---
title: 'B2B Growth Marketing Lead at OpenArt AI'
canonical: 'https://feeny.ai/job/b2b-growth-marketing-lead-openart-ai-san-carlos-california-61f3r37s50fr'
type: 'job'
last_seen: '2026-09-12'
---

# B2B Growth Marketing Lead at OpenArt AI

- **Company:** OpenArt AI
- **Location:** San Carlos California, United States
- **Compensation:** $200k–$250k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-28
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/openart/0772cc28-8ce6-43d5-b232-7b263651dd6a

## Job description

## About OpenArt

We built OpenArt for people who have a vision but not a studio, and creators who have a story but not an entire production team. Today, OpenArt is one of the fastest-growing AI creative platforms, helping millions of people create images, videos, stories, ads, and other creative content with AI. OpenArt was selected as one of just five companies in the 2026 Disney Accelerator and recognized by Notable Capital's Prosumer AI 40 as one of the 40 most innovative AI-native companies. We're a small, ambitious team that moves fast, takes ownership, and builds without waiting for a playbook. https://openart.ai/

## The Role

We’re hiring a B2B Growth Marketing Lead to build OpenArt’s B2B marketing engine and drive enterprise pipeline. You’ll own the B2B demand engine end to end across paid media, account-based marketing, and content, with responsibility for targeting, budget allocation, channel mix, and performance. You’ll work closely with our Enterprise Sales, Product Marketing, SEO, and Lifecycle Marketing teams, as well as our in-house creative studio.

## What You’ll Own

Paid Acquisition and Channel Strategy

- Plan, build, and launch B2B campaigns across paid social, paid search, and emerging channels as they prove effective.
- Own campaign structure, targeting, bidding, budget pacing, and day-to-day optimization.
- Build OpenArt’s B2B advertising playbook from the ground up.
- Set creative direction and audience strategy for LinkedIn and other B2B channels.
- Brief our content and creative teams to ensure each campaign speaks directly to its target buyer.
- Run experiments across creative concepts, hooks, audiences, offers, and landing destinations.

Account-Based Marketing

- Build and run ABM programs targeting named accounts and priority market segments.
- Own the paid media component of ABM while coordinating with Sales on outreach timing and Lifecycle Marketing on nurture campaigns.
- Align campaigns with GTM and Sales priorities, including product launches, solution plays, account tiers, target regions, and revenue goals.

Funnel, Measurement, and Attribution

- Own the full enterprise marketing funnel, from account engagement and qualified demand through opportunities, pipeline, and revenue.
- Build an attribution framework that can be clearly explained and defended.
- Design and run incrementality and lift tests to understand paid media’s true contribution.
- Maintain strong tracking and data hygiene across campaigns and systems.
- Report click-attributed and view-attributed performance separately.
- Hold each channel accountable to a defined cost per qualified sales opportunity.

Content and Editorial Strategy

- Own the B2B editorial calendar and identify gaps in OpenArt’s current market presence.
- Map content to each stage of the buyer journey:
- Top of funnel: thought leadership and category education
- Middle of funnel: comparison guides, use cases, and ROI frameworks
- Bottom of funnel: case studies, implementation guides, and buyer enablement content
- Partner with Product Marketing on target audiences, positioning, and campaign messaging.
- Work with the SEO team to ensure content is discoverable through both Google and AI search.
- Brief writers and creative partners without waiting for a fully defined content queue.

AI-Native Marketing Operations

- Build AI into the marketing workflow across creative development, targeting, reporting, analysis, and campaign optimization.
- Use AI as core operating infrastructure rather than as a one-off experiment.

## What We’re Looking For

- 5–8 years of experience in B2B growth or performance marketing, including direct media-buying experience.
- Strong LinkedIn Ads and ABM experience. You’ve run account-based campaigns end to end and generated measurable sales pipeline—not just impressions or engagement.
- A zero-to-one track record. You’ve built a B2B channel, program, or function from scratch and can demonstrate the business impact.
- Experience bridging PLG and enterprise sales. You’ve helped a self-serve business move upmarket and understand where the handoff between product-led growth and sales can break down.
- Range beyond paid media. You can own an editorial calendar, brief writers, and collaborate with SEO without waiting to be told what to publish.
- Strong analytical judgment. You measure what paid media actually contributes to pipeline and revenue rather than relying only on platform-reported attribution.
- AI-native operating habits. You use AI tools daily as part of your workflow.
- Speed and independence. You can operate with minimal direction in a fast-moving startup and determine what matters most without being handed a queue.
- Based in the Bay Area, or willing to relocate.

## Nice to Have

- Experience marketing or selling to marketing, advertising, media, or creative teams.
- Consumer performance marketing experience at scale across TikTok, Meta, Reddit, or similar platforms.
- Experience with incrementality testing, lift testing, or other approaches to measuring paid media beyond last-click attribution.
- Familiarity with:
- LinkedIn Campaign Manager
- Google Ads
- Meta Ads Manager
- Amplitude
- HubSpot
- Active use of AI creative tools.

