---
title: 'B2B Lifecycle Marketing Manager at PubNub'
canonical: 'https://feeny.ai/job/b2b-lifecycle-marketing-manager-pubnub-poland-athdfjg80g76'
type: 'job'
last_seen: '2026-09-04'
---

# B2B Lifecycle Marketing Manager at PubNub

- **Company:** PubNub
- **Location:** Poland
- **Work type:** remote
- **Posted:** 2026-07-10
- **Last confirmed live:** 2026-09-04
- **Apply:** https://www.pubnub.com/company/careers/?gh_jid=8053195

## Job description

## About PubNub

At PubNub, we power real-time experiences used by millions of people around the world. Our platform enables businesses to build real-time applications through developer-friendly APIs and real-time infrastructure.

PubNub powers the world's most engaging real-time experiences including chat, live updates, and interactive applications—for more than 2,000 companies, including Verizon, Autodesk, Zillow, and Dropbox. Our global data network processes trillions of messages each month with sub-100 ms latency across 15+ data centers. Backed by $130M in funding, we're shaping the future of how the world connects.

## About the Role

As our B2B Lifecycle Marketing Manager, you'll own customer lifecycle marketing across onboarding, product adoption, engagement, retention, expansion and win-back. You'll use customer and product-usage data, CRM and marketing automation to build segmented, automated lifecycle programmes that help customers realise more value from PubNub while improving retention and Net Revenue Retention (NRR).

## Key Responsibilities

- Build post-sale customer lifecycle and nurture programmes across onboarding, adoption, engagement, expansion, retention and win-back.
- Design platform expansion and feature-adoption campaigns based on customer needs, product usage and unused capabilities.
- Partner with our Go-to-Market Engineering (GTME) team on customer health scoring and expansion-signal detection.
- Use product usage, engagement and customer health signals to identify expansion opportunities.
- Create ROI reports and value summaries that Account Managers can easily use in customer conversations.
- Execute multi-team penetration and expansion campaigns within existing enterprise accounts.
- Build win-back and re-engagement campaigns for quiet or at-risk customers.
- Analyse churn trends and turn customer insights into retention programmes.
- Partner closely with Customer Success and Account Managers on adoption, retention and expansion initiatives.
- Measure lifecycle programme performance and continuously optimise segmentation, messaging and results.

## About You

## Minimum Requirements

- 3+ years of experience in B2B SaaS lifecycle, customer, or retention marketing.
- Comfort working with technical products and understanding how technical audiences evaluate and adopt software.
- Data-driven approach to segmentation, timing and measurement.
- Hands-on experience with CRM and marketing automation.
- Strong cross-functional collaboration with Customer Success and Sales.

## Nice to Have Skills

- Experience using product usage data.
- Familiarity with product-led growth programmes.
- Background driving expansion and Net Revenue Retention.
- Experience supporting developer or technical customer bases.
- Experience marketing to enterprise customers.

## Why Join PubNub

At PubNub, you'll join a collaborative, people-first company where curiosity, ownership, and innovation are valued. We work across teams to solve meaningful challenges, create exceptional customer experiences, and build technology that powers real-time applications used around the world.

As a remote-first company, we value flexibility, collaboration, and continuous learning. You'll work alongside talented colleagues who are passionate about solving complex problems and delivering meaningful impact for our customers.

We offer a B2B engagement with monthly compensation ranging from PLN 12,000 to PLN 18,000, along with benefits that support your success and well-being, where applicable.

Ready to Drive Customer Growth?

If you're excited about creating data-driven B2B SaaS lifecycle programmes that strengthen customer relationships, increase product adoption, improve retention and drive expansion, we'd love to hear from you. Join PubNub and help customers unlock the full potential of real-time technology.

Information Accuracy Note

Candidates are expected to provide accurate, complete, and truthful information throughout the application and hiring process. Any material misrepresentation or omission may affect employment eligibility.

