---
title: 'B2C Sales Team Lead — Cars at SOUM'
canonical: 'https://feeny.ai/job/b2c-sales-team-lead-cars-soum-remote-nxz70y3ygf06'
type: 'job'
last_seen: '2026-09-15'
---

# B2C Sales Team Lead — Cars at SOUM

- **Company:** SOUM
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.lever.co/soum/384dd846-35ef-4e78-a6ad-d659b34dd333

## Job description

## About Soum

Soum is Saudi Arabia's leading B2C marketplace for used electronics and used cars. In five years we have grown into a trusted platform for buyers and sellers across the Kingdom, combining rigorous quality standards with a technology-first approach. We are now scaling our cars vertical significantly, and we are looking for an exceptional B2C Sales Team Lead to drive that growth.

## About the role

You will lead a B2C sales team responsible for acquiring new customers interested in purchasing cars, and for closing those deals. You will own the customer journey from lead generation and qualification through negotiation, closing, and completion of the sale — across both Cash and Financing journeys.

This is a player-coach position: you will lead and develop the team while stepping into challenging deals, supporting Sales Representatives with negotiations and objections, and closing important opportunities yourself.

Responsibilities:

B2C sales & deal closing

- Lead a B2C sales team acquiring new customers interested in purchasing cars.
- Manage both Cash and Financing sales journeys.
- Own the customer journey from lead generation and qualification through negotiation, closing, and completion of the sale.
- Step into complex or high-value deals and close difficult opportunities.

Lead management

- Ensure leads are assigned across the team without delay and first contact happens within target response times.
- Ensure consistent, disciplined follow-up on every open lead.
- Ensure opportunities are actively progressed through each stage without unnecessary drop-offs.

Sales funnel ownership

- Own and monitor conversion across the full sales funnel, from lead generation and qualification through booking, Cash/Financing, closing, and completed sale.
- Funnel stages: Lead → Contacted → Qualified → Booking → Cash/Financing → Closing → Completed Sale.
- Track stage-to-stage conversion rates, identify where deals stall, and act on the drop-off points.

Customer qualification

- Qualify customers into the Cash or Financing journey based on their needs, affordability, and basic financing eligibility indicators.
- Coach the team to qualify accurately at first contact so deals do not stall later in the funnel.
- Leave the final credit decision to the financing partner.

Customer journey & cross-functional coordination

- Ensure a smooth customer journey across Sales, Operations, Supply/Showroom, Finance, and other relevant functions.
- Identify blockers affecting the customer or the Sales team, communicate with the relevant department, and follow the issue through to resolution.

## Team leadership & coaching

- Daily and weekly performance management.
- Coaching and development of Sales Representatives.
- Call quality and sales technique reviews.
- Pipeline management.
- KPI and target management.
- Performance improvement plans where required.
- Regular 1:1s and team reviews.

Reporting & forecasting

- Own weekly and monthly reporting on sales performance, target achievement, conversion rates, pipeline health, forecasting, key blockers, action plans, and team productivity.
- Use the data to identify gaps, make decisions, and improve team performance — not simply prepare reports.

CRM & sales process discipline

- Maintain CRM discipline across the team: accurate stage management, notes, follow-ups, pipeline hygiene, and forecasting.
- Provide clear visibility on where every opportunity stands and what is required to move it toward closing.

Escalation, problem solving & ownership

- Act as the first escalation point for Sales Representatives when customer or deal-related issues require cross-functional support.
- Take ownership of blocked deals: identify the root cause, engage the relevant department, and follow up until resolved.
- Resolve blockers across customer issues, financing, operations, vehicle-related matters, showroom coordination, and payments.

Qualifications:

Must have

- 4+ years of sales experience.
- 1–2+ years leading a sales team.
- Proven track record of hitting acquisition, conversion, and closing targets in B2C sales.
- Experience closing both cash and financed deals.
- Strong spoken and written English.
- Fluent / native-level Urdu.
- Able to confidently understand and communicate vehicle specifications, features, benefits, and value propositions across Japanese, Korean, American, and Chinese brands.
- Working knowledge of automotive financing and credit concepts, including how banks and financing companies assess eligibility.
- Able to qualify customers for Cash and Financing journeys based on needs, affordability, and basic eligibility indicators.
- Strong CRM discipline and the ability to build and defend a forecast.
- Experience managing and coaching a team remotely.
- Based in Pakistan and available Sunday–Thursday on Riyadh hours.

Good to have

- Automotive retail, used cars, or auto financing background.
- Marketplace or classified experience.
- Gulf market experience, or selling to expatriate customer segments.
- Working Arabic.
- Startup or scale-up experience.

## About SOUM

## Company Overview
- **One-liner**: Soum is a re-commerce marketplace platform based in Saudi Arabia that enables individuals and businesses to buy and sell pre-owned goods—starting with electronics and expanding into automobiles and collectibles—with guaranteed, end-to-end transaction support.
- **Entity Type**: Private (Series A)
- **Headquarters**: Riyadh, Saudi Arabia
- **Founded**: 2021
- **Founders**: Bader Almubarak (CEO), Fahad Al Hassan, Fahad Albassam

## Core Business
- **Primary industry**: Internet Marketplace Platforms / Re-commerce
- **Target customers**: B2C (individual buyers and sellers), B2B (small businesses via Merchant App), and B2B2C (telecom/retail partners with bulk-selling options)
- **Mission or purpose statement**: "Build a marketplace that enables users to buy and sell anything online with convenience, trust, and ease starting in the MENA market."

