---
title: 'Associate Manager, Social Content at The Vita Coco Company'
canonical: 'https://feeny.ai/job/associate-manager-social-content-the-vita-coco-company-new-york-14qcc1dh262f'
type: 'job'
last_seen: '2026-10-18'
---

# Associate Manager, Social Content at The Vita Coco Company

- **Company:** The Vita Coco Company
- **Location:** New York, NY
- **Compensation:** $80k–$100k
- **Posted:** 2026-10-07
- **Last confirmed live:** 2026-10-18
- **Apply:** https://job-boards.greenhouse.io/thevitacococompany/jobs/4436063009

## Job description

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO.

As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.

We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.

Our Values:

- Human First: We lead with inclusivity, transparency, and empathy.
- Nothing is Impossible: We experiment, learn, and keep moving forward.
- United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
- Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally

As the Associate Manager, Social Content, you’ll create the scrappy, socially-led content that keeps Vita Coco always on, and fully own TikTok and YouTube. You’ll report to the Director, Content & Growth. You’ll work day to day with our Social Producer and Social Community Manager.

- Lead low-fi, socially-led content that reacts to culture in real time.
- Own TikTok and YouTube, lead big idea sessions and manage creator relationships.

LOCATION: This is a hybrid role based in our New York City HQ, with three days a week in the office.

IN A NUTSHELL, YOU’LL BE RESPONSIBLE FOR:

- Create low-fi, socially-led video and photo content, from concept to post.
- Fully manage TikTok, YouTube, and Instagram Reels including planning, publishing and performance.
- Work with Social Producer to curate an on-brand, aesthetic Instagram feed
- Bring new socially-led partnerships to the table
- Support with community management – we always reply!
- Lead brainstorms and big idea sessions.
- Source, brief and own relationships with content creators.
- Turn trends into fast, reactive content.
- Rally employees to appear in content.
- Share TikTok and YouTube learnings/metrics for monthly reporting.
- Test on LinkedIn! Is it the new frontier?
- Constantly be pushing the envelope in terms of what social media marketing can be, should be and is.

## WHAT YOU’LL BRING:

Must-Haves

- 3–5 years creating social content for a brand, agency or as a creator.
- Hands-on short-form shooting and editing skills.
- Deep knowledge of TikTok and YouTube.
- Experience managing content creators.

Nice-to-Haves

- Experience growing a YouTube or LinkedIn channel
- Comfort on camera.
- Experience in beverage, CPG, wellness or sports brands.

## KEY COMPETENCIES:

- Big idea energy
- Swiss Army knife
- Tapped in to culture
- Fast and agile

## ADDITIONAL QUALIFICATIONS:

Three days a week in our NYC office, plus shoots and events as needed.

Occasional after-hours posting around cultural moments. This is a reasonable estimate of the current pay range for this position. The base pay actually offered may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

US Pay Range $80,000—$100,000 USD

## A NOTE FROM US

We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.

[Privacy Policy](https://vitacoco.com/pages/privacy-policy)

## About The Vita Coco Company

## Company Overview
- **One-liner**: The Vita Coco Company is the world’s leading coconut water brand, pioneering the packaged coconut water category since 2004 and expanding into other better-for-you beverages.
- **Entity Type**: Public (NASDAQ: COCO)
- **Headquarters**: New York, NY, USA
- **Founded**: 2004
- **Founders**: Michael Kirban, Ira Liran

## Core Business
- **Primary industry/industries**: Beverage (Functional Beverages, Coconut Water, Plant-Based Waters)
- **Target customers**: B2C (mass market, health-conscious consumers) and B2B (club, food, drug, mass, convenience, e-commerce, foodservice, and on-premise accounts)
- **Mission or purpose statement**: To deliver great-tasting, natural, and nutritious products that are better for consumers and better for the world.

