--- title: 'Associate PMM — Tetriz at Workloom' canonical: 'https://feeny.ai/job/associate-pmm-tetriz-workloom-bengaluru-z3mqs7jfgvy5' type: 'job' last_seen: '2026-09-12' --- # Associate PMM — Tetriz at Workloom - **Company:** Workloom - **Location:** Bengaluru, India - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-08-06 - **Last confirmed live:** 2026-09-12 - **Apply:** https://jobs.lever.co/epifi/1b3fb7e6-495d-43ec-a82f-06df53822a09 ## Job description ## About Tetriz Tetriz helps engineering orgs become AI-native, faster. Observability that turns AI blind spots into measured signals, coaching that improves how engineers direct AI, and governance that catches risk without surveillance. ## The role This is an Associate Product Marketing Manager (APMM) role. Most of our marketing already runs on AI agents. We have a content engine built on Claude (for SEO blogs, founder LinkedIn content, Reddit programs, YouTube scripts), outbound infrastructure on Apollo/Hubspot, and competitive intelligence workflows. If your instinct when given a repetitive task is "I should build a skill/workflow for this," you'll fit. If your instinct is to open a blank doc, this will frustrate you. ## What you'll own 1. Content engine - Run the SEO blog pipeline end to end: briefs, drafts, editorial QA against our standards, publishing, and refresh cycles - Ship LinkedIn posts and company page content on a weekly calendar - Draft and iterate YouTube scripts, titles, descriptions, and thumbnails for CTR - Keep website and landing page copy current; run CRO experiments as traffic scales 1. Outbound and growth ops - Own the email and social media outbound machine: Sequences, list building and enrichment, deliverability hygiene - Experiment with new outbound channels every quarter - Track and report campaign performance weekly; kill what's not working 1. Launch and channel presence - Run launch-week execution, across relevant platforms. - Build and maintain our G2 and Capterra presence: profile setup, review generation campaigns, response management - Engage in relevant communities where our buyers actually are 1. Lifecycle and customer marketing - Own the PLG email lifecycle: onboarding nurture for new signups, activation prompts, and executive-facing ROI report emails - Produce case studies and capture named customer quotes from active deployments - Keep sales assets current: pitch deck updates, one-pagers, battlecards, teaser video iterations. ## What we need - 2–3 years in B2B marketing execution. SaaS strongly preferred, dev-tools or selling-to-engineers a big plus - AI-native. You use Claude, ChatGPT, or Cursor daily as a working tool, not a novelty. You can show us prompts, workflows, or agents you've built to do your job faster. This is the single biggest filter. - Strong communication skills. You'll edit AI output for a technical US audience, you need the judgment to catch what's generic, wrong, or off-brand - Ops discipline. Outbound infrastructure fails quietly. You check the dashboard before anyone asks Nice to have: experience with [Apollo.io](http://apollo.io), Hubspot or similar sales engagement tools, basic SEO fundamentals, familiarity with the developer tools ecosystem, video editing basics. ## What you'll get - A front-row seat to a US GTM launch, working directly with the founders - The most AI-leveraged marketing stack you'll find at any company this size, you'll build skills most marketers won't have for years - Real ownership from week one. No approval chains, no busywork ## About Workloom ## Company Overview - **One-liner**: Workloom (also operating as Epifi) builds an AI Engineering Intelligence platform, Tetriz, that helps engineering organizations become AI-native by measuring, coaching, and governing the use of AI coding tools. - **Entity Type**: Private startup (seed/early stage based on job descriptions) - **Headquarters**: Bangalore, India (multiple roles listed as Bangalore) - **Founded**: Not publicly available from search results - **Founders**: Not publicly available; the team is described as the core engineering team behind Fi (a fintech neobank) and as an experienced founding team with a track record of building and scaling successful companies. ## Core Business - Primary industry: AI Engineering Intelligence / Developer Tools / DevOps & Productivity - Target customers: Engineering organizations (VP Engineering, CTOs, CPTOs) at growth-stage and scale-up companies; B2B SaaS for enterprises. - Mission or purpose: To help engineering organizations become AI-native, faster – by measuring AI tool usage, improving engineer effectiveness through coaching, and providing