---
title: 'B2C Marketing Lead at Summer'
canonical: 'https://feeny.ai/job/b2c-marketing-lead-summer-united-states-b8z7mxs54r33'
type: 'job'
last_seen: '2026-11-08'
---

# B2C Marketing Lead at Summer

- **Company:** Summer
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-11-06
- **Last confirmed live:** 2026-11-08
- **Apply:** https://job-boards.greenhouse.io/summer/jobs/8197806003

## Job description

## Who We Are

Summer is a Certified B Corp® on a mission to restore financial freedom for the 46 million Americans burdened by student debt. We combine deep policy expertise with powerful technology to simplify every step of college cost planning and loan repayment. We have helped people save an average of $278 per month and more than $1.8 billion in total savings to date.

By partnering with leading employers, cities, and financial institutions, including ADP, the City of New York, Banc of California, Norton Healthcare, and the American Federation of Teachers, Summer helps millions of Americans move closer to a debt-free future.

Backed by $30 million in funding from top investors including Rebalance Capital, SemperVirens, QED Investors, General Catalyst, and Flourish Ventures, we’re building the infrastructure that powers student loan relief and education affordability in America.

## Your Role

We are hiring a B2C Marketing Lead to design and execute breakthrough digital campaigns that drive resident enrollment in Summer's city and state programs.

You are a deeply creative, data-informed marketer with a knack for thinking outside the box and bringing complex consumer programs to life. You will own the strategy for each launch—from high-impact initial announcements through sustained digital enrollment campaigns. You will test new channels, invent compelling messaging frameworks that build immediate trust, and continuously optimize for completed conversions. While you will collaborate closely with Summer's internal teams and our government partners' communications staff, your primary mission is to turn complex, free benefits into magnetic digital consumer campaigns.

## What You’ll Do

- Build a go-to-market plan for each city or state launch, including audience segments, channel mix (including organic social, paid social, and paid search), budget, timeline, and enrollment targets.
- Concept, launch, and optimize high-converting multi-channel campaigns (paid/organic social, search, creator partnerships, guerrilla or non-traditional digital channels) across diverse populations.
- Develop human-first messaging for distinct resident groups for deployment in targeted channels.
- Translate secured partner and government channels into high-converting consumer creative, coordinating with internal leads to ensure partner review and alignment.
- Plan launch moments with our partner’s communications team, including announcement events, press outreach, and content from elected officials.
- Produce, draft, and iterate hands-on creative assets (copy, short-form video hooks, visual ad variants) to quickly establish resident trust and test conversion hooks.
- Source and manage local creators and influencers who can speak credibly to residents. Cultivate a set of spokespeople from our users and partners for marketing purposes.
- Set up tracking and reporting that ties spend to enrollments by channel, message, and geography, and share clear results with Summer leadership and government partners.
- Run every public claim through Summer's compliance review so that nothing reads as financial advice or overstates results.
- May require travel approximately 10% of the time.

You Might Be a Fit If You Have

- 5+ years of hands-on B2C/D2C growth marketing, digital acquisition, or campaign experience—with a proven track record of driving large-scale consumer action or enrollment.
- A track record of "outside-the-box" campaign concepts, testing non-traditional formats, and finding innovative ways to engage audiences.
- Hands-on experience planning and managing paid social budgets on Meta, TikTok, and YouTube, Linkedin, plus paid search on Google.
- Ability to track conversion pathways from first touch to completed enrollment and translate performance data into actionable campaign pivots.
- You know how to make complex subjects (like finance or student loans) feel simple, accessible, and exciting to everyday consumers.
- Hands-on experience briefing, negotiating, and running performance-driven creator campaigns.
- Comfort navigating multi-stakeholder approval processes and working alongside partner or client teams.

## Nice to have

- Digital acquisition experience in high-stakes civic, political campaign, open enrollment (ACA/Medicaid), or public benefit spaces where building immediate trust and driving high-volume action is critical (e.g., state health exchanges, 529 savings plans, public health/education initiatives).
- Fintech, consumer finance, or student loan experience, particularly navigating advertising guidelines in regulated consumer spaces.
- Prior agency or startup experience launching brand-new programs or products into new regional markets.

The Details

Compensation:  $130-180k (this range reflects the role across several experience levels, placement within the band will depend on a number of factors including years of experience, technical mastery, as well as proven track record in this field) + equity + bonus + comprehensive benefits (for FTE roles only) Work Setup: Remote (U.S.) Status: Full-time

Work Environment

Summer is a remote-first company with team members across the U.S. While we work asynchronously and meet virtually each week, we stay connected through two annual off sites and a collaborative office in NYC’s Financial District!

## Why Join Summer

Summer is on a mission to help borrowers navigate and eliminate student debt. We partner with financial institutions, employers, and government agencies to provide digital tools that simplify the loan experience for millions of borrowers.

We’re a mission-driven team that believes in solving real problems with real empathy. We care deeply about our users and each other. If you’re excited about building technology that changes lives, we’d love to meet you.

