---
title: 'B2B Demand Generation Marketing Manager at Wolt'
canonical: 'https://feeny.ai/job/b2b-demand-generation-marketing-manager-wolt-berlin-125m61anpr7q'
type: 'job'
last_seen: '2026-09-13'
---

# B2B Demand Generation Marketing Manager at Wolt

- **Company:** Wolt
- **Location:** Berlin, Germany / Helsinki, Finland
- **Posted:** 2026-07-05
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/wolt/jobs/8045672

## Job description

## About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

We're looking for a B2B Demand Generation Manager to join Wolt and own paid demand generation campaigns across multiple countries in one or more B2B product lines. This is a high-autonomy, high-impact role at the heart of how Wolt grows its business. You'll be building and running full-funnel, multi-channel campaigns from scratch and developing the playbooks and processes that will scale with us. You'll work closely with Sales, Product, and cross-functional teams across EMEA.

## What you'll be doing

This role is about ownership and execution. You'll be hands-on running campaigns while also thinking strategically about how to improve efficiency, test new channels, learn with data, and build systems that last.

Day-to-day in this role, you'll:

- Own end-to-end paid demand generation campaigns across multiple countries and B2B products, managing significant budgets across Meta, TikTok, Google, programmatic, and other channels
- Build full-funnel campaigns with B2B collaborators that span from next-level ad creatives and landing pages through to sign-up flows, lead qualification, and activated accounts
- Develop and test new (locally relevant) initiatives: new messaging, new channels, new tools, and turn successful pilots into scalable playbooks
- Drive automation and AI-assisted workflows to improve efficiency and reduce manual effort in day-to-day campaign management
- Support new product and feature launches with go-to-market demand generation campaigns
- Own reporting, tracking, and measurement, defining what success looks like and making sure we can see it clearly
- Build strong cross-functional relationships with Sales, Product, and global commercial teams to ensure campaigns drive real business impact

Our humble expectations

- B2B background in a tech company, plus for familiarity with the Food or Retail industries
- 5–8 years of experience running high-budget B2B paid campaigns (>€1M/year) across multiple channels, including Meta, TikTok, Google Search, and programmatic and multiple countries or products, or clients
- Demonstrated ability to effectively plan media investments based on both business and campaign-level KPIs, manage and optimize budget across channels, and do in-house media buying.
- Analytical and data-driven, comfortable defining KPIs, tracking performance, and translating data into clear decisions
- Intermediate to advanced knowledge in Microsoft Excel / Google Sheets (e.g, VLOOKUP, pivot, etc.) or experience with data analytics.
- Strong testing and problem-solving skills: you identify a challenge, come up with a hypothesis, devise a testing strategy to get statistically significant results and ultimately scale up what works
- Genuine interest in using AI and automation to improve how you work, with concrete examples to back it up
- Collaborative and proactive, you work well with Sales and other functions and can build trust across teams
- Excellent written and verbal communication skills in English; other languages are a plus.

Nice to have:

- Experience with ABM, intent-based tools, outbound motions (Clay, Cognism, ZoomInfo, etc.), media buying on industry platforms, content syndication, paid PR, or retail media
- Based in or willing to spend part of your time in our Helsinki HQ (flexible for the right person, Berlin also works)

## What we offer

- The opportunity to build something meaningful and global, surrounded by kind and ambitious people.
- The chance to build, test, and scale. This is a role where you'll shape how Wolt grows its B2B Demand Gen approach, not just maintain what's there
- Lots of learning, growth, and ownership in a high-growth tech environment.
- Competitive salary and benefits.
- A genuinely supportive culture that values diversity, curiosity, and getting better every day.
- A flexible hybrid working model and a vibrant HQ in central Helsinki or Berlin.

Next steps

If this sounds like the challenge you've been looking for, we'd love to hear from you! Submit your application, and our Talent Acquisition Partner will be in touch.

Our hiring process typically includes:

- An introductory chat with our TA team
- A conversation with the Hiring Manager
- A practical assignment
- Final interviews with the wider team

We review applications on a rolling basis — so apply today!

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Beware of recruitment scams: DASH Brands will never ask you to pay money or share sensitive financial information during hiring — learn more about DASH Brands' legitimate recruiting process at [careersatdoordash.com/recruitment-scam-awareness](http://careersatdoordash.com/recruitment-scam-awareness).