board-ready ROI insights. ## Products & Services - **Tetriz**: An AI Engineering Intelligence platform. It measures how AI coding tools like Cursor, Claude Code, and GitHub Copilot are actually used; provides prompt and workflow coaching to improve engineer effectiveness; and offers governance and ROI analytics for engineering leaders. - **Platform Type**: SaaS / cloud-based software. ## Market Standing - **Valuation/Market Cap**: Not disclosed. - **Key Metric**: Total funding not disclosed; the company has strong commercial momentum in India and is expanding into North America. Headcount is early-stage (small team building a whole product). - **Notable Investors/Partners**: Not publicly available from search results. - **Growth Signals**: Launching a US market presence with a dedicated GTM lead; hiring across core full-stack, DevOps, product marketing, and GTM roles; building a category-defining product in the AI engineering space. ## Competitive Advantages - First-mover or early entrant in the AI Engineering Intelligence category – a new space that combines observability, coaching, and governance for AI coding tool usage. - Product built by an experienced team that previously scaled fintech systems for over 3 million users (Fi). - AI-native workflow: the company uses LLMs and Clay-style workflows internally to research, prospect, and personalize at scale, which is also a product differentiator. - Deep focus on engineering leadership buyers (not IT or procurement), building real relationships in developer-tooling communities. ## Strategic Focus - Current priorities: Expanding the US market (hiring a Founding GTM Lead, North America); strengthening India GTM motion; building the core infrastructure for low-latency, resilient multi-agent orchestration; and defining the product category. - Long-term direction: Becoming the standard platform for engineering organizations to measure, improve, and demonstrate ROI from AI coding tools. ## Why Work Here - **Culture highlights**: Start-up environment with a strong builder mindset; team of experienced founders who built and scaled a major fintech product; emphasis on using AI leverage in all workflows. - **Remote/hybrid/office policy**: Roles are a mix – on-site (Bangalore), hybrid, and some remote. The majority of openings are on-site (83% according to one search snippet). - **Notable perks or engineering culture**: Engineers are expected to treat ML systems as their primary craft while being willing to do whatever the product needs. The selection process includes technical interviews and a take-home assignment. The company aspires to an inclusive culture and hires solely on merit. ## Sources 1. [jobera.com](https://jobera.com/employer/epifi/) – Founding GTM Lead, North America job posting 2. [lever.co](https://jobs.lever.co/epifi) – Epifi careers page (12 open positions) 3. [lever.co](https://jobs.lever.co/epifi/b12e352b-7945-41ac-a49c-783cc2ba711a) – Founding GTM Lead, North America details 4. [lever.co](https://jobs.lever.co/epifi/d29bf970-adb6-43c4-9155-03491b1b7b91) – DevOps & Infrastructure job posting 5. [lever.co](https://jobs.lever.co/epifi/f1417887-7e7f-4a03-9c39-8017752d659c) – GTM – Sales role in India ## Other roles at Workloom - [Product Marketing Intern - Tetriz](https://feeny.ai/job/product-marketing-intern-tetriz-workloom-bengaluru-nm9r9dekphqe) — Bengaluru, India - [Member of Technical Staff (MTS) –Senior Core Full-Stack / Backend](https://feeny.ai/job/member-of-technical-staff-mts-senior-core-full-stack-backend-workloom-bengaluru-hwc2njj9b5hg) — Bengaluru, India - [GenAI Product Builder Intern](https://feeny.ai/job/genai-product-builder-intern-workloom-bengaluru-m1wjyerqw0yd) — Bengaluru, India - [DS / ML Engineer](https://feeny.ai/job/ds-ml-engineer-workloom-bengaluru-r3c1nebjjnqs) — Bengaluru, India - [Ai Engg Intern](https://feeny.ai/job/ai-engg-intern-workloom-bengaluru-vttqp2reszpq) — Bengaluru, India - [DS/ML Intern](https://feeny.ai/job/ds-ml-intern-workloom-bengaluru-k3xhcyygdjn0) — Bengaluru, India - [GTM - sales](https://feeny.ai/job/gtm-sales-workloom-bengaluru-408htjqf3pe0) — Bengaluru, India - [Member of Technical Staff (MTS) – Core Full-Stack / Backend](https://feeny.ai/job/member-of-technical-staff-mts-core-full-stack-backend-workloom-bengaluru-s2p0g9x9h12d) — Bengaluru, India - [Member of Technical Staff (MTS) – DevOps & Infrastructure](https://feeny.ai/job/member-of-technical-staff-mts-devops-infrastructure-workloom-bengaluru-7j59kp444363) — Bengaluru, India - [Founding GTM Lead, North America](https://feeny.ai/job/founding-gtm-lead-north-america-workloom-bengaluru-10mdcze8str1) — Bengaluru, India