---
title: 'Audience Growth Analyst at Sotheby''s'
canonical: 'https://feeny.ai/job/audience-growth-analyst-sotheby-s-new-york-7r296rd9747q'
type: 'job'
last_seen: '2026-09-07'
---

# Audience Growth Analyst at Sotheby's

- **Company:** Sotheby's
- **Location:** New York, NY
- **Posted:** 2026-09-01
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/sothebys/jobs/6178568004

## Job description

## ABOUT SOTHEBY'S

Established in 1744, Sotheby’s promotes access and ownership of exceptional art and luxury objects through auctions, private sales and retail. Our deep expertise across 70 selling categories is supported by a leading technology platform and a global network of specialists spanning 40 countries. Selling categories include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits and Design, as well as collectible cars and real estate through RM Sotheby’s and Concierge. Sotheby’s Financial Services is a leading art lender and provides capital solutions for collectors around the world, having originated more than $12 billion in loans since its inception. Sotheby’s new global headquarters is now open at the iconic Breuer building at 945 Madison Avenue in New York City.

The Role: As a Junior SEO Audience Growth Associate, you will support the Search Audience Senior Manager in driving search traffic growth for Sotheby’s Luxury Division. You’ll assist in optimizing SEO strategies, creating and refining SEO-focused content, and analyzing performance data to help attract and engage qualified buyers and sellers across key luxury categories. This is an exciting opportunity to contribute to a renowned brand while further developing your skills in SEO, copywriting, and data-driven marketing.

Responsibilities:

- Assist in keyword position tracking and analysis for luxury categories such as jewelry, watches, fashion, wine & spirits, sports, books, and science & pop culture using tools like SEMrush.
- Support the development and maintenance of SEO performance dashboards in Adobe Analytics to provide insights into content performance.
- Help implement SEO strategies to improve search rankings and organic traffic for luxury division landing pages.
- Collaborate with the content marketing team to create, update, and optimize SEO-driven content aligned with category goals and target keywords.
- Write and refine engaging, keyword-optimized copy for evergreen content, leveraging AI tools and existing resources.
- Conduct competitive analysis to identify trends and opportunities within the luxury market.
- Support in preparing monthly performance updates and strategic priorities for internal stakeholders.
- Stay informed about SEO best practices and trends, particularly in the luxury goods and e-commerce space.

You’ll Be Successful If:

- You have 1-2 years of experience in copywriting, SEO copywriting, or a related role.
- You have a passion for the luxury industry and an understanding of its dynamics and trends.
- You are data-driven, detail-oriented, and skilled at translating analytics into actionable insights.
- You are an effective communicator with strong organizational skills and the ability to prioritize tasks.
- You thrive in a fast-paced environment and are proactive, adaptable, and collaborative.

Ideal Experience & Competencies:

- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience with SEO tools such as SEMrush, Google Analytics, or Adobe Analytics.
- Proven ability to write compelling, optimized content for digital platforms.
- Basic knowledge of content management systems (CMS) and a willingness to deepen your expertise.
- Familiarity with AI-driven content tools and their applications in SEO.
- A proactive approach to problem-solving and an eagerness to learn and grow in the SEO space.

The proposed base salary for this position ranges from $60,000—$67,000. In addition to base salary successful candidates are eligible to receive a discretionary bonus, as well as a competitive benefits package. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.

To view our Candidate Privacy Notice for the US, please [click here](https://www.sothebys.com/en/docs/pdf/candidate-privacy-notice.pdf).

To view our Candidate Privacy Notice for the UK, Hong Kong, France and Switzerland, please [click here](https://www.sothebys.com/en/docs/pdf/final-v1-sothebys-recruitment-privacy-notice-uk-hk-france-and-switzerland-31-january-2022.pdf?locale=en).

The Company is an equal opportunity employer and considers all applicants for employment without regard to race (including, without limitation, traits historically associated with race, such as natural hair, hair texture, and protective and treated or untreated hairstyles), color, creed, religion, sex, sexual orientation, marital or civil partnership/union status, national origin, age, disability, pregnancy, genetic predisposition, genetic information, reproductive health decision, sexual orientation, gender identity or expression, alienage or citizenship status, domestic violence victim status, military or veteran status, or any other characteristic protected by federal, state/province or local law. The Company complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it operates.

