--- title: 'B2B Demand Generation Manager at Lightricks' canonical: 'https://feeny.ai/job/b2b-demand-generation-manager-lightricks-jerusalem-btm78cww0121' type: 'job' last_seen: '2026-09-07' --- # B2B Demand Generation Manager at Lightricks - **Company:** Lightricks - **Location:** Jerusalem, Israel - **Posted:** 2026-08-31 - **Last confirmed live:** 2026-09-07 - **Apply:** https://careers.lightricks.com/position?gh_jid=8764275002&gh_jid=8764275002 ## Job description AI is moving fast. Most people are watching it happen. We’re building what comes next. At LTX, we’re creating cutting-edge open-world models that help AI understand, simulate, and generate the world around us. We’re laying the groundwork for AI systems that can model how reality looks, moves, and behaves. These world models will power the next generation of creative tools, physical AI, product simulation, and entirely new ways to build and interact with technology. We’re not just training models. We’re helping define a new category. ## About the role The Demand Generation team drives Lightricks’ B2B growth by turning awareness into measurable revenue. They manage large-scale paid campaigns across search and social, experiment continuously to optimize performance, and partner closely with Creative, Sales, and Analytics. Their work fuels the sales pipeline, expands global reach, and reinforces Lightricks’ position as an AI-powered marketing leader. As our B2B Demand Generation Manager you’ll scale paid social and search with meaningful budgets. You’ll reach decision-makers in various markets and convert attention into revenue. ## What you will be doing - Own full-funnel demand gen across SEM (Google/YouTube) and paid social (LinkedIn, Meta, X & Reddit) to hit MQL, SQL, pipeline and revenue targets. - Lead ABM motions while collaborating with SDR/BDRs and RevOps. - Manage high budgets at scale across multiple geographies, plan, forecast, and pace spend for impact and efficiency. - Collaborate with the organic growth team to achieve the right balance between paid and organic acquisition. - Run continues experimentation: audience and keyword strategy, creative/messaging tests, bidding, landing pages, and conversion flows. ## Your skills and experience - 2+ years experience of proven success in Demand Generation at a B2B company. - Hands on experience in LinkedIn Ads, Meta, X, Google Ads/YouTube. Proven track record building pipeline from paid social and search. - ABM experience using intent/enrichment platforms (Apollo, Clay) and collaborating with Sales. - Comfortable using AI tools (e.g., Claude, ChatGPT) to speed up campaign ideation, creation, and optimization. - Strong analytical skills, comfortable using BI tools (thoughtspot/Looker/Tableau), able to translate data into action. - Growth mindset, able to thrive in a fast paced, AI first, environment. - Fluent English (written and spoken). Why Join Us: Some opportunities let you work on AI. This one lets you shape its future. We’re a team of builders, researchers, and creatives who thrive on solving hard problems and pushing beyond what’s considered possible. Curiosity is encouraged. Experimentation is expected. Today we know that great ideas can come from anywhere. Every breakthrough we make reaches millions of creators and developers worldwide. This can only happen in an environment where you are encouraged to think, push boundaries, create, and explore. Real impact happens when we, as a team, are empowered to experiment, evolve, and elevate together. We got you covered! We empower employees with cutting-edge tools and learning opportunities to grow and succeed through workshops, access and training on platforms, subscriptions, and clear guidelines for responsible AI use. We offer Car-to-go subscriptions and run daily door-to-door shuttles from several locations in central Israel, plus free parking and train-station pickups. We’re proud to have 2 chef-led restaurants on site by the legendary Machneyuda Group (yes, that Machneyuda!), plus a bakery nestled in the heart of our office, filled daily with the scent of fresh pastries. ## About Lightricks ## Company Overview - **One-liner**: Lightricks is an AI-first company that builds open, efficient generative AI models and tools to empower visual content creation for consumers, creators, and enterprises. - **Entity Type**: Private (late-stage, backed by prominent institutional investors) - **Headquarters**: Jerusalem, Israel - **Founded**: 2013 - **Founders**: Zeev Farbman (CEO), Yaron Inger (CTO), Nir Pochter (CMO), Amit Goldstein (COO) ## Core Business - **Primary industries**: Artificial Intelligence, Creative Tools, Visual Content Creation, Influencer Marketing - **Target customers**: B2C (individual creators, consumers via mobile apps) and B2B (brands, studios, enterprises through Popular Pays and LTX Studio) - **Mission**: "Bridge the gap between imagination and creation" by pushing the limits of technology to give creators new ways to explore their curiosity [lightricks.com/about](https://www.lightricks.com/about) ## Products & Services - **Facetune**: AI-powered photo editing app for retouching and enhancing selfies (B2C, mobile) - **Photoleap**: AI photo editing app with generative capabilities (B2C, mobile) - **Videoleap**: Pro-level video editing app for mobile devices (B2C, mobile) - **LTX Studio**: AI-powered visual storytelling platform – from concept to delivery in one seamless platform (B2B, enterprise) - **Popular Pays**: Influencer marketing platform that connects brands with creators for scalable content partnerships (B2B) - **LTX-V / LTX-2 (LTXV)**: Open-source generative video model that produces high-fidelity video at unmatched speed; available on Hugging Face and GitHub (developer tool, open weights) - **Open Creativity Stack**: Ecosystem of AI tools and models designed for flexible deployment via API, open-source community, and proprietary integrations ## Market Standing - **Valuation / Market Cap**: Not publicly disclosed; widely reported as a unicorn based on investor profile and scale - **Key Metrics**: - 730M+ total app downloads - 6.6M+ monthly subscribers - 15M+ monthly active users - 60M+ monthly exports - ~600 employees (as of 2025) - **Notable Investors**: Goldman Sachs Growth Equity, Insight Partners, Viola Ventures, ClalTech, Greycroft, Hanaco Venture Capital, Altshuler Shaham, Harel-Hertz Investment, Qumra Capital, Migdal Insurance, Shavit Capital, Stonebridge Partners [lightricks.com/about](https://www.lightricks.com/about) - **Growth Signals**: - Open-sourced LTXV video model (July 2025) – breaks 60-second length barrier for AI video generation - Expanding international offices: Jerusalem, Haifa, London, Shenzhen, New York, Chicago - Active hiring across R&D, research, data science, and engineering (14+ open positions on LinkedIn as of mid-2025) ## Competitive Advantages - **Own foundation models**: One of the few companies globally building its own multimodal generative AI models, competing directly with top AI labs - **Open-source strategy**: LTXV model available openly, fostering community adoption and developer ecosystem - **Vertical integration**: Models power both internal apps (Facetune, Videoleap) and external platforms (LTX Studio), ensuring tight feedback loops - **Speed and efficiency**: LTXV delivers high-quality video generation faster than comparable models - **Proven business model**: Subscription-based apps with hundreds of millions of downloads and consistent revenue - **Founding team**: Four computer-science PhDs with deep technical ambition and research mindset ## Strategic Focus - **Open development**: Building the "Open Creativity Stack" – an ecosystem of open AI tools and models to accelerate creative workflows - **Bridging research and application**: Rapidly deploying research breakthroughs into real-world products (LTX Studio, mobile apps) - **Enterprise expansion**: Growing LTX Studio and Popular Pays to serve studios, brands, and enterprises - **Model leadership**: Continuing to advance generative video and image models with a focus on speed, quality, and creative control ## Why Work Here - **Culture**: "Work hard & have fun" – collaborative, playful, and impact-driven. Values include "Create fun," "Embrace change," "Get things done," "Invest in people," and "Strong opinions, loosely held." [careers.lightricks.com](https://careers.lightricks.com/) - **Work model**: Hybrid – employees typically on-site 3 days a week; offices in Jerusalem, Haifa, London, Shenzhen, New York, Chicago - **Engineering culture**: AI-native environment with unrestricted access to compute, tools, and resources. Startup speed with experienced leadership and unicorn-scale resources. Team of over 150 developers and researchers. - **Perks**: Learning opportunities, real ownership, first access to latest models, collaborative knowledge sharing, and a bias toward building and iterating quickly - **Notable**: Winner of Apple's App of the Year, Apple Design Award, and Google Play's Best of the Year ## Sources 1. [lightricks.com](https://www.lightricks.com/) – Company homepage and product overview 2. [lightricks.com/about](https://www.lightricks.com/about) – Press kit, founders, metrics, and investors 3. [careers.lightricks.com](https://careers.lightricks.com/) – Careers page, culture, values, locations 4. [linkedin.com/company/lightricks](https://www.linkedin.com/company/lightricks) – LinkedIn profile, open positions, employee count 5. [builtin.com/company/lightricks](https://builtin.com/company/lightricks) – Perks, culture, tech stack, office locations