## How We Support You

- Equity grant to share in Summer’s success
- 100% employee-covered medical, dental, and vision insurance
- 401(k) plan with 3% match
- Direct contributions toward your student loans
- Up to 11 paid holidays + flexible PTO
- Paid leave for family, health, or personal needs
- Annual in-person events including Summer Camp and Summer Wonderland
- And more!

## Equal Opportunity

Summer provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination or harassment of any kind. This policy applies to all employment terms and conditions, including recruiting, hiring, promotion, termination, compensation, and training.

## About Summer

## Company Overview
- **One-liner**: Summer is the leading student loan and education assistance platform that helps employers and public institutions provide financial relief to their teams by optimizing debt, reducing payments, and fostering educational growth.
- **Entity Type**: Private (Series B)
- **Headquarters**: New York City, United States
- **Founded**: 2018
- **Founders**: Will Sealy (CEO) and Paul Joo

## Core Business
- Primary industry/industries: Financial Technology (Fintech), Employee Benefits, Student Loan Management
- Target customers: B2B (Employers, HR leaders, Government institutions) and B2C (Individual borrowers)
- Mission or purpose statement: To help millions eliminate student loan debt and achieve financial freedom, standing on the side of borrowers in an industry known for misinformation.

## Products & Services
- **Optimize Debt**: A solution that enables employees to unlock and navigate best-fit repayment or forgiveness programs, hassle-free, reducing monthly payments and helping borrowers get out of default or qualify for forgiveness.
- **Advance Education**: Empowers employees to estimate future college costs and build a savings plan, with tax-favorable contributions towards tuition expenses.
- **Reduce Payments**: Decreases employees' student loan debt through direct tax-favorable contributions, saving eligible employees an average of $45k.
- **Foster Growth**: Matches employees' student loan payments with retirement contributions, helping them plan for the future.
- **Plan for the Future**: Guides individuals through the process, handling all paperwork to ensure nothing slips through the cracks.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Total funding of $37.2M over 3 rounds; latest round was Series B on April 8, 2024, with 7 investors participating including QED Investors, Sempervirens Fund, and Rebalance.
- **Notable Investors/Partners**: QED Investors, Sempervirens Fund, Rebalance; also partnered with over 1,000 employers and partner organizations across the U.S., including the City of New York for a citywide initiative.
- **Growth Signals**: Summer is a Certified B Corporation, has helped borrowers unlock over $2 billion in savings, has a 97% user satisfaction rate, and is proven to reduce turnover by 20% in organizations that provide it as a benefit. Employee count is 130 as of April 2026.

## Competitive Advantages
- **End-to-end platform**: Summer is the only end-to-end student loan and education assistance solution that combines debt optimization, education planning, and employer contributions.
- **Proven ROI**: Saves eligible employees an average of $45k and reduces turnover by 20%, offering a money-back guarantee if savings aren't delivered.
- **Trust and credibility**: Founded by a former Consumer Financial Protection Bureau student loan expert (Will Sealy) and includes leadership from former executives at SoFi, Credit Karma, ADP, and the U.S. Department of Education, lending deep regulatory and industry expertise.
- **B Corporation certification**: Demonstrates a commitment to social and environmental performance, accountability, and transparency, building trust with mission-driven employers and borrowers.

## Strategic Focus
- **Expanding employer and government partnerships**: Summer is focused on scaling its platform to more employers and public institutions, as evidenced by the first-of-its-kind citywide initiative with the City of New York.
- **Driving financial wellness**: The company aims to turn student loan stress into guaranteed savings, continuing to develop tools that provide customized recommendations for all borrowers.
- **Product innovation**: Building innovative tools that unlock real savings for real people, with a focus on helping borrowers navigate federal and state loan programs accessible through the platform.

## Why Work Here
- **Mission with meaning**: Employees help millions crush student debt and gain financial freedom, making a tangible impact on people's lives.
- **People-first culture**: The company values collaboration, kindness, and showing up for each other, with a strong emphasis on belonging.
- **Comprehensive benefits**: Top-notch medical, dental, and vision insurance with employee premiums 100% covered, virtual health services, free One Medical membership, 401(k) with match (100% vested from day 1), student loan repayment contributions, tuition reimbursement, and access to Summer’s student debt repayment and college cost planning platform for employees and up to three family members.
- **Flexibility**: Access to WeWork locations or reimbursement for coworking spaces, home office reimbursement, monthly lunch credits, up to 11 paid holidays + flexible PTO, and paid parental leave.
- **Connection and culture**: Virtual team events and in-person gatherings, including a Holiday Party, fostering a collaborative and supportive remote/hybrid environment.

## Sources
1. [meetsummer.com - Careers](https://www.meetsummer.com/careers)
2. [meetsummer.com - About](https://www.meetsummer.com/about)
3. [meetsummer.com - Homepage](https://www.meetsummer.com/)
4. [tracxn.com - Summer Company Profile](https://tracxn.com/d/companies/summer/__VichFjvZqT87w79sy4FcWaRuoLTuJqzIfSm3s14V6sI)

## Other roles at Summer

- [Additional Roles (Resume Drop)](https://feeny.ai/job/additional-roles-resume-drop-summer-new-york-nr8twk4xc51e) — New York, NY