## About OpenArt AI

## Company Overview
- **One-liner**: OpenArt is an all-in-one AI creative platform that enables users to generate, edit, and remix images, videos, characters, audio, and 3D worlds through a single interface.
- **Entity Type**: Private (Series A)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2022
- **Founders**: Coco Mao (CEO), John Qiao (CTO) – both former Google engineers

## Core Business
- Primary Industry: Technology, Information and Internet; AI‑powered creative tools
- Target Customers: B2C (millions of individual creators) and B2B (brands, studios, content teams)
- Mission Statement: “Build the future of storytelling with AI.”

## Products & Services
- **Image Generation & Editing** – Generate images using models like GPT Image 2, Nano Banana Pro, Seedream 5.0, and edit within the same canvas (erase, expand, restyle, upscale to 4K).
- **Video Generation** – Create videos up to 15 seconds at up to 4K resolution, choosing from models such as Veo 3.1, Seedance 2.0, Kling 3.0 Omni, and Sora 2. Refine or edit each generation.
- **Character Builder** – Build consistent characters using reference images or text; characters can be reused across images, scenes, and videos with the same face and style.
- **World** – Generate persistent, navigable 3D spatial environments from a single prompt or reference images; add characters, place objects, take still photos, or export to 3D tools.
- **Audio** – AI voiceovers in 30+ languages with lip‑sync, original music generation, and sound effects (footsteps, rain, etc.). Export as WAV or MP3 timed to video.
- **OpenArt Director** – Storyboard and refine video sequences using natural‑language chat for granular shot‑by‑shot control.
- **Smart Shot** – Convert a single prompt into 3–5 cinematic cuts with varied angles, camera moves, and visual consistency.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metrics**:
  - **Annual Recurring Revenue**: Grew from $10.5 M to over $70 M in 2025 (7× growth) [[openart.ai/blog]](https://openart.ai/blog/the-openart-story/)
  - **Monthly Active Users**: 8 million+ [[openart.ai/blog]](https://openart.ai/blog/the-openart-story/)
- **Total Funding**: $40 M+ across three rounds:
  - Seed (June 2023): $5 M led by DCM Ventures and CapitalOven [[tracxn.com]](https://tracxn.com/d/companies/openart/__rGLZ4jZtTKFqOnIFJpVIpXqrPEtJHfzKwCfxXxYFnns)
  - Venture Round (Aug 2025): $5 M [[linkedin.com]](https://www.linkedin.com/company/openart-ai)
  - Series A (2026–Q1): $30 M – $35 M (conflicting reports) led by Canaan Partners [[openart.ai/blog]](https://openart.ai/blog/the-openart-story/)
- **Notable Investors/Partners**: Canaan Partners, DCM Ventures, CapitalOven; partnerships with leading AI model providers (Seedream, Google Veo, Kling, etc.)
- **Growth Signals**:
  - Employee headcount: 67 (1,172.7% YoY growth; 29.6% monthly growth) [[linkedin.com]](https://www.linkedin.com/company/openart-ai)
  - Presence in 17 countries across North America, Asia, and Europe
  - Hosted the world’s first AI Influencer Summit and produced “Bot House,” the first AI reality TV show

## Competitive Advantages
- **All‑in‑one platform**: Instead of juggling separate tools (Midjourney for images, Runway/Sora for video, etc.), users access images, video, characters, audio, and 3D worlds under a single subscription.
- **Character consistency**: A core differentiator – one character can be reused across images, scenes, and videos with the same look, enabling storytelling and AI influencers.
- **Model agnosticism**: The platform bundles multiple top‑tier AI models (Seedream, Veo, GPT Image, Kling, Sora, etc.), letting users pick the best option per project without paying multiple subscriptions.
- **Strong retention driven by storytelling**: The metric most watched is not ARR but how often creators return to deepen characters and expand universes.

## Strategic Focus
- Continue building the end‑to‑end creative platform for storytellers (characters, worlds, long‑form video)
- Expand the AI influencer and brand‑mascot market (e.g., AI Influencer Summit, Bot House reality show)
- Deepen integration of audio and video editing for professional studios
- Grow the engineering and product teams – “We’ve nearly doubled in size this year, and the pace isn’t slowing down.” [[openart.ai/blog]](https://openart.ai/blog/the-openart-story/)

## Why Work Here
- **Culture**: Fast‑moving, lean team that “move[s] fast, over‑communicate[s], and put[s] storytelling at the heart of everything.” [[openart.ai/blog]](https://openart.ai/blog/the-openart-story/)
- **Growth trajectory**: Company experienced 7× ARR growth in one year and is actively hiring across departments (engineering, design, product, marketing)
- **Founders**: Ex‑Google (Coco Mao, John Qiao) with a track record of launching products at scale (short‑form video platform acquired by Google Search)
- **Work model**: Hybrid / office presence in San Francisco (HQ) and Redwood City; no formal remote‑first policy stated
- **Notable**: Free trial available for users; employees have backgrounds from top AI companies (Stability AI, Invideo, ImagineArt, etc.)

## Sources
1. [linkedin.com](https://www.linkedin.com/company/openart-ai)
2. [openart.ai](https://openart.ai/)
3. [openart.ai/blog](https://openart.ai/blog/the-openart-story/)
4. [tracxn.com](https://tracxn.com/d/companies/openart/__rGLZ4jZtTKFqOnIFJpVIpXqrPEtJHfzKwCfxXxYFnns)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/openart)

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