---
title: 'Associate Marketing Lifecycle Manager (Contract) at Hasbro'
canonical: 'https://feeny.ai/job/associate-marketing-lifecycle-manager-contract-hasbro-renton-washington-cafmqtg389ww'
type: 'job'
last_seen: '2026-09-09'
---

# Associate Marketing Lifecycle Manager (Contract) at Hasbro

- **Company:** Hasbro
- **Location:** Renton Washington, United States
- **Compensation:** $45–$50/hr
- **Work type:** remote
- **Posted:** 2026-07-16
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/hasbro/jobs/4322322009

## Job description

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

At Wizards of the Coast, we harness the power of imagination and connection to create unforgettable experiences. We create entertainment that inspires creativity, sparks passion, forges friendships, and fosters communities around the globe. In every pursuit our mission is to inspire a lifetime love of games. Whether it's through the strategic depth of Magic: The Gathering®, the rich storytelling of Dungeons & Dragons®, or our AAA digital game studios, we build worlds that bring people together, spark creativity, and fuel adventure. As we continue to grow and explore new realms, we're seeking passionate, curious, and innovative minds to join the adventure.

We're looking for a meticulous and data-driven Associate Lifecycle Marketing Manager to join our Marketing team on a contract basis. In this role, you will help build and implement lifecycle marketing programs that deepen player engagement, drive retention, and support key product moments across email and in-app messaging channels.

What You'll Do:

- Build, QA, and deploy email and app messaging campaigns from brief through execution, ensuring accuracy, on-time delivery, and brand consistency.
- Support the development and maintenance of automated lifecycle workflows, including onboarding, re-engagement, and retention journeys.
- Segment audiences and implement personalized messaging tactics using player behavior and product data to drive engagement.
- Collaborate with cross-functional partners in Product Marketing, Creative, and Business Intelligence to align campaign execution with broader marketing goals.
- Monitor campaign performance metrics including open rates, click rates, conversion, and retention, and surface insights and recommendations to the team.
- Run hypothesis-based A/B tests on subject lines, content, timing, and segmentation, and contribute to weekly performance reporting.
- Help maintain list health, suppression logic, and compliance standards across messaging channels.

What You'll Bring:

- Hands-on experience building and launching email and/or in-app messaging campaigns, ideally within a marketing automation or CRM platform (e.g. Braze, Iterable, Salesforce Marketing Cloud, or similar).
- Strong attention to detail — you catch errors before they go out the door.
- Comfort working with data to inform decisions, including basic segmentation, performance analysis, and reporting.
- Clear written and verbal communication skills; able to collaborate effectively across teams.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
- A genuine interest in games or the games industry is a plus.
- 2–5 years of experience in lifecycle marketing, CRM, or a related marketing role.

Nice to have:

- Experience with mobile app messaging (push notifications, in-app messages).
- Familiarity with HTML/CSS for email template editing.
- Experience working on global consumer brands.
- 4-year college degree or equivalent experience.

Additional Details:

Please note that this is a 12-month temporary assignment providing services to Wizards through an external staffing agency. If you are selected for this assignment, you will be employed by Workwell as a W2 employee and will not be an employee of Wizards.

- Employment Type: Contingent Worker
- Duration: 12 months

In compliance with local law, we are disclosing the hourly pay range for this role.

Workwell offers US based Wizards temporary workers a comprehensive benefits package, including:

- Medical
- Dental
- Vision
- Health savings accounts
- Employee assistance program
- 401(k) retirement plan
- Paid Sick Leave (variable based on location)
- Paid Time Off and Holiday Pay

The benefits listed below are for full-time employees, please refer to the benefits listed above for contingent workers.

#Wizards

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range $45—$50 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks

Please review our [Applicant Privacy Notice](https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Fdocs.hasbro.com%2Fprivacy%2Fjob-applicant&data=05%7C02%7CMaria.Hughes%40wizards.com%7C73f450b2476e4441be3308dec7006d14%7C701edd3ec7a84789b1ce8a243620d68f%7C0%7C0%7C639167001791388387%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=QzsYnPcynaB0OC2yYMSHab2TyW8jOlZQWyr87FBwDt8%3D&reserved=0) to learn how we collect, use, and protect your personal information in connection with the application process.

## About Hasbro

## Company Overview
- **One-liner**: Hasbro is a leading game, intellectual property, and toy company that delivers play experiences through physical and digital games, toys, licensed products, and entertainment.
- **Entity Type**: Public (NYSE: HAS)
- **Headquarters**: Pawtucket, Rhode Island, USA
- **Founded**: 1923 (incorporated in 1926)
- **Founders**: Henry Hassenfeld, Hillel Hassenfeld

## Core Business
- **Primary Industries**: Toys, Games, Intellectual Property (IP) Licensing, Digital Gaming, Entertainment
- **Target Customers**: B2C (kids, families, fans of all ages); B2B (retail partners, licensors, entertainment studios)
- **Mission Statement**: "Create joy and community through the magic of play."