## Products & Services
- **Vita Coco**: The flagship brand of coconut water, available in multiple flavors and sizes. Also includes coconut oil, juice, and milk offerings.
- **Ever & Ever**: A sustainably packaged still and sparkling water brand.
- **PWR LIFT**: A protein-infused fitness drink.
- **Private Label**: The company is a large supplier of private label coconut water and coconut oil to key retailers.
- **Bulk Sales**: Revenue generated from bulk product sales to other beverage and food companies.

## Market Standing
- **Valuation/Market Cap**: Publicly traded on NASDAQ (COCO). Market cap varies; check recent filings for current data.
- **Key Metric**: Annual Revenue (FY2024): $497.2 million (per 10-K filed 02/26/2025) [investors.thevitacococompany.com](https://investors.thevitacococompany.com/static-files/7f3984d2-926a-4745-962e-d0fad4df5542)
- **Notable Investors/Partners**: Public company; major institutional investors include Vanguard Group, BlackRock, and Dimensional Fund Advisors. Key retail partners include Costco, Target, Walmart, and Amazon.
- **Growth Signals**: Global presence in over 35 countries; primary markets include North America, UK, and Germany. Diversified supply chain across 17 factories in 7 countries. Certified B Corporation and Public Benefit Corporation (PBC) status.

## Competitive Advantages
- **Category Leader**: Dominant market share in the U.S. coconut water category.
- **Asset-Light Supply Chain**: No ownership of factories, allowing for flexibility and rapid adaptation to market changes.
- **Strong Brand Recognition**: “Vita Coco” is a household name synonymous with coconut water.
- **Sustainability Commitment**: Certified B Corp and PBC status, with initiatives like Seedlings for Sustainability (10 million seedlings by 2030).

## Strategic Focus
- **Category Expansion**: Extending into other better-for-you beverage categories (Ever & Ever, PWR LIFT).
- **Global Growth**: Deepening presence in existing markets (North America, UK, Germany) and expanding into new geographies.
- **Sustainability & Impact**: Strengthening supply chain resilience, regenerative agriculture, and community support (The Vita Coco Project®).
- **Product Innovation**: Developing new flavors and formats to meet consumer demand for natural hydration.

## Why Work Here
- **Culture & Values**: Emphasizes inclusivity, transparency, and optimism. Describes itself as a place for “challengers, rule breakers, team players, and changemakers.” [vitacoco.com](https://vitacoco.com/pages/careers)
- **Hybrid Office & Remote Work Capabilities**: Offers flexible work arrangements, including hybrid and remote options for certain roles.
- **Generous Parental Leave Policies**: Provides robust parental leave benefits.
- **Unlimited Vacation Day**: Policy of unlimited paid time off.
- **Competitive Health Insurance Plans – No Waiting Period**: Health benefits start immediately upon hire.
- **Monthly Product Allowance**: Employees receive a monthly allowance of Vita Coco products.
- **Pet Insurance & Pet Friendly Office**: The New York HQ is pet-friendly and offers pet insurance.
- **Diversity & Inclusion**: 48% of employees identify as female; 39% identify as Latin, Hispanic, Black, Asian, Pacific Islander, and/or multiracial. Active Culture & Belonging Committee. [vitacoco.com](https://vitacoco.com/pages/careers)
- **Global Team**: 301 employees across 5 countries (New York, London, Germany, Spain, Singapore).
- **Impact**: Certified B Corporation and Public Benefit Corporation, with a strong focus on community support and environmental sustainability.

## Sources
1. [The Vita Coco Company 10-K (FY2024)](https://investors.thevitacococompany.com/static-files/7f3984d2-926a-4745-962e-d0fad4df5542)
2. [Vita Coco Careers Page](https://vitacoco.com/pages/careers)
3. [Vita Coco Impact Page](https://vitacoco.com/pages/impact)
4. [Vita Coco Jobs on Greenhouse](https://job-boards.greenhouse.io/thevitacococompany)

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