---
title: 'B2B Performance Marketing Manager (Fully remote, anywhere in South America) at PadSplit'
canonical: 'https://feeny.ai/job/b2b-performance-marketing-manager-fully-remote-anywhere-in-south-america-vg7087275br1'
type: 'job'
last_seen: '2026-10-18'
---

# B2B Performance Marketing Manager (Fully remote, anywhere in South America) at PadSplit

- **Company:** PadSplit
- **Location:** IN, Argentina
- **Compensation:** $25k–$35k
- **Employment:** contract
- **Work type:** remote
- **Posted:** 2026-06-25
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.lever.co/padsplit/0580fc2a-3eb8-4c16-bef7-75812dab3c33

## Job description

The Role We Need: PadSplit is hiring a Performance Marketing Manager, Host Growth to lead and scale paid acquisition for Host Growth (the people who own the PadSplits). This role is critical to driving efficient, data-driven growth by owning both the strategy and execution of campaigns across multiple paid channels. You will be responsible for optimizing performance at scale, allocating budget effectively, and building a structured experimentation roadmap that continuously improves results. As a senior, strategically-minded individual contributor, you'll have a high degree of ownership over host acquisition performance—expanding our reach, lowering acquisition costs, and unlocking new growth opportunities that directly support our mission to help solve the affordable housing crisis. The Person We Are Looking For: We're looking for a strategic, highly analytical performance marketer who thrives in a results-driven environment and takes full ownership of outcomes. You bring a deep understanding of B2B acquisition tactics—whether from in-house experience or an agency background—and you're comfortable operating across a variety of spend levels, from lean tests to scaled budgets. You're someone who not only executes campaigns but also understands how to architect and optimize the broader growth engine. You enjoy digging into data, identifying trends, and translating insights into scalable strategies. You are proactive, organized, and comfortable managing complex, multi-channel campaigns while partnering cross-functionally.

Here’s What You’ll Be Doing Day-to-Day:

- Campaign Strategy & Management: Drive B2B strategy and execution of paid search, paid social, display, retargeting, and other channels across the Host growth funnel.
- Performance Optimization: Continuously optimize campaigns to hit CPA, CAC, ROAS, and volume targets while balancing efficiency and scale.
- Budget Allocation: Manage and allocate budgets across channels, campaigns, and audiences to maximize return and drive growth.
- Lead Generation & Funnel Optimization: Design and refine lead generation strategies, leveraging tools like Meta CAPI to improve signal quality and conversion tracking across the host funnel.
- Creative & Landing Page Testing: Partner with design and marketing teams to test and iterate on ad copy, creatives, landing pages, and offers, with a strong command of A/B testing methodology.
- Vendor Coordination: Collaborate with external platforms, partners, and internal stakeholders to launch, scale, and refine campaigns.
- Funnel Analysis: Analyze full-funnel performance to identify bottlenecks and opportunities for conversion improvement.
- Experimentation Leadership: Design and lead A/B testing strategies across targeting, creative, bidding, and channel mix to drive continuous improvement.
- Reporting & Insights: Build dashboards, monitor performance trends, and deliver clear, actionable insights and recommendations to stakeholders and leadership.

Here’s What You’ll Need to Be Successful:

- Performance Experience: 5–7+ years managing paid media campaigns with direct-response KPIs and a track record of scaling acquisition efficiently. Experience with B2B tactics, either in-house or at an agency, is strongly preferred, ideally across a range of spend levels.
- Channel Expertise: Deep hands-on experience with paid search, and paid social platforms (Google, Meta, X etc.); experience with additional channels is a plus.
- Lead Generation Expertise: Strong understanding of lead generation strategy, landing page optimization, A/B testing, and Meta CAPI implementation.
- Analytical & Reporting Skills: Advanced reporting capabilities with required hands-on experience in Rockerbox and GA4. Proficiency with data and BI tools such as Tableau, Supermetrics, or Looker—able to structure and use data properly to drive strategic decisions.
- Testing Mindset: Proven experience with rigorous testing and scaling structured experimentation programs.
- Attention to Detail: Highly organized with the ability to manage multiple campaigns and priorities simultaneously.
- Ownership Mentality: Self-starter who takes initiative, owns outcomes, and drives projects end-to-end.
- Communication Skills: Ability to succinctly present insights, influence stakeholders, and collaborate cross-functionally.

The Interview Process:

- Your application will be reviewed for possible next steps by a human being in the PeopleOps department.
- If you meet eligibility requirements, the next step would be a video call with a member of the PeopleOps team for about thirty (30) minutes.
- If warranted, the next step would be a video interview with our Director of Host Growth Marketing for forty-five (45) minutes.
- If warranted, the final step would be a video panel interview with additional stakeholders for one-and-a-half (1.5) hours.  For this interview, a candidate would participate in a campaign exercise to the panel for discussion.
- If warranted, then we move to contract!

