Sony Music Entertainment is the recorded music and publishing arm of Sony Group, managing a global roster of artists and a vast catalog of music while operating one of the industry’s leading record labels and distribution platforms.
- **Entity Type**: Private (Wholly owned subsidiary of Sony Group Corporation)
- **Headquarters**: New York, New York, United States
- **Founded**: 1991 (as Sony Music Entertainment, following the acquisition of CBS Records)
- **Founders**: Not applicable (corporate division of Sony Group)

## Core Business
- **Primary industry**: Music – Recorded music, music publishing, artist services, and distribution.
- **Target customers**: B2B (streaming services, advertisers, film/TV studios); B2C (music fans via streaming, live events, merchandise); Enterprise (brand partnerships, sync licensing).
- **Mission statement**: “To shape what is coming next in music, technology, and culture” and “entertain and move people.”

## Products & Services
- **Record Labels (Columbia, Epic, RCA, Arista Nashville, etc.)**: A&R, recording, marketing, and promotion of artists across all genres.
- **Music Publishing (Sony Music Publishing)** : Administration of song rights, sync licensing, and songwriter development.
- **Distribution & Artist Services (The Orchard, AWAL)** : Digital distribution, marketing, and global reach for independent artists and labels.
- **Direct-to-Consumer (D2C)**: Merchandising, fan engagement platforms, and e‑commerce (Three Ten Merch, The Merch Collective).
- **Podcasting & Content**: Original podcast production and ad sales (Global Podcasting division).
- **Film & TV Sync**: Licensing music for media (SyncShop, Business & Legal Affairs teams).

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private subsidiary); Sony Group Corporation’s music segment reported revenue of approximately ¥1.6 trillion (~$10.6 billion) for FY2024 (ended March 2025).
- **Key Metric**: Annual Revenue (music segment) – ~$10.6 billion (FY2024) – as reported by Sony Group.
- **Notable Investors / Partners**: Parent company Sony Group Corporation; strategic partnerships with streaming platforms (Spotify, Apple Music, YouTube Music), film studios, and global brands.
- **Growth Signals**: Continued expansion through acquisitions (AWAL, Alamo Records, Somethin’ Else); growing podcast and D2C revenue; investment in emerging technology (AI, immersive audio); global headcount of thousands with active hiring across 20+ countries.

## Competitive Advantages
- **Vast, iconic catalog**: Ownership of the world’s largest music catalog (over 5 million songs) and rights to legendary artists (Bob Dylan, Bruce Springsteen, Queen, etc.).
- **End‑to‑end artist ecosystem**: From A&R and recording to publishing, distribution, merchandise, and sync – all under one roof.
- **Global scale & Sony synergy**: Access to Sony’s electronics, gaming (PlayStation), and entertainment divisions for cross‑promotion and technology innovations.
- **Deep industry relationships**: Long‑standing ties with streaming services, radio, live events, and media partners.

## Strategic Focus
- **Digital transformation**: Expanding direct‑to‑consumer channels, fan‑data analytics, and personalized experiences.
- **Emerging technology**: Investment in AI‑assisted music creation, spatial audio, and virtual concerts.
- **Global growth**: Strengthening presence in high‑growth markets (India, Latin America, Africa) via local labels and partnerships.
- **Diversified revenue**: Growing non‑streaming income through sync licensing, brand partnerships, podcasting, and live events.

## Why Work Here
- **Culture**: “Honour the creative journey” – a collaborative, creative environment that values insight, integrity, and imagination.
- **Career development**: Award‑winning 12‑month paid internship programs, global mobility, and internal learning opportunities.
- **Remote / Hybrid / Office**: Roles are posted for both in‑office (New York, Nashville, Los Angeles, London, Mumbai, Warsaw) and remote positions – policy varies by team and function.
- **Perks**: Competitive compensation, benefits, access to a global music community, and the chance to work directly with top artists.
- **Engineering & Data**: Growing data analytics, security, and engineering teams (e.g., Label Analytics, Cyber Security, Automation) – tech roles are integrated into a creative business.

## Sources
1. [Sony Music Global Job Board (Greenhouse)](https://job-boards.greenhouse.io/sonymusicentertainment/jobs/8239876002)
2. [Sony Music Careers](https://careers.sonymusic.com/jobs/)
3. [Inside Sony Music – Introducing Sony Music Careers](https://www.sonymusic.com/inside-sony-music/introducing-sony-music-careers/)
4. [Careers FAQ – Sony Music Careers](https://careers.sonymusic.com/how-we-hire/frequently-asked-questions/)
5. [Sony Music UK – Careers](https://www.sonymusic.co.uk/careers/)

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