---
title: 'Associate Strategy Director at Bold Orange Company, LLC'
canonical: 'https://feeny.ai/job/associate-strategy-director-bold-orange-company-llc-minneapolis-0gn0w77jyts8'
type: 'job'
last_seen: '2026-09-15'
---

# Associate Strategy Director at Bold Orange Company, LLC

- **Company:** Bold Orange Company, LLC
- **Location:** Minneapolis, MN / St. Paul, MN
- **Compensation:** $110k–$140k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.lever.co/bold-orange/c676e7eb-22b5-4bdf-a737-159b3f483303

## Job description

Location: Minneapolis, MN Hires local to the Twin Cities Metro-Area can anticipate an in-office component of 1-2 days a week, employed with Bold Orange. If this position lists, “Open to Remote”, hires outside of the metro area can anticipate travel to our Minneapolis, MN office on an as-requested basis. We value human connection and some travel is anticipated.

About Bold Orange:

Bold Orange (BOCO) is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside, future focused perspective to our clients.

Position Summary:

Bold Orange is seeking a curious, versatile, and business-minded Associate Strategy Director to help our clients solve complex customer and growth challenges. Strategy at Bold Orange sits at the intersection of business, brand, customer experience, data and technology. Our strategists help define the problem, determine the right approach, develop the strategy, and stay connected through execution. Our work spans the end-to-end customer lifecycle from awareness to conversion to retention, which means you might be shaping a value proposition or go-to-market strategy on one engagement and designing a customer journey, CRM strategy or experience roadmap on another. At the Associate Director level, you’ll independently lead strategy engagements from ambiguous client questions through actionable recommendations. You’ll facilitate senior client conversations, guide other strategists, collaborate closely with Creative, UX, Analytics, Technology and Client Services, and remain hands-on in the development of the work. We’re especially interested in strategists who have worked across both upstream business, brand and go-to-market challenges and downstream customer experience, CRM and lifecycle challenges. You don't need to be a MarTech implementer, but you should understand how data, audiences, platforms, channels, and journeys come together to create connected customer experiences. Duties and Responsibilities: Lead the end-to-end development of strategy projects like: brand creation and value prop development; campaigns and go-to-market plans; experience mapping and journey design, messaging hierarchy and content strategy, developing near and long-term roadmaps. Work collaboratively with client services/account management to intake client business challenges and opportunities and translate them into a well-defined approach or project plan that delivers against the objectives. Partner closely with cross-functional teams, including Creative, Design, UX, Analytics, and Technology, to gather requirements upfront—and stick around to ensure the strategic vision is executed seamlessly. Facilitate senior-level client conversations related to how we approach and deliver our work, giving them the “why” behind the “what.” Translate research, industry trends, competitive analysis, and data insights into compelling strategic recommendations. Map, audit, and analyze customer journeys and experiences, identifying opportunities for improvement and optimization, and building the roadmap to deliver them. Conduct and analyze qualitative and quantitative research, including stakeholder interviews, surveys, 3rd-party tools like SEMRush or MRI Simmons, Hotjar, Persado, etc. Advocate for user-centered design methodologies and incorporate a human-centered POV into strategic planning. Stay ahead of emerging industry trends, digital innovations, and marketing technology advancements to bring forward strategic recommendations. Create and deliver compelling presentations and strategic storytelling in PowerPoint, Miro, and other tools. Manage and mentor early career strategists, fostering professional growth and development. Required Qualifications and Experience: Bachelor’s degree in business, marketing, communications, or equivalent certifications/work experience. 8+ years relevant work experience in digital marketing, customer experience, brand strategy or content strategy roles. Agency or consultancy experience is required. Working knowledge and experience with martech strategy and platforms (e.g. Salesforce, Braze, AEM) including the creation or modification of journeys, segments, campaigns, etc. Comfortable working in cross-functional teams that require deep collaboration with designers, analysts, developers, marketers, and more. Ability to synthesize data and research findings that tease out insights beyond simple reporting; we are the storytellers that paint the picture and design the roadmap. Experience in a “lead” role on an account or with a client, encompassing strategic leadership at both the project and account level. Experience designing and architecting projects and scopes of work. You’ll thrive in this role if you: Like turning messy questions into structured problems. Have strong opinions, loosely held. Are as comfortable in a working session as you are in a polished presentation. Can zoom from business strategy to the details of a customer journey. Get energy from collaborating with people who know things you don't. Are willing to challenge the brief when you think we're solving the wrong problem. Enjoy making other strategists better, not just doing great work yourself. Are curious about what is changing outside the walls of the agency and bring it back to clients.

