--- title: 'B2B Marketing Automation Manager at Wolt' canonical: 'https://feeny.ai/job/b2b-marketing-automation-manager-wolt-berlin-gz6xf41n2hsy' type: 'job' last_seen: '2026-11-08' --- # B2B Marketing Automation Manager at Wolt - **Company:** Wolt - **Location:** Berlin, Germany - **Posted:** 2026-11-05 - **Last confirmed live:** 2026-11-08 - **Apply:** https://job-boards.greenhouse.io/wolt/jobs/8355824 ## Job description ## About Wolt At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe. Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life. Wolt is the leading local commerce platform in several markets across Europe and Asia. Wolt makes it incredibly easy for you to discover and get what you want. Delivered to you – quickly, reliably and affordably. And by doing so, we make cities better places to live. Wolt is embarking on a very exciting journey: to build one of the most important Retail Media ecosystems in the 23 countries we operate, so brands can leverage consumer insights, connect with shoppers via advertising  in-app and off-app and deliver unforgettable brand experiences to our millions of shoppers. ## About the Role We are seeking an experienced B2B Lifecycle Marketing Automation Manager to join our Wolt Ads team. The successful candidate will be responsible for managing the Wolt Ads Lead Lifecycle process and for our customer relationship management (CRM) activities to drive engagement, retention, and revenue growth. The Marketing Automation Manager will work closely with the marketing and sales teams to develop and execute effective communications campaigns that increase customer loyalty and lifetime value. ## About the team Our Wolt Ads Product team is responsible for building our Ads business across 23 countries. Together with our in-market sales teams, the Marketing Automation Manager is responsible for setting up automated marketing communication programs that create, grow and retain Wolt Ads customers for both restaurants, retail and brands, as well as integrating communications with our Sales and Account management processes. You will understand lead generation, including lead scoring and qualification, and partner with local Ad managers and Sales Ops. You'll provide guidance, reporting and lead-stage insights so Salesforce follow-up on leads is consistent across countries. You will need to be a strong communicator with the ability to create and analyze reports about the customer lifecycle and client re-engagement. SQL is a plus, as are BI skills such as Looker and strong Excel skills. In this role, you will be reporting to our B2B Lifecycle Marketing Lead, and working with key stakeholders across B2B Marketing, Global Ads and Wolt Ads Strategy teams. ## What you’ll be doing - Own and develop the Wolt Ads lifecycle marketing strategy across restaurants, retail partners, brands and agencies, focusing on activation, retention, reactivation and growth. - Build and optimise automated, personalised customer journeys across channels such as email, in-app messaging, push notifications and SMS. - Partner with Sales and Sales Operations to improve lead nurturing, qualification and handoff, ensuring a consistent experience across markets. - Use customer data and segmentation to identify opportunities, personalise campaigns and improve the customer experience throughout the lifecycle. - Measure and report on lifecycle performance, including conversion, retention and revenue, using insights and A/B testing to improve results. - Work with Data and Engineering teams to maintain accurate customer data and reliable integrations between Salesforce, Customer.io and other systems. - Collaborate with Marketing, Product and local teams to plan and deliver campaigns that scale across markets, while following data privacy and communication best practices. - Manage and develop a Junior Lifecycle Marketing Manager, providing coaching, feedback and clear priorities. Scope and accountability: You will be accountable for: revenue influenced by lifecycle programmes; lead-to-first-campaign conversion and time to first campaign; retention and repeat-campaign rate; data quality and sync health in Customer.io; and the output and development of one direct report. You will independently: diagnose funnel drop-offs and redesign journeys to fix them; prioritise competing requests from Sales, Product and Marketing against a single communications calendar; and adapt programmes to