Please note: Although the job posting says it's in Argentina, this is a fully remote position open to anyone in South America. This is a result of our Applicant Tracking System requiring a location to post the role on LinkedIn.

## About PadSplit

## Company Overview
- **One-liner**: PadSplit is the largest coliving marketplace in the U.S., connecting renters seeking affordable housing with furnished rooms in shared residential properties.
- **Entity Type**: Private (Series B, total funding $35.2M)
- **Headquarters**: Atlanta, Georgia, United States
- **Founded**: 2017
- **Founders**: Atticus LeBlanc

## Core Business
- **Primary industry**: Real Estate / Coliving / Affordable Housing
- **Target customers**: Essential workers, students, and anyone navigating the traditional rental market (B2C); property owners and investors looking to maximize rental income (B2B)
- **Mission or purpose**: “Provide accessible and affordable housing solutions that empower our members financially” and “address the affordable housing crisis.”

## Products & Services
- **[PadSplit Marketplace]**: An online platform that lists thousands of furnished, private rooms in shared homes. Renters can book all-inclusive weekly payments covering rent, utilities, Wi-Fi, furniture, and Teladoc. No long-term leases, minimum credit scores, or security deposits required. Move-in typically within 48 hours.
- **[Host Platform]**: A turnkey solution for property owners to convert underutilized spaces into managed coliving units, generating higher returns while reducing vacancy risk. Includes marketing, tenant screening, rent collection, and maintenance support.
- **[Referral & Vendor Network]**: A referral program for residents and a vendor network for hosts to access services like cleaning or repairs.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual Revenue: $1.5M (as of latest data); Total Funding: $35.2M (across Seed, Pre-Seed, Series A, Series B, and Debt Financing)
- **Notable Investors/Partners**: Techstars (led Pre-Seed), Core Innovation Capital (led Series A), and other investors from 6 funding rounds. Partners include vendors and housing providers.
- **Growth Signals**: 141 employees (+11.7% YoY), 40,834 LinkedIn followers (+81.3% yearly), fully distributed remote team, active hiring across multiple roles (e.g., VP Data & AI Strategy, Product Manager, Account Executive). Described as “the largest coliving marketplace in the U.S.”

## Competitive Advantages
- **Marketplace network effects**: Large, growing inventory of rooms across the U.S. attracts both renters and hosts, creating a self-reinforcing platform.
- **Removal of traditional barriers**: No credit check, no security deposit, no long-term lease – removes friction for low-income essential workers.
- **All-inclusive, flexible model**: Weekly payments cover everything; move-in within 48 hours. Fast and easy for renters.
- **Host economics**: Higher returns than traditional rentals due to per-room monetization and reduced vacancy.
- **Social impact focus**: Strong brand alignment with affordable housing crisis, attracting mission-driven employees and partners.

## Strategic Focus
- **Scale the coliving marketplace**: Continue expanding inventory of rooms across more U.S. markets.
- **Deepen data & AI capabilities**: Recent hiring of a VP of Data & AI Strategy suggests investment in matching algorithms, pricing optimization, and operational efficiency.
- **Enhance financial empowerment**: Empowering residents to save money and build credit through on-time payment reporting.
- **Expand social impact**: Publish annual social impact reports to demonstrate community outcomes and attract impact investors.

## Why Work Here
- **Remote-first culture**: “We’re a fully distributed team, and there’s no need to commute to an office because we don’t have one.” (Work from anywhere in the U.S.)
- **Flexible time off**: “Be reasonable” vacation policy; encouragement to take time off to prevent burnout.
- **Comprehensive benefits**: Medical, dental, and life insurance (portion of premium covered for full-time employees); 12 weeks paid parental leave with ramp-up/ramp-down program.
- **Competitive compensation**: Mix of long- and short-term incentives, sharing company success with employees.
- **Cultural interview process**: Candidates solve real business problems (case study), meet hiring manager and future peers, and are evaluated on values like “compassionate directness,” “high integrity,” and “empathy.”
- **Employee ratings**: 3.8/5 on LinkedIn (44 reviews) with work-life balance 4.2, culture 4.2, compensation 4.0, career 3.9.
- **Mission-driven**: Work directly on solving the affordable housing crisis; team is passionate about social impact.

## Sources
1. [padsplit.com (Careers)](https://www.padsplit.com/careers/)
2. [padsplit.com (Homepage)](https://www.padsplit.com/)
3. [linkedin.com/company/padsplit](https://www.linkedin.com/company/padsplit)
4. [padsplit.com (Our Story)](https://www.padsplit.com/ourstory)
5. [cbinsights.com/company/padsplit](https://www.cbinsights.com/company/padsplit)

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