Benefits That Matter: Our benefits are designed to support life’s many stages—expected and unexpected. Eligible employees can access:

- Medical, dental, and vision insurance
- Virtual mental health support
- Health Savings and Flexible Spending Accounts (including dependent care)
- Infertility and critical illness benefits
- 401(k) with generous 6–10% employer contribution
- Paid parental leave
- Tuition reimbursement
- Free parking and commuter support Note: Some benefits apply only to full-time employees. Who We Are: Our tone is professionally sassy. We embrace meat raffles, hot seats, and the occasional Jell-O shot. We like staff meetings that are informative, educational, and at times, damn funny. We believe in no hierarchy, no bullshit, no politics. Just honest, hard work and great fun. Important to note: While we value AI as a tool, AI is not invited to Bold Orange interviews. We want to meet the wonderfully talented human you! Any suspected use of AI to inform or assist, while actively in an interview with Bold Orange, will result in exclusion from consideration for the role to which you applied or were referred. Equal Opportunity Employer: We are an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis including race, color, creed, gender, sexual orientation, age, disability, religion, national origin, marital status, familial status, ancestry, status as a veteran, status with regard to public assistance and any other characteristic protected by law. Bold Orange does not and will not discriminate against employees, prospective employees, clients, or vendors.

## About Bold Orange Company, LLC

## Company Overview
- **One-liner**: Bold Orange is a customer experience agency that helps B2B and B2C brands drive acquisition, growth, and retention through end-to-end CX strategy, performance marketing, marketing automation, and analytics.
- **Entity Type**: Private (backed by private equity; acquired by Beringer Capital in August 2025)
- **Headquarters**: Minneapolis, Minnesota, United States
- **Founded**: 2018
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Marketing Services / Customer Experience (CX) Agency
- **Target customers**: B2B and B2C enterprise brands across financial services, healthcare, manufacturing, retail, and e‑commerce
- **Mission statement**: “Transform customer experiences to drive stronger acquisition, growth, and retention” – creating purposeful connections between brands and their customers.

## Products & Services
Bold Orange delivers integrated CX solutions through four service pillars:

- **Go‑to‑Market & CRM/Loyalty**: Strategy, CRM and lifecycle marketing, loyalty‑driving initiatives.
- **Performance Marketing & Media**: Campaign strategy, integrated search (SEO, GEO, paid search), social, display, programmatic, media management.
- **Marketing Automation & Technology**: Data strategy, technical development, Salesforce Marketing Cloud implementation, AI strategy and maturity mapping.
- **Analytics & Insights**: CX audits, data visualization/dashboard development, marketing analytics, measurement frameworks, and data partner support.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual revenue of **USD $25 million** (latest estimate)
- **Notable Investors/Partners**: 
  - Mountaingate Capital (led initial PE round in 2018, then sold stake in 2025)
  - Beringer Capital (acquired Bold Orange in August 2025 via Fund III)
  - Clients include industry‑leading B2B and B2C brands
- **Growth Signals**: 
  - Headcount grew 18.4% YoY (172 employees as of mid‑2025)
  - Ranked #2 on *Minneapolis / St. Paul Business Journal*’s Fast 50 for two consecutive years (2022, 2023)
  - Acquired Three Deep (2021) and RaiseRight (2018) to expand capabilities
  - Hosted CX Midwest conference in 2025