## Products & Services
- **MAGIC: THE GATHERING**: Collectible card game and digital platform (Magic: The Gathering Arena) — both physical and digital.
- **DUNGEONS & DRAGONS**: Tabletop roleplaying game with digital tools (D&D Beyond).
- **MONOPOLY & HASBRO GAMES**: Classic board games and family game night staples.
- **NERF**: Blaster toys and active play products.
- **TRANSFORMERS**: Action figures, media franchise, and licensed merchandise.
- **PLAY-DOH**: Modeling compound and creative play sets.
- **PEPPA PIG**: Preschool toy line and media brand.
- **BEYBLADE**: Spinning top toys and competitive play system.
- **Hasbro Pulse & Secret Lair**: Direct-to-consumer platforms for exclusive collectibles and fan-focused drops.
- **Digital Licensing**: Partnerships for mobile games like *Monopoly Go!* (Scopely) and other video game adaptations.

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources – check financial sites for current market cap.
- **Key Metric**: Annual revenue of $5.0 billion (FY 2023); record performance in Wizards of the Coast segment in FY 2025.
- **Notable Partners**: Scopely (*Monopoly Go!*), Marvel, and other major IP licensors.
- **Growth Signals**: Record year for MAGIC: THE GATHERING (Final Fantasy set was best-selling of all time); operational excellence program delivered ~$800M in gross cost savings; continued expansion in digital licensing and aging-up consumer strategy.

## Competitive Advantages
- **Iconic Brand Portfolio**: Owns and controls deeply loved brands like MAGIC, D&D, MONOPOLY, NERF, TRANSFORMERS, PLAY-DOH, and PEPPA PIG – spanning multiple generations and play categories.
- **Franchise-First Approach**: Unlocks value across physical toys, digital games, licensed consumer products, location-based entertainment, film, and TV.
- **Wizards of the Coast**: High-margin, high-growth segment with dedicated fan communities and recurring digital revenue (Magic: The Gathering Arena, D&D Beyond).
- **100+ Year Legacy**: Deep retail relationships, supply chain excellence, and trusted brand equity worldwide.
- **Diversified Revenue Streams**: Balanced between owned brands, partner brands, direct-to-consumer, and licensing – reducing reliance on any single product category.

## Strategic Focus
- **"Playing to Win" Strategy** (launched 2025):
  - **Anytime is Playtime**: Expand play occasions and distribution points.
  - **Aging Up**: Target consumers aged 13+ who are gaining purchase share.
  - **Everyone Plays**: Capture new demographics and under-indexed markets.
  - **Digital and Direct**: Invest in video games, digital technology, and direct-to-consumer channels.
  - **Partner Scale**: Leverage partners’ investments to extend brand reach.
- **Operational Excellence**: Ongoing cost-savings program targeting $1.0 billion in gross savings; process modernization across IT, supply chain, and HR.
- **AI & Emerging Tech**: Embracing AI-enabled entertainment and product innovation.
- **Sustainability & CSR**: Recognized as a JUST Capital Industry Leader (2025), 100 Best Corporate Citizens (3BL Media), and Civic 50 honoree.

## Why Work Here
- **Culture**: Creative, innovative, and inclusive – described as "legendary play starts with bold ideas." Emphasis on curiosity, lifelong learning, and "playing with purpose."
- **Work-Life Balance**: Half-day Fridays all year round; generous paid vacation and holidays.
- **Benefits**:
  - Medical, Dental, and Prescription coverage
  - Health Savings Account (HSA)
  - Retirement Savings Plan with generous company match and annual company contribution
  - Paid Parental Leave
  - Tuition Reimbursement
  - Life, Accident, and Disability Insurance
  - Pet Insurance and Identity Theft Protection
  - Onsite Fitness Center (at headquarters)
  - Learning & Development opportunities, clear goal-setting
- **Remote/Hybrid Policy**: Flexible work arrangements are part of the total rewards package (exact policy not detailed in provided sources; likely hybrid for most roles).
- **Global Presence**: Offices in Pawtucket (HQ), Providence, Los Angeles, Miami, Renton (Wizards of the Coast), plus 40+ countries – opportunities for domestic and international mobility.
- **Early Career**: Robust student programs and internship opportunities to shape the next generation of talent.
- **Impact**: Work on beloved brands that create joy and community; CSR programs embedded in the business.

## Sources
1. [Hasbro About Page (Corporate)](https://jobs.hasbro.com/content/About-Hasbro/)
2. [Hasbro 10-K FY2025 (SEC Filing)](https://newsroom.hasbro.com/static-files/30601d9c-1e19-47af-a62e-0de43d437ba9)
3. [Hasbro 2025 Corporate Fact Sheet](https://assets-us-01.kc-usercontent.com/500e0a65-283d-00ef-33b2-7f1f20488fe2/d66b7984-a04c-4f8c-aa86-d1c7854654aa/2025%20Corp%20Fact%20Sheet%2002.17.2025.pdf)
4. [Hasbro Careers Page](https://jobs.hasbro.com/)
5. [Hasbro Jobs & Internships (Greenhouse)](https://job-boards.greenhouse.io/hasbro)

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