## About Wolt

## Company Overview
- **One-liner**: Wolt is a Helsinki-based technology company that connects people ordering food, groceries, and other goods with courier partners and merchants, enabling rapid delivery in over 1,000 cities across 30+ countries.
- **Entity Type**: Private (acquired by DoorDash in 2022 for approximately €7 billion)
- **Headquarters**: Helsinki, Finland
- **Founded**: 2014
- **Founders**: Miki Kuusi (CEO), Elias Aalto, Juhani Mykkänen, Petri Rahja, Lauri Andler, Mikael Matikainen, and Oskari Pétas

## Core Business
- **Primary Industry**: On-demand delivery (food, groceries, and retail goods) / Logistics Technology
- **Target Customers**: B2C (consumers ordering delivery), B2B (merchants/restaurants using the platform), and B2B (courier partners earning through deliveries)
- **Mission Statement**: "We create technology that brings joy, simplicity and earnings to the neighborhoods of the world."

## Products & Services
- **Wolt App (Consumer Platform)**: A mobile and web application allowing users to order food, groceries, and other goods from local restaurants, stores, and Wolt Market for rapid delivery.
- **Wolt Market**: The company’s own network of dark stores (small fulfillment centers) that stock groceries and everyday essentials, enabling delivery in minutes.
- **Wolt for Merchants**: A B2B SaaS platform and partnership program for restaurants and stores to manage orders, menu, and delivery logistics.
- **Wolt Drive**: A logistics API and service enabling businesses to integrate Wolt's delivery network for their own orders (white-label delivery).
- **Courier Platform**: The technology and operational system that connects and manages the fleet of 180,000+ active courier partners globally.

## Market Standing
- **Valuation/Market Cap**: Acquired by DoorDash in 2022 for ~€7 billion. Current standalone valuation not publicly available.
- **Key Metrics**: 
    - **290,000+** active venues (restaurants and stores) on the platform
    - **50+** million customers
    - **180,000+** active courier partners
    - **15,000+** employees
- **Notable Investors/Partners**: DoorDash (parent company), Prosus, ICONIQ Capital, 83North, Highland Europe, EQT Ventures, Goldman Sachs, and others (pre-acquisition).
- **Growth Signals**: Since joining DoorDash, Wolt has expanded rapidly across Europe, the Middle East, and Asia, launching in new countries and doubling down on grocery (Wolt Market) and retail delivery.

## Competitive Advantages
- **Strong Local Brand & Culture**: Wolt has built a highly regarded, "no-politics" culture with a strong emphasis on ownership, kindness, and excellence, making it a top employer in Finland and across its markets.
- **Technology-First Approach**: The company is deeply engineering-driven, with a focus on building its own logistics, routing, and marketplace technology from the ground up, rather than relying on third parties.
- **Operational Excellence**: Known for a meticulous, data-driven approach to local operations, balancing rapid growth with high-quality execution ("do common things uncommonly well").
- **DoorDash Backing**: As part of the DoorDash group, Wolt has access to massive capital, global expertise, and a shared technology stack, allowing it to compete aggressively with rivals like Uber Eats and Delivery Hero.

## Strategic Focus
- **"Deliver (Almost) Everything"**: Wolt is actively expanding beyond food delivery into grocery, convenience, pharmacy, and other retail categories through Wolt Market and merchant partnerships.
- **Geographic Expansion**: Continuing to launch in new cities and countries, particularly in Central & Eastern Europe, the Middle East, and Asia, leveraging the DoorDash playbook.
- **Deepening Merchant & Courier Relationships**: Investing in tools, earnings, and support for both merchants and courier partners to maintain a high-quality, reliable network.
- **Product Innovation**: Building new features for the consumer app, improving logistics algorithms, and developing autonomous delivery capabilities in partnership with DoorDash.

## Why Work Here
- **Culture**: Wolt is famous for its low-ego, high-performance culture. The company emphasizes "heart" (treating people kindly), "ambition" (thinking big but staying humble), and "attitude" (taking ownership beyond the obvious). It’s described as a safe space to express opinions, with a no-blame environment.
- **Impact & Ownership**: Employees are given significant autonomy and are expected to take ownership of projects from start to finish. The company prides itself on being a place where you can "learn more, build more, and ship more" than elsewhere.
- **Diversity**: The team includes over 100 nationalities, with a strong commitment to diversity, equity, and inclusion.
- **Work Model**: Wolt supports a hybrid work model (mix of office and remote), though specific policies vary by team and location. Engineering teams are known for having a strong in-office culture in Helsinki, but remote roles exist.
- **Perks**: Competitive compensation, stock options (historically), a "twinkle in the eye" atmosphere, and the chance to work on a product used by millions daily.

## Sources
1. [Wolt Careers - Overview](https://careers.wolt.com/en/)
2. [Wolt Careers - Welcome to Wolt](https://careers.wolt.com/en/welcome-to-wolt)
3. [Wolt Careers - Culture](https://careers.wolt.com/en/culture)
4. [Wolt Careers - Teams](https://careers.wolt.com/en/teams)
5. [Wolt Careers - Jobs](https://careers.wolt.com/en/jobs)

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