## Competitive Advantages
- **End‑to‑end CX offering** – from strategy through implementation and analytics, all under one roof.
- **Deep Salesforce Marketing Cloud expertise** – a certified implementation partner with a strong track record.
- **Data‑driven DNA** – analytics embedded in every service line, with a tech stack spanning Snowflake, Databricks, Tableau, Looker, and AI tools.
- **Cross‑disciplinary teams** – marketers, designers, technologists, and data scientists collaborate nimbly to solve complex customer challenges.

## Strategic Focus
- **AI & Data Maturity** – Helping clients map AI readiness and activate data for personalized experiences.
- **Expansion of analytics and insights** – Growing the “Analytics & Insights” practice (e.g., hiring a Senior Analyst and a Solution Strategist for Snowflake).
- **Continued integration after Beringer Capital acquisition** – likely leveraging new capital to scale offerings and enter new verticals.

## Why Work Here
- **Culture & Work‑Life**: Rated **4.1/5.0** on employer review sites (Work‑Life 4.2, Compensation 4.3, Culture 4.2, Career 3.9)
- **Remote/Hybrid Policy**: Positions are listed as remote or hybrid (Minneapolis HQ); open to candidates outside Minnesota
- **Notable Perks**: Internship program with hands‑on experience across departments; emphasis on talent development and cross‑team collaboration
- **Engineering/Data Culture**: Strong focus on analytics, data science, and marketing technology – employees work with modern stacks (Snowflake, Databricks, Python, dbt, Fivetran, Braze, etc.)
- **Growth Opportunity**: Fast‑growing company (18%+ headcount increase) with clear career paths in analytics, strategy, and technology

## Sources
1. [boldorange.com](https://boldorange.com/)
2. [Bold Orange Services](https://boldorange.com/services/)
3. [Careers at Bold Orange](https://jobs.lever.co/bold-orange)
4. [LinkedIn Company Page](https://linkedin.com/company/boldorange)
5. [CB Insights Company Profile](https://www.cbinsights.com/company/bold-orange)
6. [Business Wire – Mountaingate Capital Announces Sale of Bold Orange](https://www.businesswire.com/news/home/20250827000001/)
7. [PRWeb – Beringer Capital makes second investment in Fund III](https://www.prweb.com/releases/beringer-capital-makes-second-investment-in-fund-iii-partnering-with-bold-orange-company-302260000.html)
8. [Minneapolis / St. Paul Business Journal – Fast 50 rankings](https://www.bizjournals.com/twincities/news/2023/10/26/fast-50-bold-orange-co-ranks-second.html)

## Other roles at Bold Orange Company, LLC

- [Lead Software Engineer, Data](https://feeny.ai/job/lead-software-engineer-data-bold-orange-company-llc-minneapolis-8ht24y2jp5em) — Minneapolis, MN / Open To Candidates Outside of, MN
- [Solution Strategist, Snowflake](https://feeny.ai/job/solution-strategist-snowflake-bold-orange-company-llc-minneapolis-024470haatw9) — Minneapolis, MN / Open To Candidates Outside of, MN
- [Account Supervisor](https://feeny.ai/job/account-supervisor-bold-orange-company-llc-minneapolis-ds6ntw0kb1dv) — Minneapolis, MN / St. Paul, MN
- [Senior Analyst](https://feeny.ai/job/senior-analyst-bold-orange-company-llc-minneapolis-t7e4e5a93f1k) — Minneapolis, MN / Open To Candidates Outside of, MN
- [Senior Digital Project Manager](https://feeny.ai/job/senior-digital-project-manager-bold-orange-company-llc-minneapolis-w3azcpbdvn3p) — Minneapolis, MN / St. Paul, MN
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