---
title: 'B2B Integrated Marketing Specialist at Ibotta'
canonical: 'https://feeny.ai/job/b2b-integrated-marketing-specialist-ibotta-denver-w7567bcnhb4r'
type: 'job'
last_seen: '2026-09-09'
---

# B2B Integrated Marketing Specialist at Ibotta

- **Company:** Ibotta
- **Location:** Denver, CO
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-15
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/ibotta/2a32b890-64ca-4a11-857b-09117dcc37d9

## Job description

Ibotta is seeking an B2B Integrated Marketing Specialist to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. This role is pivotal in driving qualified pipeline and revenue growth through integrated, full-funnel campaigns across paid and owned marketing channels, with a primary focus on demand generation through Account-Based Marketing (ABM). The ideal candidate is equally comfortable optimizing a significant paid media budget, shaping a content calendar, and partnering with Sales to move high-priority target accounts through the buyer's journey — from awareness to conversion and expansion. This is a hands-on, collaborative role for someone who pairs strong execution with a data-driven, growth-focused mindset.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

What you will be doing:

- Own end-to-end paid media execution across various channels including social media, CTV, programmatic display, YouTube, trade publications and other emerging platforms
- Manage a significant paid media budget, audience targeting, bid optimization, spend forecasting, A/B testing, and performance reporting aligned to pipeline goals.
- Build and execute integrated, full-funnel paid and owned media campaigns across the buyer's journey — from awareness through MQL conversion — aligned to defined ICP segments and pipeline targets, in collaboration with revenue Ops.
- Contribute to and execute ABM campaign strategy, managing audience segmentation, UTM tracking, attribution measurement, and personalized messaging for high-priority account lists in partnership with Sales.
- Own and manage the IPN organic social presence across LinkedIn, establishing the channel as a proactive demand driver and lead generation vehicle to directly support sales and revenue growth targets.
- Support event marketing for major industry conferences, executing pre-event, live, and post-event strategy across different media channels
- Cross-Functional Alignment Coordinate closely with Creative, Corp Comms, and Sales to ensure channel alignment and consistent GTM messaging.
- Measure and report on campaign performance across paid and owned channels using Demandbase, HubSpot, Salesforce, and LinkedIn Campaign Manager, delivering actionable insights to stakeholders.
- Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere.

What we are looking for:

- 3-5 years of experience in B2B integrated marketing, demand generation, or digital marketing.
- Proven hands-on experience managing paid media campaigns (LinkedIn Campaign Manager, Meta, Google) including budget management, audience targeting, bid optimization, and A/B testing.
- Familiarity with HubSpot and Salesforce, with a solid understanding of UTM tracking and attribution measurement across channels.
- Track record of building campaigns across the buyer's journey that map to MQL and pipeline targets and align to ICP segments.
- Ability to interpret cross-channel performance data and translate it into actionable insights for senior stakeholders.
- Demonstrated success partnering closely with Sales, Revenue Ops, and Creative to deliver coordinated campaigns.
- Strong writing and content skills across social, email, articles, and landing pages, with an eye for GTM message alignment.
- Experience evaluating, piloting, or building AI tooling for marketing workflows and writing business cases for new technology adoption.
- Experience supporting marketing for major industry conferences across paid, organic, email, and web channels.

## About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details:

- This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.
- Base compensation range: $72,000 - $81,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.
- Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
- Applicants must be currently authorized to work in the United States on a full-time basis.
- Applicants are accepted until the position is filled.
- For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.

Recruiting Agency Notice Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.

## About Ibotta

## Core Business
- Primary industry: Performance marketing / digital promotions for CPG (consumer packaged goods) brands
- Target customers: B2B (brands, retailers, publishers) and B2C (consumers via the Ibotta app)
- Mission: "Make Every Purchase Rewarding"

## Products & Services
- **[Ibotta App / Consumer Cash Back]**: A free mobile app, website, and browser extension that helps consumers earn cash back on everyday purchases (groceries, electronics, clothing, etc.). Average consumer earns over $250/year in cash back.
- **[Ibotta Performance Network (IPN)]**: A pay-per-sale advertising platform that connects brands with consumers through a network of publisher partners. Marketers only pay when their campaigns directly result in a sale.
- **[Rewards as a Service]**: The IPN provides rewards capabilities to partners who want to offer promotions to their own consumers.

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources (public company, so market cap available on stock exchanges)
- **Key Metric**: American shoppers have earned over **$2.6 billion** through the IPN since 2012. The network reaches **over 200 million consumers**.
- **Notable Investors/Partners**: Major retail partners include Walmart, Family Dollar, and Dollar General.
- **Growth Signals**: Went public in 2024 (largest tech IPO of the year, per careers page); hybrid work model in Denver; 37 open positions across multiple teams; awarded "Performance Marketing Innovation Award" in 2024 MarTech Breakthrough Awards.

## Competitive Advantages
- **Pay-per-sale model**: Brands only pay when a sale occurs, reducing wasted ad spend.
- **Scale**: Access to 200M+ consumers through a large publisher network.
- **First-mover in digital receipt-based cash back** with deep integrations with major retailers.
- **Data-driven targeting**: Ability to influence what, where, and how often people shop.

## Strategic Focus
- Expand the Ibotta Performance Network to more publishers and retailers.
- Increase consumer engagement and cash-back earnings.
- Continue innovating in digital promotions and rewards-as-a-service offerings.
- Grow the Denver-based team while maintaining a hybrid work culture.

## Why Work Here
- **Culture**: Emphasizes boldness, transparency, ownership, teamwork, and integrity. Employee-led culture clubs and D&I initiatives (botta team).
- **Work Model**: Hybrid (in-office days + work-from-home days each week). Office in downtown Denver with onsite gym.
- **Perks & Benefits**: Competitive salary, equity, 401(k) match, flexible time off, parental leave, healthcare coverage, dinner perk, weekly lunch & learns, company-wide volunteer days.
- **Growth**: Fast-paced environment with resources for career development; internship and early career programs.
- **Recognition**: Listed as a top place to work by *The Denver Post* and *Inc. Magazine*.

## Sources
1. [home.ibotta.com](https://home.ibotta.com/work-with-us/careers)
2. [ibotta.com](https://ibotta.com/company)
3. [investors.ibotta.com](https://investors.ibotta.com/company-information)
4. [myworkdayjobs.com](https://ibotta.wd1.myworkdayjobs.com/Ibotta)

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