--- title: 'B2C CRM Marketing Intern - Milano (x/f/m) at Doctolib' canonical: 'https://feeny.ai/job/b2c-crm-marketing-intern-milano-x-f-m-doctolib-milan-09c6v3gmhkqs' type: 'job' last_seen: '2026-11-06' --- # B2C CRM Marketing Intern - Milano (x/f/m) at Doctolib - **Company:** [Doctolib](https://feeny.ai/companies/doctolib) - **Location:** Milan, Italy - **Employment:** internship - **Work type:** hybrid - **Posted:** 2026-10-21 - **Last confirmed live:** 2026-11-06 - **Apply:** https://jobs.ashbyhq.com/doctolib/15fba98a-e412-4676-8c78-01a2a49ade34 ## Job description We are looking for a B2C CRM Marketing Intern to join our B2C Marketing team in Milan. Doctolib operates in dynamic and competitive markets. We contribute to the digitalisation of healthcare systems by improving access to care and simplifying practitioners’ work lives across France, Germany and Italy. As part of our Italian B2C Marketing team, you will support the execution of CRM initiatives designed to engage, retain and activate our patient community. CRM marketing is about reaching patients in a direct and personalised way — the right message, to the right person, at the right moment and on the right channel (email, push notifications and more). In this role, you will contribute to the development of relevant, personalised and data-driven communications across different stages of the patient journey. ## What you’ll do Your responsibilities will include, but will not be limited to: - Support the planning and execution of CRM campaigns across channels such as email, push notifications and other direct communication channels - Assist in managing the CRM campaign calendar, helping to coordinate timelines, briefs, approvals and deliverables with internal stakeholders - Contribute to the creation and adaptation of CRM content, including campaign copy, subject lines, calls to action and basic visual assets, ensuring consistency with Doctolib’s brand guidelines - Support the development of audience segmentation and targeting strategies, helping deliver relevant communications to different patient profiles and lifecycle stages - Assist with the implementation of automated and triggered campaigns, such as onboarding, activation, engagement and reactivation journeys - Monitor CRM campaign performance, prepare regular reports and identify key insights and areas for improvement - Support A/B testing activities on content, formats, audiences and timing to improve campaign engagement and conversion rates - Help maintain accurate and up-to-date campaign documentation and CRM assets - Ensure that CRM communications follow internal processes, brand guidelines, applicable privacy and consent requirements. ## Who you are Before you read on, if you do not have the exact profile described below but feel that this job description matches your skills and interests, we still encourage you to apply. You could be our next teammate if you: - Are curious about CRM, customer journeys, digital marketing and data-driven communication - Have strong organisational skills and are comfortable managing multiple tasks and deadlines - Have excellent written communication skills, with the ability to adapt messages to different audiences and channels - Are comfortable interpreting basic campaign performance metrics - Are interested in understanding how data, technology and creativity can work together to improve customer engagement - Are fluent in Italian and English - Are comfortable using AI tools and have an AI-first approach. It would be fantastic if you: - Have previous experience in CRM, lifecycle marketing or email marketing, or have completed academic or personal projects involving customer journeys, digital campaigns, newsletters or marketing automation - Have a basic understanding of segmentation, personalisation, A/B testing and campaign performance metrics, as well as experience with copywriting, content creation or graphic design tools such as Canva - Are passionate about, or have previous experience in, the healthcare industry - Fluently speak one or more languages such as French and/or German. At the end of your internship, you will have learned to - Plan, execute and optimise multi-channel CRM and lifecycle marketing campaigns - Use data and customer insights to improve engagement, activation and retention - Work with campaign segmentation, personalisation, marketing automation, experimentation and performance analysis - Collaborate with local and global marketing teams in an international environment. ## What we offer - A detailed, structured and individual onboarding programme within our Doctolib Academy - Reimbursement of ATM, public transportation subscription - Electronic meal vouchers valued at €8.00 per worked day, Foorban fridges and office breakfast - A flexible workplace policy offering up to 2 days of hybrid work per week - A modern and attractive office in Milan, including regular breakfast offers, a gym and other benefits - Regular team-building workshops and other company events - A partnership with Wellhub, as well as free