local languages, regulations and sales processes across 23 countries. Qualifications: - Bachelor's degree in marketing, business administration, or a related field, or equivalent experience. - 4-6 years of experience in CRM or lifecycle marketing, in a B2B, ads or SaaS environment. - Strong analytical skills and the ability to interpret data to inform decision-making. - SQL and BI skills (e.g. Looker) are a plus. - Hands-on experience with a marketing automation platform such as Customer.io (or similar) and with Salesforce. - Excellent written and verbal communication skills. - Ability to work independently and manage multiple projects simultaneously. - Experience designing A/B and incrementality tests and measuring revenue influence. - Knowledge of GDPR and other data protection regulations and best practices. - Experience coaching or mentoring junior team members. ## What we offer - An opportunity to be part of one of the fastest-growing media ecosystems in Europe - Hands-on experience in digital advertising operations and campaign optimization - A dynamic, international, and collaborative work environment - The chance to make a tangible impact on partner success and Wolt’s advertising business - Great benefits and clear opportunities for career growth ## Why you’ll love it - 🚀Global and growing fast: Be part of a fast-moving scaleup - 🤩Ride of a lifetime: Accelerate your career and build your sales skills - 💪Instant impact: Take ownership and make a difference - 💙Big hearts and small egos: Surround yourself with smart, friendly people Next steps If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going! Our Commitment to Diversity and Inclusion We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel. Beware of recruitment scams: DoorDash, Deliveroo, and Wolt will never ask you to pay money or share sensitive financial information during hiring — learn more about our legitimate recruiting process at [Recruitment Scam Awareness - DoorDash](https://careersatdoordash.com/recruitment-scam-awareness) . ## About Wolt ## Company Overview - **One-liner**: Wolt is a Helsinki-based technology company that connects people ordering food, groceries, and other goods with courier partners and merchants, enabling rapid delivery in over 1,000 cities across 30+ countries. - **Entity Type**: Private (acquired by DoorDash in 2022 for approximately €7 billion) - **Headquarters**: Helsinki, Finland - **Founded**: 2014 - **Founders**: Miki Kuusi (CEO), Elias Aalto, Juhani Mykkänen, Petri Rahja, Lauri Andler, Mikael Matikainen, and Oskari Pétas ## Core Business - **Primary Industry**: On-demand delivery (food, groceries, and retail goods) / Logistics Technology - **Target Customers**: B2C (consumers ordering delivery), B2B (merchants/restaurants using the platform), and B2B (courier partners earning through deliveries) - **Mission Statement**: "We create technology that brings joy, simplicity and earnings to the neighborhoods of the world." ## Products & Services - **Wolt App (Consumer Platform)**: A mobile and web application allowing users to order food, groceries, and other goods from local restaurants, stores, and Wolt Market for rapid delivery. - **Wolt Market**: The company’s own network of dark stores (small fulfillment centers) that stock groceries and everyday essentials, enabling delivery in minutes. - **Wolt for Merchants**: A B2B SaaS platform and partnership program for restaurants and stores to manage orders, menu, and delivery logistics. - **Wolt Drive**: A logistics API and service enabling businesses to integrate Wolt's delivery network for their own orders (white-label delivery). - **Courier Platform**: The technology and operational system that connects and manages the fleet of 180,000+ active courier partners globally. ## Market Standing - **Valuation/Market Cap**: Acquired by DoorDash in 2022 for ~€7 billion. Current standalone valuation not publicly available. - **Key Metrics**: - **290,000+** active venues (restaurants and stores) on the platform - **50+** million customers - **180,000+** active courier partners - **15,000+** employees - **Notable Investors/Partners**: DoorDash (parent company), Prosus, ICONIQ Capital, 83North, Highland Europe, EQT Ventures, Goldman Sachs, and others (pre-acquisition). - **Growth Signals**: Since joining DoorDash, Wolt has expanded rapidly across Europe, the Middle East, and Asia, launching in new countries and doubling down on grocery (Wolt Market) and retail delivery. ## Competitive Advantages - **Strong Local Brand & Culture**: Wolt has built a highly regarded, "no-politics" culture with a strong emphasis on ownership, kindness, and excellence, making it a top employer in Finland and across its markets. - **Technology-First Approach**: The company is deeply engineering-driven, with a focus on building its own logistics, routing, and marketplace technology from the ground up, rather than relying on third parties. - **Operational Excellence**: Known for a meticulous, data-driven approach to local operations, balancing rapid growth with high-quality execution ("do common things uncommonly well"). - **DoorDash Backing**: As part of the DoorDash group, Wolt has access to massive capital, global expertise, and a shared technology stack, allowing it to compete aggressively with rivals like Uber Eats and Delivery Hero. ## Strategic Focus - **"Deliver (Almost) Everything"**: Wolt is actively expanding beyond food delivery into grocery, convenience, pharmacy, and other retail categories through Wolt Market and merchant partnerships. - **Geographic Expansion**: Continuing to launch in new cities and countries, particularly in Central & Eastern Europe, the Middle East, and Asia, leveraging the DoorDash playbook. - **Deepening Merchant & Courier Relationships**: Investing in tools, earnings, and support for both merchants and courier partners to maintain a high-quality, reliable network. - **Product Innovation**: Building new features for the consumer app, improving logistics algorithms, and developing autonomous delivery capabilities in partnership with DoorDash. ## Why Work Here - **Culture**: Wolt is famous for its low-ego, high-performance culture. The company emphasizes "heart" (treating people kindly), "ambition" (thinking big but staying humble), and "attitude" (taking ownership beyond the obvious). It’s described as a safe space to express opinions, with a no-blame environment. - **Impact & Ownership**: Employees are given significant autonomy and are expected to take ownership of projects from start to finish. The company prides itself on being a place where you can "learn more, build more, and ship more" than elsewhere. - **Diversity**: The team includes over 100 nationalities, with a strong commitment to diversity, equity, and inclusion. - **Work Model**: Wolt supports a hybrid work model (mix of office and remote), though specific policies vary by team and location. Engineering teams are known for having a strong in-office culture in Helsinki, but remote roles exist. - **Perks**: Competitive compensation, stock options (historically), a "twinkle in the eye" atmosphere, and the chance to work on a product used by millions daily. ## Sources 1. [Wolt Careers - Overview](https://careers.wolt.com/en/) 2. [Wolt Careers - Welcome to Wolt](https://careers.wolt.com/en/welcome-to-wolt) 3. [Wolt Careers - Culture](https://careers.wolt.com/en/culture) 4. [Wolt Careers - Teams](https://careers.wolt.com/en/teams) 5. [Wolt Careers - Jobs](https://careers.wolt.com/en/jobs) ## Other roles at Wolt - [Restaurant Partnership Manager - North](https://feeny.ai/job/restaurant-partnership-manager-north-wolt-ramat-gan-hj4pahehg9fk) — Ramat Gan, Israel - [Support team Lead](https://feeny.ai/job/support-team-lead-wolt-belgrade-cnf002vvkp28) — Belgrade, Serbia - [Sourcing Specialist II](https://feeny.ai/job/sourcing-specialist-ii-wolt-helsinki-7m2d0zh24h9s) — Helsinki, Finland - [Sales Manager](https://feeny.ai/job/sales-manager-wolt-belgrade-cnd967vmmbpx) — Belgrade, Serbia / Savski Venac, Serbia / Novi Sad, Serbia - [Senior Finance Specialist - GL Accounting (FTC)](https://feeny.ai/job/senior-finance-specialist-gl-accounting-ftc-wolt-tbilisi-1m7yy44eq1gh) — Tbilisi, GA - [Area Manager (WM)](https://feeny.ai/job/area-manager-wm-wolt-almaty-yaepxv4z4qxe) — Almaty, Kazakhstan - [Grocery Associate - Wolt Market (full-time)](https://feeny.ai/job/grocery-associate-wolt-market-full-time-wolt-baku-jdh1p88tv113) — Baku, Azerbaijan - [Retail Grocery Assistant](https://feeny.ai/job/retail-grocery-assistant-wolt-limassol-gt15kx7rv5k9) — Limassol, Cyprus - [Retail Operations Specialist](https://feeny.ai/job/retail-operations-specialist-wolt-warsaw-rnv86zex37x2) — Warsaw, Poland - [Executive Researcher, DoorDash International](https://feeny.ai/job/executive-researcher-doordash-international-wolt-helsinki-bm0h2zk5tmk8) — Helsinki, Finland