## About PubNub

## Company Overview
- **One-liner**: PubNub provides a secure, low-latency platform and APIs for building, managing, and optimizing real-time interactive experiences (chat, live updates, IoT, in-app interactivity) in any application.
- **Entity Type**: Private (raised over $130M in funding)
- **Headquarters**: San Francisco, California, USA (also offices in London, UK; Katowice, Poland; Singapore)
- **Founded**: 2012 (company website states 2012; Built In references operations “since 2010”)
- **Founders**: Not publicly available in search results

## Core Business
- **Primary industry**: Real-time communication infrastructure, developer platform, IoT, in-app experiences
- **Target customers**: B2B – developers, product teams, and enterprises across 40+ industries (gaming, sports/media, digital health, etc.)
- **Mission**: “Make it easy to build scalable, real-time applications” by providing a secure, reliable, global platform so product teams can focus on value creation

## Products & Services
- **PubNub Platform**: Core event-driven network (2000+ edge nodes, <30ms global latency, 99.999% SLA)
- **In-App Messaging**: Pub/Sub with persistence, file sharing, third-party integrations, and moderation
- **Presence**: Real-time awareness to monitor user activity and engagement
- **Mobile Push Notifications**: Immediate updates via APNS and FCM
- **Live Data Sync**: Sync app data across users and devices in real time
- **Live Analytics & Decisioning (PubNub Illuminate)**: No-code tools for real-time analytics, decisioning, and automation
- **AI Chat Moderation**: Block toxic/abusive messages in real time
- **PubNub MCP Server**: AI-powered interaction with the PubNub environment for faster development
- **SDKs & Integrations**: Wide-ranging SDKs for mobile, web, and IoT; 100+ integrations

## Market Standing
- **Valuation**: Not disclosed (private company)
- **Key Metric**: Total funding >$130M (raised from multiple rounds)
- **Notable Investors**: The Raine Group, Sapphire, Scale, Relay, Cisco, Bosch, Ericsson, HPE
- **Growth Signals**: Over 2,000 customers including Amazon, RingCentral, Gameloft, DAZN; 800M+ devices reachable; 212M requests/min handled (sports/entertainment); global network covers 40+ industries; ~192 employees (Built In estimate)

## Competitive Advantages
- **Global low-latency network**: <30ms average latency, 2000+ edge points, 99.999% SLA reliability
- **Security & compliance**: SOC 2 Type 2, HIPAA, GDPR – enterprise-grade out of the box
- **Scalability**: From prototype to millions of concurrent users without additional fees
- **Integrated AI capabilities**: AI moderation, MCP server, and no-code live decisioning tools
- **Broad ecosystem**: SDKs for every major platform, 100+ integrations, and a large developer community

## Strategic Focus
- Extending real-time interactivity with AI (MCP server, AI moderation, live analytics)
- Expanding no-code/low-code capabilities (PubNub Illuminate) to reach product owners
- Maintaining best-in-class reliability and latency as they scale across industries
- Deepening partnerships with major tech firms (Cisco, Bosch, Ericsson, HPE)

## Why Work Here
- **Culture**: Values include “Bias for Action”, “Passion for Innovation”, “Recognize Excellence”, “Earn Customer Loyalty”, and “Point Positive”
- **Remote/Hybrid**: Offices in San Francisco, London, Katowice, and Singapore; roles listed as “In-Office or Remote” with flexibility (Built In). Katowice office supports remote/hybrid.
- **Perks & Benefits**: Health plans (majority of costs covered), dental, FSA, employee stock option plan (ESOP), flexible time off, monthly fitness allowance, generous parental and family medical leave, commuter benefits, free snacks, job training/conferences, personalized development tracks
- **Engineering culture**: Hackathons, developer meetups, social space for connecting with the Bay Area developer community; emphasis on building and innovating with real-time tech
- **Growth environment**: Opportunity to work on a platform used by global brands and scale from startup to enterprise

## Sources
1. [pubnub.com/company/careers/](https://www.pubnub.com/company/careers/)
2. [pubnub.com](https://www.pubnub.com/)
3. [pubnub.com/company/](https://www.pubnub.com/company/)
4. [linkedin.com/company/pubnub](https://www.linkedin.com/company/pubnub)
5. [builtin.com/company/pubnub](https://builtin.com/company/pubnub)

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