access to the gym in our Milan office, with three classes offered per week, including yoga, pilates and functional training - Free mental health and coaching services through our partner Moka.care. The interview process - Online interview with a team member - Onsite interview, including a case study - Offer. Job details - Full-time internship, 40 hours per week - Duration: 6 months - Start date: as soon as possible - Workplace: Milan - Compensation: €1,000 per month. At Doctolib, we believe that we must improve healthcare for everyone. This is reflected in our recruitment process: we assess applications based on qualifications and motivation, without discrimination. The more diverse ideas are heard, the more our product can genuinely improve healthcare for all. You are welcome to apply to Doctolib regardless of your gender, religion, age, sexual orientation, ethnic origin or disability. To ensure equal opportunities, we encourage you to leave out personal information such as photos and age from your application. If you need any reasonable adjustments, please let us know so that we can adapt the interview process accordingly. All information submitted through this application is processed by Doctolib for the purpose of managing applications. For more information on how Doctolib processes your application data, please click[here](https://doctolib.legal/B2C-Privacy-Policy-Career-IT). If you wish to exercise your rights or have any questions about the processing of your data, please contact hr.dataprivacy(at)doctolib.com. ## About Doctolib ## Company Overview - **One-liner**: Doctolib builds digital healthcare solutions for health professionals and patients, including appointment booking, telemedicine, EHR, and AI-powered clinical assistants. - **Entity Type**: Private (Series E; $816M total funding) - **Headquarters**: Levallois‑Perret, France - **Founded**: 2013 - **Founders**: Not publicly listed (the company was founded by a team including Stanislas Niox‑Chateau, but the profile attributes it to a founding group; official sources do not emphasise individual founder names – likely Roman Schué, Stanislas Niox‑Chateau, and others) ## Core Business - **Primary industry**: Healthcare Technology / Healthtech - **Target customers**: B2B (healthcare professionals, hospitals, clinics) and B2C (patients); primary markets in France, Germany, Italy, and the Netherlands - **Mission/purpose**: “Build together the healthcare we all dream of” – a purpose‑driven company (société à mission) with seven social objectives including improving care teams’ quality of life, facilitating access to care, and developing prevention. ## Products & Services - **Appointment Booking & Calendar Management**: 24/7 online booking, waitlist, reminders, delays, and calendar optimisation. Used by 420,000+ health professionals and 90M+ patients. - **Clinical & Financial Suite (EHR)**: Electronic health records, document management, secure messaging, prescribing, billing engine, and insurance processing. Includes “Doctolib Médecin” for GPs and “Doctolib Kiné” for physiotherapists. - **AI Assistants**: - *AI Consultation Assistant*: Real‑time structured transcription and documentation (supported 5M consultations). - *AI Phone Assistant*: Handles booking and patient messaging 24/7. - *AI Health Assistant* (in Health Companion): Answers health questions, provides coaching, and guides care journeys. - **Health Companion**: Patient app for prevention campaigns, early detection, personalised guidance, video consultations, and care‑journey tracking. - **Practice Efficiency & Patient Acquisition**: Tools for patient base management, recalls/notifications, practice analytics, CRM integrations, and marketing visibility. - **Cooperative Care (Siilo)**: Secure messaging, case management, and referral platform enabling care coordination across professionals (merger with Siilo in 2023). - **Financial Solutions**: Simplifies complex billing and insurance workflows for healthcare professionals. - **Tailor‑made Service & Advisory**: Custom support and advisory for healthcare institutions. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (private company; total funding $816M) - **Key Metric**: Annual Revenue ~€257.6M (most recent available). Total funding $816M (Series E of $170.3M led by General Atlantic in March 2019, with prior rounds from Accel, Eurazeo, Bpifrance, etc.) - **Notable Investors/Partners**: General Atlantic, Accel, Eurazeo, Bpifrance, and others. Partners include public hospitals (AP‑HP) and the French government (vaccination campaign support). - **Growth Signals**: - 90M+ patients and 420,000+ health professionals across Europe. - 2,900+ employees (up from 2,618 reported earlier). - Tech & Product team of 900+ engineers. - 15M online appointments booked per month in France alone, half outside office hours. - B Corp certification (goal achieved by 2024). - Expansion into Italy (2021) and Netherlands (via Siilo merger 2023). - AI adoption: AI Consultation Assistant supporting 5M consultations. ## Competitive Advantages - **Deep Healthcare Specialisation**: Over a decade of domain expertise; solutions meet highest clinical standards (ISO 27001, HDS certified). - **Localised Approach**: Products adapted to each country’s regulations, languages, and specialties while maintaining a unified platform. - **Ecosystem Lock‑in**: Integrated suite covering scheduling, EHR, billing, telemedicine, AI, and care coordination – creating a one‑stop shop for professionals. - **Scale & Network Effects**: Large patient base (80–90M) drives adoption by professionals, which in turn attracts more patients. - **AI‑First Innovation**: Research lab partnered with top tech and clinical institutions; deploying AI for documentation, decision support, and patient engagement. - **Purpose & Trust**: Certified B Corp and French “société à mission” with annual independent audits, reinforcing trust with users and regulators. ## Strategic Focus - **AI‐Powered Efficiency**: Scaling AI assistants to reduce administrative burden (targeting 4.5 hours saved per week per GP). - **International Expansion**: Deepening footprint in Germany, Italy, and the Netherlands while maintaining leadership in France. - **Real‑World Impact**: Focus on prevention, early detection, and continuous care (Health Companion). - **Platform Consolidation**: Integrating care cooperation (Siilo) and financial solutions to create a seamless end‑to‑end experience. - **Talent & Culture**: Growing tech team, investing in AI research, and reinforcing mission‑driven culture to attract top engineering and product talent. ## Why Work Here - **Purpose & Mission**: B Corp certified, purpose‑driven company with a clear social impact (improving healthcare access and quality of life for care teams). - **Tech Scale & Challenge**: Build platform used by millions, work with 900+ tech peers on cloud‑native (AWS), mobile, AI, and security at scale. - **Learning & Development**: Doctolib Academy for onboarding; continuous training in AI tools, soft skills, and leadership; transparent internal mobility. - **Benefits**: - Health insurance 100% paid for you and children. - 25 vacation days + up to 14 RTT days/year. - Parent Care Program: one additional month of leave beyond legal parental leave. - Free mental health coaching via Moka.care. - Gym (on‑site in Paris) with group classes. - Flexible workplace: hybrid or office‑based; work from EU/UK up to 10 days/year. - Subsidised sports/creative class membership. - Lunch vouchers (Swile card). - Solidarity Days (2 days/year for health charities). - **Work Environment**: Transparent internal mobility, support for new managers, diversity & inclusion initiatives, and a strong emphasis on collaboration with healthcare professionals. - **Locations**: Paris, Nantes, Berlin, Milan, Amsterdam, and other EU cities. ## Sources 1. [careers.doctolib.com](https://careers.doctolib.com/) – Careers page with benefits, culture, and product descriptions. 2. [linkedin.com/company/doctolib](https://www.linkedin.com/company/doctolib) – Company details, financials, workforce, and reviews. 3. [careers.doctolib.com/tech-doctolib/](https://careers.doctolib.com/tech-doctolib/) – Tech team overview, AI and product details. 4. [media.doctolib.com](https://media.doctolib.com/image/upload/mkg/file/impact_report_en_digital.pdf) – 2024 Impact Report with detailed mission, impact metrics, and business model. ## Other roles at Doctolib - [Key Account Manager Senior / Lead - Laboratoires (x/f/m)](https://feeny.ai/job/key-account-manager-senior-lead-laboratoires-x-f-m-doctolib-paris-rdb3n5wj06ws) — Paris, France - [Account Executive - Berlin (x/f/m)](https://feeny.ai/job/account-executive-berlin-x-f-m-doctolib-berlin-tvxqrx08t1g5) — Berlin, Germany - [B2B Sales Manager (x/f/m) im Außendienst / Bergisches Land](https://feeny.ai/job/b2b-sales-manager-x-f-m-im-au-endienst-bergisches-land-doctolib-wuppertal-qy9b1d396rk9) — Wuppertal, Germany - [Account Executive (x/f/m) im Außendienst / Bergisches Land](https://feeny.ai/job/account-executive-x-f-m-im-au-endienst-bergisches-land-doctolib-wuppertal-18nbesx525nv) — Wuppertal, Germany - [Account Executive - Köln (x/f/m)](https://feeny.ai/job/account-executive-koln-x-f-m-doctolib-koln-7v003ka60brm) — Köln, Germany - [B2B Sales Manager (x/f/m) im Außendienst / Köln & Bonn](https://feeny.ai/job/b2b-sales-manager-x-f-m-im-au-endienst-koln-bonn-doctolib-koln-1gq8g9z2yp46) — Köln, Germany - [Account Executive (x/f/m) im Außendienst / Köln & Bonn](https://feeny.ai/job/account-executive-x-f-m-im-au-endienst-koln-bonn-doctolib-koln-1xwf39abazmr) — Köln, Germany - [Account Manager (x/f/m) - categorie protette](https://feeny.ai/job/account-manager-x-f-m-categorie-protette-doctolib-milan-7t71sj2hb51z) — Milan, Italy - [Social Media & Creative Intern (x/f/m)](https://feeny.ai/job/social-media-creative-intern-x-f-m-doctolib-milan-nzd7h1ac9wpt) — Milan, Italy - [Senior Machine Learning Engineer - Applied AI & LLMs (x/f/m)](https://feeny.ai/job/senior-machine-learning-engineer-applied-ai-llms-x-f-m-doctolib-paris-xre70g5pma6f) — Paris, France