--- title: 'Audience Business Analyst at PlayStation Global' canonical: 'https://feeny.ai/job/audience-business-analyst-playstation-global-united-states-san-mateo-bwxvctkdf0nk' type: 'job' last_seen: '2026-10-24' --- # Audience Business Analyst at PlayStation Global - **Company:** PlayStation Global - **Location:** United States San Mateo, CA - **Compensation:** $136k–$205k - **Posted:** 2026-10-23 - **Last confirmed live:** 2026-10-24 - **Apply:** https://job-boards.greenhouse.io/sonyinteractiveentertainmentglobal/jobs/6231005004 ## Job description Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Audience Business Analyst San Mateo, CA (Collab) In this role you will be an analyst on SIE’s Growth, Media, and Omnichannel Marketing team; specifically, as a part of the Audience, Infrastructure, and Measurement (AIM) team. You will play a vital role in shaping and evolving the way we communicate with our consumers. AIM Analysts bring a diverse range of expertise, spanning SQL development and audience strategy to product leadership and process optimization. While AIM analysts have clear areas of expertise, every member of the team has the opportunity to learn and grow new skills outside of their specialty by contributing to all areas of AIM. We are looking to fill a new Audience Business Analyst role on the AIM team, specializing in audience strategy, operations, and activation for our Live Service business. You will further enable our global marketing organization to use our first party data to put the customer first in all our marketing communications. Together as gamer and customer experience advocates, we can show how PlayStation is truly the Best Place to Play! Primary Responsibilities - Collaborate with marketing and agency partners across all marketing regions as the subject matter expert on our ecosystem of data to create custom segments and support campaign executions supporting player acquisition, ongoing engagement, and retention - Advise partners on campaigns, using data-based insights from AIM, marketing analytics, data science models, and consumer research - Work as part of our AIM SCRUM team to deliver value to audience activation, while also analyzing and employing operational optimizations that bring our operations to scale across all our owned and paid marketing channels - Manage ad-hoc and automated customer lists to power PlayStation’s digital marketing channels globally - Ensure the efficient and successful delivery of all customer segments to global marketing platforms - Partner with Martech product teams to translate business needs into actionable requirements and feature enhancements for marketing platforms. Qualifications: - Ability to collaborate and communicate effectively with a diverse group of established partners including marketing, product/engineering teams, and agencies across different regions and cultures - Experience with working with a variety of marketing platforms and channels, including but not limited to email, paid media, and custom tools - Experience working with martech/adtech platforms (Salesforce Marketing Cloud, DMPs, Publisher and Social Partners, etc) - Executed analysis projects related to lifecycle marketing, targeting segmentation strategies, cohort analysis and tracking, churn prevention, A/B and multivariate tests, and reporting dashboard design and development - SQL programming experience required - 3 years’ experience working with relational databases - 5 years' marketing operations experience - Bachelor’s degree or equivalent - Well-spoken with strong presentation-making skills that effectively present data in a compelling way, both verbal and written, to influence partner strategy - Demonstrates understanding of analytical approaches—can set up clean testing frameworks for clear and meaningful measurement reporting downstream - Passionate about gaming and video game culture - Experienced with BI visualization tools such as Domo and Tableau - You are an analytical problem solver who is data driven, with a can-do attitude and flexibility to accommodate evolving business needs - You thrive in a collaborative work environment and excel under pressure, with experience working on complex, international, large-scale, time-critical projects - You are flexible and versatile in nature, able to overcome challenges while maintaining a positive attitude - You are willing to roll up your sleeves to take on tasks with the team At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click [here](https://careers.playstation.com/benefits) to learn more. The estimated base pay range for this role is listed below. $136,300—$204,500 USD Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks. Please refer to our [Candidate Privacy Notice](https://www.playstation.com/legal/careers-privacy-notice/) for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights. Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment. ## About PlayStation Global ## Company Overview - **One-liner**: Sony Interactive Entertainment (SIE) is the global leader in interactive entertainment behind the PlayStation brand, delivering generation-defining hardware, pioneering network services, and award-winning games. - **Entity Type**: Private (wholly owned subsidiary of Sony Group Corporation) - **Headquarters**: San Mateo, California, USA (with global functions in London, United Kingdom, and Tokyo, Japan) - **Founded**: 1994 (with the launch of the original PlayStation in Japan) - **Founders**: Not publicly available as a single founder; the PlayStation brand was created by Sony Corporation ## Core Business - **Primary industry**: Gaming & Interactive Entertainment - **Target customers**: B2C (gamers and consumers worldwide), B2B (game developers, publishers, and partners) - **Mission or purpose statement**: "To be the best place to play" – pushing the boundaries of play and inspiring remarkable experiences for players everywhere. ## Products & Services - **PlayStation 5 (PS5)**: Flagship home video game console, including PS5 Pro model, with cutting-edge hardware and immersive gaming experiences. - **PlayStation Network (PSN)**: Online service platform enabling multiplayer, digital storefront, and social features. - **PlayStation Plus**: Subscription service offering online multiplayer, monthly games, and cloud storage. - **PlayStation VR2**: Next-generation virtual reality headset for PS5. - **PlayStation Studios**: A collective of first-party game development studios producing iconic franchises (The Last of Us, God of War, Horizon, Spider-Man, etc.). - **PlayStation Accessories**: Controllers (DualSense), headsets, and other peripherals. - **PlayStation Store**: Digital marketplace for games, add-ons, and media. - **PlayStation 5 Console & Games**: Hardware and software sold globally. ## Market Standing - **Valuation/Market Cap**: Not publicly available (wholly owned subsidiary of Sony Group Corporation) - **Key Metric**: PS5 generation has generated more than **$136 billion in sales** and **$13 billion in operating income** as of March 31, 2026. PlayStation 5 sold-in over **93 million units** worldwide. **125 million monthly active users** (as of March 31, 2026). **Over 1.64 billion software units** sold across PS4 and PS5. **51 billion hours** of annual gameplay (as of March 31, 2025). - **Notable Investors/Partners**: Sony Group Corporation (parent company); extensive network of third-party publishers, developers, and platform partners. - **Growth Signals**: Record-high engagement levels; continued expansion of first-party studios; successful launch of PS5 Pro; increasing digital and subscription revenue; strong global brand recognition. ## Competitive Advantages - **Integrated Ecosystem**: End-to-end control over hardware, software, network services, and first-party content creation. - **Iconic IP Portfolio**: Beloved franchises (The Last of Us, God of War, Horizon, Gran Turismo, etc.) that drive platform loyalty. - **Global Brand Power**: PlayStation is one of the most recognized entertainment brands worldwide. - **Scale & Reach**: 125 million MAU, 93 million PS5 consoles sold, and a massive library of software. - **Innovation Track Record**: Consistently pushing boundaries in graphics, haptics, VR, and online services. ## Strategic Focus - Continuing to grow the PlayStation 5 install base and expand into new hardware (PS5 Pro, PS VR2). - Strengthening first-party game development and acquiring/expanding studios. - Growing network services and subscription revenue through PlayStation Plus. - Leveraging IP across other media (film, TV, merchandise) via Sony Pictures. - Enhancing cloud gaming and streaming capabilities. - Fostering an inclusive, diverse, and innovative workplace culture. ## Why Work Here - **Culture**: Celebrated for being "trailblazers, passionate, one" – a united, diverse, and innovative global team. Recognized as a 2025 & 2026 Company Leader in LGBTQ+ Workplace Inclusion (Human Rights Campaign Corporate Equality Index 100). - **Flexible Work**: "Flex Modes" blend in-person collaboration and remote flexibility, allowing teams to connect when it counts and work from anywhere. - **Benefits & Perks**: Comprehensive benefits package including learning & development tailored paths, well-being initiatives, and top-tier amenities. - **Engineering & Tech**: Opportunities across software engineering, game development, network services, cybersecurity, data analytics, and more. - **Global Presence**: Offices in San Mateo (HQ), London, Tokyo, and additional studios worldwide. - **Internship Program**: "Internships that Inspire" for students and early-career talent. ## Sources 1. [playstation.com](https://www.playstation.com/en-us/corporate/about-us/) – About Us, facts, and leadership 2. [sonyinteractive.com](https://sonyinteractive.com/en/our-company/) – Company overview, values, fast facts 3. [careers.playstation.com](https://careers.playstation.com/) – Careers page with culture, benefits, and hiring process 4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/sonyinteractiveentertainmentglobal) – Current job listings (e.g., Corporate Development, Business Analyst) ## Other roles at PlayStation Global - [Sr. Software Development Engineer in Test, AI/ML](https://feeny.ai/job/sr-software-development-engineer-in-test-ai-ml-playstation-global-canada-fzjczk2a18ne) — Canada Waterloo, Canada - [Senior Data Engineer](https://feeny.ai/job/senior-data-engineer-playstation-global-london-f7gmc77aftm4) — London, United Kingdom - [Staff Technical Change Manager](https://feeny.ai/job/staff-technical-change-manager-playstation-global-united-states-los-angeles-sz1pt0as67gm) — United States Los Angeles, CA - [Senior Materials Level Artist](https://feeny.ai/job/senior-materials-level-artist-playstation-global-canada-vgmjh6znrfz8) — Canada - [Software Development Engineer in Test II](https://feeny.ai/job/software-development-engineer-in-test-ii-playstation-global-united-states-san-yv6xc7z74kpb) — United States San Mateo, CA - [Lead Global D2C Excellence & Transformation Manager](https://feeny.ai/job/lead-global-d2c-excellence-transformation-manager-playstation-global-united-p95a0gzhzfh5) — United States San Mateo, CA - [Principal TPM - GSO Studio Enablement](https://feeny.ai/job/principal-tpm-gso-studio-enablement-playstation-global-united-states-4hyn11fhw5p3) — United States - [Senior Director, Merchandising & Editorial](https://feeny.ai/job/senior-director-merchandising-editorial-playstation-global-united-states-san-hwn3cfha830g) — United States San Mateo, CA - [PFQE (QA) Tester - Temporary 3m Contract - potential to extend](https://feeny.ai/job/pfqe-qa-tester-temporary-3m-contract-potential-to-extend-playstation-global-n85zgbwy6927) — Liverpool, United Kingdom - [Lead Data Engineer](https://feeny.ai/job/lead-data-engineer-playstation-global-london-s73k8w6p33d0) — London, United Kingdom