## About Sotheby's

## Company Overview
- **One-liner**: Sotheby’s is the world’s premier destination for art and luxury, providing access to exceptional objects through auctions, private sales, and e-commerce.
- **Entity Type**: Private (acquired by Patrick Drahi in 2019)
- **Headquarters**: New York City, USA (global headquarters at the Breuer building, 945 Madison Avenue) with a network spanning 40 countries
- **Founded**: 1744
- **Founders**: Samuel Baker (first auction under his name on 11 March 1744)

## Core Business
- Primary industry: Fine art and luxury auction house, art marketplace, and art-related financial services.
- Target customers: Collectors, art enthusiasts, institutions, and luxury consumers (B2C and B2B).
- Mission/purpose: “Promotes access to and ownership of exceptional art and luxury objects” and believes in the transformative power of art and culture, committed to inclusivity, sustainability, and collaboration.

## Products & Services
- **Auctions**: Live and hybrid digital auctions across 70 categories including Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, Design, collectible cars (via RM Sotheby’s), and real estate (via Concierge Auctions).
- **Private Sales**: Direct, confidential sales for clients seeking discretion.
- **BuyNow Marketplace**: E-commerce platform for immediate purchase of art and luxury items.
- **Sotheby’s Financial Services**: Art lending and capital solutions; has originated more than $12 billion in loans since inception.
- **Sotheby’s Advisory**: Strategic advisory for collectors and institutions.
- **Sotheby’s Institute**: Educational programs on art business and connoisseurship.

## Market Standing
- **Valuation**: Not publicly disclosed (privately held).
- **Key Metric**: Annual worldwide sales turnover in excess of $7 billion (as of recent reports).
- **Notable Investors/Partners**: Owned by Patrick Drahi (media and telecom entrepreneur). No other major external investors disclosed.
- **Growth Signals**: First auction house to successfully shift to hybrid digital auction format during the pandemic; pioneered AI and scientific research in-house; expanded to 40 countries with 80 offices; continues to innovate with mobile and web experiences.

## Competitive Advantages
- **Heritage & Trust**: Oldest and largest internationally recognised fine art auction house (since 1744).
- **Global Reach**: Network of specialists in 40 countries and 80 offices covering 70 categories.
- **Innovation Track Record**: First to hold auctions in Asia (1973), first to use satellite bidding (1960s), first to sell a work for over $100 million (2004), and early adopter of e-commerce (2000) and AI (2018).
- **Integrated Services**: Only full-service art financing company (Sotheby’s Financial Services) combined with auctions, private sales, and retail.

## Strategic Focus
- Digital transformation and hybrid auction formats to capture online sales growth.
- Expansion into new luxury categories (e.g., collectible cars, real estate) and geographies (e.g., China).
- Deepening client relationships through data-driven insights and personalized experiences.
- Commitment to diversity, equity, and sustainability as core values.

## Why Work Here
- **Culture**: Entrepreneurial, client-first, passionate, and innovative. Values include “dream big, challenge the status quo, relentlessly pursue innovation.”
- **Diversity & Inclusion**: Strong commitment to equality and diverse backgrounds; endorsed by senior management.
- **Benefits**: Competitive compensation, health/dental/vision insurance, fertility and growing family support, 401(k) with company match, paid parental leave, gym reimbursement, education assistance, and access to world-class art museums and galleries.
- **Work Environment**: Hybrid/remote options available for some roles (e.g., Payroll Manager listed as New York/Remote). Offices in major cities globally.
- **Growth**: Internal mobility encouraged; opportunities for cross-functional exposure through Internship, Associates, and Mobility programs.

## Sources
1. [sothebys.com](https://www.sothebys.com/en/about) – About Us page (company description, mission, values)
2. [sothebys.com](https://www.sothebys.com/en/about/careers) – Careers page (benefits, values, social impact)
3. [sothebys.com](https://www.sothebys.com/en/about/our-history) – History page (founding, key milestones, acquisition by Drahi, sales turnover)
4. [greenhouse.io](https://job-boards.greenhouse.io/sothebys/jobs/5988535004) – Job listing page (global headquarters location, financial services stats, office locations)
5. [sothebys.com](https://www.sothebys.com/en/) – Homepage (overview of categories and services)

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