---
title: 'Associate Product Manager - Bay Area Based at Side'
canonical: 'https://feeny.ai/job/associate-product-manager-bay-area-based-side-san-francisco-j68tj0vdfzzb'
type: 'job'
last_seen: '2026-09-07'
---

# Associate Product Manager - Bay Area Based at Side

- **Company:** Side
- **Location:** San Francisco, CA
- **Compensation:** $115k–$140k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/sideinc/6c86d143-9c9f-44e0-bb37-90ad5d592a62

## Job description

At Side, we believe everyone should own their path.

Side partners with top-producing real estate professionals to help them own and operate their own boutique real estate companies, without the legal, regulatory, or operational complexity of running a traditional brokerage. As a pioneer in the Brokerage-as-a-Service model, Side provides a proprietary platform that increases efficiency, strengthens client relationships, and enables entrepreneurs to focus on what they do best — selling real estate and growing their businesses.

Headquartered in San Francisco and backed by more than $300 million from top-tier venture capital firms, Side is recognized as one of the most innovative and fastest-growing companies in real estate. At Side, you’ll work alongside experienced industry leaders and world-class engineers to help shape the future of real estate and empower exceptional professionals to thrive as business owners.

## ABOUT THE TEAM

The Product team at Side drives product vision, strategic planning, and the design, rollout, and measurement of new products and features. The team is responsible for delivering products that delight customers and impact the business, and for measuring that impact against well-defined success outcomes. We build products iteratively based on data-directed insights and user feedback, and generate insightful hypotheses about our users and their needs. We regularly collaborate with internal partners and are in a unique position of easy access to users for real time feedback due to our close partnerships with our customers & their teams. We believe that collaboration, teamwork, and communication are critical to the product development process. We strive to communicate clearly, manage expectations proactively, and exercise full transparency with our partners and teammates.

## ABOUT THE ROLE

As an Associate Product Manager who is new or early in the Product Management career path, you will be learning and applying core Product skills.  Your focus will be on execution with the UX and Engineering members on your team, under the guidance and coaching of senior Product team members, and working on defined problems and features in our Transaction & Compliance Management product.  You will clearly define product work, participate in planning, test and validate completed work, and participate in release planning and communication.  In partnership with adjacent teams on the platform, you will leverage both product iteration and 10x innovation to provide industry-leading automation, efficiency, and ease-of-use.   You will deeply understand the customer, begin to leverage data to validate solution impact, and play a key role in driving predictable, measurable success for our customers and for Side.

This is a hybrid role based in our San Francisco headquarters. To foster collaboration and maintain our fast-paced culture, we require 2 days per week in the office.

## What you'll be doing

- In partnership with your UX and Engineering Lead counterparts, and with guidance from senior Product team members, driving the work of the Agile team to produce high-quality, reliable, and high-impact product iterations and releases
- Clearly defining product features, functional requirements, and acceptance criteria to empower efficient and high-quality product work, leveraging AI tools to amplify your work and impact
- Coding with AI to produce prototypes, examples, and other artifacts for clearly articulating features and requirements
- Leveraging data analytics and qualitative understanding to validate feature adoption and impact
- Collaborating with senior Product team members to prioritize the backlog of work to deliver the most impactful and strategically sequenced releases and improvements
- Participating in team Agile ceremonies to groom, plan, execute, and improve
- Working with the Go-to-Market team to document product releases for internal and external stakeholders, and providing team updates/training for major releases
- Releasing as needed to alpha/beta groups for refinement, feedback, and hardening
- Contributing skills, artifacts, and best practices for AI use in the team

What will make you a strong fit for the role

- Experience working in a fast-paced, startup environment
- Comfort with distilling ambiguity into an actionable path to execute and learn
- Strong written and verbal communication skills, with an ability to tailor communication style, format, and depth based on your audience
- Aptitude working with technology and collaborating with others who have varying degrees of technical skills
- Extreme comfort using AI tools and skills to accelerate your work and expand the breadth of your impact
- Ability to organize and leverage data for evaluation and decision making
- Growth Mindset: embrace challenges, persist through setbacks, focus on fearless learning, thrive on effort
- Experience working directly with customers and with interdisciplinary cross-functional teams
- Ownership mentality with strong execution capability and a track record of achieving measurable results
- High empathy, curiosity, self-awareness, and transparency in both wins and misses
- Strong work ethic with a willingness to dive deep into the details
- Bonus: experience with data analytics - SQL, advanced spreadsheet functions, business analytics tools
- B.A., B.S. or equivalent

Side is dedicated to working with the highest skilled people from the most inclusive talent pool feasible. We maintain that diversity in all aspects leads to positive change, solutions and innovation for our customers and career fulfillment for our employees. All qualified individuals are encouraged to apply!