## Products & Services
- **Peer-to-Peer Marketplace**: A platform for individuals to list and sell second-hand electronics, used cars, and collectibles. Soum manages the entire transaction cycle including listing approval, logistics coordination, payment holding, and delivery guarantee.
- **Merchant App**: A dedicated tool for small businesses to sell faster and reach a wider audience through the Soum marketplace.
- **Bulk-Selling Solutions for Partners**: Tailored services for telecom and retail partners (e.g., bulk inspections, warehouse management, optimal returns) for high-volume inventory.
- **AI-Powered Platform Features**: Personalized recommendations, dynamic pricing, predictive analytics, and fraud detection models deployed across the marketplace.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Total Funding**: $22M USD to date
- **Notable Investors**: Jahez Group (lead, Series A), Isometry Capital (New York-based), Al Rajhi Partners, Khwarizmi Ventures, Outliers Venture Capital
- **Growth Signals**:
  - 10th most downloaded e-commerce app in KSA in 2023
  - Over 5 million app downloads
  - 10,000+ active listings at any given time
  - 30,000+ new listings every month
  - Facilitated hundreds of thousands of transactions across 150+ locations in Saudi Arabia
  - Headcount grew +10.3% YoY (90 employees as of latest data)
  - Expanding into UAE and other MENA markets, and testing new categories (used cars, collectibles)

## Competitive Advantages
- **Trust & Safety Moat**: Proprietary fulfillment and payment systems hold funds until the buyer confirms delivery—reducing fraud risk in a high-friction category (used goods).
- **Full-Stack Marketplace**: Unlike pure listing platforms, Soum manages pre-approval of listings, logistics, and payment escrow, creating a controlled, consistent user experience.
- **AI Integration**: Uses machine learning for recommendations, dynamic pricing, and fraud detection, making the platform smarter and safer as it scales.
- **First-Mover in MENA Re-commerce**: Dominant position in Saudi Arabia’s second-hand electronics market with a trusted brand and strong local logistics network.

## Strategic Focus
- Geographic expansion across the MENA region, starting with the United Arab Emirates
- Category expansion beyond electronics into automobiles and collectibles
- Extending return windows (from 24 hours to a week or month) to increase buyer confidence
- Scaling the merchant and partner programs to drive B2B revenue
- Continued investment in AI/ML to improve personalization, pricing, and fraud detection

## Why Work Here
- **Culture**: Soum describes itself as looking for "innovators, the hungry, the go-getters" and offers autonomy to experiment, learn, fail, and grow. The team is called "Soumers" and has worked across 14+ countries from the US to South Korea.
- **Remote/Hybrid Policy**: Mixed. Many roles are remote (e.g., Cairo-based positions), but some roles (e.g., Senior Compliance Officer, Operations roles) are on-site in Riyadh or Jeddah. The company has offices in Riyadh and Cairo.
- **Global & Diverse Team**: 90 employees spread across 8 countries (Saudi Arabia, Egypt, Pakistan, UAE, South Korea, Nigeria, Uzbekistan, US). Engineering and product teams are distributed.
- **Engineering Culture**: AI/ML is core to the product; they deploy models for recommendations, dynamic pricing, predictive analytics, and fraud detection. The technical team makes up ~12% of headcount.
- **Growth Trajectory**: High-growth startup (10%+ YoY headcount growth, expanding geographies and categories) offering significant ownership and impact.
- **Compensation**: Senior Software Engineer roles reported at ~SAR 128,877/month. Overall employer rating is 3.7/5 (19 reviews on LinkedIn), with Culture rated 3.6 and Career growth rated 3.5.
- **AI in Hiring**: Soum discloses that they use AI tools to support parts of the hiring process (reviewing applications, analyzing resumes, identifying signals), but final decisions are made by humans.

## Sources
1. [soum.sa](https://soum.sa)
2. [jobs.lever.co/soum](https://jobs.lever.co/soum)
3. [linkedin.com/company/soum-sa](https://linkedin.com/company/soum-sa)
4. [techcrunch.com](https://techcrunch.com/2023/12/20/soum-18m-series-a-funding/)
5. [cbinsights.com](https://www.cbinsights.com/company/soum)
6. [builtin.com](https://builtin.com/company/soum)

## Other roles at SOUM

- [Showroom Accountant](https://feeny.ai/job/showroom-accountant-soum-riyadh-e5bqd6ta03m6) — Riyadh, Saudi Arabia
- [Inventory & Pricing Analyst](https://feeny.ai/job/inventory-pricing-analyst-soum-cairo-ydm5xxmpxjn3) — Cairo, Egypt
- [Car Inspector](https://feeny.ai/job/car-inspector-soum-riyadh-7ywe6d08nv3a) — Riyadh, Saudi Arabia
- [Logistics Specialist](https://feeny.ai/job/logistics-specialist-soum-riyadh-hyee12vy4ns8) — Riyadh, Saudi Arabia
- [Finance Operations Associate / Accountant](https://feeny.ai/job/finance-operations-associate-accountant-soum-remote-wastrhafb082)
- [Senior Recruiter](https://feeny.ai/job/senior-recruiter-soum-cairo-1xaa61x3wqpg) — Cairo, Egypt
- [Automotive Content Creator](https://feeny.ai/job/automotive-content-creator-soum-riyadh-e0eskm8m0f0p) — Riyadh, Saudi Arabia
- [Key Accounts Manager](https://feeny.ai/job/key-accounts-manager-soum-riyadh-t094pq55cmvr) — Riyadh, Saudi Arabia
- [Operations Manager — Electronics Vertical](https://feeny.ai/job/operations-manager-electronics-vertical-soum-riyadh-m6rg0j95cbmj) — Riyadh, Saudi Arabia
- [B2B Salesman](https://feeny.ai/job/b2b-salesman-soum-riyadh-s9j2k9f8k3at) — Riyadh, Saudi Arabia