Side uses the E-Verify employment verification program.

Our stewardship of the data of many of our customers means that a background and DRE license check is required to join Side. We will, nonetheless, consider qualified applicants with arrest and conviction records in accord with applicable law, including the San Francisco Fair Chance Ordinance.

## About Side

## Company Overview
- **One-liner**: Side is a real estate brokerage platform that enables top-performing agents to launch and own their own boutique companies while handling compliance, back office, recruiting, and technology support.
- **Entity Type**: Private
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2017
- **Founders**: Guy Gal (CEO), Ed Wu, Hilary Saunders (Chief Broker Officer)

## Core Business
- **Primary industries**: Real estate technology (proptech), residential real estate brokerage services
- **Target customers**: Top-producing real estate agents, teams, and independent brokers (B2B for agents, ultimately B2C through agents)
- **Mission**: “Transforming highly skilled real estate professionals into unique companies with teams that collaborate with one another and their communities.”

## Products & Services
- **Side Platform**: A proprietary technology stack and support system that provides agents with transaction management automation, compliance oversight, recruiting tools, and back-office services. Agents own their company brands and equity; Side acts as broker of record and handles administrative liability.

## Market Standing
- **Valuation**: Not publicly available
- **Key Metric**: 500+ real estate companies launched through the platform; Side partners average 5x the transactions of a typical REALTOR®; 80%+ of Side partners were named America’s Best in 2026.
- **Notable Investors/Partners**: Not disclosed in available sources; co-founder Guy Gal is a former entrepreneur-in-residence at Matrix Partners and an advisor to Vidyard.
- **Growth Signals**: Operating in 19 U.S. states and expanding; headcount of 488 total employees (as of most recent Built In profile); active hiring across multiple roles (Manager, Partner Success; Sales Development; Social Media & Influencer Marketing; Managing Broker).

## Competitive Advantages
- **Agent ownership model**: Agents own 100% of their businesses, unlike traditional franchise or commission-split models.
- **Proprietary technology**: A custom app and transaction management system that saves agents 4–6 hours per transaction.
- **Selective partnerships**: Only partners with top-tier agents (80%+ recognized as America’s Best), maintaining high quality and brand prestige.
- **Back-office and liability coverage**: Side handles compliance and acts as broker of record, freeing agents to focus on clients and growth.

## Strategic Focus
- Expanding geographic footprint (currently 19 states) and recruiting additional top-producing agents.
- Continuing to invest in proprietary technology to streamline transaction management and support agent growth.
- Building a culture of ownership and collaboration among both agent partners and employees.

## Why Work Here
- **Culture**: “Company of owners” – all employees receive equity. Employee interest groups (e.g., BE-Side, Side Sisters) promote inclusion. Mean gender pay gap below 10%; mandatory unconscious bias training.
- **Remote/Hybrid**: Hybrid work model with flexible hours. Remote employees receive a home-office stipend.
- **Benefits**: 100% paid medical, dental, vision, and life insurance (70% coverage for dependents); 401(k) with company match; $1,000 annual professional development stipend; real estate license education covered; ergonomics stipend; access to Aaptiv and Headspace; fertility/pregnancy support up to $5,000; paid parental leave.
- **Engineering culture**: Values tenacious, relationship-based sellers and diverse perspectives. Interview process aims to identify candidates aligned with mission and values.

## Sources
1. [side.com](https://www.side.com/)
2. [Careers at Side](https://www.side.com/about/careers/)
3. [About Side](https://www.side.com/about/)
4. [Side Jobs on Lever](https://jobs.lever.co/sideinc)
5. [Built In – Side Profile](https://builtin.com/company/side)

## Other roles at Side

- [Sales Development Representative - Bay Area , CA](https://feeny.ai/job/sales-development-representative-bay-area-ca-side-san-francisco-4d18q41rhgxt) — San Francisco, CA
- [Partner Success Manager - In Market, Southern CA](https://feeny.ai/job/partner-success-manager-in-market-southern-ca-side-los-angeles-d4m21xycsdjd) — Los Angeles, CA
- [Manager, Partner Success](https://feeny.ai/job/manager-partner-success-side-san-francisco-gbvxkj22a6js) — San Francisco, CA
- [Managing Broker - In Market: San Francisco/Bay Area](https://feeny.ai/job/managing-broker-in-market-san-francisco-bay-area-side-san-francisco-hb150596a80h) — San Francisco, CA